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Country Report

Tobacco in

Tobacco in the US

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The tobacco market is expected to record a value sales decline at constant 2019 prices in 2020 against the backdrop of the COVID-19 pandemic. While the tobacco industry has historically been mostly immune to economic crises, the shifts within the industry have left it vulnerable to the effects of the pandemic.

COVID-19 country impact

On 31 January, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran, South Korea and Italy.

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

The tobacco market continues to diversify, with new offerings and innovation, with non-combustible products now leading in terms of growth. Combustible products, including cigarettes, cigars, cigarillos and smoking tobacco, have grown increasingly stale over the years, suffering volume declines in 2019, or at least slower growth.

Altria shifts focus from vapour products to heated tobacco

While Philip Morris International (PMI), a subsidiary of Altria, remains a giant of the tobacco industry in the US, 2019 has brought challenges for the company, shaking its confidence in e-vapour products. PMI predominantly manufactures premium cigarettes, its main brand being Marlboro.

Regulation means an uncertain future for e-vapour products

Cigarettes is expected to continue to see falling volume sales over the forecast period, although the rate of decline will slow after 2020. In spite of cigarettes recording a negative value CAGR at constant 2019 prices over the forecast period, the overall tobacco market will record a positive, but extremely modest, value CAGR, helped by ongoing growth in areas such as smokeless tobacco and e-vapour products.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Tobacco in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in USA?
What are the major brands in USA?
Which sector of the tobacco products market is the largest by value sales in USA?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in USA?
Which sector is the most heavily taxed in USA?
Which companies dominate in the total tobacco market in USA in terms of market share?
What is the distribution channel split for the tobacco products market in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the US

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

Altria shifts focus from vapour products to heated tobacco

Regulation means an uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Congress moves forward bill to ban flavoured cigarettes

Economy brands gain share against a backdrop of ever rising cigarette prices

Smoking rates set to continue declining, but vaping rates are on the rise

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos declines after its previously strong performances

Large cigars excluded from bill that could ban flavours and online sales

Smoking tobacco continues to decline

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

Heated Tobacco makes a cautious entry

FDA gives snus valuable modified-risk label

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 56 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 61 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 62 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 64 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 65 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 66 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 67 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 68 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 69 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 71 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 72 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 73 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024

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Megatrends

Country Report

Tobacco in the US

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

Altria shifts focus from vapour products to heated tobacco

Regulation means an uncertain future for e-vapour products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the US

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

Altria shifts focus from vapour products to heated tobacco

Regulation means an uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Congress moves forward bill to ban flavoured cigarettes

Economy brands gain share against a backdrop of ever rising cigarette prices

Smoking rates set to continue declining, but vaping rates are on the rise

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos declines after its previously strong performances

Large cigars excluded from bill that could ban flavours and online sales

Smoking tobacco continues to decline

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

HEADLINES

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

Heated Tobacco makes a cautious entry

FDA gives snus valuable modified-risk label

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS