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Country Report

Tobacco in

Tobacco in Hungary

Jul 2019

US$2,100

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Executive Summary

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Strong retail value growth for tobacco amid positive economic performance

Tobacco recorded the strongest retail value growth of the review period in 2018. The positive economic performance brought increasing consumer confidence as average consumer incomes soared and led to stronger purchasing power.

Hungary’s stricter regulations have had a limited effect

The Hungarian government and the authorities are dedicated to eliminating smoking to improve the general health of the population. However, the ever-stricter regulations and highly controlled distribution have so far only proven effective in reducing juvenile smoking, while smoking prevalence among the adult population changed little over the latter part of the review period.

Large international companies and a narrow range of brands dominate tobacco

Philip Morris Magyarország continued to lead cigarettes in 2017. The company owns the most popular brand in Hungary, Marlboro, which grew its volume share in 2018.

Tobacco retailing is restricted to the tobacco specialists channel, and this is extended to e-vapour products

The centralised distribution system for tobacco remained unchanged in 2018, while the same restrictions were also applied to e-vapour products. The only authorised tobacco distribution channel in Hungary is tobacco specialists, consisting of over 5,000 stores.

Accelerating decline in smoking prevalence expected with the likely introduction of heated tobacco

Despite the full introduction of the European directive targeted for 2020, including plain packaging and a flavour ban, retail value sales of tobacco will likely continue to grow over the forecast period. Thanks to the public smoking ban, controlled distribution and the campaigns to enlighten the population about the health effects, the previously slow decline in smoking prevalence is expected to accelerate over the forecast period, limiting growth generated by improving consumer spending power, although value sales will be supported by increasing preference for premium products.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Tobacco in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Hungary?
What are the major brands in Hungary?
Which sector of the tobacco products market is the largest by value sales in Hungary?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Hungary?
Which sector is the most heavily taxed in Hungary?
Which companies dominate in the total tobacco market in Hungary in terms of market share?
What is the distribution channel split for the tobacco products market in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Hungary

EXECUTIVE SUMMARY

Strong retail value growth for tobacco amid positive economic performance

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel, and this is extended to e-vapour products

Accelerating decline in smoking prevalence expected with the likely introduction of heated tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Hungary

HEADLINES

PROSPECTS

Growth set to continue as the economy improves

Polarisation between premium and economy price bands expected

Manufacturers phase in price increases to offset tax hikes

COMPETITIVE LANDSCAPE

New product development hindered by regulations

Limited competitive differentiation in cigarettes

Trends from the premium segment becoming more common in the mid price band

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PROSPECTS

Higher taxes used to discourage younger smokers

Cigarillos perform well, but set to decline

Premium segment set to grow amid strengthening economy

COMPETITIVE LANDSCAPE

Little new product development in smoking tobacco due to plain packaging regulations

Innovation still possible in cigarillos

New premium cigar and cigarillo imports, albeit with limited distribution

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary

HEADLINES

PROSPECTS

The adverse legislative environment limits development

Manufacturers and distributors of e-liquids hit by high excise taxes

Innovation limited to e-vapour products, but further legislation my put an end to the category

COMPETITIVE LANDSCAPE

BAT Pecsi Dohanygyar the first major tobacco player to enter e-vapour products

High taxes and costs drive players abroad

Changes in legislation have a severe impact on distribution

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 65 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 66 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 67 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Strong retail value growth for tobacco amid positive economic performance

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel, and this is extended to e-vapour products

Accelerating decline in smoking prevalence expected with the likely introduction of heated tobacco

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Hungary

EXECUTIVE SUMMARY

Strong retail value growth for tobacco amid positive economic performance

Hungary’s stricter regulations have had a limited effect

Large international companies and a narrow range of brands dominate tobacco

Tobacco retailing is restricted to the tobacco specialists channel, and this is extended to e-vapour products

Accelerating decline in smoking prevalence expected with the likely introduction of heated tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Hungary

HEADLINES

PROSPECTS

Growth set to continue as the economy improves

Polarisation between premium and economy price bands expected

Manufacturers phase in price increases to offset tax hikes

COMPETITIVE LANDSCAPE

New product development hindered by regulations

Limited competitive differentiation in cigarettes

Trends from the premium segment becoming more common in the mid price band

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PROSPECTS

Higher taxes used to discourage younger smokers

Cigarillos perform well, but set to decline

Premium segment set to grow amid strengthening economy

COMPETITIVE LANDSCAPE

Little new product development in smoking tobacco due to plain packaging regulations

Innovation still possible in cigarillos

New premium cigar and cigarillo imports, albeit with limited distribution

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary

HEADLINES

PROSPECTS

The adverse legislative environment limits development

Manufacturers and distributors of e-liquids hit by high excise taxes

Innovation limited to e-vapour products, but further legislation my put an end to the category

COMPETITIVE LANDSCAPE

BAT Pecsi Dohanygyar the first major tobacco player to enter e-vapour products

High taxes and costs drive players abroad

Changes in legislation have a severe impact on distribution

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?