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Country Report

Tobacco in

Tobacco in Vietnam

Jul 2019

US$2,100

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Executive Summary

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Growth for tobacco, as graphic health warnings lose efficacy

Tobacco continued to see strong current value growth in 2018. This was partly attributed to volume growth, and partly due to price rises on cigarettes and smoking tobacco.

Smokers use e-vapour products to quit smoking cigarettes

Although vaping prevalence remained low in 2018, e-vapour products continued to register strong current value growth. Such products are gaining popularity amongst young adults of legal smoking age, particularly those living in urban areas, who are most affected by Western culture.

Vinataba maintains its lead in cigarettes due to government support

Vinataba continued to dominate cigarettes in retail volume terms in 2018, thanks to the support of the Vietnamese government. Government legislation requires international competing companies to collaborate with Vinataba for the production and distribution of their products in the country.

Street vendors still dominate despite not meeting government requirements

In 2018, further growth was seen in illicit trade within cigarettes, despite the efforts of the authorities to regulate the distribution of tobacco products. Smuggled tobacco offers high profit margins, so unscrupulous vendors are still willing to take the risk.

Continued growth for all tobacco categories, especially heated tobacco

Tobacco is expected to continue to see strong current value growth in the forecast period, with growth in all categories due to rising prices and increasing volume sales. Volume growth is expected to continue in cigarettes despite the constant rise in illicit trade.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Vietnam?
What are the major brands in Vietnam?
Which sector of the tobacco products market is the largest by value sales in Vietnam?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
Which sector is the most heavily taxed in Vietnam?
Which companies dominate in the total tobacco market in Vietnam in terms of market share?
What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Vietnam

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Vietnam

HEADLINES

PROSPECTS

Continued growth as graphic health warnings lose effect

Vinataba expands into different price segments

Weak law enforcement leads to more impressive point-of-sale displays

COMPETITIVE LANDSCAPE

Vinataba maintains its lead due to government control

International players struggle due to the strength of Vinataba

Inability to advertise and brand loyalty make new launches difficult

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Smoking tobacco remains a niche due to lacking convenience

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Little incentive for product innovation

Vinataba pioneers with launch of Hanos in cigars and cigarillos

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 37 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 38 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

HEADLINES

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

CATEGORY DATA

Table 40 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 41 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2018
Table 42 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 43 Sales of Tobacco Heating Devices: Value 2013-2018
Table 44 Sales of Heated Tobacco: Volume 2013-2018
Table 45 Sales of Heated Tobacco: Value 2013-2018
Table 46 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 47 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 48 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 49 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 50 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 51 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 52 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 53 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 54 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 55 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 58 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 59 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 60 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 61 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Vietnam

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Vietnam

HEADLINES

PROSPECTS

Continued growth as graphic health warnings lose effect

Vinataba expands into different price segments

Weak law enforcement leads to more impressive point-of-sale displays

COMPETITIVE LANDSCAPE

Vinataba maintains its lead due to government control

International players struggle due to the strength of Vinataba

Inability to advertise and brand loyalty make new launches difficult

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PROSPECTS

Cigars and cigarillos remains negligible due to high prices

Smoking tobacco remains a niche due to lacking convenience

Tobacco specialists dominate, with cigars and cigarillos reliant on small number of specialists

COMPETITIVE LANDSCAPE

Smoking tobacco remains highly fragmented with little attraction for leading players

Little incentive for product innovation

Vinataba pioneers with launch of Hanos in cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

HEADLINES

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

CATEGORY DATA

Why buy this report?

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