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Country Report

Tobacco in

Tobacco in Cameroon

Jul 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer purchasing power and contraband shape market

The price sensitivity of the majority of consumers in Cameroon, coupled with individual stick sales, continue to influence performance. Furthermore, while health awareness is increasing only gradually, it is nonetheless having an impact on sales.

Cigarettes see excise duty hike in 2019

2019 saw a specific excise duty increase on cigarettes of XAF5000 per 1,000 stems of cigarettes, up from XAF3500 per 1,000 stems previously. The total tax burden on cigarette imports is almost 200% according to importers.

Some efforts to curb smoking in evidence, while international players lead market

Strong anti-tobacco consumption campaigns implemented by NGOs such as C3T and the government were implemented in 2018, particularly aiming to address the issue of illegal underage smoking. The 11 February youth march saw pop-up stands pictorially displaying the health dangers associated with smoking.

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers

Street vendors continue to represent the most popular distribution channel for tobacco products, due to their widespread presence and competitive prices. Their ability to sell single sticks, although this is illegal, underpins their popularity, as they are able to offer products to consumers irrespective of income level.

Consumer spending power to influence performance

Tobacco is anticipated to record positive value growth in coming years despite declining volume sales. This will be due to the entry of additional economy and standard brands catering to price-sensitive, lower-income consumers, and increased purchases by the individual stick.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Tobacco in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Cameroon?
What are the major brands in Cameroon?
Which sector of the tobacco products market is the largest by value sales in Cameroon?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Cameroon?
Which sector is the most heavily taxed in Cameroon?
Which companies dominate in the total tobacco market in Cameroon in terms of market share?
What is the distribution channel split for the tobacco products market in Cameroon?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Cameroon

EXECUTIVE SUMMARY

Consumer purchasing power and contraband shape market

Cigarettes see excise duty hike in 2019

Some efforts to curb smoking in evidence, while international players lead market

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers

Consumer spending power to influence performance

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Cameroon

HEADLINES

PROSPECTS

Preference for international products underpins value growth

Less harmful alternatives to gain prominence

CCCT critical of government measures

COMPETITIVE LANDSCAPE

Philip Morris gains share due to popularity of flagship brand Marlboro

British American Tobacco gains share, offering mid-priced value and wide distribution

Illicit trade remains rife due to porous borders and poor import controls

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PROSPECTS

Cigars and cigarillos benefit from upmarket appeal

Cigarillos set to perform strongly

Smuggling adversely impacts cigarillos’ growth potential, while smoking tobacco benefits from lower prices

COMPETITIVE LANDSCAPE

Cigars and cigarillos environment fragmented

Al Fakher has no competition in smoking tobacco

Availability of cigars limited to upmarket locations

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 39 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 40 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 41 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 42 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Tobacco in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer purchasing power and contraband shape market

Cigarettes see excise duty hike in 2019

Some efforts to curb smoking in evidence, while international players lead market

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers

Consumer spending power to influence performance

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Cameroon

EXECUTIVE SUMMARY

Consumer purchasing power and contraband shape market

Cigarettes see excise duty hike in 2019

Some efforts to curb smoking in evidence, while international players lead market

Street vendors lead sales, while retailers, hotels and bars target more affluent consumers

Consumer spending power to influence performance

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Cameroon

HEADLINES

PROSPECTS

Preference for international products underpins value growth

Less harmful alternatives to gain prominence

CCCT critical of government measures

COMPETITIVE LANDSCAPE

Philip Morris gains share due to popularity of flagship brand Marlboro

British American Tobacco gains share, offering mid-priced value and wide distribution

Illicit trade remains rife due to porous borders and poor import controls

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Cameroon

HEADLINES

PROSPECTS

Cigars and cigarillos benefit from upmarket appeal

Cigarillos set to perform strongly

Smuggling adversely impacts cigarillos’ growth potential, while smoking tobacco benefits from lower prices

COMPETITIVE LANDSCAPE

Cigars and cigarillos environment fragmented

Al Fakher has no competition in smoking tobacco

Availability of cigars limited to upmarket locations

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Cameroon

PROSPECTS

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