The tobacco market faced exceptional years in Finland in 2020 and 2021 due to the impact of the COVID-19 crisis. The trend in domestic sales in these two years does not present the whole story, as the reduction in travel abroad limited opportunities for private imports and artificially bolstered domestic sales.
The trend of consistent tax increases continued in 2020-2021. No matter which parties are in power in Finland, the government has an established tendency to increase tobacco tax twice a year, announcing the changes two years at a time.
Philip Morris, Imperial Brands and British American Tobacco (BAT) remained the only players to register individually significant shares of cigarettes sales in the Finnish market in 2021. These three companies jointly accounted for more than 96% of cigarettes value in the market during the year.
Generally speaking, COVID-19 prompted many people to shop in larger grocery outlets, so as to reduce the number of locations visited and reduce the risk of exposure to the SARS-CoV-2 virus. As a result, smaller outlets and those in shopping malls suffered from less foot traffic.
The biggest factor shaping the Finnish tobacco market in the early forecast period will be the impact of the Russian invasion of Ukraine on Finland. Some economic impact is guaranteed, though the extent of sanctions and counter sanctions are not clear at the time of writing.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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