Tobacco in Australia

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Australia?
  • Which are the leading brands in Tobacco in Australia?
  • How are products distributed in Tobacco in Australia?
  • Which category is the most heavily taxed in Australia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Australia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Australia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Australia

KEY DATA FINDINGS

2020 IMPACT

Economic pressures inform consumer purchasing behaviour in 2020
Consumers continue to trade down to more economical cigarillos
Low pricing remains the key influence on sales in 2020

RECOVERY AND OPPORTUNITIES

Producers could turn to smaller pack sizes to maintain demand
Fine cut tobacco expected to face mounting competition from economy and illicit trade cigarettes
Producers expected to look for new ways to encourage consumers to continue smoking cigars and cigarillos

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Australia

KEY DATA FINDINGS

2020 IMPACT

Number of vapers increases during the lockdown
New ruling from the TGA threatens sales of e-liquids
Heated tobacco products still not legal in Australia

RECOVERY AND OPPORTUNITIES

TGA ruling threatens demand for e-vapour products
Open vaping systems set to continue driving growth
Heated tobacco unlikely to become legal for the foreseeable future after TGA ruling

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 38 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 39 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Australia

2020 IMPACT

Cigarettes in Australia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a polarised impact on sales of cigarettes
Illicit trade continues to gain share despite government efforts to control it
Little change in the competitive landscape

RECOVERY AND OPPORTUNITIES

Further price hikes set to challenge manufacturers
Ban on nicotine e-liquids could benefit sales of cigarettes
Health and money concerns set to continue putting pressure on smoking prevalence

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 41 Sales of Cigarettes: Volume 2015-2020 Table 42 Sales of Cigarettes by Category: Value 2015-2020 Table 43 Sales of Cigarettes: % Volume Growth 2015-2020 Table 44 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 45 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 46 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 47 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 48 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 49 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 50 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 51 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 52 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 53 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 54 Forecast Sales of Cigarettes: Volume 2020-2025 Table 55 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 56 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 57 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 58 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 59 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 60 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 61 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 62 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

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