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Country Report

Tobacco in

Tobacco in Taiwan

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The impact of COVID-19 on tobacco sales in Taiwan has been minimal, as Taiwan is one of the very few countries that has been able to contain the virus from the very beginning. There has therefore not been any noticeable downtrading or shift to illicit trade because of COVID-19.

COVID-19 country impact

The government in Taiwan has not introduced any lockdowns to date. From 28 January, it started quarantining people with travel histories that might have exposed them to COVID-19.

Smokers increasingly preferring premium or economy brands

Within cigarettes, smokers’ preferences continued to polarise between premium and economy brands. Among many premium brand smokers, high cigarette prices pushed them to seek even better-quality products, while mid-priced smokers were tending to migrate towards cheaper products in the economy segment.

Heated tobacco products gain further ground, with Iqos leading the way

Heated tobacco products continued recording strong growth in 2019. Iqos is the most popular tobacco heating device, with Philip Morris also leading heated tobacco with its Marlboro and HEETS brands.

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

The COVID-19 pandemic is expected to have only a very limited impact on the tobacco market in Taiwan. The government has not introduced any lockdowns or enforced store closures to date.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Tobacco in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Taiwan?
What are the major brands in Taiwan?
Which sector of the tobacco products market is the largest by value sales in Taiwan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Taiwan?
Which sector is the most heavily taxed in Taiwan?
Which companies dominate in the total tobacco market in Taiwan in terms of market share?
What is the distribution channel split for the tobacco products market in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokers increasingly preferring premium or economy brands

Heated tobacco products gain further ground, with Iqos leading the way

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume sales decline slows in 2019 after the 2017 tax rises, but more regulations being introduced

Illicit trade continues to grow with increasing attention paid to duty-free cigarettes

JTI leads with an increased emphasis on premium products, while TTL increases its focus on mid-priced and economy brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for cigarillos continues to increase, small cigars slightly more dynamic than large and standard cigars

Increasing number of brands entering cigarillos

Cigars benefit from social media and influencers

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

Strong growth in heated tobacco, which is dominated by Philip Morris

Ban on e-vapour products on its way?

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 49 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 50 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 51 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 52 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 54 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2019
Table 55 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 56 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 57 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 58 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 59 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 60 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 61 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 62 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 63 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 64 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 65 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 66 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 67 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 68 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 69 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 70 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Smokers increasingly preferring premium or economy brands

Heated tobacco products gain further ground, with Iqos leading the way

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Taiwan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokers increasingly preferring premium or economy brands

Heated tobacco products gain further ground, with Iqos leading the way

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume sales decline slows in 2019 after the 2017 tax rises, but more regulations being introduced

Illicit trade continues to grow with increasing attention paid to duty-free cigarettes

JTI leads with an increased emphasis on premium products, while TTL increases its focus on mid-priced and economy brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for cigarillos continues to increase, small cigars slightly more dynamic than large and standard cigars

Increasing number of brands entering cigarillos

Cigars benefit from social media and influencers

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

Strong growth in heated tobacco, which is dominated by Philip Morris

Ban on e-vapour products on its way?

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS