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There is a high level of smoking prevalence among men in Vietnam, especially among the lower-income groups, and it is not expected that COVID-19 will have any significant detrimental effect on volume sales of cigarettes. Many consumers either are not aware of the additional health risks posed by tobacco in relation to COVID-19, or they are not concerned.
Vietnam proved to one of the first Asian countries to successfully contain the spread of COVID-19, with it seeing very few cases. Social isolation guidelines were introduced during 1-22 April.
Tobacco in Vietnam was faced with a two-fold challenge in 2019; on the one hand smoking prevalence and the number of smokers continued to fall, while on the other hand, more smokers switched to illicit trade cigarettes. The Vietnamese government made a concerted effort over the review period to raise awareness of the dangers of smoking, with it using its Tobacco Harm Prevention Fund (Qu? phòng ch?ng tác h?i thu?c lá) to support various activities and public campaigns and to tighten legislation and regulation.
Vietnam National Tobacco Corp (Vinataba) continued to dominate cigarettes in retail volume terms in 2019, thanks to the support of the Vietnamese government. Government legislation requires international competing companies to collaborate with Vinataba for the production and distribution of their products in the country.
Tobacco is expected to face various challenges over the forecast period, albeit with growth set to continue in both retail volume terms and 2019 constant value terms. The main threat to growth is the projected ongoing decline in smoking prevalence and the overall smoking population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.