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Country Report

Tobacco in

Tobacco in Vietnam

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Vietnam was able to contain COVID-19 much better than many other markets, with the government taking swift and decisive action to control its spread, including closing the country’s borders to inbound arrivals. While these measures were effective in limiting case numbers and deaths from COVID-19 they took a heavy toll on the economy, with unemployment rocketing to its highest level in a decade in the months following the outbreak.

COVID-19 country impact

Vietnam was one of the first Asian countries to successfully contain the spread of COVID-19, resulting in very few cases in the early stages of the pandemic. The country suspended all flights from mainland China on 1 February 2020, followed by all international flights from 25 March.

Company response

Vietnam National Tobacco Corp (Vinataba) continued to dominate cigarettes in retail volume terms in 2020, thanks to the support of the Vietnamese government. Government legislation requires international competing companies to collaborate with Vinataba for the production and distribution of their products in the country.

Retailing shift

Vietnam’s lockdown was relatively short and therefore the distribution landscape was not significantly disrupted by the outbreak of COVID-19. Street vendors remained the dominant distribution channel being present on most street corners and thus offering the greatest convenience.

What next for tobacco?

Tobacco is expected to bounce back in 2021 as Vietnam moves towards a period of normalisation and an economic recovery. As unemployment falls and consumer confidence starts to return this should benefit sales of economy cigarettes, which remain the largest contributor to overall retail volume sales of tobacco in Vietnam.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Vietnam?
What are the major brands in Vietnam?
Which sector of the tobacco products market is the largest by value sales in Vietnam?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
Which sector is the most heavily taxed in Vietnam?
Which companies dominate in the total tobacco market in Vietnam in terms of market share?
What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a heavy strain on the local economy forcing some consumers to cutback or quit smoking

Cigarettes continues to see premiumisation in spite of COVID-19

Vinataba retains its dominance despite losing further share to its multinational rivals

RECOVERY AND OPPORTUNITIES

Cigarettes set to return to growth alongside economic recovery

Illicit trade cigarettes likely to remain a problem due to a lack of resources to tackle the problem in Vietnam

Rising health awareness expected to limit growth in cigarettes

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Cigars sees growth slow as COVID-19 disrupts life in Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

Economic pressures force low-income consumers to reassess their habit

RECOVERY AND OPPORTUNITIES

Cigars set to continue developing thanks to investment from Vinataba

Little interest in cigarillos

Small but loyal consumer base expected to sustain growth in smoking tobacco

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 39 NBO Company Shares of Cigars: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 41 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 42 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 43 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Regulation on e-vapour products and heated tobacco yet to be signed into law

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

RECOVERY AND OPPORTUNITIES

Vietnam’s Ministry of Health expected to introduce a ban on e-cigarettes and shisha in 2021

Young consumers expected to embrace e-vapour products and heated tobacco

Smokeless tobacco set to remain a niche

CATEGORY INDICATORS

Table 47 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 48 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 49 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025
Table 50 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 51 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025
Table 52 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 53 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2025

Megatrends

Country Report

Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Vietnam

KEY DATA FINDINGS

2020 IMPACT

COVID-19 puts a heavy strain on the local economy forcing some consumers to cutback or quit smoking

Cigarettes continues to see premiumisation in spite of COVID-19

Vinataba retains its dominance despite losing further share to its multinational rivals

RECOVERY AND OPPORTUNITIES

Cigarettes set to return to growth alongside economic recovery

Illicit trade cigarettes likely to remain a problem due to a lack of resources to tackle the problem in Vietnam

Rising health awareness expected to limit growth in cigarettes

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Cigars sees growth slow as COVID-19 disrupts life in Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

Economic pressures force low-income consumers to reassess their habit

RECOVERY AND OPPORTUNITIES

Cigars set to continue developing thanks to investment from Vinataba

Little interest in cigarillos

Small but loyal consumer base expected to sustain growth in smoking tobacco

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Regulation on e-vapour products and heated tobacco yet to be signed into law

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

RECOVERY AND OPPORTUNITIES

Vietnam’s Ministry of Health expected to introduce a ban on e-cigarettes and shisha in 2021

Young consumers expected to embrace e-vapour products and heated tobacco

Smokeless tobacco set to remain a niche

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Vietnam

2020 IMPACT

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