While the overall number of smokers continued to rise in Mexico in 2021, this was driven by continued population growth, with smoking prevalence continuing to decline amongst both male and female consumers. The fall in smoking prevalence was driven by rising health-consciousness and concern about the health risks associated with smoking.
Price increases weakened demand for tobacco products during the review period. Prices were affected by inflationary pressures, but also by tax rate adjustments.
Major multinationals, Philip Morris Productos y Servicios S de RL de CV and British American Tobacco México SA de CV, remained dominant in cigarettes in 2021. Generally, companies are struggling to maintain their sales in a shrinking market.
Overall, independent small grocers remained the dominant distribution channel in cigarettes in 2021. Indeed, while the channel’s share fell slightly during the year, it remained higher than before the pandemic, as consumers continued to appreciate the convenience of local shopping, as well as the reduced risk of exposure to the SARS-CoV-2 virus due to limiting travel away from home.
Over the forecast period, tobacco consumption is expected to shift towards alternative devices. There are many challenges regarding regulation, and at the moment of writing this report there are no products approved for distribution in the country by the Ministry of Health.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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