Tobacco in South Korea

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in South Korea?
  • Which are the leading brands in Tobacco in South Korea?
  • How are products distributed in Tobacco in South Korea?
  • Which category is the most heavily taxed in South Korea?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in South Korea?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in South Korea

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in South Korea

KEY DATA FINDINGS

2020 IMPACT

Work-from-home drove the growth of cigars in 2020
Corporación Habanos continued leading cigars

RECOVERY AND OPPORTUNITIES

Outlook for the forecast period remains negative
Slow recovery projected for cigar bars

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 14 Sales of Cigars by Size: % Volume 2015-2020 Table 15 Sales of Cigarillos by Price Platform 2015-2020 Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 18 NBO Company Shares of Cigars: % Volume 2016-2020 Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 22 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 25 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in South Korea

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco products became more popular than ever in 2020
Players launched price promotions to entice demand
Phillip Morris Korea maintained its leadership despite a volume sales decline

RECOVERY AND OPPORTUNITIES

Further shifts from cigarettes expected supporting growth over the forecast period
Government sets stricter rules for the definition of cigarettes
E-cigarettes unlikely to show signs of recovery

CATEGORY INDICATORS

Table 27 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 28 Sales of Tobacco Heating Devices: Volume 2015-2020 Table 29 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020 Table 30 Sales of Heated Tobacco: Volume 2015-2020 Table 31 Sales of Heated Tobacco: % Volume Growth 2017-2020 Table 32 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 33 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 34 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 35 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 36 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 37 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020 Table 38 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020 Table 39 NBO Company Shares of Heated Tobacco: % Volume 2016-2020 Table 40 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020 Table 41 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 42 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020 Table 43 Distribution of Heated Tobacco by Format: % Volume 2015-2020 Table 44 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 45 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025 Table 46 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 47 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025 Table 48 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 49 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in South Korea

2020 IMPACT

RECOVERY AND OPPORTUNITIES

Cigarettes in South Korea

KEY DATA FINDINGS

2020 IMPACT

Cigarettes saw booming demand in 2020 thanks to slowdown in duty-free sales
Cigarettes with reduced smells hit record-high sales
KT&G Corp continued leading

RECOVERY AND OPPORTUNITIES

Forecast period outlook for cigarettes is not promising
South Korea will seek more control within capsule cigarettes
Cigarette price hike expected to curb the COVID-19 deficit

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 50 Sales of Cigarettes: Volume 2015-2020 Table 51 Sales of Cigarettes by Category: Value 2015-2020 Table 52 Sales of Cigarettes: % Volume Growth 2015-2020 Table 53 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 54 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 55 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 56 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 57 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 58 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 59 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 60 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 61 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 62 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 63 Forecast Sales of Cigarettes: Volume 2020-2025 Table 64 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 65 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 66 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 67 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 68 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 69 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 70 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 71 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Tobacco research and analysis database.

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