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Country Report

Tobacco in

Tobacco in the United Kingdom

Jul 2019

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Executive Summary

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UK market undergoing significant upheaval

The UK tobacco market is going through a process of significant upheaval, with increasing taxation and regulatory restrictions driving a notable shift away from cigarettes. Growing numbers of smokers are choosing either to quit completely or move to alternative tobacco products, including cigarillos, fine cut tobacco and, most prominently, e-vapour products.

Increasing upward pressure on prices set to bolster impact of price-sensitivity

Downtrading amongst price-conscious consumers was a key trend in 2018. While all cigarettes price bands saw volumes decline in the final year of the review period, the economy segment proved to be the most resilient as it absorbed smokers trading down from higher price bands.

Manufacturers working to adapt to rapidly changing market conditions

Imperial Tobacco and Japan Tobacco subsidiary, Gallaher, continued to dominate UK cigarettes volumes in 2018, with British American Tobacco and Philip Morris the only other major players in the category. While the overall company rankings in cigarettes have remained stable in recent years, the consumer trend towards downtrading has meant that manufacturers increasingly focused on economy and sub-economy brands, which put in the strongest performances at the end of the review period.

E-vapour products expanding in bricks-and-mortar stores

Convenience stores remained the leading distribution channel in cigarettes in 2018, while supermarkets and convenience stores were the largest channels in cigars and cigarillos. Meanwhile, internet retailing continued to dominate the rapidly expanding e-vapour products category at the end of the review period.

Forecast period to see ongoing emergence of the next generation

Consumer price-consciousness is set to exert a growing influence on the development of the UK tobacco market during the forecast period, as rising taxation and increasing costs related to the introduction of regulations such as “Track and Trace” drive up prices. As a result, cigarette smokers are expected to continue to trade down to sub-economy products or shift to alternative categories, leading to volume growth in cigarillos and fine cut tobacco.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Tobacco in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in United Kingdom?
What are the major brands in United Kingdom?
Which sector of the tobacco products market is the largest by value sales in United Kingdom?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in United Kingdom?
Which sector is the most heavily taxed in United Kingdom?
Which companies dominate in the total tobacco market in United Kingdom in terms of market share?
What is the distribution channel split for the tobacco products market in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the United Kingdom

EXECUTIVE SUMMARY

UK market undergoing significant upheaval

Increasing upward pressure on prices set to bolster impact of price-sensitivity

Manufacturers working to adapt to rapidly changing market conditions

E-vapour products expanding in bricks-and-mortar stores

Forecast period to see ongoing emergence of the next generation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PROSPECTS

Cigarillos tapping into downtrading trend

Cigarillos has the capacity to benefit from menthol cigarette ban

Smokers increasingly opting to roll their own

COMPETITIVE LANDSCAPE

Manufacturers have an opportunity to promote smoker migration

Market-leader rebranded to target evolving demand trends

Economy-focused innovation in fine cut tobacco

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

HEADLINES

PROSPECTS

E-vapour products benefit from expert support in 2018

Consumers moving away from cig-a-likes

Sainsbury’s puts e-vapour products on the shop floor

COMPETITIVE LANDSCAPE

BAT to face growing competition as category’s rapid emergence continues

Raft of innovation in non-cig-a-like closed system category

Philip Morris moves into growth category

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 38 Sales of Tobacco Heating Devices: Value 2013-2018
Table 39 Sales of Heated Tobacco: Volume 2013-2018
Table 40 Sales of Heated Tobacco: Value 2013-2018
Table 41 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 42 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 43 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 44 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 45 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 46 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 47 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 48 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 49 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 50 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 51 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 52 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 53 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 54 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in the United Kingdom

HEADLINES

PROSPECTS

New regulations set to increase costs for manufacturers and retailers

Impact of new regulations to bolster downtrading trend

Cigarettes losing its flavour

COMPETITIVE LANDSCAPE

Economy brands benefit from downtrading trend

Companies look to last flourish of flavoured tobacco demand

Cigarettes companies switching focus to alternative products

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 55 Sales of Cigarettes: Volume 2013-2018
Table 56 Sales of Cigarettes by Category: Value 2013-2018
Table 57 Sales of Cigarettes: % Volume Growth 2013-2018
Table 58 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 59 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 60 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 61 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 62 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 63 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 64 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 65 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 66 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 67 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 68 Forecast Sales of Cigarettes: Volume 2018-2023
Table 69 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 70 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 71 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 73 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 74 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 75 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 76 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in the United Kingdom

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Executive Summary

New Report Guarantee

UK market undergoing significant upheaval

Increasing upward pressure on prices set to bolster impact of price-sensitivity

Manufacturers working to adapt to rapidly changing market conditions

E-vapour products expanding in bricks-and-mortar stores

Forecast period to see ongoing emergence of the next generation

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

UK market undergoing significant upheaval

Increasing upward pressure on prices set to bolster impact of price-sensitivity

Manufacturers working to adapt to rapidly changing market conditions

E-vapour products expanding in bricks-and-mortar stores

Forecast period to see ongoing emergence of the next generation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PROSPECTS

Cigarillos tapping into downtrading trend

Cigarillos has the capacity to benefit from menthol cigarette ban

Smokers increasingly opting to roll their own

COMPETITIVE LANDSCAPE

Manufacturers have an opportunity to promote smoker migration

Market-leader rebranded to target evolving demand trends

Economy-focused innovation in fine cut tobacco

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

HEADLINES

PROSPECTS

E-vapour products benefit from expert support in 2018

Consumers moving away from cig-a-likes

Sainsbury’s puts e-vapour products on the shop floor

COMPETITIVE LANDSCAPE

BAT to face growing competition as category’s rapid emergence continues

Raft of innovation in non-cig-a-like closed system category

Philip Morris moves into growth category

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in the United Kingdom

HEADLINES

PROSPECTS

New regulations set to increase costs for manufacturers and retailers

Impact of new regulations to bolster downtrading trend

Cigarettes losing its flavour

COMPETITIVE LANDSCAPE

Economy brands benefit from downtrading trend

Companies look to last flourish of flavoured tobacco demand

Cigarettes companies switching focus to alternative products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

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