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The impact of COVID-19 on tobacco sales in Taiwan has been minimal, as Taiwan is one of the very few countries that has been able to contain the virus from the very beginning. There has therefore not been any noticeable downtrading or shift to illicit trade because of COVID-19.
The government in Taiwan has not introduced any lockdowns to date. From 28 January, it started quarantining people with travel histories that might have exposed them to COVID-19.
Within cigarettes, smokers’ preferences continued to polarise between premium and economy brands. Among many premium brand smokers, high cigarette prices pushed them to seek even better-quality products, while mid-priced smokers were tending to migrate towards cheaper products in the economy segment.
Heated tobacco products continued recording strong growth in 2019. Iqos is the most popular tobacco heating device, with Philip Morris also leading heated tobacco with its Marlboro and HEETS brands.
The COVID-19 pandemic is expected to have only a very limited impact on the tobacco market in Taiwan. The government has not introduced any lockdowns or enforced store closures to date.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:
The Tobacco in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.