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Country Report

Tobacco in

Tobacco in Portugal

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

Like other industries, the tobacco industry in Portugal also suffered in 2020 as a result of the COVID-19 pandemic. Decline in the consumption of various tobacco products in the year was a consequence of the closure of on-trade establishments and of off-trade sales outlets, the lower occurrence of socialising opportunities, and even the fall in tourism.

COVID-19 country impact

Portugal went into lockdown and travel was restricted from 13 March 2020, with non-essential services stopped and schools closed from 18 March. Flights from outside the EU were suspended, with exemptions for the US, Canada, Venezuela, South Africa and Portuguese-speaking countries.

Company response

All companies in the tobacco industry saw their business impacted by the pandemic in 2020. Those with the highest turnover usually sustained by vending machines registered the worst results, as this was the distribution channel most affected by the pandemic with the closure of and subsequent limitations in the on-trade channel.

Retailing shift

Tobacco distribution saw major channel shifts due to COVID-19 in 2020. Vending recorded significant decline as the on-trade channel, where vending machines are mostly located, suffered from high limitations to its operations.

What next for tobacco?

In Portugal, the effects of COVID-19 are expected to be felt over the forecast period. An economic crisis is anticipated to gain full strength as moratoriums and other aids to activity end, leading to an increase in unemployment rates with negative effects on household disposable incomes.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Tobacco in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Portugal?
What are the major brands in Portugal?
Which sector of the tobacco products market is the largest by value sales in Portugal?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Portugal?
Which sector is the most heavily taxed in Portugal?
Which companies dominate in the total tobacco market in Portugal in terms of market share?
What is the distribution channel split for the tobacco products market in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco sales grow for the first time in years as consumers who are secluded at home under COVID-19 restrictions have time to roll their own

Pipe tobacco maintains strong growth during the pandemic supported by new products and a growing consumer base for water pipe tobacco

New products and the menthol ban push up sales of cigarillos in 2020

RECOVERY AND OPPORTUNITIES

The easing of COVID-19 restrictions and the increasing popularity of cigarillos and water pipe tobacco will drive the growth of cigars, cigarillos and smoking tobacco

Rising sales expected for cigars as the opportunity for socialising returns with COVID-19 restrictions eased

Fine cut tobacco to return to decline path as home seclusion ends

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 14 Sales of Cigars by Size: % Volume 2015-2020
Table 15 Sales of Cigarillos by Price Platform 2015-2020
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Cigarettes in Portugal

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movement and socialising due to COVID-19 cause significant decline in cigarette sales

Some players increase pack sizes to improve consumers’ perception of value for money

Tabaqueira gains share while Imperial Brands suffers losses due to COVID-19 impacting the vending channel

RECOVERY AND OPPORTUNITIES

Slight recovery expected amid ongoing decline in smoking prevalence and an increase in economy and illicit sales

Taxes will continue to have a high impact on the sales performance of cigarettes

Little innovation expected from cigarette manufacturers in the forecast period as combustion and vaping systems increase in popularity

TAXATION AND PRICING

Taxation rates

Table 34 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 35 Sales of Cigarettes: Volume 2015-2020
Table 36 Sales of Cigarettes by Category: Value 2015-2020
Table 37 Sales of Cigarettes: % Volume Growth 2015-2020
Table 38 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 39 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 40 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 41 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 42 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 43 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 44 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 45 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 46 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 47 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 48 Forecast Sales of Cigarettes: Volume 2020-2025
Table 49 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 50 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 51 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 52 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 53 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 54 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 55 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 56 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco sales grow for the first time in years as consumers who are secluded at home under COVID-19 restrictions have time to roll their own

Pipe tobacco maintains strong growth during the pandemic supported by new products and a growing consumer base for water pipe tobacco

New products and the menthol ban push up sales of cigarillos in 2020

RECOVERY AND OPPORTUNITIES

The easing of COVID-19 restrictions and the increasing popularity of cigarillos and water pipe tobacco will drive the growth of cigars, cigarillos and smoking tobacco

Rising sales expected for cigars as the opportunity for socialising returns with COVID-19 restrictions eased

Fine cut tobacco to return to decline path as home seclusion ends

CATEGORY DATA

Table 57 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 58 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 59 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 60 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 61 Sales of Cigars by Size: % Volume 2015-2020
Table 62 Sales of Cigarillos by Price Platform 2015-2020
Table 63 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 64 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 65 NBO Company Shares of Cigars: % Volume 2016-2020
Table 66 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 67 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 68 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 69 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 70 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 71 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 73 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 74 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 75 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 76 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 77 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 78 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 79 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 80 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Strong value growth is a result of significant company investment rather than the impact of COVID-19

JUUL and Logic Compact withdraw from non cig-a-like closed system market

Tabaqueira increases the popularity of Iqos by lowering its unit price and opening new IQOS stores

RECOVERY AND OPPORTUNITIES

Strong growth forecast as more consumers shift towards e-vapour products and heated tobacco to replace cigarettes

Forecast recovery of open vaping systems expected to be slow due to reducing availability as a result of fewer vaping specialist retailers

Iqos expected to gain further popularity as a lower-risk tobacco product

CATEGORY DATA

Table 81 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 82 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 83 Sales of Heated Tobacco: Volume 2015-2020
Table 84 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 85 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 86 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 87 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 88 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 89 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 90 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 91 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 92 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 93 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 94 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 95 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 96 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 97 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 98 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 99 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 100 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 101 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 102 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Portugal

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco sales grow for the first time in years as consumers who are secluded at home under COVID-19 restrictions have time to roll their own

Pipe tobacco maintains strong growth during the pandemic supported by new products and a growing consumer base for water pipe tobacco

New products and the menthol ban push up sales of cigarillos in 2020

RECOVERY AND OPPORTUNITIES

The easing of COVID-19 restrictions and the increasing popularity of cigarillos and water pipe tobacco will drive the growth of cigars, cigarillos and smoking tobacco

Rising sales expected for cigars as the opportunity for socialising returns with COVID-19 restrictions eased

Fine cut tobacco to return to decline path as home seclusion ends

CATEGORY DATA

Cigarettes in Portugal

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movement and socialising due to COVID-19 cause significant decline in cigarette sales

Some players increase pack sizes to improve consumers’ perception of value for money

Tabaqueira gains share while Imperial Brands suffers losses due to COVID-19 impacting the vending channel

RECOVERY AND OPPORTUNITIES

Slight recovery expected amid ongoing decline in smoking prevalence and an increase in economy and illicit sales

Taxes will continue to have a high impact on the sales performance of cigarettes

Little innovation expected from cigarette manufacturers in the forecast period as combustion and vaping systems increase in popularity

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco sales grow for the first time in years as consumers who are secluded at home under COVID-19 restrictions have time to roll their own

Pipe tobacco maintains strong growth during the pandemic supported by new products and a growing consumer base for water pipe tobacco

New products and the menthol ban push up sales of cigarillos in 2020

RECOVERY AND OPPORTUNITIES

The easing of COVID-19 restrictions and the increasing popularity of cigarillos and water pipe tobacco will drive the growth of cigars, cigarillos and smoking tobacco

Rising sales expected for cigars as the opportunity for socialising returns with COVID-19 restrictions eased

Fine cut tobacco to return to decline path as home seclusion ends

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

KEY DATA FINDINGS

2020 IMPACT

Strong value growth is a result of significant company investment rather than the impact of COVID-19