While April 2021 saw the re-imposition of mobility restrictions in Colombia, with the country seeing a rise in COVID-19 cases and slow progress in the vaccination campaign during the year, as well as social unrest, the economy began to recover in the second half of 2021. This recovery was driven by the gradual relaxation of home seclusion measures, increased oil prices and a rise in exports.
Consumers increased the number of cigarettes they smoked per day in 2021 partly due to the opening of foodservice and leisure/entertainment venues, which led to an increase in social activity at the same time as unit prices remained stable in response to the economic uncertainty. Nonetheless, declining consumer purchasing power continued to exert an influence on demand during the year, encouraging consumers to trade down to less expensive alternatives, benefiting brands in the economy segment.
British American Tobacco Colombia strengthened its overall dominance of cigarettes in 2021, due to the strong performances of its respective premium and economy brands, Lucky Strike and Rothmans. These brands have been supported by higher exposure through discounters, a channel which gained notable retail volume share during the COVID-19 crisis as it introduced branded products within its portfolio to extend its offer.
E-commerce is set to see a decline in sales in 2021 compared with the heights reached in the previous year. Nonetheless, the channel is set to continue to record significantly higher sales than before the outbreak of COVID-19.
The anti-smoking campaign from the Ministry of Health is expected to further impact tobacco over the forecast period, as well as its legislation. Cigarettes is predicted to continue declining in volume sales terms resulting in a further drop in smoking prevalence amongst the adult population, although rising prices in the context of lingering price sensitivity amongst lower-income consumers will see a shift towards illicit trade.
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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