Tobacco suffered significant value decline in 2020, due to COVID-19 restrictions, with people smoking less due to health concerns in relation to the virus, as well as less socialising. In 2021, with life returning to normal to a large extent, value sales increased, though they were still well below pre pandemic levels.
Illicit trade also continued to negatively impact legal sales of tobacco in Bolivia. Bolivia is often used as a transit corridor for smuggled goods to countries such as Chile and Peru and in 2020, with the borders closed, part of this contraband was sold locally instead.
In 2021, Cía Industrial de Tabacos SA (CITSA) continued to lead the competitive landscape, due to its dominance in cigarettes, with both its local brands, Casino and Derby, as well as its Phillip Morris brands, L&M and Marlboro. However, it lost value share in 2021, largely due to not connecting as well with the younger generation of smokers, who increasingly appreciate flavoured cigarettes.
In supermarkets and tobacco specialists, flavoured capsule cigarettes were highly promoted. For instance, such cigarettes were often sold as gift packs, including items such as lighters or other appropriate gifts.
Overall, tobacco will register a decline in constant value sales over the forecast period and this will be driven by the continued fall in cigarettes sales, as smoking prevalence continues to drop. Cigars and cigarillos will register a slight increase in volume sales and will be boosted by the return of foreign tourists.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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