Tobacco in the United Kingdom

June 2021
USD 2,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in United Kingdom?
  • Which are the leading brands in Tobacco in United Kingdom?
  • How are products distributed in Tobacco in United Kingdom?
  • Which category is the most heavily taxed in United Kingdom?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in United Kingdom?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in the United Kingdom

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2015-2020 Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020 Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2020 Table 60 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2019 Table 61 Sales of Heated Tobacco Products by Category: Volume 2015-2020 Table 62 Sales of Heated Tobacco Products by Category: % Volume Growth 2015-2020 Table 63 Sales of Heated Tobacco Products by Category: % Volume Growth 2016-2020 Table 64 Sales of Heated Tobacco Products by Category: % Volume Growth 2017-2020 Table 65 Sales of Heated Tobacco Products by Category: % Volume Growth 2018-2020 Table 66 Sales of Heated Tobacco Products by Category: % Volume Growth 2019-2020 Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2020 Table 70 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020 Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020 Table 73 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 74 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 77 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 79 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020 Table 80 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 81 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 82 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025 Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025 Table 85 Forecast Sales of Heated Tobacco Products by Category: Volume 2020-2025 Table 86 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2020-2025 Table 87 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2021-2025 Table 88 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2022-2025 Table 89 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2023-2025 Table 90 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 91 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025 Table 92 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2025

CATEGORY DATA

Table 93 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 94 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 95 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020 Table 96 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020 Table 97 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020 Table 98 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020 Table 99 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020 Table 100 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020 Table 101 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 102 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 103 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 104 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 105 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 106 Sales of Tobacco by Category: Volume 2015-2020 Table 107 Sales of Tobacco by Category: Value 2015-2020 Table 108 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 109 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 110 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 111 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 112 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 113 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 3 Research Sources

Cigarettes in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Despite decline in number of smokers, smoking rates increased among those who continued to smoke especially during lockdown, with the category also benefiting from bulk buying
Strong channel shift for cigarettes in 2020 in response to the pandemic and lockdown measures as consumers seek to limit their exposure to the virus
Significant downturn of illicit cigarettes as movement and travel restrictions limit supply of these products

RECOVERY AND OPPORTUNITIES

Resumption of declining trend for cigarettes in response to the health and wellness trend, heightened further by the pandemic
Much stronger focus on price likely as recession bites and consumers become more price conscious with this trend also benefiting illicit sales
Government plans a smoke-free UK with tighter regulation and a focus on vaping

TAXATION AND PRICING

Taxation rates
Summary 4 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 5 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 114 Sales of Cigarettes: Volume 2015-2020 Table 115 Sales of Cigarettes by Category: Value 2015-2020 Table 116 Sales of Cigarettes: % Volume Growth 2015-2020 Table 117 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 118 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 119 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 120 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 121 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 122 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 123 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 124 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 125 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 126 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 127 Forecast Sales of Cigarettes: Volume 2020-2025 Table 128 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 129 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 130 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 131 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 132 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 133 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 134 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 135 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Smoking tobacco benefits from consumer drive to attain better value for money due to economic uncertainty created by the pandemic and Brexit
Positive performance for cigarillos thanks to new launches, the ban on menthol cigarettes and consumer price sensitivity
Sales decline for cigars due to cessation of social occasions and the closure of tobacco specialists during the pandemic

RECOVERY AND OPPORTUNITIES

Decelerating growth for fine cut tobacco due to decline in smoking prevalence, competition from vaping and rebound of illicit tobacco
Economic downturn benefits cigarillos as does the ban on menthol cigarettes, while the unhealthy nature of smoking slows sales towards the end of the forecast period
E-commerce continues to garner popularity with convenience stores and supermarkets also maintaining a strong positive trend since the pandemic

CATEGORY DATA

Table 136 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 137 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 138 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 139 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 140 Sales of Cigars by Size: % Volume 2015-2020 Table 141 Sales of Cigarillos by Price Platform 2015-2020 Table 142 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 143 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 144 NBO Company Shares of Cigars: % Volume 2016-2020 Table 145 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 146 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 147 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 148 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 149 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 150 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020 Table 151 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020 Table 152 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 153 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 154 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 155 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 156 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 157 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 158 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 159 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences
The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers
Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

RECOVERY AND OPPORTUNITIES

Promising future for e-vapour products thanks to government support and the 2021 review of the Tobacco and Related products Regulation
Non cig-a-like closed systems drive overall category growth, while open vaping systems also grow, despite their greater complexity to use
Growing presence of heated tobacco thanks to new launches, wider distribution and preferred user experience

CATEGORY INDICATORS

Table 160 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 161 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 162 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020 Table 163 Sales of Heated Tobacco: Volume 2015-2020 Table 164 Sales of Heated Tobacco: % Volume Growth 2016-2020 Table 165 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 166 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 167 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 168 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 169 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 170 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 171 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 172 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 173 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 174 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 175 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 176 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 177 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 178 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 179 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 180 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 181 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 182 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Nicotine pouches emerge due to growing demand for tobacco alternatives
Nicotine pouches target existing smokers with COVID-19 making people more conscientious about their health
Flavour and nicotine content per pouch are the main selling points and key differentiators

RECOVERY AND OPPORTUNITIES

Growth in nicotine pouches as the category becomes increasingly regulated
More regulation also extends distribution channels of nicotine pouches
Tighter regulations attract a wider range of brands and industry players

CATEGORY DATA

Table 183 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 184 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 185 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 186 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 187 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 188 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Tobacco research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page