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Country Report

Tobacco in

Tobacco in Portugal

46 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco market records stable performance in 2017 despite challenges

Tobacco in Portugal recorded a stable performance in 2017 despite facing challenges such as legislation geared towards soft prohibition, rising taxation and public health programmes encouraging smokers to quit. Consumers reacted to tax increases by favouring lower-priced products in traditional tobacco categories.

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Towards the end of the review period, the Portuguese National Health System implemented a new programme to incentivise people to quit smoking. Under this programme, doctors in public health centres are required to ask patients about their smoking habits, and if they are smokers to inform them about supports available to help them quit.

Global players continue to dominate tobacco in Portugal

Tabaqueira - Empresa Industrial de Tabacos SA, a local subsidiary of Phillip Morris International Inc, continued to lead tobacco in Portugal in 2017, though it experienced retail volume share declines in cigarettes, cigars and cigarillos and smoking tobacco. These declines were mainly due to rising demand for lower-priced products among smokers, particularly in cigarettes, as cheaper options were not well represented in the company’s portfolio.

Tobacco distribution continues to undergo structural changes

Distribution of tobacco products in Portugal continued to undergo structural reorganisation in 2017. The country has long been an exception in Western Europe in this regard, with retailers being supplied by independent distributors rather than companies that are owned and operated by large tobacco producers.

Vapour products set to boom as consumers abandon traditional tobacco categories

Due to continuous tax increases, the Portuguese tobacco market is expected to see total value sales at constant 2017 prices grow steadily throughout the forecast period. However, the cigarettes and smoking tobacco categories are both projected to post consistent declines in retail volume sales, while retail volume growth for cigars and cigarillos looks set to be modest.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Tobacco in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Portugal?
What are the major brands in Portugal?
Which sector of the tobacco products market is the largest by value sales in Portugal?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Portugal?
Which sector is the most heavily taxed in Portugal?
Which companies dominate in the total tobacco market in Portugal in terms of market share?
What is the distribution channel split for the tobacco products market in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Portugal

EXECUTIVE SUMMARY

Tobacco market records stable performance in 2017 despite challenges

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Global players continue to dominate tobacco in Portugal

Tobacco distribution continues to undergo structural changes

Vapour products set to boom as consumers abandon traditional tobacco categories

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Portugal

HEADLINES

PROSPECTS

Long term trend of declining volume sales in cigarettes set to resume

Interest in flavoured and capsule cigarettes increases ahead of looming ban

Vending and forecourt retailers continue to gain importance in distribution

COMPETITIVE LANDSCAPE

Tax hikes encourage repositioning of cigarettes brands

Several players launch new superking/long brand extensions

New menthol flavour capsule products introduced over 2016-2017

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Portugal

HEADLINES

PROSPECTS

Tax hikes and legislative changes present challenges in 2017

Cross-border sales restrict demand in cigars and pipe tobacco

No major new tax or legislative challenges expected

COMPETITIVE LANDSCAPE

Tabaqueira leads cigarillos thanks to its strength in the price fighter category

Cross-border sales lead several companies to exit pipe tobacco

Water pipe tobacco gains popularity despite increased regulatory scrutiny

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Portugal

HEADLINES

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco market records stable performance in 2017 despite challenges

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Global players continue to dominate tobacco in Portugal

Tobacco distribution continues to undergo structural changes

Vapour products set to boom as consumers abandon traditional tobacco categories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Portugal

EXECUTIVE SUMMARY

Tobacco market records stable performance in 2017 despite challenges

Tobacco control focused on soft prohibition as support for legalising cannabis rises

Global players continue to dominate tobacco in Portugal

Tobacco distribution continues to undergo structural changes

Vapour products set to boom as consumers abandon traditional tobacco categories

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Portugal

HEADLINES

PROSPECTS

Long term trend of declining volume sales in cigarettes set to resume

Interest in flavoured and capsule cigarettes increases ahead of looming ban

Vending and forecourt retailers continue to gain importance in distribution

COMPETITIVE LANDSCAPE

Tax hikes encourage repositioning of cigarettes brands

Several players launch new superking/long brand extensions

New menthol flavour capsule products introduced over 2016-2017

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Portugal

HEADLINES

PROSPECTS

Tax hikes and legislative changes present challenges in 2017

Cross-border sales restrict demand in cigars and pipe tobacco

No major new tax or legislative challenges expected

COMPETITIVE LANDSCAPE

Tabaqueira leads cigarillos thanks to its strength in the price fighter category

Cross-border sales lead several companies to exit pipe tobacco

Water pipe tobacco gains popularity despite increased regulatory scrutiny

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Portugal

HEADLINES

PROSPECTS

Heated tobacco emerges rapidly to dominate vapour products

Greater legislative scrutiny expected for heated tobacco products

Regulatory change poses challenges for cig-a-likes and open vaping systems

COMPETITIVE LANDSCAPE

Significant marketing investment accompanies launch of the IQOS system

Distribution of Marlboro Heets brand continues to improve

Innovation set to revolutionise vapour products in Portugal

CATEGORY INDICATORS

CATEGORY DATA

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