Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Tobacco in

Tobacco in Estonia

11 pages, Jul 2019

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Cigarette smoking is steadily decreasing, while the tobacco market still awaits heated tobacco products

Cigarette-smoking prevalence continued to decline in 2018, causing a moderate fall in volume sales of cigarettes. Rising health concerns, high prices caused by regular tax hikes and ever-more stringent requirements of where one can smoke are all encouraging Estonian consumers to quit their habit.

The market prepares for the enforcement of new Tobacco Act amendments

In 2018, the tobacco market awaited and prepared for the July 2019 enforcement of amendments to the Tobacco Act. The changes to the Tobacco Act include a ban on the display of tobacco products and their brands in most stores, with these amendments effective from July 1 2019.

Super-economy brands are benefiting from the ever-rising cost of smoking

Annual tax increases on tobacco products are forcing smokers to trade down to lower price bands, with the economy segment set to grow until 2021. The tax hikes are also causing smokers to choose alternative tobacco products or limit or completely quit smoking.

Supermarkets and hypermarkets are enjoying share growth, though internet retailing will be much less relevant owing to new legislation

Supermarkets and hypermarkets grew their volume shares of cigarettes in 2018, strengthening their collective sales dominance in the category. The convenience of purchasing cigarettes along with groceries in one trip appeals to many smokers.

Little volume growth is expected as main category cigarettes is set for greater decline

Cigarettes volume sales are set for a steeper decline over the forecast period, as the ongoing fall in smoking prevalence continues. The number of cigarette smokers will decrease by three percentage points over the forecast period, with health concerns and rising cigarette prices prompting more consumers to quit their habit.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Estonia for free:

The Tobacco in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Estonia?
What are the major brands in Estonia?
Which sector of the tobacco products market is the largest by value sales in Estonia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Estonia?
Which sector is the most heavily taxed in Estonia?
Which companies dominate in the total tobacco market in Estonia in terms of market share?
What is the distribution channel split for the tobacco products market in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Estonia

EXECUTIVE SUMMARY

Cigarette smoking is steadily decreasing, while the tobacco market still awaits heated tobacco products

The market prepares for the enforcement of new Tobacco Act amendments

Super-economy brands are benefiting from the ever-rising cost of smoking

Supermarkets and hypermarkets are enjoying share growth, though internet retailing will be much less relevant owing to new legislation

Little volume growth is expected as main category cigarettes is set for greater decline

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)

Advertising through retail point-of-sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Estonia

HEADLINES

PROSPECTS

Lower social acceptance and tighter legislation reduce smoking prevalence further

Rise in illicit border trade poses another challenge to cigarettes

New product development is mainly limited to brand extensions

COMPETITIVE LANDSCAPE

Players utilise their established brands to compete in an ever-more restrictive environment

Heated tobacco products and governmental changes make the future of cigarettes uncertain

Retailers focus on stocking up, while channel shares are migrating

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Estonia

HEADLINES

PROSPECTS

Cigars, cigarillos and smoking tobacco perform better than cigarettes thanks to their different positionings

New tax for cigars and cigarillos will hinder sales, while smoking tobacco’s attractive prices will not prevent more people quitting smoking

Economising consumers of smoking tobacco opt for larger packs, while there are limitations and opportunities for cigars and cigarillos

COMPETITIVE LANDSCAPE

Cigars and cigarillos leaders maintain their dominance through regular NPDs, while West smoking tobacco benefits from its reputation in cigarettes

Tobacco specialists consolidates as a channel, benefiting from fewer POS restrictions

The tobacco display ban will see only top-of-mind brands survive

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia

HEADLINES

PROSPECTS

New legislation makes e-vapour products more expensive and limited in scope and distribution

Sales are being chipped away by high and rising prices, a lack of brick-and-mortar stores and increasing illicit trade

Heated tobacco products remain unavailable in Estonia for now

COMPETITIVE LANDSCAPE

The leading retailers merge, ensuring wide distribution and options

Sales remain limited to urbanites and will be hampered by online sales ban

Producers lose a major advantage as flavours are outlawed

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 62 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarette smoking is steadily decreasing, while the tobacco market still awaits heated tobacco products

The market prepares for the enforcement of new Tobacco Act amendments

Super-economy brands are benefiting from the ever-rising cost of smoking

Supermarkets and hypermarkets are enjoying share growth, though internet retailing will be much less relevant owing to new legislation

Little volume growth is expected as main category cigarettes is set for greater decline

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Estonia

EXECUTIVE SUMMARY

Cigarette smoking is steadily decreasing, while the tobacco market still awaits heated tobacco products

The market prepares for the enforcement of new Tobacco Act amendments

Super-economy brands are benefiting from the ever-rising cost of smoking

Supermarkets and hypermarkets are enjoying share growth, though internet retailing will be much less relevant owing to new legislation

Little volume growth is expected as main category cigarettes is set for greater decline

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)

Advertising through retail point-of-sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Estonia

HEADLINES

PROSPECTS

Lower social acceptance and tighter legislation reduce smoking prevalence further

Rise in illicit border trade poses another challenge to cigarettes

New product development is mainly limited to brand extensions

COMPETITIVE LANDSCAPE

Players utilise their established brands to compete in an ever-more restrictive environment

Heated tobacco products and governmental changes make the future of cigarettes uncertain

Retailers focus on stocking up, while channel shares are migrating

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Estonia

HEADLINES

PROSPECTS

Cigars, cigarillos and smoking tobacco perform better than cigarettes thanks to their different positionings

New tax for cigars and cigarillos will hinder sales, while smoking tobacco’s attractive prices will not prevent more people quitting smoking

Economising consumers of smoking tobacco opt for larger packs, while there are limitations and opportunities for cigars and cigarillos

COMPETITIVE LANDSCAPE

Cigars and cigarillos leaders maintain their dominance through regular NPDs, while West smoking tobacco benefits from its reputation in cigarettes

Tobacco specialists consolidates as a channel, benefiting from fewer POS restrictions

The tobacco display ban will see only top-of-mind brands survive

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia

HEADLINES

PROSPECTS

New legislation makes e-vapour products more expensive and limited in scope and distribution

Sales are being chipped away by high and rising prices, a lack of brick-and-mortar stores and increasing illicit trade

Heated tobacco products remain unavailable in Estonia for now

COMPETITIVE LANDSCAPE

The leading retailers merge, ensuring wide distribution and options

Sales remain limited to urbanites and will be hampered by online sales ban