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Country Report

Tobacco in

Tobacco in Finland

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

There has been no forced closure of retail outlets in 2020 in the attempt to contain the spread of Coronavirus (COVID-19), though until June restaurants and cafes were permitted to offer only delivery and takeaway services, and libraries, theatres and museums were closed. Such restrictions have had no impact on the consumption of tobacco products, as the smoking ban already prohibits smoking in most public social settings.

COVID-19 country impact

A state of emergency was declared due to COVID-19 on 16 March, with the authorities announcing that government-run facilities such as libraries, theatres and museums would be closed, and gatherings of more than 10 people banned. This also saw preparations being made to close the country’s borders, with people returning to Finland being placed under a 2-week quarantine.

All roads lead to a smoke-free Finland as leading players have little influence in 2019

The prevailing trend in Finland in 2019 was a continuation along the path towards a smoke-free society by 2030 – that is, to bring smoking prevalence down to below 5%. Companies continued to have little impact on consumers’ choices and preferences, with extremely low brand visibility due to prohibitions on marketing and promotional activities.

Multinationals dominate cigarettes in 2019, and closed vaping systems are introduced to Finland

The prohibition of advertising and sponsorship, and the ban on point of sale displays continued to make it increasingly difficult for new players to enter cigarettes in 2019. Moreover, retailers in Finland on the whole support the aim to reduce smoking prevalence, and often refuse to give customers information about particular brands and tobacco products.

Health awareness and increased taxes stunt sales of tobacco and e-vapour products

Finns have long been aware of the dangers of smoking, and increased overall health awareness due to the outbreak of COVID-19 is unlikely to have any significant impact on tobacco sales in the long term, except insofar as heightening focus on maintaining a robust immune system.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Tobacco in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Finland?
What are the major brands in Finland?
Which sector of the tobacco products market is the largest by value sales in Finland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Finland?
Which sector is the most heavily taxed in Finland?
Which companies dominate in the total tobacco market in Finland in terms of market share?
What is the distribution channel split for the tobacco products market in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Finland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

All roads lead to a smoke-free Finland as leading players have little influence in 2019

Multinationals dominate cigarettes in 2019, and closed vaping systems are introduced to Finland

Health awareness and increased taxes stunt sales of tobacco and e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos survives the loss of price fighter brands as players focus on flavoured variants in 2019

Restrictions on e-commerce sales continue to restrict sales of premium cigars to a few specialist tobacconists in 2019

Philip Morris leads in 2019, and consumers show growing interest in Nicaraguan cigars and organic fine cut tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 14 Sales of Cigars by Size: % Volume 2014-2019
Table 15 Sales of Cigarillos by Price Platform 2014-2019
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 18 NBO Company Shares of Cigars: % Volume 2015-2019
Table 19 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 20 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

The US vaping crisis, a ban on flavours and government determination to prevent an increased uptake of vaping conspire to slow down growth of e-vapour products in 2019

Snus gains ground in 2019 despite a ban on retail, and Finland still awaits the entry of heated tobacco

Ritchy Group leads e-vapour products in 2019, and AirsPops is first brand to enter closed vaping systems in Finland

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 40 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 42 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Cigarettes in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand continues to decline as cigarettes faces multiple challenges in 2019

The road to a smoke-free Finland hinders new product launches, as tax hikes contribute to a shift towards low-cost variants in 2019

Philip Morris maintains dominance in 2019, as leading multinationals benefit from lack of new brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies Table 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 43 Sales of Cigarettes: Volume 2014-2019
Table 44 Sales of Cigarettes by Category: Value 2014-2019
Table 45 Sales of Cigarettes: % Volume Growth 2014-2019
Table 46 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 47 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 48 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 49 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 50 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 51 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 52 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 53 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 54 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 55 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 56 Forecast Sales of Cigarettes: Volume 2019-2024
Table 57 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 58 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 59 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 60 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 61 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 62 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 63 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 64 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

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Megatrends

Country Report

Tobacco in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

All roads lead to a smoke-free Finland as leading players have little influence in 2019

Multinationals dominate cigarettes in 2019, and closed vaping systems are introduced to Finland

Health awareness and increased taxes stunt sales of tobacco and e-vapour products

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Finland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

All roads lead to a smoke-free Finland as leading players have little influence in 2019

Multinationals dominate cigarettes in 2019, and closed vaping systems are introduced to Finland

Health awareness and increased taxes stunt sales of tobacco and e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigars, Cigarillos and Smoking Tobacco in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos survives the loss of price fighter brands as players focus on flavoured variants in 2019

Restrictions on e-commerce sales continue to restrict sales of premium cigars to a few specialist tobacconists in 2019

Philip Morris leads in 2019, and consumers show growing interest in Nicaraguan cigars and organic fine cut tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

The US vaping crisis, a ban on flavours and government determination to prevent an increased uptake of vaping conspire to slow down growth of e-vapour products in 2019

Snus gains ground in 2019 despite a ban on retail, and Finland still awaits the entry of heated tobacco

Ritchy Group leads e-vapour products in 2019, and AirsPops is first brand to enter closed vaping systems in Finland

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in Finland

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand continues to decline as cigarettes faces multiple challenges in 2019

The road to a smoke-free Finland hinders new product launches, as tax hikes contribute to a shift towards low-cost variants in 2019

Philip Morris maintains dominance in 2019, as leading multinationals benefit from lack of new brands

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?