Despite government efforts to reduce smoking prevalence, cigarettes remain popular among the country’s large population of low-income men. Despite the struggling economy, consumers are not likely to cut out smoking but instead trade down to lower priced products.
There was not a noticeable impact on volume sales of cigarettes in Laos in response to the COVID-19 pandemic in 2020. Even during the lockdown grocery retailers remained open, with these stores being the primary source of distribution.
Many Laotians have an increasingly negative attitude towards smoking, due to growing government spending on anti-smoking campaigns and a general rise in health-consciousness. This is particularly true of urban consumers and those in mid- to high-income groups, while low-income and rural men are most likely to smoke.
In, 2021, the ongoing depreciation of the Lao kip means that the prices of cigarettes have increased, especially imported brands like Esse, Marlboro, and Benson and Hedges. However, due to the addictive nature of smoking, rather than stopping, consumers are more likely to downgrade to more affordable brands.
Laos is home to large areas of forests and woodland, which cover the majority of its land area. The country is also mountainous, making some parts of the country difficult to access.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
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