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Learn moreJul 2020
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There has been no forced closure of retail outlets in 2020 in the attempt to contain the spread of Coronavirus (COVID-19), though until June restaurants and cafes were permitted to offer only delivery and takeaway services, and libraries, theatres and museums were closed. Such restrictions have had no impact on the consumption of tobacco products, as the smoking ban already prohibits smoking in most public social settings.
A state of emergency was declared due to COVID-19 on 16 March, with the authorities announcing that government-run facilities such as libraries, theatres and museums would be closed, and gatherings of more than 10 people banned. This also saw preparations being made to close the country’s borders, with people returning to Finland being placed under a 2-week quarantine.
The prevailing trend in Finland in 2019 was a continuation along the path towards a smoke-free society by 2030 – that is, to bring smoking prevalence down to below 5%. Companies continued to have little impact on consumers’ choices and preferences, with extremely low brand visibility due to prohibitions on marketing and promotional activities.
The prohibition of advertising and sponsorship, and the ban on point of sale displays continued to make it increasingly difficult for new players to enter cigarettes in 2019. Moreover, retailers in Finland on the whole support the aim to reduce smoking prevalence, and often refuse to give customers information about particular brands and tobacco products.
Finns have long been aware of the dangers of smoking, and increased overall health awareness due to the outbreak of COVID-19 is unlikely to have any significant impact on tobacco sales in the long term, except insofar as heightening focus on maintaining a robust immune system.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Finland for free:
The Tobacco in Finland market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.