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Country Report

Tobacco in

Tobacco in Cameroon

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Cameroon had a partial lockdown in 2020 that did not impact the close of any shops apart from an 1800hrs curfew. Therefore, COVID-19 is expected to have little impact on tobacco sales as grocery retailers and street vendors have been allowed to remain open.

COVID-19 country impact

On 17 March all air, land and sea borders closed, other than for cargo flights. On 31 March, the government instituted a partial lockdown, with schools closed and public gatherings limited to 50 people.

New anti-tobacco law fails to be fully enforced, while Cameroonians remain price sensitive making contraband more appealing in 2019

Anti-tobacco groups such as Cameroonian Coalition to Counter Tobacco (C3T) continued to voice their concerns of high tobacco usage and lack of enforcement of legislation in the country in 2019. A new law was passed in June 2019 requiring all tobacco products to have pictorial health warnings.

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers in 2019

Street vendors continued to represent the most popular distribution channel for tobacco products, due to their widespread presence and competitive prices. Their ability to sell single sticks, although this is illegal, underpins their popularity, as they are able to offer products to consumers irrespective of income level.

Consumer spending power to influence performance and multinationals may penetrate non-smoking alternative products as anti-tobacco activism increases

Tobacco is anticipated to record positive value growth in the forecast period despite declining volume sales. This will be due to the entry of additional economy and standard brands catering to price-sensitive, lower-income consumers, and increased purchases of individual sticks.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tobacco in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Cameroon?
What are the major brands in Cameroon?
Which sector of the tobacco products market is the largest by value sales in Cameroon?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Cameroon?
Which sector is the most heavily taxed in Cameroon?
Which companies dominate in the total tobacco market in Cameroon in terms of market share?
What is the distribution channel split for the tobacco products market in Cameroon?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

New anti-tobacco law fails to be fully enforced, while Cameroonians remain price sensitive making contraband more appealing in 2019

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers in 2019

Consumer spending power to influence performance and multinationals may penetrate non-smoking alternative products as anti-tobacco activism increases

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Anti-tobacco activism and consumer health consciousness will decrease cigarette retail volume in 2019

Cameroon struggles to implement tobacco regulations and contraband cigarettes poses strong competition in 2019

International tobacco companies continue to be dominant in 2019 thanks to wide distribution and consumer loyalty

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars and cigarillos benefit from upmarket appeal as awareness of products increase but smuggling adversely impacts growth potential in 2019

Smoking tobacco to continue to record good volume sales in 2019 due to low price

Little innovation, while shares remain fragmented with Al Fakher as leader in smoking tobacco in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 39 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 40 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 41 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 42 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 43 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Tobacco in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

New anti-tobacco law fails to be fully enforced, while Cameroonians remain price sensitive making contraband more appealing in 2019

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers in 2019

Consumer spending power to influence performance and multinationals may penetrate non-smoking alternative products as anti-tobacco activism increases

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

New anti-tobacco law fails to be fully enforced, while Cameroonians remain price sensitive making contraband more appealing in 2019

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers in 2019

Consumer spending power to influence performance and multinationals may penetrate non-smoking alternative products as anti-tobacco activism increases

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Cigarettes in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Anti-tobacco activism and consumer health consciousness will decrease cigarette retail volume in 2019

Cameroon struggles to implement tobacco regulations and contraband cigarettes poses strong competition in 2019

International tobacco companies continue to be dominant in 2019 thanks to wide distribution and consumer loyalty

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigars and cigarillos benefit from upmarket appeal as awareness of products increase but smuggling adversely impacts growth potential in 2019

Smoking tobacco to continue to record good volume sales in 2019 due to low price

Little innovation, while shares remain fragmented with Al Fakher as leader in smoking tobacco in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Cameroon

PROSPECTS

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