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Country Report

Tobacco in

Tobacco in Taiwan

40 pages, Jul 2018

US$2,100

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Executive Summary

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Cigarette tax increase discourages retail sales and changes consumer preferences

A rise in the tax applied to cigarette retail sales was implemented in mid-2017 with the aim to use the increase in revenue to support healthcare services and initiatives. The tax increase instead lead to a decline in cigarette purchases through retail channels and resulted in lower tax income.

Younger consumers more important to manufacturers than ever before

Younger consumers are the major drivers of the direction of tobacco trends in Taiwan. This group have shown themselves to be less loyal to many older, established brands that lack contemporary appeal.

International firms tighten grip on cigarette sales

In Taiwan, consumer loyalty towards Japanese brands and styles remains very high. Overall cigarette demand is increasingly split between loyal consumers and those who are highly price-sensitive.

Tax hike changes nature of distribution

The TWD20 increase in price on a pack of 20 cigarettes has been seen as very substantial by many consumers in Taiwan, especially within the economy price range. This consumer price sensitivity has forced many retailers to reduce margins to stay competitive as smokers shop around.

Companies must react to declining social acceptance

Ongoing health campaigns, tight restrictions and diminishing social acceptance of smoking will ensure the environment for smoking remains restricted. This situation is likely to become even less favourable over the medium to long term.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Tobacco in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Taiwan?
What are the major brands in Taiwan?
Which sector of the tobacco products market is the largest by value sales in Taiwan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Taiwan?
Which sector is the most heavily taxed in Taiwan?
Which companies dominate in the total tobacco market in Taiwan in terms of market share?
What is the distribution channel split for the tobacco products market in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Taiwan

EXECUTIVE SUMMARY

Cigarette tax increase discourages retail sales and changes consumer preferences

Younger consumers more important to manufacturers than ever before

International firms tighten grip on cigarette sales

Tax hike changes nature of distribution

Companies must react to declining social acceptance

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Taiwan

HEADLINES

PROSPECTS

Tax hike has little impact on smokers’ behaviour

Retail volume sales down as consumers find alternatives

Emerging interest in menthol cigarettes with squeezable flavour capsules in the filter

COMPETITIVE LANDSCAPE

JT Tobacco International Taiwan Corp retains a commanding lead

Domestic brands rapidly falling behind

Cigarette tax rise alters the distribution landscape

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PROSPECTS

Impact of cigarette tax benefits sales of cigarillos

Cigarillos become more affordable

Cigarillo prices rise

COMPETITIVE LANDSCAPE

Interest rises in mass market cigarillo brands

Distribution focuses on a narrower product portfolio

Consumer choice reduces

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Taiwan

HEADLINES

PROSPECTS

Uncertainty over legality

Government seeks a total ban

Young Taiwanese fastest adopters

COMPETITIVE LANDSCAPE

Distribution channels still not well established

Three key channels

Japanese firm leads sales

CATEGORY DATA

Table 56 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 57 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2015-2017
Table 58 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 59 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 60 Distribution of Vapour Products by Format: % Value 2012-2017
Table 61 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 62 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarette tax increase discourages retail sales and changes consumer preferences

Younger consumers more important to manufacturers than ever before

International firms tighten grip on cigarette sales

Tax hike changes nature of distribution

Companies must react to declining social acceptance

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Taiwan

EXECUTIVE SUMMARY

Cigarette tax increase discourages retail sales and changes consumer preferences

Younger consumers more important to manufacturers than ever before

International firms tighten grip on cigarette sales

Tax hike changes nature of distribution

Companies must react to declining social acceptance

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Taiwan

HEADLINES

PROSPECTS

Tax hike has little impact on smokers’ behaviour

Retail volume sales down as consumers find alternatives

Emerging interest in menthol cigarettes with squeezable flavour capsules in the filter

COMPETITIVE LANDSCAPE

JT Tobacco International Taiwan Corp retains a commanding lead

Domestic brands rapidly falling behind

Cigarette tax rise alters the distribution landscape

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PROSPECTS

Impact of cigarette tax benefits sales of cigarillos

Cigarillos become more affordable

Cigarillo prices rise

COMPETITIVE LANDSCAPE

Interest rises in mass market cigarillo brands

Distribution focuses on a narrower product portfolio

Consumer choice reduces

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Taiwan

HEADLINES

PROSPECTS

Uncertainty over legality

Government seeks a total ban

Young Taiwanese fastest adopters

COMPETITIVE LANDSCAPE

Distribution channels still not well established

Three key channels

Japanese firm leads sales

CATEGORY DATA

Why buy this report?

Want to find out more about this report?