In 2021, Vietnam saw periodic recurrent waves of COVID-19, which led to a nationwide lockdown from May until October. Under the impact of COVID-19, volume sales of illicit cigarettes witnessed a decline due to the closure of borders, as well as strict controls.
Both e-vapour products and heated tobacco are gaining popularity among young smokers in Vietnam with these products perceived to have a less harmful image. However, due to the negative health effects of e-cigarettes and shisha, particularly on young people, and concerns over their effect on social order and security, the Ministry of Health is working with the Ministry of Industry and Trade to propose that the government and the National Assembly ban the use and import of e-cigarettes and shisha into Vietnam, with this ban expected to come into force in the forecast period.
Vietnam National Tobacco Corp (Vinataba) continued to dominate cigarettes in retail volume terms in 2021, thanks to the support of the Vietnamese government. Government legislation requires international competing companies to collaborate with Vinataba for the production and distribution of their products in the country.
Street vendors remained the dominant distribution channel in 2021, being present on most street corners and thus offering the greatest convenience. However, street vendors were mandated to close during the lockdown, and consumers instead shopped for tobacco products at convenience stores and tobacco specialist stores during that time.
Tobacco is expected to demonstrate steady growth over the forecast period as the country moves towards a period of normalisation and an economic recovery. As unemployment falls and consumer confidence starts to return, this should benefit sales of economy cigarettes, which remain the largest contributor to overall retail volume sales of tobacco in Vietnam.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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