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Learn moreJul 2020
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Demand for tobacco is expected to see little overall impact from COVID-19 in 2020. Tobacco remains a fairly resilient category, as smoking is habitual, with most smokers unable to stop, although they may be able to reduce consumption to some extent.
The whole of Italy was declared a protected area by decree and placed under lockdown on 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.
Overall tobacco saw slow current value growth in 2019. However, whilst cigars, cigarillos and smoking tobacco and smokeless tobacco, e-vapour products and heated tobacco saw strong current value growth, cigarettes witnessed a decline.
The leading multinationals in cigarettes are also active in e-vapour products and heated tobacco products. Philip Morris remained the dominant player in cigarettes in 2019, but also dominated heated tobacco products.
Overall tobacco is expected to see little impact from COVID-19 in 2020, and is set to see slow but stable current value growth over the course of the forecast period. However, this overall figure masks differences between categories.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Italy for free:
The Tobacco in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.