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Tobacco in the US

July 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in USA?
  • Which are the leading brands in Tobacco in USA?
  • How are products distributed in Tobacco in USA?
  • Which category is the most heavily taxed in USA?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in USA?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in the US

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc) Advertising through retail point-of-sale Sponsorship of sporting/music events Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in the US

KEY DATA FINDINGS

2020 IMPACT

Cigarettes records record performance in 2020
Stalwart brands excel
Forecourt retailers loses out to convenience stores

RECOVERY AND OPPORTUNITIES

Cigarettes set to return to pre-pandemic trajectory
Conversion to alternative tobacco products
Menthol ban may push faster decline

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in the US

KEY DATA FINDINGS

2020 IMPACT

Pandemic pushes premiumisation in 2020 for cigar smokers
Americans turn to e-commerce for cigars
Altadis gains leadership of cigars in 2020

RECOVERY AND OPPORTUNITIES

Cigars set to return to growth
Cigarillos could gain temporary boost from flavours

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

KEY DATA FINDINGS

2020 IMPACT

Pandemic boosts moist snuff sales
Disposables grow due to regulatory loophole
Slowdown in growth for non cig-a-like closed systems

RECOVERY AND OPPORTUNITIES

Disposables set to return to pre-pandemic trajectory
Non cig-a-like closed systems to return to growth, while heated tobacco will continue to record impressive performance
Open vaping systems to continue to decline

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco by Category: Volume 2015-2020 Table 56 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020 Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2019-2020 Table 59 Sales of Heated Tobacco: Volume 2015-2020 Table 60 Sales of Heated Tobacco: % Volume Growth 2019-2020 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 64 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020 Table 65 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020 Table 66 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 67 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 68 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 69 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 70 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 71 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020 Table 73 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 74 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 75 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 76 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025 Table 77 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025 Table 78 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 79 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 80 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 81 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in the US

KEY DATA FINDINGS

2020 IMPACT

Nicotine pouches records impressive growth in 2020 despite pandemic
Discounting helps to drive sales despite growing controversy
Nicotine pouches are well suited to online sales

RECOVERY AND OPPORTUNITIES

Nicotine pouches set to continue to see strong growth
Category has potential to rival traditional smokeless options

CATEGORY DATA

Table 84 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 85 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 86 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020 Table 87 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020 Table 88 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020 Table 89 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020 Table 90 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 91 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 92 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 93 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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