Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tobacco in

Tobacco in Hungary

Aug 2020

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Volume sales of cigarettes are set to decline in 2020 due to the expected economic recession, rising unemployment and declining disposable income in the wake of COVID-19. A migration from cigarettes to more economic fine cut tobacco and cigarillos is anticipated, as is a decline in the share of premium cigarettes.

COVID-19 country impact

The Hungarian government launched its official COVID-19 webpage and Facebook page on 4 March, the same day as the first cases were announced in the country. The government declared an indefinite state of emergency on 11 March, which saw public gatherings in an enclosed space with more than 100 people prohibited, sporting events that could attract more than 500 spectators held behind closed doors and foreign exchange programmes suspended.

Philip Morris launches HEETS heated tobacco in 2019

Heated tobacco was finally given the green light, and in spring 2019 Philip Morris launched HEETS for IQOS. The category saw dynamic growth in 2019 due to its novelty, and as a result of tax hikes and price increases on cigarettes, the general smoking ban and rising concern for respiratory health which encouraged cigarette smokers to look for reduced harm options.

Large international companies lead tobacco

Philip Morris Magyarország, which owns the most popular brand Marlboro, continued to lead cigarettes in 2019, despite losing marginal share. The company has started to invest in heated tobacco rather than cigarettes, where the ban of flavours and mandatory plain packaging for new products limit innovation.

Further migration from cigarettes to other tobacco products expected over the forecast period

Further volume decline is expected in cigarettes over the forecast period, with constant 2019 value sales remaining stable. The migration from cigarettes to cheaper tobacco products, including cigarillos and fine cut tobacco, is set to continue in a time of economic recession, rising unemployment, and declining disposable income in the wake of COVID-19.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Tobacco in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Hungary?
What are the major brands in Hungary?
Which sector of the tobacco products market is the largest by value sales in Hungary?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Hungary?
Which sector is the most heavily taxed in Hungary?
Which companies dominate in the total tobacco market in Hungary in terms of market share?
What is the distribution channel split for the tobacco products market in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Philip Morris launches HEETS heated tobacco in 2019

Large international companies lead tobacco

Further migration from cigarettes to other tobacco products expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Tax and unit price increases have a marginal impact on volume sales

Polarisation continues in 2019

Leader Philip Morris shifts towards reduced harm products

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Further tax increases to discourage younger smokers in 2019

Pricing and growing demand for flavoured products drive sales of cigarillos

Plain packaging regulations limit new product development in smoking tobacco, whilst innovation is still possible in cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 Sales of Cigarillos by Price Platform 2014-2019
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 41 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Cigars: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 44 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco sees dynamic growth following its 2019 introduction

E-vapour increases its presence

Philip Morris launches HEETS heated tobacco in 2019 and competitors should follow suit in 2020

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 57 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 68 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 70 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 73 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Philip Morris launches HEETS heated tobacco in 2019

Large international companies lead tobacco

Further migration from cigarettes to other tobacco products expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Hungary

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Philip Morris launches HEETS heated tobacco in 2019

Large international companies lead tobacco

Further migration from cigarettes to other tobacco products expected over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Tax and unit price increases have a marginal impact on volume sales

Polarisation continues in 2019

Leader Philip Morris shifts towards reduced harm products

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Further tax increases to discourage younger smokers in 2019

Pricing and growing demand for flavoured products drive sales of cigarillos

Plain packaging regulations limit new product development in smoking tobacco, whilst innovation is still possible in cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hungary

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco sees dynamic growth following its 2019 introduction

E-vapour increases its presence

Philip Morris launches HEETS heated tobacco in 2019 and competitors should follow suit in 2020

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS