The tobacco industry in Australia continues to suffer from stringent regulations and increasing taxation, resulting in a strong decline in retail volume sales. On the other hand, current value growth remains positive, with sales being boosted by strong increases in unit prices.
As a result of recent tax changes, the price of cigars, cigarillos and fine cut tobacco continues to rise strongly, with tobacco in Australia set to become even more expensive for consumers over the next few years. Indeed, annual excise increases of 12.
Multinationals remain the leading players within tobacco in Australia, with British American Tobacco (BAT), Imperial Tobacco and Philip Morris dominating sales. BAT’s success can be attributed to the popularity of its Winfield and Rothmans brands, while Imperial Tobacco continues to benefit from the strong performance of its economy-priced John Player Special brand.
Supermarkets remains the leading distribution channel for tobacco in Australia, accounting for more than half of overall value sales. Indeed, supermarkets is the leading distribution channel for both cigarettes and smoking tobacco, with Australian consumers appreciating competitive prices and convenience.
Cigarettes is expected to see slower value growth over the forecast period as smoking is becoming increasingly unaffordable, leading to a further decline in smoking prevalence and overall volume sales. In addition to tobacco excise increases, more restrictions on where smokers can consume tobacco products and the government’s ongoing strong stance against tobacco and vapour products have led to a fall in social acceptance of smoking.
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Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tobacco market research database.