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Country Report

Tobacco in

Tobacco in the United Kingdom

Jun 2021

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Executive Summary

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COVID-19 impact on tobacco

Overall, 2020 was a positive year for tobacco in the UK, with the market demonstrating some resilience during the unprecedented health crisis. Value sales increased across most categories.

COVID-19 country impact

Formal regulations to combat the COVID-19 pandemic began on 23 March 2020, when the government initiated a nationwide lockdown. This led to the closure of all non-essential businesses, leisure and entertainment venues and foodservice, as well as schools.

Company response

As downtrading became more common practice in 2020, economy cigarette brands such as Player’s, Lambert & Butler and Benson & Hedges benefited the most. The higher prioritisation for value for money products also led many cigarette smokers to migrate to fine cut tobacco, which resulted in the positive sales of the leading brands in the category, such as Amber Leaf, Golden Virginia and Gold Leaf.

Retailing shift

Tobacco sales in convenience stores spiked in 2020, as they were less crowded and closer to consumers’ homes. Not only did sales of cigarettes and fine cut tobacco significantly rise, the same was also true for sales of e-vapour products and heated tobacco.

What next for tobacco?

After an unusually positive 2020 across most tobacco categories, total value sales of tobacco are expected to continue growing from 2021 onwards. This will be driven by substantial increases in the duty rates as well as the continuous success of e-vapour products and the strengthening of new alternatives, such as heated tobacco and to a lesser extent, nicotine pouches.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Tobacco in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in United Kingdom?
What are the major brands in United Kingdom?
Which sector of the tobacco products market is the largest by value sales in United Kingdom?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in United Kingdom?
Which sector is the most heavily taxed in United Kingdom?
Which companies dominate in the total tobacco market in United Kingdom in terms of market share?
What is the distribution channel split for the tobacco products market in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the United Kingdom

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2020
Table 60 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2019
Table 61 Sales of Heated Tobacco Products by Category: Volume 2015-2020
Table 62 Sales of Heated Tobacco Products by Category: % Volume Growth 2015-2020
Table 63 Sales of Heated Tobacco Products by Category: % Volume Growth 2016-2020
Table 64 Sales of Heated Tobacco Products by Category: % Volume Growth 2017-2020
Table 65 Sales of Heated Tobacco Products by Category: % Volume Growth 2018-2020
Table 66 Sales of Heated Tobacco Products by Category: % Volume Growth 2019-2020
Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2020
Table 70 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 73 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 74 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 77 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 79 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 80 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 81 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 82 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Heated Tobacco Products by Category: Volume 2020-2025
Table 86 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2021-2025
Table 88 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2022-2025
Table 89 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2023-2025
Table 90 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 91 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
Table 92 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2025

CATEGORY DATA

Table 93 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 94 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 95 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020
Table 96 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
Table 97 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020
Table 98 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 99 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 100 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 101 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 102 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 103 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 104 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 105 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 106 Sales of Tobacco by Category: Volume 2015-2020
Table 107 Sales of Tobacco by Category: Value 2015-2020
Table 108 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 109 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 110 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 111 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 112 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 113 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources

Cigarettes in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Despite decline in number of smokers, smoking rates increased among those who continued to smoke especially during lockdown, with the category also benefiting from bulk buying

Strong channel shift for cigarettes in 2020 in response to the pandemic and lockdown measures as consumers seek to limit their exposure to the virus

Significant downturn of illicit cigarettes as movement and travel restrictions limit supply of these products

RECOVERY AND OPPORTUNITIES

Resumption of declining trend for cigarettes in response to the health and wellness trend, heightened further by the pandemic

Much stronger focus on price likely as recession bites and consumers become more price conscious with this trend also benefiting illicit sales

Government plans a smoke-free UK with tighter regulation and a focus on vaping

TAXATION AND PRICING

Taxation rates

Summary 4 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 5 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 114 Sales of Cigarettes: Volume 2015-2020
Table 115 Sales of Cigarettes by Category: Value 2015-2020
Table 116 Sales of Cigarettes: % Volume Growth 2015-2020
Table 117 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 118 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 119 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 120 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 121 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 122 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 123 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 124 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 125 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 126 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 127 Forecast Sales of Cigarettes: Volume 2020-2025
Table 128 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 129 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 130 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 131 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 132 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 133 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 134 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 135 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Smoking tobacco benefits from consumer drive to attain better value for money due to economic uncertainty created by the pandemic and Brexit

Positive performance for cigarillos thanks to new launches, the ban on menthol cigarettes and consumer price sensitivity

Sales decline for cigars due to cessation of social occasions and the closure of tobacco specialists during the pandemic

RECOVERY AND OPPORTUNITIES

Decelerating growth for fine cut tobacco due to decline in smoking prevalence, competition from vaping and rebound of illicit tobacco

Economic downturn benefits cigarillos as does the ban on menthol cigarettes, while the unhealthy nature of smoking slows sales towards the end of the forecast period

E-commerce continues to garner popularity with convenience stores and supermarkets also maintaining a strong positive trend since the pandemic

CATEGORY DATA

Table 136 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 137 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 138 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 139 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 140 Sales of Cigars by Size: % Volume 2015-2020
Table 141 Sales of Cigarillos by Price Platform 2015-2020
Table 142 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 143 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 144 NBO Company Shares of Cigars: % Volume 2016-2020
Table 145 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 146 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 147 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 148 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 149 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 150 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 151 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 152 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 153 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 154 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 155 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 156 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 157 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 158 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 159 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences

The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers

Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

RECOVERY AND OPPORTUNITIES

Promising future for e-vapour products thanks to government support and the 2021 review of the Tobacco and Related products Regulation

Non cig-a-like closed systems drive overall category growth, while open vaping systems also grow, despite their greater complexity to use

Growing presence of heated tobacco thanks to new launches, wider distribution and preferred user experience

CATEGORY INDICATORS

Table 160 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 161 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 162 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 163 Sales of Heated Tobacco: Volume 2015-2020
Table 164 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 165 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 166 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 167 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 168 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 169 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 170 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 171 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 172 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 173 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 174 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 175 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 176 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 177 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 178 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 179 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 180 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 181 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 182 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Nicotine pouches emerge due to growing demand for tobacco alternatives

Nicotine pouches target existing smokers with COVID-19 making people more conscientious about their health

Flavour and nicotine content per pouch are the main selling points and key differentiators

RECOVERY AND OPPORTUNITIES

Growth in nicotine pouches as the category becomes increasingly regulated

More regulation also extends distribution channels of nicotine pouches

Tighter regulations attract a wider range of brands and industry players

CATEGORY DATA

Table 183 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 184 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 185 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 186 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 187 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 188 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in the United Kingdom

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY DATA

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Despite decline in number of smokers, smoking rates increased among those who continued to smoke especially during lockdown, with the category also benefiting from bulk buying

Strong channel shift for cigarettes in 2020 in response to the pandemic and lockdown measures as consumers seek to limit their exposure to the virus

Significant downturn of illicit cigarettes as movement and travel restrictions limit supply of these products

RECOVERY AND OPPORTUNITIES

Resumption of declining trend for cigarettes in response to the health and wellness trend, heightened further by the pandemic

Much stronger focus on price likely as recession bites and consumers become more price conscious with this trend also benefiting illicit sales

Government plans a smoke-free UK with tighter regulation and a focus on vaping

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Smoking tobacco benefits from consumer drive to attain better value for money due to economic uncertainty created by the pandemic and Brexit

Positive performance for cigarillos thanks to new launches, the ban on menthol cigarettes and consumer price sensitivity

Sales decline for cigars due to cessation of social occasions and the closure of tobacco specialists during the pandemic

RECOVERY AND OPPORTUNITIES

Decelerating growth for fine cut tobacco due to decline in smoking prevalence, competition from vaping and rebound of illicit tobacco

Economic downturn benefits cigarillos as does the ban on menthol cigarettes, while the unhealthy nature of smoking slows sales towards the end of the forecast period

E-commerce continues to garner popularity with convenience stores and supermarkets also maintaining a strong positive trend since the pandemic

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom