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Country Report

Tobacco in

Tobacco in Italy

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

Demand for tobacco is expected to see little overall impact from COVID-19 in 2020. Tobacco remains a fairly resilient category, as smoking is habitual, with most smokers unable to stop, although they may be able to reduce consumption to some extent.

COVID-19 country impact

The whole of Italy was declared a protected area by decree and placed under lockdown on 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Overall tobacco saw slow current value growth in 2019. However, whilst cigars, cigarillos and smoking tobacco and smokeless tobacco, e-vapour products and heated tobacco saw strong current value growth, cigarettes witnessed a decline.

Multinationals maintain their dominance but local players continue to innovate

The leading multinationals in cigarettes are also active in e-vapour products and heated tobacco products. Philip Morris remained the dominant player in cigarettes in 2019, but also dominated heated tobacco products.

Switch from cigarettes to other tobacco products set to continue

Overall tobacco is expected to see little impact from COVID-19 in 2020, and is set to see slow but stable current value growth over the course of the forecast period. However, this overall figure masks differences between categories.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Tobacco in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Italy?
What are the major brands in Italy?
Which sector of the tobacco products market is the largest by value sales in Italy?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Italy?
Which sector is the most heavily taxed in Italy?
Which companies dominate in the total tobacco market in Italy in terms of market share?
What is the distribution channel split for the tobacco products market in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Italy

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Multinationals maintain their dominance but local players continue to innovate

Switch from cigarettes to other tobacco products set to continue

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Health and alternative products contribute to decline

Rising taxes lead to different strategies and shape consumption

Philip Morris maintains its dominance but switches its focus

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamism for fine cut tobacco as consumers switch from cigarettes

New launches from players to attract existing and occasional smokers

The leaders in smoking tobacco lose share due to a lack of innovation

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 Sales of Cigarillos by Price Platform 2014-2019
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 41 NBO Company Shares of Cigars: % Volume 2015-2019
Table 42 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 43 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 44 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Consolidation expected in vapour products

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 57 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 60 Sales of Heated Tobacco: Volume 2014-2019
Table 61 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 65 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 71 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 73 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 76 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Multinationals maintain their dominance but local players continue to innovate

Switch from cigarettes to other tobacco products set to continue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Italy

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Multinationals maintain their dominance but local players continue to innovate

Switch from cigarettes to other tobacco products set to continue

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Health and alternative products contribute to decline

Rising taxes lead to different strategies and shape consumption

Philip Morris maintains its dominance but switches its focus

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamism for fine cut tobacco as consumers switch from cigarettes

New launches from players to attract existing and occasional smokers

The leaders in smoking tobacco lose share due to a lack of innovation

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Consolidation expected in vapour products

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?