Cigarettes, by far the largest and most significant category in the tobacco market, posted a contraction in volume sales in 2018. The market was affected by a number of trends, not least of which was a decline in smoking prevalence and the average number of sticks smoked per day.
The tobacco industry continued to face a number of challenges in 2018 not least of which were the stringent regulations governing marketing activities and advertising, limiting opportunities to promote market growth. Cigarette manufacturers, which launched several products and new flavours in capsules and non-capsules during the year, faced the challenge of communicating these launches to consumers.
Philip Morris International, through its Mexican subsidiary, continues to be the leading company in tobacco. Its strategy is based on the consolidation of premium and economy brands through Marlboro and Benson & Hedges (premium segment) and Delicados and Chesterfield (economy segment).
Channel distribution varies depending on the tobacco category. While categories such as smokeless tobacco are mainly concentrated in tobacco specialists and in the Sanborns chain, cigarettes are distributed via a wider range of channels.
Although smoking prevalence is expected to continue declining, as well as the average number of sticks per day per smoker, cigarettes is likely to maintain a positive CAGR in retail volume terms over the 2018-2023 period. However, growth will be moderate as initiatives from anti-tobacco organisations and the government will continue to have an impact on smoking prevalence.
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Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Mexico with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tobacco market research database.