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Country Report

Tobacco in

Tobacco in Turkey

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

Tobacco is expected to see a value performance which is much worse than anticipated in 2020, although this is expected to be due to price increases under the rate of inflation, as the volume growth rates in cigarettes and cigars and cigarillos are expected to see little change from the forecasts, whilst smoking tobacco is expected to see stronger volume growth than forecast. The government did not increase taxation on tobacco at the end of 2019, in a move to curb inflation, and it is uncertain if it will do so as usual in mid-2020.

COVID-19 country impact

Even before the country’s first case was announced, the Turkish authorities halted flights from China and Iran and closed its borders with Iran on 12 March. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Tobacco saw dynamic double-digit current value growth in Turkey in 2019, although this was due mainly to price increases as a result of inflation and tax rises. Volume sales of cigarettes only saw a slow increase, whilst volume sales of cigars, cigarillos and smoking tobacco increased strongly.

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Multinational players continued to lead tobacco in 2019, as they benefit from strong positions in the largest category, cigarettes. Global brand owners Philip Morris, Japan Tobacco International and British American Tobacco together dominate retail volume sales of cigarettes, and saw only minor changes in their volume shares in 2019.

Growth of cigarettes set to be limited by high prices and increasing regulation

COVID-19 is expected to have little overall impact on the volume growth rate of cigarettes in 2020, and is not expected to have a long-term impact on sales in this category, which is by far the highest in tobacco in value terms. However, other factors are expected to limit volume growth moving forward.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Tobacco in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Turkey?
What are the major brands in Turkey?
Which sector of the tobacco products market is the largest by value sales in Turkey?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Turkey?
Which sector is the most heavily taxed in Turkey?
Which companies dominate in the total tobacco market in Turkey in terms of market share?
What is the distribution channel split for the tobacco products market in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Turkey

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PRE-COVID-19 PERFORMANCE

Double-digit growth across the board; fine cut tobacco is particularly dynamic

Teka Puro dominates cigars and cigarillos but is challenged by players offering lower prices

Better control of illicit trade could strongly increase the sales of legal players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Tobacco in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Turkey

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PRE-COVID-19 PERFORMANCE

Double-digit growth across the board; fine cut tobacco is particularly dynamic

Teka Puro dominates cigars and cigarillos but is challenged by players offering lower prices

Better control of illicit trade could strongly increase the sales of legal players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Turkey

PROSPECTS

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