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Country Report

Tobacco in

Tobacco in Canada

46 pages, Jul 2018

US$2,100

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Executive Summary

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Steady decline in number of smokers is a major trend during the review period

There is a general consensus among industry stakeholders that smoking is less popular after years of consumer education, tighter regulations and economic deterrents such as tax hikes. Social norms are also less accepting of smoking and, therefore, younger demographic groups are not as drawn to tobacco products as older generations.

Bill-S5 is set to make major regulatory changes with regard to tobacco products

Bill-S5 – Act to amend the Tobacco Act and the Non-smokers’ Health Act – and to make consequential amendments to other Acts is passing its final stages in the legislative system and is expected to become fully implemented by 2019. This bill is set to make major modifications regarding vapour products regulations while imposing mandatory plain packaging within the tobacco industry.

Key suppliers promote heated tobacco as a promising alternative to cigarettes

In the light of ever-increasing regulatory pressure and declining smoking prevalence, major players in the tobacco industry continued to focus on profitability and, at the same time, gradually turned their attention to vapour products for growth. GBO Philip Morris International expanded its Iqos product platforms to Canada in 2017 as part of its plan towards a “smoke-free future”.

Tobacco distribution remains stable while vapour products awaits shift

There was little change to the distribution landscape for various products including cigarettes, cigar/cigarillos, smoking and smokeless tobacco, except for the gradual impact of more stringent regulation and tax hikes. Specifically, a flavour ban in many parts of Canada led to supply issues and product availability at many convenience stores and forecourt retailers – both chain and independent – in recent years.

Emerging categories like vapour products and heated tobacco are expected to grow rapidly in line with the continued decline of traditional tobacco products

Canadian consumers are expected to be more concerned about the consequences of smoking for their health during the next five years which will further deter them from smoking cigarettes. If government and health authorities decide to support vapour products and heated tobacco as less harmful options with more relaxed regulations and lower taxes, then many consumers are likely to switch to these products.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Tobacco in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Canada?
What are the major brands in Canada?
Which sector of the tobacco products market is the largest by value sales in Canada?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Canada?
Which sector is the most heavily taxed in Canada?
Which companies dominate in the total tobacco market in Canada in terms of market share?
What is the distribution channel split for the tobacco products market in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Canada

EXECUTIVE SUMMARY

Steady decline in number of smokers is a major trend during the review period

Bill-S5 is set to make major regulatory changes with regard to tobacco products

Key suppliers promote heated tobacco as a promising alternative to cigarettes

Tobacco distribution remains stable while vapour products awaits shift

Emerging categories like vapour products and heated tobacco are expected to grow rapidly in line with the continued decline of traditional tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Canada

HEADLINES

PROSPECTS

Expected tax increases coupled with stricter regulations to trigger further declines

Vapour products and heated tobacco pose a considerable threat to cigarettes

Illicit trade will account for a considerable volume share, albeit declining

COMPETITIVE LANDSCAPE

In a highly consolidated category Imperial Tobacco Canada Ltd and Rothmans Benson & Hedges Inc compete

New launches are supported by innovative claims in 2017

Small suppliers are only active in specific regions

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Canada

HEADLINES

PROSPECTS

Young generation has only a very vague notion of cigar smoking culture

Flavoured cigarillos become a key target of health initiatives

Fine cut tobacco is expected to perform better than pipe tobacco

COMPETITIVE LANDSCAPE

Cigars and cigarillos remains consolidated in 2017

Smoking tobacco is dominated by leading suppliers of cigarettes

Tobacco specialists remains the preferred distribution channel

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Canada

HEADLINES

PROSPECTS

Smokeless tobacco is set to decline continuously during the forecast period

Growth of vapour products is fuelled by more sophisticated product ranges

Product premiumisation is underway for sophisticated vaping systems

COMPETITIVE LANDSCAPE

Key smokeless tobacco suppliers respond to flavour ban with marketing initiatives

Rothmans Benson & Hedges Inc tries to use first mover advantage of Iqos

Within highly fragmented vapour products many hardware brands mainly originating from China compete for sales share

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 66 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 70 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 71 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 73 Distribution of Vapour Products by Format: % Value 2012-2017
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 75 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

Steady decline in number of smokers is a major trend during the review period

Bill-S5 is set to make major regulatory changes with regard to tobacco products

Key suppliers promote heated tobacco as a promising alternative to cigarettes

Tobacco distribution remains stable while vapour products awaits shift

Emerging categories like vapour products and heated tobacco are expected to grow rapidly in line with the continued decline of traditional tobacco products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Canada

EXECUTIVE SUMMARY

Steady decline in number of smokers is a major trend during the review period

Bill-S5 is set to make major regulatory changes with regard to tobacco products

Key suppliers promote heated tobacco as a promising alternative to cigarettes

Tobacco distribution remains stable while vapour products awaits shift

Emerging categories like vapour products and heated tobacco are expected to grow rapidly in line with the continued decline of traditional tobacco products

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Canada

HEADLINES

PROSPECTS

Expected tax increases coupled with stricter regulations to trigger further declines

Vapour products and heated tobacco pose a considerable threat to cigarettes

Illicit trade will account for a considerable volume share, albeit declining

COMPETITIVE LANDSCAPE

In a highly consolidated category Imperial Tobacco Canada Ltd and Rothmans Benson & Hedges Inc compete

New launches are supported by innovative claims in 2017

Small suppliers are only active in specific regions

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Canada

HEADLINES

PROSPECTS

Young generation has only a very vague notion of cigar smoking culture

Flavoured cigarillos become a key target of health initiatives

Fine cut tobacco is expected to perform better than pipe tobacco

COMPETITIVE LANDSCAPE

Cigars and cigarillos remains consolidated in 2017

Smoking tobacco is dominated by leading suppliers of cigarettes

Tobacco specialists remains the preferred distribution channel

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Canada

HEADLINES

PROSPECTS

Smokeless tobacco is set to decline continuously during the forecast period

Growth of vapour products is fuelled by more sophisticated product ranges

Product premiumisation is underway for sophisticated vaping systems

COMPETITIVE LANDSCAPE

Key smokeless tobacco suppliers respond to flavour ban with marketing initiatives

Rothmans Benson & Hedges Inc tries to use first mover advantage of Iqos

Within highly fragmented vapour products many hardware brands mainly originating from China compete for sales share

CATEGORY INDICATORS

CATEGORY DATA

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