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Country Report

Tobacco in

Tobacco in Finland

Jun 2021

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

In what was an unprecedented and extraordinary year, tobacco in Finland registered a double-digit increase in volume and current value sales in 2020 and ironically benefitted from COVID-19. The main reason for the historic increase in volume sales was that duty free was severely disrupted due to the cessation of non-essential international travel.

COVID-19 country impact

A state of emergency was declared on 16 March 2020 in Finland due to COVID-19. The authorities announced that government-run facilities such as libraries, theatres and museums would close, and gatherings of more than 10 people were banned.

Company response

The sales of tobacco products was concentrated on the best-selling brands in the review period and this trend was further strengthened with COVID-19. Finns bought the brands they were most familiar with and as there was limited social interaction, there was less word-of-mouth recommendations.

Retailing shift

Domestic sales of tobacco products, except for e-vapour products, increased significantly due to the disruption in duty free and cross-border travel. In normal times, consumers buy a significant proportion of tobacco products through both these channels, which are significantly cheaper.

What next for tobacco?

2020 was merely a blip in the path towards a smoke-free society by 2030 – that is, to bring smoking prevalence down to below 5%. Once society opens up again, it is expected that pre-COVID-19 consumer behaviour will resume and the trend of negative volume growth in tobacco products will return.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Tobacco in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Finland?
What are the major brands in Finland?
Which sector of the tobacco products market is the largest by value sales in Finland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Finland?
Which sector is the most heavily taxed in Finland?
Which companies dominate in the total tobacco market in Finland in terms of market share?
What is the distribution channel split for the tobacco products market in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Finland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Tobacco Free Oral Nicotine in Finland

KEY DATA FINDINGS

2020 IMPACT

Cigarettes in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased volume sales for first time in many years

Status quo remains as ban on promotion hinders product development

Ban on menthol cigarettes see move to light cigarettes

RECOVERY AND OPPORTUNITIES

By 2022, pre-COVID-19 consumption behaviour expected to resume

The road to a smoke-free Finland hinders new product launches

Ban on menthol cigarettes has significant impact in Finland

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased time spent at home leads to more consumption occasions

Philip Morris leads in 2020, and consumers show growing interest in Nicaraguan cigars and organic fine cut tobacco

Ban on menthol cigarettes benefits cigarillos

RECOVERY AND OPPORTUNITIES

Normal consumer patterns return by 2020

Restrictions on e-commerce sales continue to restrict sales of premium cigars to a few specialist tobacconists

Ban on menthol cigarettes opportunity for cigarillos

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

KEY DATA FINDINGS

2020 IMPACT

E-Vapour products negatively impacted by COVID-19.

Ritchy Group leads e-vapour products in 2020, and AirsPops is first brand to enter closed vaping systems in Finland

Snus gains ground at end of review period despite a ban on retail, and Finland still awaits the entry of heated tobacco

RECOVERY AND OPPORTUNITIES

Future uncertain

Healthy authorities look to discourage the shift from cigarettes to e-vapour products

Distribution through grocery retailers key to future growth, with Philip Morris making a move to increase availability in 2021

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 60 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 62 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 63 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 64 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tobacco in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Finland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tobacco Free Oral Nicotine in Finland

KEY DATA FINDINGS

2020 IMPACT

Cigarettes in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased volume sales for first time in many years

Status quo remains as ban on promotion hinders product development

Ban on menthol cigarettes see move to light cigarettes

RECOVERY AND OPPORTUNITIES

By 2022, pre-COVID-19 consumption behaviour expected to resume

The road to a smoke-free Finland hinders new product launches

Ban on menthol cigarettes has significant impact in Finland

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Finland

KEY DATA FINDINGS

2020 IMPACT

Increased time spent at home leads to more consumption occasions

Philip Morris leads in 2020, and consumers show growing interest in Nicaraguan cigars and organic fine cut tobacco

Ban on menthol cigarettes benefits cigarillos

RECOVERY AND OPPORTUNITIES

Normal consumer patterns return by 2020

Restrictions on e-commerce sales continue to restrict sales of premium cigars to a few specialist tobacconists

Ban on menthol cigarettes opportunity for cigarillos

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

KEY DATA FINDINGS

2020 IMPACT

E-Vapour products negatively impacted by COVID-19.

Ritchy Group leads e-vapour products in 2020, and AirsPops is first brand to enter closed vaping systems in Finland

Snus gains ground at end of review period despite a ban on retail, and Finland still awaits the entry of heated tobacco

RECOVERY AND OPPORTUNITIES

Future uncertain