Tobacco in Mexico

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Mexico?
  • Which are the leading brands in Tobacco in Mexico?
  • How are products distributed in Tobacco in Mexico?
  • Which category is the most heavily taxed in Mexico?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Mexico?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Mexico

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Mexico

KEY DATA FINDINGS

2021 DEVELOPMENTS

Healthier lifestyles impact demand
Illicit sales threaten recovery
Major multinationals remain dominant

PROSPECTS AND OPPORTUNITIES

More regulation expected
Marlboro Vista to shake the competitive environment
Regulation of alternative devices is likely to shape the industry

TAXATION AND PRICING

Taxation rates
Table 10 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2016-2021 Table 12 Sales of Cigarettes by Category: Value 2016-2021 Table 13 Sales of Cigarettes: % Volume Growth 2016-2021 Table 14 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 15 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 18 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 19 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 20 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 21 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 22 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 23 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 24 Forecast Sales of Cigarettes: Volume 2021-2026 Table 25 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 26 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Mexico

KEY DATA FINDINGS

2021 DEVELOPMENTS

Spending time at home drives growth of cigars and cigarillos
Increase in demand from the US impacts the availability
Small, consolidated category

PROSPECTS AND OPPORTUNITIES

Disruptions in the supply chain are expected to continue
Sales driven by return to normal lifestyles and population growth
Consumer health-consciousness to limit development of smoking tobacco

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 37 Sales of Cigars by Size: % Volume 2016-2021 Table 38 Sales of Cigarillos by Price Platform 2016-2021 Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 41 NBO Company Shares of Cigars: % Volume 2017-2021 Table 42 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 43 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 44 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 52 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico

2021 DEVELOPMENTS

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021 Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021 Table 59 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021 Table 60 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021 Table 61 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Tobacco research and analysis database.

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