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Country Report

Tobacco in

Tobacco in Cameroon

30 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The government faces increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws

As concerns over the consumption of tobacco grow, especially with regards to the under-age and younger generations, the Cameroonian government has been facing increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws. Indeed, the non-application of existing laws has led to a proliferation of smoking among the younger generation and/or under-age children.

The fight against illicit trade intensifies as officials are increasingly better equipped

In an effort to curb illicit trade, the government intensified its fight by training customs officials and launched the second phase of Operation “Halte au Commerce Illicite”, known as HALCOMI, following the success of the first phase. Under HALCOMI, government officials embarked on a nationwide campaign and control of goods, included but not limited to alcoholic drinks and cigarettes.

International brands lead tobacco, while domestic players remain noticeably absent

International brands led tobacco in 2017, while local players remained noticeably absent as a result of entry barriers such as high initial investment costs. Despite facing stronger competition from its peers, British American Tobacco continued to lead retail volume sales of cigarettes in 2017 due to the popularity of its flagship brands, Lambert & Butler and Benson & Hedges.

Street vending is the most popular distribution channel, although formal retail channels are increasingly offering tobacco products

Street vendors remained the most popular distribution channel for tobacco products in 2017. This comes as no surprise given the fact that they are found almost everywhere and at all times of day.

Tobacco is anticipated to record positive constant value growth in spite of declining volume sales over the forecast period

Tobacco is anticipated to record positive constant retail value growth in spite of declining volume sales over the forecast period as a result of the entry of additional economy and standard brands catering to the price-sensitive, lower-income consumer base. Retail volume sales of cigarettes are expected to contract over the forecast period as consumers adopt healthier lifestyles and become more aware of the dangers of smoking and the related diseases.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tobacco in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Cameroon?
What are the major brands in Cameroon?
Which sector of the tobacco products market is the largest by value sales in Cameroon?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Cameroon?
Which sector is the most heavily taxed in Cameroon?
Which companies dominate in the total tobacco market in Cameroon in terms of market share?
What is the distribution channel split for the tobacco products market in Cameroon?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Cameroon

EXECUTIVE SUMMARY

The government faces increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws

The fight against illicit trade intensifies as officials are increasingly better equipped

International brands lead tobacco, while domestic players remain noticeably absent

Street vending is the most popular distribution channel, although formal retail channels are increasingly offering tobacco products

Tobacco is anticipated to record positive constant value growth in spite of declining volume sales over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail point-of-sale

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Cameroon

HEADLINES

PROSPECTS

The ease of access to tobacco products and population growth to lead to increasing numbers of smokers

Price increases and health awareness to curb retail volume growth

NGOs are expected to be more aggressive in their fight against tobacco products given the high number of younger smokers

COMPETITIVE LANDSCAPE

British American Tobacco maintains its lead with a stronghold in mid-price cigarettes

Economy and mid-price cigarettes outperform premium brands while the distribution of cigarettes is increasingly becoming mainstream

Cigarettes continues to be negatively impacted by illicit trade

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PROSPECTS

Strong growth expected over the forecast period

Cigars set to be the most dynamic category as a result of higher consumer awareness and visibility

Smoking tobacco to record strong volume sales as a result of a lower entry price point

COMPETITIVE LANDSCAPE

Cigars and cigarillos and smoking tobacco are premium products with no clear leader, while Al Fakher Tobacco dominates smoking tobacco

Distribution of cigars and cigarillos is limited to smoking lounges and other high-end and exclusive outlets, while smoking tobacco is widely available

No new product developments were observed in 2017

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Tobacco in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

The government faces increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws

The fight against illicit trade intensifies as officials are increasingly better equipped

International brands lead tobacco, while domestic players remain noticeably absent

Street vending is the most popular distribution channel, although formal retail channels are increasingly offering tobacco products

Tobacco is anticipated to record positive constant value growth in spite of declining volume sales over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Cameroon

EXECUTIVE SUMMARY

The government faces increasing pressure from anti-tobacco activists to adopt stricter anti-tobacco laws

The fight against illicit trade intensifies as officials are increasingly better equipped

International brands lead tobacco, while domestic players remain noticeably absent

Street vending is the most popular distribution channel, although formal retail channels are increasingly offering tobacco products

Tobacco is anticipated to record positive constant value growth in spite of declining volume sales over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Cameroon

HEADLINES

PROSPECTS

The ease of access to tobacco products and population growth to lead to increasing numbers of smokers

Price increases and health awareness to curb retail volume growth

NGOs are expected to be more aggressive in their fight against tobacco products given the high number of younger smokers

COMPETITIVE LANDSCAPE

British American Tobacco maintains its lead with a stronghold in mid-price cigarettes

Economy and mid-price cigarettes outperform premium brands while the distribution of cigarettes is increasingly becoming mainstream

Cigarettes continues to be negatively impacted by illicit trade

TAXATION AND PRICING

Taxation rates

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PROSPECTS

Strong growth expected over the forecast period

Cigars set to be the most dynamic category as a result of higher consumer awareness and visibility

Smoking tobacco to record strong volume sales as a result of a lower entry price point

COMPETITIVE LANDSCAPE

Cigars and cigarillos and smoking tobacco are premium products with no clear leader, while Al Fakher Tobacco dominates smoking tobacco

Distribution of cigars and cigarillos is limited to smoking lounges and other high-end and exclusive outlets, while smoking tobacco is widely available

No new product developments were observed in 2017

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Cameroon

PROSPECTS

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