Executive Summary

Jul 2019
Tax hikes and increasing health awareness intensify decline for tobacco

Tobacco recorded another year of current value growth in 2018, supported by rising unit prices linked to tax hikes in Finland. However, this had a detrimental effect on retail volume sales of traditional tobacco products including cigarettes, and cigars, cigarillos and smoking tobacco, which all recorded declines in 2018.

Strongest performance for e-vapour products as consumers continue to migrate from cigarettes

While remaining fairly underdeveloped in Finland, e-vapour products was the strongest performer within overall tobacco in 2018. Although only offering open vaping systems at the end of the review period, comprising open vaping systems charging and vapourising devices and e-liquids, the category could see the entry of non cig-a-like closed systems, which have gained some popularity in other countries due to their long-term affordability compared to open vaping systems.

Concentrated landscape for producers of traditional tobacco categories

The competitive landscape of traditional tobacco products such as cigarettes, cigars and cigarillos, and smoking tobacco continued to be concentrated amongst a small number of multinationals led by Philip Morris, Imperial Tobacco and British American Tobacco in 2018, with a limited presence of domestic producers. There is only limited share held by smaller players under others as the number of tobacco products is declining.

Changing distribution with online sales ban

A ban on internet sales of tobacco products enforced in 2017 continued to impact the distribution landscape of e-vapour products, where non-grocery specialists picked up initial sales before losing some share to hypermarkets and supermarkets. The internet sales ban in the country also reduced visibility as consumers were no longer able to peruse online catalogues to look at the latest launches.

E-vapour products to be only highlight for tobacco over the forecast period

Over the forecast period, tobacco will continue to be impacted by rising unit prices and declining volume sales for the major categories of cigarettes, cigars and cigarillos and smoking tobacco. This continuing trend combined with ongoing anti-tobacco campaigns will result in a further decline in smoking prevalence amongst adult consumers in Finland.

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Tobacco in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Tobacco in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tobacco in Finland?
  • What are the major brands in Finland?
  • Which sector of the tobacco products market is the largest by value sales in Finland?
  • Which sector of the tobacco products market has been growing the fastest, by volume and value, in Finland?
  • Which sector is the most heavily taxed in Finland?
  • Which companies dominate in the total tobacco market in Finland in terms of market share?
  • What is the distribution channel split for the tobacco products market in Finland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Tobacco in Finland

EXECUTIVE SUMMARY

Tax hikes and increasing health awareness intensify decline for tobacco
Strongest performance for e-vapour products as consumers continue to migrate from cigarettes
Concentrated landscape for producers of traditional tobacco categories
Changing distribution with online sales ban
E-vapour products to be only highlight for tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Finland

HEADLINES

PROSPECTS

Declining demand for cigarettes amidst rising unit prices and fall in smoking prevalence
Further tax hikes for 2019 to further impact cigarettes
Multinationals likely to look to e-vapour products for potential sales

COMPETITIVE LANDSCAPE

Multinationals dominate cigarettes
Lack of new launches with display ban offering challenging environment
Public health organisation places further pressure on players

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies Table
Average cigarette pack price breakdown

Cigars, Cigarillos and Smoking Tobacco in Finland

HEADLINES

PROSPECTS

No longer enjoying tax preference, price fighter cigarillos to leave Finland
Different strategies by producers of cigars and cigarillos to address declines
Movement within distribution channels as online sales are banned

COMPETITIVE LANDSCAPE

Strong performances within declining category of cigarillos
Pall Mall’s presence in cigarillos to be short lived due to price fighter strategy
Despite some losses, Imperial Tobacco continues to lead overall category

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

HEADLINES

PROSPECTS

E-vapour products supports sales through non-grocery specialists
Limited demand for tobacco-free snus
E-vapour products could face further challenges

COMPETITIVE LANDSCAPE

E-vapour products dominated by open vaping systems
Uncertainty remains over possible entry of heated tobacco products
Strong sales for brands of e-liquids

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 40 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 42 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Cigarettes in Finland

HEADLINES

PROSPECTS

Declining demand for cigarettes amidst rising unit prices and fall in smoking prevalence
Further tax hikes for 2019 to further impact cigarettes
Multinationals likely to look to e-vapour products for potential sales

COMPETITIVE LANDSCAPE

Multinationals dominate cigarettes
Lack of new launches with display ban offering challenging environment
Public health organisation places further pressure on players

TAXATION AND PRICING

Taxation rates
Summary 4 Taxation and Duty Levies Table 2013-2018
Average cigarette pack price breakdown
Summary 5 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 43 Sales of Cigarettes: Volume 2013-2018
Table 44 Sales of Cigarettes by Category: Value 2013-2018
Table 45 Sales of Cigarettes: % Volume Growth 2013-2018
Table 46 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 47 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 48 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 49 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 50 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 51 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 52 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 53 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 54 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 55 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 56 Forecast Sales of Cigarettes: Volume 2018-2023
Table 57 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 58 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 59 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 61 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 62 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 63 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 64 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023