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Country Report

Tobacco in

Tobacco in Portugal

Jul 2019

US$2,100

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Executive Summary

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Tobacco records stable performance in 2018 supported by a number of factors

Tobacco continued to record increasing current value sales in 2018, supported by stronger performances from a number of categories including cigarettes, cigarillos and heated tobacco. Cigarettes recorded a marginal improvement in current value growth in 2018 compared with declines recorded in previous years, due to an increase in unit prices.

New legislation to influence tobacco over forecast period

New legislation over the forecast period could help shape tobacco. While illicit trade of cigarettes witnessed some growth towards the end of the review period in line with rising prices of cigarettes and a fall in legal sales, 2018 witnessed a decline in illegal sales.

Tabaqueira retains leadership despite challenges

Tabaqueira SA - Empresa Industrial de Tabacos SA, a local subsidiary of Phillip Morris International Inc, held a dominant position in tobacco in Portugal in 2018, as it continued to lead cigarettes, cigarillos, smoking tobacco and heated tobacco. However, it experienced loss of share and declining retail volume sales in most of these categories, due to rising demand for lower-priced products amongst smokers, particularly in cigarettes, as cheaper options were not well represented in the company’s portfolio.

Shifts in distribution continue to benefit vending and forecourt retailers

Vending continued to gain share of distribution within a number of tobacco categories in Portugal. Its strongest position remained in cigarettes and offers marginally higher margins for distributors despite the initial outlay cost of vending machines.

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

Due to continuous tax increases, tobacco in Portugal is predicted to record positive current value growth over the forecast period, supported by rising unit prices. However, rising unit prices will negatively impact demand for cigarettes and smoking tobacco, with both recording declining retail volume sales, while retail volume growth for cigars and cigarillos looks set to be modest.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Tobacco in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Portugal?
What are the major brands in Portugal?
Which sector of the tobacco products market is the largest by value sales in Portugal?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Portugal?
Which sector is the most heavily taxed in Portugal?
Which companies dominate in the total tobacco market in Portugal in terms of market share?
What is the distribution channel split for the tobacco products market in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Portugal

EXECUTIVE SUMMARY

Tobacco records stable performance in 2018 supported by a number of factors

New legislation to influence tobacco over forecast period

Tabaqueira retains leadership despite challenges

Shifts in distribution continue to benefit vending and forecourt retailers

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Portugal

HEADLINES

PROSPECTS

Marginal improvement in demand due to increasing tourist numbers

Further decline of illicit trade to bring further problems with new track and trace regulations

Blurring of price bands due to tax hikes

COMPETITIVE LANDSCAPE

Mixed performance for Tabaqueira

John Player Special Black suffers consecutive declines

Flavour capsules and menthol cigarettes continue to gain in popularity despite prospect of ban

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Portugal

HEADLINES

PROSPECTS

Cigars and fine cut tobacco continue to suffer declines due to rising prices

Price fighter cigarillos continue to support category’s performance

Marginally stronger performance for pipe tobacco due to Middle Eastern influence

COMPETITIVE LANDSCAPE

Cigarettes brands continue to gain share within fine cut tobacco

Cigarillos brands recover with strong performances

New launch aims to attract millennials

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

HEADLINES

PROSPECTS

Heated tobacco products continue to surge ahead

Heated tobacco products could be scrutinised further over forecast period

Emergence of CBD could support demand for failing e-liquids over forecast period

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

British American Tobacco awaiting entry to heated tobacco in Portugal

Innovation key to maintaining consumer interest

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 50 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 51 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 52 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 53 Sales of Tobacco Heating Devices: Value 2013-2018
Table 54 Sales of Heated Tobacco: Volume 2013-2018
Table 55 Sales of Heated Tobacco: Value 2013-2018
Table 56 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 57 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 58 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 59 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 60 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 61 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 62 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 63 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 64 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 65 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 69 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 70 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 71 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco records stable performance in 2018 supported by a number of factors

New legislation to influence tobacco over forecast period

Tabaqueira retains leadership despite challenges

Shifts in distribution continue to benefit vending and forecourt retailers

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Portugal

EXECUTIVE SUMMARY

Tobacco records stable performance in 2018 supported by a number of factors

New legislation to influence tobacco over forecast period

Tabaqueira retains leadership despite challenges

Shifts in distribution continue to benefit vending and forecourt retailers

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Portugal

HEADLINES

PROSPECTS

Marginal improvement in demand due to increasing tourist numbers

Further decline of illicit trade to bring further problems with new track and trace regulations

Blurring of price bands due to tax hikes

COMPETITIVE LANDSCAPE

Mixed performance for Tabaqueira

John Player Special Black suffers consecutive declines

Flavour capsules and menthol cigarettes continue to gain in popularity despite prospect of ban

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Portugal

HEADLINES

PROSPECTS

Cigars and fine cut tobacco continue to suffer declines due to rising prices

Price fighter cigarillos continue to support category’s performance

Marginally stronger performance for pipe tobacco due to Middle Eastern influence

COMPETITIVE LANDSCAPE

Cigarettes brands continue to gain share within fine cut tobacco

Cigarillos brands recover with strong performances

New launch aims to attract millennials

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

HEADLINES

PROSPECTS

Heated tobacco products continue to surge ahead

Heated tobacco products could be scrutinised further over forecast period

Emergence of CBD could support demand for failing e-liquids over forecast period

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

British American Tobacco awaiting entry to heated tobacco in Portugal

Innovation key to maintaining consumer interest

CATEGORY INDICATORS

CATEGORY DATA

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