Tobacco in Vietnam

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Vietnam?
  • Which are the leading brands in Tobacco in Vietnam?
  • How are products distributed in Tobacco in Vietnam?
  • Which category is the most heavily taxed in Vietnam?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Vietnam?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Vietnam

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Closure of country’s borders leads to a steep decline in illicit trade, boosting domestic sales of cigarettes instead
Cigarettes continues to see premiumisation in spite of economic uncertainty
Vinataba retains its dominance despite losing further share to its multinational rivals

PROSPECTS AND OPPORTUNITIES

Cigarettes set to return to growth alongside economic recovery
Excise tax increase foreseen for cigarettes in the forecast period
Rising health awareness expected to limit growth in cigarettes

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Affluent consumer base sustains growth in cigars
Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco
Economic pressures force low-income consumers to reassess their habit

PROSPECTS AND OPPORTUNITIES

Cigars set to continue developing thanks to investment from Vinataba
Little interest in cigarillos
Small but loyal consumer base expected to sustain growth in smoking tobacco

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 39 NBO Company Shares of Cigars: % Volume 2017-2021 Table 40 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 42 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

KEY DATA FINDINGS

2021 DEVELOPMENTS

Regulation on e-vapour products and heated tobacco yet to be signed into law
The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products
Smokeless tobacco continues to attract little interest

PROSPECTS AND OPPORTUNITIES

Vietnam’s Ministry of Health expected to introduce a ban on e-cigarettes and shisha in the forecast period
Young consumers expected to embrace e-vapour products and heated tobacco
Tobacco free oral nicotine expected to maintain a negligible presence in Vietnam

CATEGORY DATA

Table 47 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 48 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 49 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 50 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 51 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Tobacco research and analysis database.

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