Tobacco in Turkey

Tobacco in Turkey

EXECUTIVE SUMMARY

Stable performance for tobacco, as cigarettes experiences recovery

Constant pressure for players from strict regulations

Multinationals continue to dominate tobacco as regulatory framework makes it too difficult for others to gain traction

Movement within distribution channels, as consumers seek convenience

Stronger value performance for tobacco will be driven by higher unit price for cigarettes, resulting in volume decline

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through retail points of sale

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Turkey

HEADLINES

PROSPECTS

Stronger potential for pipe tobacco hampered by illicit trade

Cigarillos continues to record stronger performance than cigars

Price gap narrows between fine cut tobacco and cigarettes leading to decline

COMPETITIVE LANDSCAPE

Loss of share for Teka Puro may be regained due to new agreement with Scandinavian Tobacco

New launches should add dynamism to consolidated landscape of pipe tobacco

New brands will continue to be enthusiastically received by Turkish consumers

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Turkey

PROSPECTS

Cigarettes in Turkey

HEADLINES

PROSPECTS

Combination of factors influence positive performance of cigarettes in 2018

Notable increasing demand for premium, slims and flavour capsules

Short-lived recovery for cigarettes with price hike set to lead to declining demand

COMPETITIVE LANDSCAPE

Philip Morris retains leadership with wide brand portfolio

British American Tobacco gains highest retail volume share

Some movement in positions below leaders

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 34 Sales of Cigarettes: Volume 2013-2018
Table 35 Sales of Cigarettes by Category: Value 2013-2018
Table 36 Sales of Cigarettes: % Volume Growth 2013-2018
Table 37 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 38 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 39 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 40 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 41 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 42 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 43 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 44 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 45 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 46 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 47 Forecast Sales of Cigarettes: Volume 2018-2023
Table 48 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 49 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 50 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 51 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 52 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 53 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 54 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 55 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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