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Country Report

Tobacco in

Tobacco in the United Kingdom

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

Non-essential retail outlets have been forced to close to limit the spread of COVID-19, but this has had little impact on tobacco sales as supermarkets, hypermarkets and convenience stores have been allowed to remain open. Bars, pubs, cafés and restaurants have all also been forced to close in the UK to try and contain the virus, eliminating socialising and related tobacco consumption occasions.

COVID-19 country impact

On 16 March, large gatherings were banned in the UK, with the Prime Minister calling on everyone in the country to stop all non-essential contact with others. People were required to cease all unnecessary travel and to work from home where possible, while avoiding pubs, clubs, theatres and other social spaces.

Many consumers downtrade to cheaper tobacco products or turn towards healthier e-vaping products pre-COVID-19

The UK tobacco market saw a continued shift away from cigarettes in 2019, due to high taxation and regulatory restrictions. Smoking prevalence also decreased due to health reasons as smokers either chose to quit buying cigarettes completely or moved to other tobacco products such as e-vapour products.

Menthol ban impacts manufacturer activity in 2019, with a move away from cigarette innovation, whilst distribution sees little movement

Imperial Tobacco Ltd and Gallaher Ltd continued to dominate UK cigarettes in 2019, with British American Tobacco UK Ltd and Philip Morris Ltd the only other major players in the category. While the overall company rankings in cigarettes have remained stable in recent years, in 2019, tobacco companies were busy preparing for the menthol ban coming into force in May 2020, looking for ways to appeal to smokers who enjoyed smoking menthol cigarettes but would no longer be able to do so in the early forecast period.

Tax rises, increased health awareness and more illicit trade likely over the forecast period

A continued shift away from cigarettes is expected over the forecast period, as is a further fall in smoking cigarettes. UK smokers are expected to either give up smoking cigarettes completely or shift towards healthier or cheaper products, namely e-vapour products and fine cut tobacco respectively.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:

The Tobacco in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in United Kingdom?
What are the major brands in United Kingdom?
Which sector of the tobacco products market is the largest by value sales in United Kingdom?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in United Kingdom?
Which sector is the most heavily taxed in United Kingdom?
Which companies dominate in the total tobacco market in United Kingdom in terms of market share?
What is the distribution channel split for the tobacco products market in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Many consumers downtrade to cheaper tobacco products or turn towards healthier e-vaping products pre-COVID-19

Menthol ban impacts manufacturer activity in 2019, with a move away from cigarette innovation, whilst distribution sees little movement

Tax rises, increased health awareness and more illicit trade likely over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos and fine cut tobacco offer value for money in 2019, whereas cigars suffers from appeal mainly limited to older smokers

2019 sees authenticity used to promote smoking tobacco and cigars

Tobacco companies prepare for the menthol ban by launching new menthol cigarillos and innovative filter options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 14 Sales of Cigars by Size: % Volume 2014-2019
Table 15 Sales of Cigarillos by Price Platform 2014-2019
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 18 NBO Company Shares of Cigars: % Volume 2015-2019
Table 19 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 20 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Vaping-related crisis in the US partially affects the UK market in 2019, but consumers continue to switch to vaping products nonetheless

Closed vaping systems sees the fastest growth in 2019, whereas IQOS takes longer than expected to gain traction

2019 sees tobacco-free nicotine pouches enter the UK

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 35 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 36 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 Sales of Heated Tobacco: Volume 2014-2019
Table 39 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 42 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 43 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 44 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 46 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 47 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 48 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 49 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 50 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 51 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 53 Forecast Sales of Tobacco Heating Devices: Value 2019-2024
Table 54 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024
Table 55 Forecast Sales of Heated Tobacco: Value 2019-2024

Cigarettes in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volumes continue to decline in 2019 as new legislation affects costs and price rises lead to smoker downtrading

Consumers trade down towards economy cigarettes in 2019, but remain loyal to premium products

2019 sees cigarette companies continue to switch focus to reduced-risk tobacco products, whilst also launching new cigarettes ahead of the menthol ban

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 56 Sales of Cigarettes: Volume 2014-2019
Table 57 Sales of Cigarettes by Category: Value 2014-2019
Table 58 Sales of Cigarettes: % Volume Growth 2014-2019
Table 59 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 60 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 61 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 62 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 63 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 64 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 65 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 66 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 67 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 68 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 69 Forecast Sales of Cigarettes: Volume 2019-2024
Table 70 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 71 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 72 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 74 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 75 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 76 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 77 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

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Megatrends

Country Report

Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Many consumers downtrade to cheaper tobacco products or turn towards healthier e-vaping products pre-COVID-19

Menthol ban impacts manufacturer activity in 2019, with a move away from cigarette innovation, whilst distribution sees little movement

Tax rises, increased health awareness and more illicit trade likely over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Many consumers downtrade to cheaper tobacco products or turn towards healthier e-vaping products pre-COVID-19

Menthol ban impacts manufacturer activity in 2019, with a move away from cigarette innovation, whilst distribution sees little movement

Tax rises, increased health awareness and more illicit trade likely over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigars, Cigarillos and Smoking Tobacco in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos and fine cut tobacco offer value for money in 2019, whereas cigars suffers from appeal mainly limited to older smokers

2019 sees authenticity used to promote smoking tobacco and cigars

Tobacco companies prepare for the menthol ban by launching new menthol cigarillos and innovative filter options in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Vaping-related crisis in the US partially affects the UK market in 2019, but consumers continue to switch to vaping products nonetheless

Closed vaping systems sees the fastest growth in 2019, whereas IQOS takes longer than expected to gain traction

2019 sees tobacco-free nicotine pouches enter the UK

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in the United Kingdom

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volumes continue to decline in 2019 as new legislation affects costs and price rises lead to smoker downtrading

Consumers trade down towards economy cigarettes in 2019, but remain loyal to premium products

2019 sees cigarette companies continue to switch focus to reduced-risk tobacco products, whilst also launching new cigarettes ahead of the menthol ban

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA