The tobacco market saw slow growth in Cameroon in 2021 as the government became more aggressive in its targeting of the industry with tax hikes and stringent regulations. Imports of cigarettes declined in 2021, though, from trade interviews, there were incremental gains in the overall market, which means that the illicit market flourished during the year.
On 9 August, 2021, Louis Paul Motazé, the Cameroonian Minister of Finance, launched an international call for the recruitment of a service provider to provide the government with more secure vignettes/security stamps. This is to strengthen the fight against the counterfeiting and smuggling of cigarettes, wines and spirits.
The only significant brand development in 2021 was the introduction of Esse Change, the latest cigarette brand to gain market entry. The initial price per pack was XAF750, but that has been reduced significantly, to XAF500, to make the brand more competitive with economy brands like Rothmans, Gold Seal, and Diplomat.
Distribution associated with the nightlife scene in Cameroon was negatively impacted by the COVID-19 curfews placed on bars and nightclubs in 2020, predominantly affecting sales of cigars and cigarillos. Otherwise retailing distribution remained relatively constant during the COVID-19 crisis, with most retail outlets unaffected by the curfews as grocery outlets and street vendors continued operating.
The implementation of the three protocols ratified in 2020 would have a significant impact on the tobacco market in Cameroon across the forecast period. Legal sales may be boosted by the introduction of a tracing and monitoring system to curb illicit trade, but the increase in taxation on tobacco products as a means to deter people from smoking would further push prices up, having a negative impact on the market.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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