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Country Report

Tobacco in

Tobacco in Canada

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

COVID-19 has not had a significant impact on Canada’s tobacco market in 2020; the overall current value growth will be similar to what it was in 2019. In the short term, pandemic-related social distancing and lockdowns reduced demand for and access to cigars, which normally are mostly enjoyed in social situations and which are normally purchased in tobacco specialist stores, which have been closed.

COVID-19 country impact

The 30-day restriction on all non-essential travel across the Canada-US border was implemented on 21 March, before being extended for a further 30 days to 21 May. While international flights are still operating, air travel into the country by anyone other than Canadian residents, the immediate family members of Canadian residents, or US citizens has been prohibited since 18 March, with these restrictions further tightened on 21 March to bar any US citizen not travelling on essential business.

Plain packaging regulations become effective in November 2019, leaving a 90-day window for retailers to follow through for cigarettes and small cigars

Despite intensive public lobbying from industry players, plain packaging regulations became effective in Canada on 9 November 2019, less than two years after passage of Bill S-5, which amended the country’s Tobacco Act (now called the Tobacco and Vaping Products Act) and authorised Health Canada to introduce and adopt its series of regulations that are now categorised as The Tobacco Products Regulations (Plain and Standardized Appearance). The bill also modified regulations on e-vapour products and legalised e-cigarettes containing nicotine.

Amid declining smoking prevalence and intensifying regulations, three leading tobacco players turn towards vaping and heated tobacco products in 2019

In 2019, Imperial Tobacco Canada, Rothmans Benson & Hedges and JTI MacDonald maintained their respective leading positions in Canada’s tobacco market. Rothmans Benson & Hedges strengthened its dominance in the fast-growing tobacco heating devices and heated tobacco categories in 2019.

Over the forecast period, volume sales set to continue declining in all categories except for so-called “reduced risk” e-vaping systems and heated tobacco products

Over the forecast period, volume sales in all tobacco categories except for the “reduced risk” categories (heated tobacco products and e-vaping systems) are set to continue declining. Further decline will be driven by the continuous reduction in smoking prevalence for health and social reasons and by further increases in product costs due to tax increases – coupled with the negative impact of plain packaging on sales and competition.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Canada for free:

The Tobacco in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Canada?
What are the major brands in Canada?
Which sector of the tobacco products market is the largest by value sales in Canada?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Canada?
Which sector is the most heavily taxed in Canada?
Which companies dominate in the total tobacco market in Canada in terms of market share?
What is the distribution channel split for the tobacco products market in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Canada

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging regulations become effective in November 2019, leaving a 90-day window for retailers to follow through for cigarettes and small cigars

Amid declining smoking prevalence and intensifying regulations, three leading tobacco players turn towards vaping and heated tobacco products in 2019

Over the forecast period, volume sales set to continue declining in all categories except for so-called “reduced risk” e-vaping systems and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

Declining volume sales due to health concerns and greater interest in lower-risk alternatives in 2019 about to be exacerbated by plain packaging regulations

Tobacco players focus on “reduced-harm” products (e-vapour products and heated tobacco) in 2019, further dampening sales growth of cigarettes

Ontario court extends stay suspending legal proceedings against leading cigarette players in 2019, ostensibly to give them time to negotiate a global settlement

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume and value sales decline as base of older, more affluent consumers diminishes and potential younger ones are less exposed to these products in 2019

Scandinavian Tobacco and Rothmans Benson & Hedges strengthen their dominant positions in cigars and cigarillos and smoking tobacco, respectively in 2019

Tobacco specialists continues to be the dominant distribution channel for cigars and cigarillos, but e-commerce platform was expected to gain traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products continue to see strong growth, but face further regulatory scrutiny amid public health concerns in 2019

Smokeless tobacco further declines as reduced visibility continues to prevent the category from expanding its consumer base through the younger generation in 2019

JUUL gains traction in e-vapour products with new Bluetooth-connected device, while Iqos continues to benefit from expansion of its dedicated retail stores in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 59 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 61 Sales of Heated Tobacco: Volume 2014-2019
Table 62 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 65 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 68 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 75 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 76 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 77 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 78 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 82 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Canada

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Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging regulations become effective in November 2019, leaving a 90-day window for retailers to follow through for cigarettes and small cigars

Amid declining smoking prevalence and intensifying regulations, three leading tobacco players turn towards vaping and heated tobacco products in 2019

Over the forecast period, volume sales set to continue declining in all categories except for so-called “reduced risk” e-vaping systems and heated tobacco products

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tobacco in Canada

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Plain packaging regulations become effective in November 2019, leaving a 90-day window for retailers to follow through for cigarettes and small cigars

Amid declining smoking prevalence and intensifying regulations, three leading tobacco players turn towards vaping and heated tobacco products in 2019

Over the forecast period, volume sales set to continue declining in all categories except for so-called “reduced risk” e-vaping systems and heated tobacco products

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

Declining volume sales due to health concerns and greater interest in lower-risk alternatives in 2019 about to be exacerbated by plain packaging regulations

Tobacco players focus on “reduced-harm” products (e-vapour products and heated tobacco) in 2019, further dampening sales growth of cigarettes

Ontario court extends stay suspending legal proceedings against leading cigarette players in 2019, ostensibly to give them time to negotiate a global settlement

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume and value sales decline as base of older, more affluent consumers diminishes and potential younger ones are less exposed to these products in 2019

Scandinavian Tobacco and Rothmans Benson & Hedges strengthen their dominant positions in cigars and cigarillos and smoking tobacco, respectively in 2019

Tobacco specialists continues to be the dominant distribution channel for cigars and cigarillos, but e-commerce platform was expected to gain traction in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products continue to see strong growth, but face further regulatory scrutiny amid public health concerns in 2019

Smokeless tobacco further declines as reduced visibility continues to prevent the category from expanding its consumer base through the younger generation in 2019

JUUL gains traction in e-vapour products with new Bluetooth-connected device, while Iqos continues to benefit from expansion of its dedicated retail stores in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

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