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Country Report

Tobacco in

Tobacco in Turkey

Jul 2019

US$2,100

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Executive Summary

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Stable performance for tobacco, as cigarettes experiences recovery

Tobacco in Turkey recorded stable current value growth in 2018, driven by positive performances by all tobacco categories with the exception of fine cut tobacco.

Constant pressure for players from strict regulations

Despite the overall positive performance of tobacco in 2018, the regulatory framework in the country continued to be highly restrictive, removing most marketing opportunities for companies. The government aims to curtail smoking by informing the public about its harmful effects, whereby public television and radio broadcasts continued to increase public awareness of the health risks related to smoking.

Multinationals continue to dominate tobacco as regulatory framework makes it too difficult for others to gain traction

Multinational players companies continued to lead tobacco in 2018, as they benefit from strong positions in the largest category of cigarettes. Global brand owners Philip Morris, British American Tobacco (gaining strong volume share) and Japan Tobacco dominate retail volume sales of cigarettes.

Movement within distribution channels, as consumers seek convenience

Independent small grocers and newsagent-tobacconists/kiosks offer consumers convenience and practicality, with both distribution channels continuing to gain retail volume share within tobacco. While tobacco specialists is the strongest channel for cigars and cigarillos, it lost ground to independent small grocers and newsagent-tobacconists/kiosks in addition to forecourt retailers in 2018.

Stronger value performance for tobacco will be driven by higher unit price for cigarettes, resulting in volume decline

Tobacco is predicted to record higher current value growth over the forecast period compared with the review period. This will be linked to the fact that the largest category of cigarettes is set to experience a hike in prices, resulting in the unit price per stick doubling by 2023.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Tobacco in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Turkey?
What are the major brands in Turkey?
Which sector of the tobacco products market is the largest by value sales in Turkey?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Turkey?
Which sector is the most heavily taxed in Turkey?
Which companies dominate in the total tobacco market in Turkey in terms of market share?
What is the distribution channel split for the tobacco products market in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Turkey

EXECUTIVE SUMMARY

Stable performance for tobacco, as cigarettes experiences recovery

Constant pressure for players from strict regulations

Multinationals continue to dominate tobacco as regulatory framework makes it too difficult for others to gain traction

Movement within distribution channels, as consumers seek convenience

Stronger value performance for tobacco will be driven by higher unit price for cigarettes, resulting in volume decline

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PROSPECTS

Stronger potential for pipe tobacco hampered by illicit trade

Cigarillos continues to record stronger performance than cigars

Price gap narrows between fine cut tobacco and cigarettes leading to decline

COMPETITIVE LANDSCAPE

Loss of share for Teka Puro may be regained due to new agreement with Scandinavian Tobacco

New launches should add dynamism to consolidated landscape of pipe tobacco

New brands will continue to be enthusiastically received by Turkish consumers

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Cigarettes in Turkey

HEADLINES

PROSPECTS

Combination of factors influence positive performance of cigarettes in 2018

Notable increasing demand for premium, slims and flavour capsules

Short-lived recovery for cigarettes with price hike set to lead to declining demand

COMPETITIVE LANDSCAPE

Philip Morris retains leadership with wide brand portfolio

British American Tobacco gains highest retail volume share

Some movement in positions below leaders

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2013-2018
Table 35 Sales of Cigarettes by Category: Value 2013-2018
Table 36 Sales of Cigarettes: % Volume Growth 2013-2018
Table 37 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 38 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 41 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 42 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 43 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 44 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 45 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 46 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 47 Forecast Sales of Cigarettes: Volume 2018-2023
Table 48 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 49 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Megatrends

Country Report

Tobacco in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Stable performance for tobacco, as cigarettes experiences recovery

Constant pressure for players from strict regulations

Multinationals continue to dominate tobacco as regulatory framework makes it too difficult for others to gain traction

Movement within distribution channels, as consumers seek convenience

Stronger value performance for tobacco will be driven by higher unit price for cigarettes, resulting in volume decline

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Turkey

EXECUTIVE SUMMARY

Stable performance for tobacco, as cigarettes experiences recovery

Constant pressure for players from strict regulations

Multinationals continue to dominate tobacco as regulatory framework makes it too difficult for others to gain traction

Movement within distribution channels, as consumers seek convenience

Stronger value performance for tobacco will be driven by higher unit price for cigarettes, resulting in volume decline

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PROSPECTS

Stronger potential for pipe tobacco hampered by illicit trade

Cigarillos continues to record stronger performance than cigars

Price gap narrows between fine cut tobacco and cigarettes leading to decline

COMPETITIVE LANDSCAPE

Loss of share for Teka Puro may be regained due to new agreement with Scandinavian Tobacco

New launches should add dynamism to consolidated landscape of pipe tobacco

New brands will continue to be enthusiastically received by Turkish consumers

CATEGORY DATA

Cigarettes in Turkey

HEADLINES

PROSPECTS

Combination of factors influence positive performance of cigarettes in 2018

Notable increasing demand for premium, slims and flavour capsules

Short-lived recovery for cigarettes with price hike set to lead to declining demand

COMPETITIVE LANDSCAPE

Philip Morris retains leadership with wide brand portfolio

British American Tobacco gains highest retail volume share

Some movement in positions below leaders

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Turkey

PROSPECTS

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