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Country Report

Tobacco in

Tobacco in Canada

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The official Coronavirus (COVID-19) lockdown in various provinces from mid-March 2020 gave way to a gradual reopening from late May, albeit with restrictions on travel for leisure purposes and entertainment (eg winery tours and celebrations), as well as ongoing mask wearing and social distancing measures and limited traffic in retail stores, including liquor stores in some areas. A new wave of COVID-19 cases resulted in another lockdown in November 2020, which continued into 2021.

COVID-19 country impact

The government implemented an initial 30-day restriction on all non-essential travel across the Canada-US border on 21 March 2020, which was subsequently extended several times. While international flights were still operating, air travel into the country by anyone other than Canadian residents, the immediate family members of Canadian residents or US citizens was prohibited on 18 March, with these restrictions tightened on 21 March to bar any US citizen not travelling on essential business.

Company response

In light of the pandemic, British American Tobacco (NBO: Imperial Tobacco Canada) instituted remote working and travel bans on employees, as well tighter controls over the use of cash, similar to the measures applied by most corporations globally. The player also reported supply chain disruption in China for vaping products and/or heated tobacco products early in 2020.

Retailing shift

Speciality vape shops and vape product manufacturers and distributors were not deemed essential in provinces like Ontario, unlike liquor and cannabis-based businesses. Convenience stores and forecourt retailers tended to remain open, while foodservice establishments were limited to delivery orders or takeaways, which significantly limited sales via bar-tobacconists, etc.

What next for tobacco?

Overall, the direct impact of the pandemic is projected to taper-off from mid-2021, with new and effective vaccines available for the general population. Based on the latest available information, the impact of the pandemic on the country is predicted to wane by mid-2022.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Tobacco in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Canada?
What are the major brands in Canada?
Which sector of the tobacco products market is the largest by value sales in Canada?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Canada?
Which sector is the most heavily taxed in Canada?
Which companies dominate in the total tobacco market in Canada in terms of market share?
What is the distribution channel split for the tobacco products market in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Canada

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Canada

KEY DATA FINDINGS

2020 IMPACT

Some consumers stockpile or increase consumption to fill long hours of inactivity

Small players benefit from uptick in demand and lower prices to gain ground

One-stop shopping trend sees shift towards modern grocery retailers

RECOVERY AND OPPORTUNITIES

Health and cost factors and the return to pre-pandemic lifestyles set to reduce demand for cigarettes

Plain packaging expected to dull interest in cigarettes

Players to look outside declining cigarettes category for sales

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Canada

KEY DATA FINDINGS

2020 IMPACT

Economic recession hits cigars, although economical fine cut tobacco retains demand

Stable company rankings as the leading players register declines in retail volume sales

Consumers remain loyal to tobacco specialists, although one-stop shopping supports forecourt retailers and convenience stores

RECOVERY AND OPPORTUNITIES

Health concerns and a return to pre-pandemic lifestyles present a gloomy outlook for the category

Regulatory pressure and small market size set to restrict the activities of producers of Cuban cigars

Players predicted to look for new product avenues as category sales continue to fall

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada

KEY DATA FINDINGS

2020 IMPACT

Slowdown in conversion away from combustible tobacco products hampers e-vapour products

Strength in non cig-a-like closed system boosts value sales and shares of JUUL Labs and Imperial Tobacco Canada

E-commerce benefits from tighter regulation of store-based retailers in e-vapour products and convenience and safety concerns in heated tobacco

RECOVERY AND OPPORTUNITIES

Smoking prevalence set to rise as consumers search for “reduced-risk” options

Restrictions on packaging and retailing expected to make life more difficult for companies

“Made in Canada” demand may boost the domestic presence in the category

CATEGORY DATA

Table 56 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 57 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 58 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 60 Sales of Heated Tobacco: Volume 2015-2020
Table 61 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 67 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 74 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 76 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 81 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Canada

KEY DATA FINDINGS

2020 IMPACT

Health Canada takes compliance and enforcement actions to halt entry of nicotine pouches

Pandemic provides consumption occasions for novelties like tobacco free oral nicotine

Tobacco free oral nicotine draws interest in line with search for “reduced-risk” products

RECOVERY AND OPPORTUNITIES

Product alignment with public health mandates offers some optimism for a move to legal status

Growing restrictions on e-vapour products likely to hinder development of tobacco free oral nicotine

Tobacco free oral nicotine may develop along the lines of experiences and tastes that smokers may enjoy

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Megatrends

Country Report

Tobacco in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Canada

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Canada

KEY DATA FINDINGS

2020 IMPACT

Some consumers stockpile or increase consumption to fill long hours of inactivity

Small players benefit from uptick in demand and lower prices to gain ground

One-stop shopping trend sees shift towards modern grocery retailers

RECOVERY AND OPPORTUNITIES

Health and cost factors and the return to pre-pandemic lifestyles set to reduce demand for cigarettes

Plain packaging expected to dull interest in cigarettes

Players to look outside declining cigarettes category for sales

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Canada

KEY DATA FINDINGS

2020 IMPACT

Economic recession hits cigars, although economical fine cut tobacco retains demand

Stable company rankings as the leading players register declines in retail volume sales

Consumers remain loyal to tobacco specialists, although one-stop shopping supports forecourt retailers and convenience stores

RECOVERY AND OPPORTUNITIES

Health concerns and a return to pre-pandemic lifestyles present a gloomy outlook for the category

Regulatory pressure and small market size set to restrict the activities of producers of Cuban cigars

Players predicted to look for new product avenues as category sales continue to fall

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada

KEY DATA FINDINGS

2020 IMPACT

Slowdown in conversion away from combustible tobacco products hampers e-vapour products

Strength in non cig-a-like closed system boosts value sales and shares of JUUL Labs and Imperial Tobacco Canada

E-commerce benefits from tighter regulation of store-based retailers in e-vapour products and convenience and safety concerns in heated tobacco

RECOVERY AND OPPORTUNITIES

Smoking prevalence set to rise as consumers search for “reduced-risk” options

Restrictions on packaging and retailing expected to make life more difficult for companies

“Made in Canada” demand may boost the domestic presence in the category

CATEGORY DATA

Tobacco Free Oral Nicotine in Canada

KEY DATA FINDINGS

2020 IMPACT

Health Canada takes compliance and enforcement actions to halt entry of nicotine pouches