Tobacco in the US

Tobacco in the US

EXECUTIVE SUMMARY

Americans reduce their tobacco consumption as prices rise

Cigarette manufacturers turn their attention to vapour products

British American Tobacco successfully acquires RJ Reynolds

Internet retailing losing steam

Regulation means uncertain future for vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in the US

HEADLINES

PROSPECTS

FDA seeks to limit nicotine content

Rising prices and taxes not deterring that many smokers

Consumers adopt new strategies to avoid taxes

COMPETITIVE LANDSCAPE

Menthol bans sweep the nation

Smoking ban purview widens to outdoor spaces

Heat-not-burn set to attract smokers of combustible cigarettes

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2012-2017
Table 11 Sales of Cigarettes by Category: Value 2012-2017
Table 12 Sales of Cigarettes: % Volume Growth 2012-2017
Table 13 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 14 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 15 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 18 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 19 Sales of Cigarettes by Length: % Volume 2012-2017
Table 20 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 21 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 22 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 23 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 24 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 25 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 26 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 27 Forecast Sales of Cigarettes: Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 29 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 30 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 33 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 36 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in the US

HEADLINES

PROSPECTS

FDA reconsiders rollout of new cigar regulations

Cigars and cigarillos continue to grow

Smoking tobacco remains on a downward trajectory

COMPETITIVE LANDSCAPE

Industry leaders face public health concerns

Altria restructures its operations to make vapour products a priority

CATEGORY DATA

Table 39 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 43 Sales of Cigars by Size: % Volume 2012-2017
Table 44 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 45 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 46 NBO Company Shares of Cigars: % Volume 2013-2017
Table 47 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 48 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 49 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 50 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 51 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 52 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 53 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 54 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 55 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 57 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 58 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in the US

HEADLINES

PROSPECTS

The FDA asks for more time

Closing in on where profitability and mainstream meet

Seeking value in smokeless tobacco

COMPETITIVE LANDSCAPE

A diamond in the rough

General Snus prepares for another march

Things start to heat up

CATEGORY INDICATORS

Table 60 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 61 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 62 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 63 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 67 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 68 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 69 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 70 Distribution of Vapour Products by Format: % Value 2012-2017
Table 71 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 72 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 73 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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