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Country Report

Tobacco in

Tobacco in Vietnam

37 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco in Vietnam sees a slowdown in volume growth in 2017

In 2017, the tobacco industry in Vietnam saw a slowdown in volume growth compared to the previous two years. There were several reasons for this, with the three main factors being the improving health awareness of the general public, increasing competition from smuggled goods and stricter taxation policies from the government.

Increasing health awareness helps to reduce tobacco consumption

Thanks to the further development of the country’s economy, living standards in Vietnam have been improving greatly. Internet access has now reached most rural areas, while basic media such as television and radio have long been available.

Tobacco in Vietnam sees very little marketing activity

In 2017, the industry saw very little marketing activity due to the sensitive nature of tobacco, which is facing growing pressure from various parties. The packaging of these products must carry disturbing images and messages regarding the health consequences of smoking, making some consumers reluctant to buy them.

The authorities struggle to control tobacco distribution

2017 was another year of intense smuggling activities despite the efforts of the authorities to regulate the distribution of tobacco products. Smuggled tobacco offers such high profit margins that unscrupulous vendors are still willing to take the risk and get involved in such activity.

Increasing special consumption tax poses little threat to growth

With the special consumption tax on tobacco products being raised by around 5% on an annual basis, manufacturers are facing an increasingly tough business environment. As public health awareness has been greatly improving thanks to various media, the Vietnamese government is also gradually increasing the special consumption tax on tobacco products to reduce consumption.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Tobacco in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Vietnam?
What are the major brands in Vietnam?
Which sector of the tobacco products market is the largest by value sales in Vietnam?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Vietnam?
Which sector is the most heavily taxed in Vietnam?
Which companies dominate in the total tobacco market in Vietnam in terms of market share?
What is the distribution channel split for the tobacco products market in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Vietnam

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Vietnam

HEADLINES

PROSPECTS

Brand loyalty plays a key role in cigarettes

Increasing health awareness helps to reduce cigarette consumption among youths

COMPETITIVE LANDSCAPE

Vietnam National Tobacco Corp (Vinataba) continues to dominate sales

The competitive landscape remains stable

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PROSPECTS

Sales of cigars and cigarillos remain negligible

Smoking tobacco has a limited consumer base

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 45 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 46 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Vietnam

HEADLINES

PROSPECTS

Sales of smokeless tobacco remain negligible

Vapour products are growing in popularity

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

CATEGORY DATA

Table 48 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 49 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2015-2017
Table 50 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 51 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 52 Distribution of Vapour Products by Format: % Value 2012-2017
Table 53 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 54 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Vietnam

EXECUTIVE SUMMARY

Tobacco in Vietnam sees a slowdown in volume growth in 2017

Increasing health awareness helps to reduce tobacco consumption

Tobacco in Vietnam sees very little marketing activity

The authorities struggle to control tobacco distribution

Increasing special consumption tax poses little threat to growth

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Vietnam

HEADLINES

PROSPECTS

Brand loyalty plays a key role in cigarettes

Increasing health awareness helps to reduce cigarette consumption among youths

COMPETITIVE LANDSCAPE

Vietnam National Tobacco Corp (Vinataba) continues to dominate sales

The competitive landscape remains stable

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Vietnam

HEADLINES

PROSPECTS

Sales of cigars and cigarillos remain negligible

Smoking tobacco has a limited consumer base

COMPETITIVE LANDSCAPE

Smoking tobacco remains a highly fragmented category

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Vietnam

HEADLINES

PROSPECTS

Sales of smokeless tobacco remain negligible

Vapour products are growing in popularity

COMPETITIVE LANDSCAPE

Vapour products remains a highly fragmented category

Shenzhen Joye Technology holds the leading position in open vaping system charging and vapourising devices

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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