Tobacco in Tunisia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Tunisia?
  • Which are the leading brands in Tobacco in Tunisia?
  • How are products distributed in Tobacco in Tunisia?
  • Which category is the most heavily taxed in Tunisia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Tunisia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Volume sales decline as price sensitivity, due to COVID-19, impacts sales
Tax increases stifle volume sales during a time of financial concerns
Border closures aid the decline in illegal trade during 2020

RECOVERY AND OPPORTUNITIES

Volume growth recovers from 2021, as tax increases boost value sales
Supermarkets and hypermarkets become key distribution channels, aiding growth
Illicit trade declines while smoking prevalence increases, boosting sales

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Cigars sales fall as social occasions decline and price sensitivity increases
Imports of pipe tobacco are not enough to meet consumer demand
RNTA dominates despite a lack of advertising and product development

RECOVERY AND OPPORTUNITIES

Positive growth for cigars, however, migration to cigarettes challenges sales
Rising prices and import costs challenge volume growth
Régie Nationale des Tabacs et des Allumettes continues to lead and shape the landscape

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 39 NBO Company Shares of Cigars: % Volume 2016-2020 Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 46 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity partners with price increases, leading to declining sales
No legal sales of e-vapour products, but illicit products are available
Régie Nationale des Tabacs et des Allumettes continues to lead

RECOVERY AND OPPORTUNITIES

Recover in volume sales from 2021, boosted by a migration from cigarettes
E-vapour products continue to be sold on the black market and online
The Minister of Health calls for the regulation of electronic cigarettes

CATEGORY INDICATORS

Table 51 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 52 Sales of Smokeless Tobacco by Category: Volume 2015-2020 Table 53 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020 Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 56 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020 Table 57 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020 Table 58 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 59 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 60 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020 Table 61 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 62 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025 Table 63 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025 Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Tunisia

2020 IMPACT

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This report originates from Passport, our Tobacco research and analysis database.

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