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Tobacco in Portugal
July 2022
Tobacco in 2021: The big picture
Tobacco sales in Portugal somewhat recovered after the decline recorded in 2020. Despite further lockdown periods during the year, restrictions eased in the latter months of 2021 resulting in consumers socialising more.
2021 key trends
Given the negative economic consequences of the pandemic, consumers in Portugal continued to be highly sensitive to the price of tobacco in 2021. As such, package sizes or ranges containing a large number of cigarettes continued to have success in the country as consumers searched for value-for-money deals.
Competitive landscape
All companies in the tobacco industry saw their business negatively impacted by the pandemic in 2020. Those that relied on vending machines for turnover registered the worst results, as the closure of and subsequent limitations in the on-trade channel led vending to be the most affected distribution channel.
Retailing developments
COVID-19 majorly impacted distribution channels of tobacco in 2020. Vending recorded a significant decline as the on-trade channel (where vending machines are mostly located) suffered from closures at the start of the year followed by strict operation limitations.
What next for tobacco?
Smoking prevalence in Portugal will continue to decline over the forecast period as consumers become increasingly worried about their health the possibility of an economic downturn that will negatively impact their finances. As volumes are expected to decline and living costs set to grow given the forecasted negative economic conditions, a decline in the overall number of different references or brands available in the tobacco market is anticipated.
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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Cigarettes
Cigars, Cigarillos and Smoking Tobacco
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Portugal report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Tobacco in Portugal?
Which are the leading brands in Tobacco in Portugal?
How are products distributed in Tobacco in Portugal?
Which category is the most heavily taxed in Portugal?
How is the operating environment for Tobacco changing?
What are the current legislative restrictions applicable to the sale of Tobacco products in Portugal?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Tobacco in Portugal
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2016-2021Table 3 Sales of Tobacco by Category: Value 2016-2021Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in Portugal
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigarettes begins recovery but struggles against competition from heated tobacco
Rising taxes and high price sensitivity leads to companies to add sticks to packs
Tabaqueira continue to lead the category despite visible focus switch to heated tobacco
PROSPECTS AND OPPORTUNITIES
Cigarette use expected to decline thanks to continuing shift to heated tobacco
Pandemic impact on vending and forecourt retailers set to endure
Little innovation expected from cigarette manufacturers as combustion and vaping systems increase in popularity
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2016-2021Table 11 Sales of Cigarettes by Category: Value 2016-2021Table 12 Sales of Cigarettes: % Volume Growth 2016-2021Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021Table 23 Forecast Sales of Cigarettes: Volume 2021-2026Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026
Cigars, Cigarillos and Smoking Tobacco in Portugal
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cigarillos maintained a positive volume performance driven by several new launches
Fine cut tobacco sales stabilise after a strong pandemic performance
Water pipe tobacco gives new life to pipe tobacco sales thanks to at-home use
PROSPECTS AND OPPORTUNITIES
Cigars, cigarillos and smoking tobacco growth driven by cigarillos and pipe tobacco
Limited sales expected for cigars due to being most popular amongst the older generation
Fine cut tobacco set to return to a declining path as home seclusion ends
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021Table 36 Sales of Cigars by Size: % Volume 2016-2021Table 37 Sales of Cigarillos by Price Platform 2016-2021Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021Table 40 NBO Company Shares of Cigars: % Volume 2017-2021Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong value growth is a result of significant company investment rather than the impact of COVID-19
Tabaqueira increases the popularity of Iqos by lowering its unit price and opening new IQOS stores
E-vapour products remains small as it cannot compete with heated tobacco
PROSPECTS AND OPPORTUNITIES
Smoke free alternatives set for higher demand from consumers and greater investment from players
New developments and new entries expected in heated tobacco
Open systems will take time to recover but will enjoy several positive influences
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021Table 59 Sales of Tobacco Heating Devices: Volume 2016-2021Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021Table 61 Sales of Heated Tobacco: Volume 2016-2021Table 62 Sales of Heated Tobacco: % Volume Growth 2016-2021Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021Table 65 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021Table 66 NBO Company Shares of E-Vapour Products: % Value 2017-2021Table 67 LBN Brand Shares of E-Vapour Products: % Value 2018-2021Table 68 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021Table 69 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021Table 70 NBO Company Shares of Heated Tobacco: % Volume 2017-2021Table 71 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021Table 72 Distribution of E-Vapour Products by Format: % Value 2016-2021Table 73 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021Table 74 Distribution of Heated Tobacco by Format: % Volume 2016-2021Table 75 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026Table 76 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026Table 77 Forecast Sales of Heated Tobacco: Volume 2021-2026Table 78 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Tobacco
Fine Cut Cigarettes
Cigars
Cigarillos
Pipe Tobacco
Fine Cut Tobacco
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.