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Country Report

Tobacco in

Tobacco in Italy

45 pages, Jul 2018

US$2,100

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Executive Summary

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Cigarettes decreases to the benefit of slow-smoking and vapour products

In 2017, cigarettes kept decreasing in volume and value sales terms, due to an incremental deterrence among Italian society, which is increasingly aware and informed of health risks connected with cigarette smoking. 10-stick packs were abolished by law in order to dissuade young consumers from buying them.

European guideline on tobacco products 2014/40/EU enters into force in 2017

Italian tobacco has been significantly impacted by European guideline 2014/40/EU on Tobacco Products (TPD), which has been incorporated in Italy with Decreto Legislativo 12 January 2016 n 6. Since 20 May 2017, non-conforming products have been banned in the country.

Tobacco in Italy offers opportunities to both multinationals and domestic players

Despite tobacco being a multinational-driven market, domestic players emerged in 2017 as well because growing opportunities arose and were taken by Italian players. On the one hand, huge investments in research and development were needed to develop new products and therefore multinationals turned out to be the players shaping the market.

Italy prohibits selling e-liquids online

E-liquids were included under the Italian rules regarding the monopoly of tobacco products in 2017. European guideline 2014/40/EU on Tobacco Products (TPD) was incorporated in Italy with Decreto Legislativo 12 January 2016 n 6.

Cigarettes is dramatically declining, while new products have great potential

Players that will focus on new products will encounter major growth possibilities in the near future. All vapour products (heated tobacco products included) will be subject to investment and research among the major players.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Tobacco in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Italy?
What are the major brands in Italy?
Which sector of the tobacco products market is the largest by value sales in Italy?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Italy?
Which sector is the most heavily taxed in Italy?
Which companies dominate in the total tobacco market in Italy in terms of market share?
What is the distribution channel split for the tobacco products market in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Italy

EXECUTIVE SUMMARY

Cigarettes decreases to the benefit of slow-smoking and vapour products

European guideline on tobacco products 2014/40/EU enters into force in 2017

Tobacco in Italy offers opportunities to both multinationals and domestic players

Italy prohibits selling e-liquids online

Cigarettes is dramatically declining, while new products have great potential

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Italy

HEADLINES

PROSPECTS

Cigarettes is diminishing

The abolishment of 10-stick cigarette packs benefits cigarillo manufacturers

The transition from traditional smoking to electronic smoking has definitely started

COMPETITIVE LANDSCAPE

Philip Morris leads cigarettes in Italy

British American Tobacco Italia SpA is the second-leading player

Domestic player Yesmoke Srl is acquired by Swiss company Tuxedo Srl

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Italy

HEADLINES

PROSPECTS

Slow-smoking products are gaining ground to the detriment of cigarettes

10-stick cigarillo packs are substituting cigarette packs and attracting new consumers

There is a trend for aromatised cigars

COMPETITIVE LANDSCAPE

Domestic manufacturers populate the dynamic cigars category

Domestic player MOSI attracts attention in cigars with innovation and new launches

Dannemann Cigarrenfabrik GmbH is the leader in cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Italy

HEADLINES

PROSPECTS

E-liquids sales are banned online, weakening domestic manufacturers

Heated tobacco products has significant growth potential

Both multinationals and domestic players compete in vapour products

COMPETITIVE LANDSCAPE

Domestic player Flavourart Srl leads vapour products

Multinationals launch heated tobacco products

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarettes decreases to the benefit of slow-smoking and vapour products

European guideline on tobacco products 2014/40/EU enters into force in 2017

Tobacco in Italy offers opportunities to both multinationals and domestic players

Italy prohibits selling e-liquids online

Cigarettes is dramatically declining, while new products have great potential

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Italy

EXECUTIVE SUMMARY

Cigarettes decreases to the benefit of slow-smoking and vapour products

European guideline on tobacco products 2014/40/EU enters into force in 2017

Tobacco in Italy offers opportunities to both multinationals and domestic players

Italy prohibits selling e-liquids online

Cigarettes is dramatically declining, while new products have great potential

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Italy

HEADLINES

PROSPECTS

Cigarettes is diminishing

The abolishment of 10-stick cigarette packs benefits cigarillo manufacturers

The transition from traditional smoking to electronic smoking has definitely started

COMPETITIVE LANDSCAPE

Philip Morris leads cigarettes in Italy

British American Tobacco Italia SpA is the second-leading player

Domestic player Yesmoke Srl is acquired by Swiss company Tuxedo Srl

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Italy

HEADLINES

PROSPECTS

Slow-smoking products are gaining ground to the detriment of cigarettes

10-stick cigarillo packs are substituting cigarette packs and attracting new consumers

There is a trend for aromatised cigars

COMPETITIVE LANDSCAPE

Domestic manufacturers populate the dynamic cigars category

Domestic player MOSI attracts attention in cigars with innovation and new launches

Dannemann Cigarrenfabrik GmbH is the leader in cigarillos

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Italy

HEADLINES

PROSPECTS

E-liquids sales are banned online, weakening domestic manufacturers

Heated tobacco products has significant growth potential

Both multinationals and domestic players compete in vapour products

COMPETITIVE LANDSCAPE

Domestic player Flavourart Srl leads vapour products

Multinationals launch heated tobacco products

CATEGORY INDICATORS

CATEGORY DATA

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