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Learn moreAug 2020
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Volume sales of cigarettes are set to decline in 2020 due to the expected economic recession, rising unemployment and declining disposable income in the wake of COVID-19. A migration from cigarettes to more economic fine cut tobacco and cigarillos is anticipated, as is a decline in the share of premium cigarettes.
The Hungarian government launched its official COVID-19 webpage and Facebook page on 4 March, the same day as the first cases were announced in the country. The government declared an indefinite state of emergency on 11 March, which saw public gatherings in an enclosed space with more than 100 people prohibited, sporting events that could attract more than 500 spectators held behind closed doors and foreign exchange programmes suspended.
Heated tobacco was finally given the green light, and in spring 2019 Philip Morris launched HEETS for IQOS. The category saw dynamic growth in 2019 due to its novelty, and as a result of tax hikes and price increases on cigarettes, the general smoking ban and rising concern for respiratory health which encouraged cigarette smokers to look for reduced harm options.
Philip Morris Magyarország, which owns the most popular brand Marlboro, continued to lead cigarettes in 2019, despite losing marginal share. The company has started to invest in heated tobacco rather than cigarettes, where the ban of flavours and mandatory plain packaging for new products limit innovation.
Further volume decline is expected in cigarettes over the forecast period, with constant 2019 value sales remaining stable. The migration from cigarettes to cheaper tobacco products, including cigarillos and fine cut tobacco, is set to continue in a time of economic recession, rising unemployment, and declining disposable income in the wake of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
The Tobacco in Hungary market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.