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Country Report

Tobacco in

Tobacco in the United Kingdom

44 pages, Jul 2018

US$2,100

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Executive Summary

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Stagnation in tobacco with small pockets of growth

Tobacco in the UK was transformed in 2017 by a range of factors, notably the implementation of EUTPD2, which came fully into effect in May. One impact was increased demand for value-for-money products, while an unintended consequence has been the growth of illicit cigarette sales.

Consumers feel monetary impact of minimum pack sizes and other legislation

One of the main developments within tobacco in 2017, and especially since the full implementation of EUTPD2 and plain packaging in May, has been the increased demand for value-for-money products. Within cigarettes, a combination of minimum pack sizing to 20 sticks due to EUTPD2 legislation, and increased excise duty and plain packaging regulations brought in by the UK Government, has meant that consumers have been increasingly searching for economy brands, rather than mid-priced or premium ones.

Economy brands growing, while vapour products remains fragmented

While the overall company ranking in cigarettes remained stable in recent years, at an individual brand level, economy brands have been enjoying the most growth, due to downtrading. In terms of the leading brands, Imperial Tobacco’s Player’s brand moved into second position in 2017, overtaking Gallaher’s Mayfair.

Online, convenience stores and specialist retailers gain share of distribution

Internet retailing and convenience shopping are growing consumer trends in the UK and this is also true for tobacco. The trend for consumers shopping little but often continues apace, and the share of convenience retailing is predicted to rise over the forecast period.

Transformation from combustible to heated products will accelerate

Tobacco is set to record modest value growth at constant 2017 prices over the forecast period. Leading manufacturers will continue to shift their budgets and focus from traditional, combustible tobacco to next generation vapour products including heat-not-burn devices.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Tobacco in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in United Kingdom?
What are the major brands in United Kingdom?
Which sector of the tobacco products market is the largest by value sales in United Kingdom?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in United Kingdom?
Which sector is the most heavily taxed in United Kingdom?
Which companies dominate in the total tobacco market in United Kingdom in terms of market share?
What is the distribution channel split for the tobacco products market in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the United Kingdom

EXECUTIVE SUMMARY

Stagnation in tobacco with small pockets of growth

Consumers feel monetary impact of minimum pack sizes and other legislation

Economy brands growing, while vapour products remains fragmented

Online, convenience stores and specialist retailers gain share of distribution

Transformation from combustible to heated products will accelerate

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail point-of-sale
Sponsorship of sporting/music events

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in the United Kingdom

HEADLINES

PROSPECTS

Consumers will continue to look for value-for-money options as price becomes key

Consumer trends and government legislation to further affect sales over forecast period

Scope for innovation will be further limited by the upcoming menthol ban

COMPETITIVE LANDSCAPE

Overall company rankings remain stable in 2017

Some individual brands progress, reflective of increasing demand for value

British American Tobacco Plc acquires Reynolds American Inc

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PROSPECTS

Within smoking tobacco, fine cut tobacco is set to continue its growth trajectory

Cigarillos will help to slow the decline in cigars and cigarillos

Overall growth will be limited by factors affecting tobacco as a whole

COMPETITIVE LANDSCAPE

Cigars and cigarillos company shares are stable, but value brands are growing

Stable competitive landscape for smoking tobacco, with some brand movement

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in the United Kingdom

HEADLINES

PROSPECTS

Continued public support will remain the key growth driver for vapour products

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

Non cig-a-like closed system could benefit as vaping enters the mainstream

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Three groups of flavours dominate e-liquids

Vape shops is fastest growing distribution channel

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022

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Megatrends

Country Report

Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

Stagnation in tobacco with small pockets of growth

Consumers feel monetary impact of minimum pack sizes and other legislation

Economy brands growing, while vapour products remains fragmented

Online, convenience stores and specialist retailers gain share of distribution

Transformation from combustible to heated products will accelerate

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

Stagnation in tobacco with small pockets of growth

Consumers feel monetary impact of minimum pack sizes and other legislation

Economy brands growing, while vapour products remains fragmented

Online, convenience stores and specialist retailers gain share of distribution

Transformation from combustible to heated products will accelerate

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in the United Kingdom

HEADLINES

PROSPECTS

Consumers will continue to look for value-for-money options as price becomes key

Consumer trends and government legislation to further affect sales over forecast period

Scope for innovation will be further limited by the upcoming menthol ban

COMPETITIVE LANDSCAPE

Overall company rankings remain stable in 2017

Some individual brands progress, reflective of increasing demand for value

British American Tobacco Plc acquires Reynolds American Inc

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PROSPECTS

Within smoking tobacco, fine cut tobacco is set to continue its growth trajectory

Cigarillos will help to slow the decline in cigars and cigarillos

Overall growth will be limited by factors affecting tobacco as a whole

COMPETITIVE LANDSCAPE

Cigars and cigarillos company shares are stable, but value brands are growing

Stable competitive landscape for smoking tobacco, with some brand movement

CATEGORY DATA

Smokeless Tobacco and Vapour Products in the United Kingdom

HEADLINES

PROSPECTS

Continued public support will remain the key growth driver for vapour products

HMRC’s introduction of a new HTP excise duty category will provide greater certainty

Non cig-a-like closed system could benefit as vaping enters the mainstream

COMPETITIVE LANDSCAPE

Big tobacco companies gain share amidst highly fragmented category

Three groups of flavours dominate e-liquids

Vape shops is fastest growing distribution channel

CATEGORY INDICATORS

CATEGORY DATA

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