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Country Report

Tobacco in

Tobacco in Taiwan

Jul 2019

US$2,100

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Executive Summary

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Smokers become more price-sensitive, while e-cigarettes redefine the market

With rising prices due to government policies and the inflation rate, price became the main determinant of purchasing tobacco products, especially for cigarettes, which continued to dominate the local tobacco market. Consumers’ preference for well-known brands at a premium price has been changing to local brands or niche brands with more acceptable prices and reasonable quality.

The rise in excise tax has led to a change in the smoking population and brand loyalty

From the government’s perspective, increasing the excise tax on tobacco was done to supply funds for long-term care. However, the 20-30% rise in retail price has impacted the tobacco market in several ways.

Regulation to completely ban e-vapour products has passed its first reading

In addition to the illicit trade in cigarettes, e-vapour products have been widely sold through diverse channels in recent years. Strong debates over whether to ban e-vapour products have taken place in Taiwan, which has made the approval processes of the proposal to amend the Tobacco Hazards Prevention Act take even longer.

Heated tobacco products are on the rise without specific laws governing them

An increasing number of people in Taiwan are learning about the differences between e-vapour cigarettes and heated tobacco. With their high levels of popularity in Taiwan, even without having any legal retail channels, they have been attracting the government’s attention.

Teenage smokers increased notably up to 2016 but have been in decline since then

Taiwanese teenagers enjoy trying out new things, and e-cigarettes, with their wide range of flavours, are highly attractive to this age group. In addition, peer pressure is another important driver for teenagers to try e-cigarettes.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Tobacco in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Taiwan?
What are the major brands in Taiwan?
Which sector of the tobacco products market is the largest by value sales in Taiwan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Taiwan?
Which sector is the most heavily taxed in Taiwan?
Which companies dominate in the total tobacco market in Taiwan in terms of market share?
What is the distribution channel split for the tobacco products market in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Taiwan

EXECUTIVE SUMMARY

Smokers become more price-sensitive, while e-cigarettes redefine the market

The rise in excise tax has led to a change in the smoking population and brand loyalty

Regulation to completely ban e-vapour products has passed its first reading

Heated tobacco products are on the rise without specific laws governing them

Teenage smokers increased notably up to 2016 but have been in decline since then

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PROSPECTS

Cigarillos became popular substitutes for cigarettes after the rise in excise tax

Increasing numbers learning to smoke cigars boosts the sales of popular brands

Online stores a popular channel due to abundant information available at such sites

COMPETITIVE LANDSCAPE

Increasing number of brands entering cigarillos

Cuban cigars remain popular and also attract attention among new cigar smokers

Cigarillo brands not available in Taiwan also gain in popularity

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

HEADLINES

PROSPECTS

Calls for decisions on heated tobacco products

E-vapour cigarette regulation still in the review process

CATEGORY INDICATORS

Table 27 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 28 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 29 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2018
Table 30 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 31 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 32 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 33 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023

Cigarettes in Taiwan

HEADLINES

PROSPECTS

Consumer behaviour and preferences largely affected by increasing prices

Volume of illicit trade increases notably in 2017 remains high in 2018

COMPETITIVE LANDSCAPE

A new series of Dunhill products at lower prices to replace the classic range

TTL plans to develop new economy-priced cigarettes with government support

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2013-2018
Table 35 Sales of Cigarettes by Category: Value 2013-2018
Table 36 Sales of Cigarettes: % Volume Growth 2013-2018
Table 37 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 38 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 41 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 42 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 43 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 44 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 45 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 46 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 47 Forecast Sales of Cigarettes: Volume 2018-2023
Table 48 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 49 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Smokers become more price-sensitive, while e-cigarettes redefine the market

The rise in excise tax has led to a change in the smoking population and brand loyalty

Regulation to completely ban e-vapour products has passed its first reading

Heated tobacco products are on the rise without specific laws governing them

Teenage smokers increased notably up to 2016 but have been in decline since then

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Taiwan

EXECUTIVE SUMMARY

Smokers become more price-sensitive, while e-cigarettes redefine the market

The rise in excise tax has led to a change in the smoking population and brand loyalty

Regulation to completely ban e-vapour products has passed its first reading

Heated tobacco products are on the rise without specific laws governing them

Teenage smokers increased notably up to 2016 but have been in decline since then

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PROSPECTS

Cigarillos became popular substitutes for cigarettes after the rise in excise tax

Increasing numbers learning to smoke cigars boosts the sales of popular brands

Online stores a popular channel due to abundant information available at such sites

COMPETITIVE LANDSCAPE

Increasing number of brands entering cigarillos

Cuban cigars remain popular and also attract attention among new cigar smokers

Cigarillo brands not available in Taiwan also gain in popularity

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

HEADLINES

PROSPECTS

Calls for decisions on heated tobacco products

E-vapour cigarette regulation still in the review process

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Taiwan

HEADLINES

PROSPECTS

Consumer behaviour and preferences largely affected by increasing prices

Volume of illicit trade increases notably in 2017 remains high in 2018

COMPETITIVE LANDSCAPE

A new series of Dunhill products at lower prices to replace the classic range

TTL plans to develop new economy-priced cigarettes with government support

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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