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Country Report

Tobacco in

Tobacco in Vietnam

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

There is a high level of smoking prevalence among men in Vietnam, especially among the lower-income groups, and it is not expected that COVID-19 will have any significant detrimental effect on volume sales of cigarettes. Many consumers either are not aware of the additional health risks posed by tobacco in relation to COVID-19, or they are not concerned.

COVID-19 country impact

Vietnam proved to one of the first Asian countries to successfully contain the spread of COVID-19, with it seeing very few cases. Social isolation guidelines were introduced during 1-22 April.

Health concerns and the growing presence of illicit trade threatens sales

Tobacco in Vietnam was faced with a two-fold challenge in 2019; on the one hand smoking prevalence and the number of smokers continued to fall, while on the other hand, more smokers switched to illicit trade cigarettes. The Vietnamese government made a concerted effort over the review period to raise awareness of the dangers of smoking, with it using its Tobacco Harm Prevention Fund (Qu? phòng ch?ng tác h?i thu?c lá) to support various activities and public campaigns and to tighten legislation and regulation.

Vinataba retains its dominance but drops share as it goes through restructuring process

Vietnam National Tobacco Corp (Vinataba) continued to dominate cigarettes in retail volume terms in 2019, thanks to the support of the Vietnamese government. Government legislation requires international competing companies to collaborate with Vinataba for the production and distribution of their products in the country.

Uncertain future for tobacco in Vietnam

Tobacco is expected to face various challenges over the forecast period, albeit with growth set to continue in both retail volume terms and 2019 constant value terms. The main threat to growth is the projected ongoing decline in smoking prevalence and the overall smoking population.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Vietnam?
What are the major brands in Vietnam?
Which sector of the tobacco products market is the largest by value sales in Vietnam?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
Which sector is the most heavily taxed in Vietnam?
Which companies dominate in the total tobacco market in Vietnam in terms of market share?
What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising health concerns and increase in illicit trade remain key challenges in 2019

Cigarettes sees premiumisation while Japan Tobacco launches Camel in Vietnam

Vinataba retains its dominance but restructuring sees it lose share in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Heated Tobacco: Volume 2014-2019
Table 34 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 35 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 36 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 37 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 38 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 39 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2024

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 44 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising health concerns and increase in illicit trade remain key challenges in 2019

Cigarettes sees premiumisation while Japan Tobacco launches Camel in Vietnam

Vinataba retains its dominance but restructuring sees it lose share in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite growing interest in cigars and cigarillos sales remain negligible in 2019

Smoking tobacco remains popular amongst a niche consumer group in northern Vietnam

Lack of strong competition and weak distribution a feature of cigars, cigarillos and smoking tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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