The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Non-essential retail outlets were forced to close during the lockdown to limit the spread of COVID-19, but this is expected to have only a limited impact on tobacco sales in 2020 as supermarkets and hypermarkets have been allowed to remain open and are the main distribution channels for cigarettes. Bars, pubs, cafés and restaurants were also been forced to close in Estonia in the first half of the year to try and contain the virus, eliminating socialising and related tobacco consumption occasions.
On 13 March, the government declared a state of emergency until 1 May and all recreation and leisure outlets closed, including gyms, saunas and day care centres. Full border controls were imposed from 17 March, with only Estonian citizens, permanent residents and relatives and freight transport workers permitted to enter.
Estonian tobacco saw a continued shift away from cigarettes in 2019, due to higher taxation and decreasing smoking prevalence owing to health reasons, as smokers either chose to quit buying cigarettes completely or moved to other tobacco products such as smoking tobacco. The trend towards e-vapour products, however, decreased as sales via e-commerce, the most important channel for these products, were banned and the sale of flavoured e-liquids prohibited in 2019.
Philip Morris Eesti OÜ continued to dominate Estonian cigarettes in 2019, with Japan Tobacco International the only other major player in the category. While the overall company rankings in cigarettes have remained stable in recent years, in 2019, tobacco companies were busy preparing for the flavoured tobacco ban coming into force in May 2020.
A continued shift away from cigarettes is expected over the forecast period, as is a further fall in smoking cigarettes. Estonian smokers are expected to either give up smoking cigarettes completely or shift towards cheaper products, namely economy cigarette brands or fine cut tobacco, due to economic hardship and a growing focus on health post-COVID-19.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Estonia for free:
The Tobacco in Estonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.