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Tobacco in Tunisia

July 2022
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USD 2,450
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Tunisia?
  • Which are the leading brands in Tobacco in Tunisia?
  • How are products distributed in Tobacco in Tunisia?
  • Which category is the most heavily taxed in Tunisia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Tunisia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Tunisia

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Tunisia

KEY DATA FINDINGS

A perfect storm of negative factors leads to ongoing volume declines
Historical increases in cigarettes prices place additional downwards pressure on sales
Illicit cigarette trade rebounds, following the re-opening of borders
Volume decreases will continue over the forecast period, due to economic instability and competition from illicit trade
Illicit trade in cigarettes set to continue, due to widespread availability and affordable prices for consumers
Prices increases set to continue over the forecast period
Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
Table 11 Sales of Cigarettes: Volume 2016-2021
Table 12 Sales of Cigarettes by Category: Value 2016-2021
Table 13 Sales of Cigarettes: % Volume Growth 2016-2021
Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 24 Forecast Sales of Cigarettes: Volume 2021-2026
Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Tunisia

KEY DATA FINDINGS

Cigars, cigarillos and smoking tobacco is a neglected category, due to no cigarillo sales and low interest in cigars
Illicit trade in smoking tobacco remains dominant, with authorities offering lower taxes to encourage more official variants
Cigars and cigarillos continue to enjoy illicit trade, from desirable Café Crème to Cuban cigars
RNTA set to launch smoking tobacco in the country, as part of its battle against illicit trade
Cigars and cigarillos – the endangered products due to lack of attention from RNTA and high levels of illicit trade
RNTA continues its fight against illicit trade, but a question remains about the quality of its new hookah smoking tobacco
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 37 Sales of Cigars by Size: % Volume 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 46 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 47 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

KEY DATA FINDINGS

Philip Morris’ Iqos and HEETS heated tobacco brands enter Tunisia, although demand and availability remain limited
The Tunisian authorities continue their fight against e-vapour products
Moist snuff faces challenges due to a decline in locally-farmed plants caused by a lack of rain
Heated tobacco sees PR of a kind through television shows, but is expected to remain niche
New legislations in e-vapour devices coming into force to tackle illicit trade
US-style moist snuff set to maintain ongoing sales, providing the local weather conditions are correct for farming the plants
Table 52 Number of Adult Vapers 2016-2021
Table 53 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 54 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 58 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 59 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 60 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 61 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 62 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 63 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 64 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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