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Country Report

Tobacco in

Tobacco in Turkey

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Following the outbreak of COVID-19 in Turkey the two biggest points of concern became health and finance, with both points influencing sales of tobacco in the country. The Turkish government had already been pushing an anti-smoking agenda with new regulations such as plain packaging and a ban on flavoured tobacco coming into effect in 2020.

COVID-19 country impact

Even before the country’s first COVID-19 case was announced, the Turkish authorities halted flights from China and Iran and the country closed its borders with Iran on 12 March 2020. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.

Company response

The larger players present in tobacco were better able to ride the challenges presented by COVID-19 in 2020, with broader portfolios, brand loyalty and stronger distribution. As such, Philip Morris, JTI, and British American Tobacco retained their dominance in cigarettes in 2020.

Retailing shift

The restrictions imposed in response to COVID-19 had a wide reaching impact on the distribution landscape with many outlets forced to close. Key channels such as tobacco specialists, independent small grocers and newsagent-tobacconists/kiosks lost share as they were forced to close during the lockdowns.

What next for tobacco?

At the time of writing Turkey was still struggling to contain COVID-19 with the country being slow to rollout its vaccination programme. As such, the pandemic is likely to continue influencing sales of tobacco at least in the early years of the forecast period.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Turkey for free:

The Tobacco in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Turkey?
What are the major brands in Turkey?
Which sector of the tobacco products market is the largest by value sales in Turkey?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Turkey?
Which sector is the most heavily taxed in Turkey?
Which companies dominate in the total tobacco market in Turkey in terms of market share?
What is the distribution channel split for the tobacco products market in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Turkey

KEY DATA FINDINGS

2020 IMPACT

Economic and health concerns add up to bad news for cigarettes

Fine cut tobacco attracts price conscious consumers

Competition remains strong as players look for ways to increase or maintain their shares

RECOVERY AND OPPORTUNITIES

A drop in OTV tax could spell good news for cigarettes

Cigarettes set to struggle as the government pursues its action plan for tobacco control

Distribution landscape set for shake up as from 2022

TAXATION AND PRICING

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Turkey

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco benefits from downturn in the economy

Pipe tobacco remains popular as consumption shifts from the on-trade to the off-trade

Cigars and cigarillos suffers heavy losses as taxes soar

RECOVERY AND OPPORTUNITIES

Smoking tobacco set to benefit from favourable economic and social environment

New product development expected with smoking tobacco, cigars and cigarillos all showing strong potential

New regulations to protect smaller retailers is set to disrupt the distribution landscape

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Turkey

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Turkey

KEY DATA FINDINGS

2020 IMPACT

Economic and health concerns add up to bad news for cigarettes

Fine cut tobacco attracts price conscious consumers

Competition remains strong as players look for ways to increase or maintain their shares

RECOVERY AND OPPORTUNITIES

A drop in OTV tax could spell good news for cigarettes

Cigarettes set to struggle as the government pursues its action plan for tobacco control

Distribution landscape set for shake up as from 2022

TAXATION AND PRICING

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Turkey

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco benefits from downturn in the economy

Pipe tobacco remains popular as consumption shifts from the on-trade to the off-trade

Cigars and cigarillos suffers heavy losses as taxes soar

RECOVERY AND OPPORTUNITIES

Smoking tobacco set to benefit from favourable economic and social environment

New product development expected with smoking tobacco, cigars and cigarillos all showing strong potential

New regulations to protect smaller retailers is set to disrupt the distribution landscape

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Turkey

2020 IMPACT

Tobacco Free Oral Nicotine in Turkey

2020 IMPACT

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