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Country Report

Tobacco in

Tobacco in Taiwan

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

COVID-19 had a positive impact on tobacco sales in Taiwan in 2020, with two key trends evident in the year. Firstly, there has been a shift in the purchasing of cigarettes from abroad to local in 2020.

COVID-19 country impact

The government in Taiwan has not introduced any lockdowns to date. From 28 January 2020, it started quarantining people with travel histories that might have exposed them to COVID-19.

Company response

In order to stay relevant, tobacco companies worked on the branding and image of their products in 2020. In cigarettes, Taiwan Tobacco & Liquor Corp, for instance, rebranded products and sought to create hip and modern images through flavoured cigarettes.

Retailing shift

Overall, COVID-19’s impact on Taiwan has been limited. During the peak of cases from March to April 2020, the country’s convenience stores became the pick-up point for national distributed masks, which increased consumer traffic to these outlets.

What next for tobacco?

COVID-19 has changed consumers’ smoking behaviour and delayed plans for cessation, indirectly benefiting sales of tobacco in Taiwan in 2020. Since the outbreak of the pandemic, visitors to smoking cessation clinics in some hospitals have dropped by more than 60% to 70%.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Tobacco in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Taiwan?
What are the major brands in Taiwan?
Which sector of the tobacco products market is the largest by value sales in Taiwan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Taiwan?
Which sector is the most heavily taxed in Taiwan?
Which companies dominate in the total tobacco market in Taiwan in terms of market share?
What is the distribution channel split for the tobacco products market in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

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Tobacco in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Border closures due to COVID-19 result in shift from purchasing abroad to local

COVID-19 reduces illicit trade

Pandemic changes consumers’ smoking habits

RECOVERY AND OPPORTUNITIES

Growth of illicit trade and larger pack sizes

Continued focus on female smokers

Flavour innovation and image revamping for tobacco companies to remain relevant

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Cigars and cigarillos benefit from COVID-19 in 2020 as consumers focus on the quality of their lives

Cigarillos records the strongest growth, with information online spreading product information

Social media allows consumers to access cigar information

RECOVERY AND OPPORTUNITIES

Positive future as products represent a more sophisticated lifestyle

Companies to use social media to promote cigar brands and culture

Cigarillos set to benefit from their price and good online reviews

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Product shortage and price rises due to COVID-19

Fierce competition in e-vapour market

Legislative status of e-vapours and heated tobacco is still not fully conclusive

RECOVERY AND OPPORTUNITIES

Further strong growth for heated tobacco

Technology and home appliances companies could enter e-vapour market

Female smokers will continue to attract attention from tobacco companies

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 50 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 51 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 52 Sales of Heated Tobacco: Volume 2015-2020
Table 53 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 56 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 57 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 58 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 59 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 60 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 61 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 62 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 63 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 64 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 65 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 66 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 67 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 68 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 69 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 71 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Border closures due to COVID-19 result in shift from purchasing abroad to local

COVID-19 reduces illicit trade

Pandemic changes consumers’ smoking habits

RECOVERY AND OPPORTUNITIES

Growth of illicit trade and larger pack sizes

Continued focus on female smokers

Flavour innovation and image revamping for tobacco companies to remain relevant

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Cigars and cigarillos benefit from COVID-19 in 2020 as consumers focus on the quality of their lives

Cigarillos records the strongest growth, with information online spreading product information

Social media allows consumers to access cigar information

RECOVERY AND OPPORTUNITIES

Positive future as products represent a more sophisticated lifestyle

Companies to use social media to promote cigar brands and culture

Cigarillos set to benefit from their price and good online reviews

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

KEY DATA FINDINGS

2020 IMPACT

Product shortage and price rises due to COVID-19

Fierce competition in e-vapour market

Legislative status of e-vapours and heated tobacco is still not fully conclusive

RECOVERY AND OPPORTUNITIES

Further strong growth for heated tobacco

Technology and home appliances companies could enter e-vapour market

Female smokers will continue to attract attention from tobacco companies