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Country Report

Tobacco in

Tobacco in Hungary

54 pages, Jul 2018

US$2,100

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Executive Summary

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Migration from fine cut tobacco to cigarettes indicates growing solvent demand

The positive economic developments and the strengthening purchasing power in Hungary benefited the tobacco market in 2017. The fight against illicit trade continued and its volume share reduced to below the average level for European countries.

Hungary’s stricter regulations have had a limited effect

The Hungarian government and the authorities are dedicated to eliminating smoking to improve the general health of the population. However, the ever-stricter regulations and highly controlled distribution have so far only proven effective in reducing juvenile smoking, while smoking prevalence among the adult population has stagnated.

Large international companies and a narrow range of brands dominate tobacco

Philip Morris Magyarország Kft continued to lead in cigarettes in 2017. The company is distributing the most popular brand in Hungary, Marlboro, which is growing in volume sales.

Tobacco retailing is restricted to the tobacco specialists channel

In 2017 the centralised distribution system remained unchanged. The only authorised tobacco distribution channel in Hungary is tobacco specialists, consisting of over 5,000 stores.

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

Despite the full introduction of the European directive being targeted for 2020, including plain packaging and a flavour ban, it is expected that the sales performance of tobacco will remain stable over the forecast period. Thanks to the public smoking ban, controlled distribution and the campaigns to enlighten the population about the health effects, the cigarette smoking population will gradually decline over the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Tobacco in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Hungary?
What are the major brands in Hungary?
Which sector of the tobacco products market is the largest by value sales in Hungary?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Hungary?
Which sector is the most heavily taxed in Hungary?
Which companies dominate in the total tobacco market in Hungary in terms of market share?
What is the distribution channel split for the tobacco products market in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Hungary

EXECUTIVE SUMMARY

Migration from fine cut tobacco to cigarettes indicates growing solvent demand

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Minimum legal smoking age

Tar levels

Advertising and sponsorship

Advertising through retail point-of-sale

“Reduced harm”

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Hungary

HEADLINES

PROSPECTS

Cigarette sales increase despite restrictive regulatory environment

Delayed tax rises on cigarettes boost sales growth in 2017

Consumer habits are changing and the flavour capsule ban influences migration

COMPETITIVE LANDSCAPE

There is strong loyalty to brands

The introduction of heated tobacco products is delayed to the second half of 2018

Product development in cigarettes is on hold during the plain packaging grace period

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PROSPECTS

Tax hikes cause fine cut tobacco to lose its competitive-price advantage as smokers migrate to cigarettes

Price is the strongest factor influencing consumers in fine cut tobacco, while legislative restrictions have less impact

The cigarillos category forges ahead as the flavour ban has not been introduced yet

COMPETITIVE LANDSCAPE

Tax hikes cause negative migration and volatility in smoking tobacco shares

Competition continues to increase in the largest category, price fighter cigarillos

Cigarillos attracts the most innovation as new products in smoking tobacco must be released in plain packaging

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Hungary

HEADLINES

PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

An excise tax on nicotine-containing e-liquids is introduced

Open vaping systems and refills are the dominant forms of vaping in Hungary

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

International companies dominate vapour products

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Migration from fine cut tobacco to cigarettes indicates growing solvent demand

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Hungary

EXECUTIVE SUMMARY

Migration from fine cut tobacco to cigarettes indicates growing solvent demand

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel

A slow decline in the cigarette smoking population and the gradual introduction of alternatives to cigarettes and fine cut tobacco are expected

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

Minimum legal smoking age

Tar levels

Advertising and sponsorship

“Reduced harm”

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Hungary

HEADLINES

PROSPECTS

Cigarette sales increase despite restrictive regulatory environment

Delayed tax rises on cigarettes boost sales growth in 2017

Consumer habits are changing and the flavour capsule ban influences migration

COMPETITIVE LANDSCAPE

There is strong loyalty to brands

The introduction of heated tobacco products is delayed to the second half of 2018

Product development in cigarettes is on hold during the plain packaging grace period

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PROSPECTS

Tax hikes cause fine cut tobacco to lose its competitive-price advantage as smokers migrate to cigarettes

Price is the strongest factor influencing consumers in fine cut tobacco, while legislative restrictions have less impact

The cigarillos category forges ahead as the flavour ban has not been introduced yet

COMPETITIVE LANDSCAPE

Tax hikes cause negative migration and volatility in smoking tobacco shares

Competition continues to increase in the largest category, price fighter cigarillos

Cigarillos attracts the most innovation as new products in smoking tobacco must be released in plain packaging

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Hungary

HEADLINES

PROSPECTS

Vapour products become legalised but restrictive regulations restrict growth and strengthen the black market

An excise tax on nicotine-containing e-liquids is introduced

Open vaping systems and refills are the dominant forms of vaping in Hungary

COMPETITIVE LANDSCAPE

Legislation causes restructuring in e-liquid shares

International companies dominate vapour products

Illegal imports pose the biggest competition as authorities allow the private import of devices from China

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?