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Country Report

Tobacco in

Tobacco in Turkey

27 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco continues to record a positive performance in 2017

Despite the government’s efforts to curb smoking through regulatory measures and awareness-increasing activities, tobacco continued to record a positive performance in 2017. Nevertheless, volume growth of cigarettes in 2017 was weaker than the average for the review period, which was due to a restrictive regulatory framework and increasing awareness of health and wellness.

Increasing health awareness and a restrictive regulatory framework continue to pull the performance of tobacco downwards

In 2017, the regulatory framework continued to be highly restrictive, nearly eliminating all marketing opportunities for companies. Additionally, as part of the government’s aim of curbing smoking, public TV and radio broadcasts, which try to inform the population about the harmful effects of smoking in dramatic ways, increased public awareness of the health risks of smoking.

International companies continue to lead tobacco in volume terms

International companies continued to lead tobacco in 2017 thanks to their strong positions in cigarettes. The GBOs Philip Morris, Japan Tobacco and British American Tobacco dominated volume sales of cigarettes.

Independent small grocers continues to be the leading channel

As a result of an increasing consumer preference for convenience and practicality, independent small grocers and tobacco specialist retailers continued to dominate sales of tobacco in 2017. Tobacco sales through modern grocery retailers, such as hypermarkets, continued to stagnate as consumers refrained from waiting in queues to purchase tobacco.

Over the forecast period, tobacco is set to record a weaker performance in value terms compared to that posted over the review period

Over the forecast period, tobacco is set to register a weaker performance in value terms due to a number of factors. First and foremost, the government’s efforts to inform people about the harmful effects of smoking through public broadcasts and other activities are set to continue, which will increase awareness of the harmful effects of smoking.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Tobacco in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Turkey?
What are the major brands in Turkey?
Which sector of the tobacco products market is the largest by value sales in Turkey?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Turkey?
Which sector is the most heavily taxed in Turkey?
Which companies dominate in the total tobacco market in Turkey in terms of market share?
What is the distribution channel split for the tobacco products market in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Turkey

EXECUTIVE SUMMARY

Tobacco continues to record a positive performance in 2017

Increasing health awareness and a restrictive regulatory framework continue to pull the performance of tobacco downwards

International companies continue to lead tobacco in volume terms

Independent small grocers continues to be the leading channel

Over the forecast period, tobacco is set to record a weaker performance in value terms compared to that posted over the review period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Turkey

HEADLINES

PROSPECTS

Increasing health and wellness awareness has a downwards pressure on the performance of cigarettes

Increasing competitive pressure from fine cut tobacco negatively affects consumer demand for cigarettes

Existing restrictive regulatory framework and expected further restrictions will have a negative impact on the performance of cigarettes

COMPETITIVE LANDSCAPE

International companies continue to outpace local companies

Company sales teams are the most critical aspect of their marketing strategies under a highly restrictive regulatory framework

Over the forecast period, leading companies will increase their investments in low- and mid-priced brands

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Smokeless Tobacco and Vapour Products in Turkey

PROSPECTS

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PROSPECTS

Increasing number of products has a positive impact on the performance of cigars and cigarillos

An increasing consumer preference for fine cut tobacco boosts the performance of such products

Cigarillos outpaces cigars in performance terms

COMPETITIVE LANDSCAPE

Teka Puro Uretim Ve Ticaret continues to lead cigars and cigarillos

Increasing number of companies focuses on new imports

Local companies and brands continue to dominate cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco continues to record a positive performance in 2017

Increasing health awareness and a restrictive regulatory framework continue to pull the performance of tobacco downwards

International companies continue to lead tobacco in volume terms

Independent small grocers continues to be the leading channel

Over the forecast period, tobacco is set to record a weaker performance in value terms compared to that posted over the review period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Turkey

EXECUTIVE SUMMARY

Tobacco continues to record a positive performance in 2017

Increasing health awareness and a restrictive regulatory framework continue to pull the performance of tobacco downwards

International companies continue to lead tobacco in volume terms

Independent small grocers continues to be the leading channel

Over the forecast period, tobacco is set to record a weaker performance in value terms compared to that posted over the review period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Turkey

HEADLINES

PROSPECTS

Increasing health and wellness awareness has a downwards pressure on the performance of cigarettes

Increasing competitive pressure from fine cut tobacco negatively affects consumer demand for cigarettes

Existing restrictive regulatory framework and expected further restrictions will have a negative impact on the performance of cigarettes

COMPETITIVE LANDSCAPE

International companies continue to outpace local companies

Company sales teams are the most critical aspect of their marketing strategies under a highly restrictive regulatory framework

Over the forecast period, leading companies will increase their investments in low- and mid-priced brands

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Turkey

PROSPECTS

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PROSPECTS

Increasing number of products has a positive impact on the performance of cigars and cigarillos

An increasing consumer preference for fine cut tobacco boosts the performance of such products

Cigarillos outpaces cigars in performance terms

COMPETITIVE LANDSCAPE

Teka Puro Uretim Ve Ticaret continues to lead cigars and cigarillos

Increasing number of companies focuses on new imports

Local companies and brands continue to dominate cigars and cigarillos

CATEGORY DATA

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