Tobacco recorded another year of current value growth in 2018, supported by rising unit prices linked to tax hikes in Finland. However, this had a detrimental effect on retail volume sales of traditional tobacco products including cigarettes, and cigars, cigarillos and smoking tobacco, which all recorded declines in 2018.
While remaining fairly underdeveloped in Finland, e-vapour products was the strongest performer within overall tobacco in 2018. Although only offering open vaping systems at the end of the review period, comprising open vaping systems charging and vapourising devices and e-liquids, the category could see the entry of non cig-a-like closed systems, which have gained some popularity in other countries due to their long-term affordability compared to open vaping systems.
The competitive landscape of traditional tobacco products such as cigarettes, cigars and cigarillos, and smoking tobacco continued to be concentrated amongst a small number of multinationals led by Philip Morris, Imperial Tobacco and British American Tobacco in 2018, with a limited presence of domestic producers. There is only limited share held by smaller players under others as the number of tobacco products is declining.
A ban on internet sales of tobacco products enforced in 2017 continued to impact the distribution landscape of e-vapour products, where non-grocery specialists picked up initial sales before losing some share to hypermarkets and supermarkets. The internet sales ban in the country also reduced visibility as consumers were no longer able to peruse online catalogues to look at the latest launches.
Over the forecast period, tobacco will continue to be impacted by rising unit prices and declining volume sales for the major categories of cigarettes, cigars and cigarillos and smoking tobacco. This continuing trend combined with ongoing anti-tobacco campaigns will result in a further decline in smoking prevalence amongst adult consumers in Finland.
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This industry report originates from Passport, our Tobacco market research database.