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Country Report

Tobacco in

Tobacco in Finland

22 pages, Jul 2018

US$2,100

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Executive Summary

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Volume sales of tobacco products decline but value growth continues due to tax increases

The amendments to the Tobacco Act in 2016 and ongoing increases in taxation reduced volume sales of tobacco products in Finland. Key regulatory changes that affected sales included the display ban (2012), restriction on smoking in public spaces (several additions throughout the review period) and online sales ban (in effect from May 2017).

Manufacturers combat regulations with innovative solutions such as price fighter cigarillos

Since marketing tobacco products is banned, manufacturers are investigating other sales opportunities. These are frequently linked to pricing or small innovations in existing products.

Small, local brands discontinued as manufacturers focus on their best-selling brands

Since the display ban in 2012, the number of tobacco products declined every year (apart from vapour products and some cigarillo categories). Small brands are not viable for retailers to sell because they take the same shelf space as other brands and the display ban means that consumers are likely to choose the best-known brands.

Online ban on tobacco products and fewer points of sale as permit prices increase

The online ban of tobacco products that came into effect in 2017 had strong implications for premium cigar and vapour product sales. These products became available only in store-based retailing, limiting availability.

Tobacco consumption will continue decreasing, but use of smokeless products is expected to grow

Limitations to smoking in public places, lower availability, higher pricing and negative attitudes are key reasons why smoking prevalence will decrease steadily in the forecast period. However, it is likely that consumption of smokeless products will increase.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Tobacco in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Finland?
What are the major brands in Finland?
Which sector of the tobacco products market is the largest by value sales in Finland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Finland?
Which sector is the most heavily taxed in Finland?
Which companies dominate in the total tobacco market in Finland in terms of market share?
What is the distribution channel split for the tobacco products market in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Finland

EXECUTIVE SUMMARY

Volume sales of tobacco products decline but value growth continues due to tax increases

Manufacturers combat regulations with innovative solutions such as price fighter cigarillos

Small, local brands discontinued as manufacturers focus on their best-selling brands

Online ban on tobacco products and fewer points of sale as permit prices increase

Tobacco consumption will continue decreasing, but use of smokeless products is expected to grow

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Smokeless Tobacco and Vapour Products in Finland

HEADLINES

PROSPECTS

Transition period for sales channels of vapour products to continue in the forecast period

Grocery retailing will emerge stronger, although vaping systems most often purchased via speciality retailing

Limitations to sales of flavoured e-liquids leads to DIY liquid use

COMPETITIVE LANDSCAPE

Starter kits remain most popular vaping systems

Key importers have a strong impact on what products are available

Heated tobacco brands may enter in the forecast period

CATEGORY INDICATORS

Table 10 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 11 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 12 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 14 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 15 Distribution of Vapour Products by Format: % Value 2012-2017
Table 16 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 17 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Finland

HEADLINES

PROSPECTS

Cigarillos will no longer benefit from lower taxation

Flavours in cigarillos will remain a unique selling point

Cigar sales are negatively affected by more limited distribution

COMPETITIVE LANDSCAPE

Brand selection shrinks as manufacturers focus on their main brands

British American Tobacco and Scandinavian Tobacco Group improve their positions in cigarillos

Imperial Tobacco Finland loses share due to streamlining its portfolio

CATEGORY DATA

Table 18 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 19 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 20 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 21 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 22 Sales of Cigars by Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 25 NBO Company Shares of Cigars: % Volume 2013-2017
Table 26 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 27 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 28 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 29 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 30 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 31 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 32 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 33 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 34 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 35 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 36 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 37 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 38 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 39 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 40 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Cigarettes in Finland

HEADLINES

PROSPECTS

Volume sales of cigarettes will decline further due to legislative restrictions and price increases

Value sales expected to decline at the end of the forecast period

Private imports and illicit trade expected to increase as cigarettes price continues to increase

COMPETITIVE LANDSCAPE

Best-selling brands will see sales; new filters and natural cigarettes have growth potential

Price advantage of low-price band cigarettes will become less pronounced

Convenience stores gain share; small outlets and consumer foodservice less active

TAXATION AND PRICING

Taxation rates

Table 41 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 42 Sales of Cigarettes: Volume 2012-2017
Table 43 Sales of Cigarettes by Category: Value 2012-2017
Table 44 Sales of Cigarettes: % Volume Growth 2012-2017
Table 45 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 46 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 47 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 48 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 49 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 50 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 51 Sales of Cigarettes by Length: % Volume 2012-2017
Table 52 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 53 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 54 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 55 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 56 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 57 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 58 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 59 Forecast Sales of Cigarettes: Volume 2017-2022
Table 60 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 61 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 63 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 64 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 65 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 66 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 67 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 68 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 69 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 70 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

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Megatrends

Country Report

Tobacco in Finland

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Executive Summary

New Report Guarantee

Volume sales of tobacco products decline but value growth continues due to tax increases

Manufacturers combat regulations with innovative solutions such as price fighter cigarillos

Small, local brands discontinued as manufacturers focus on their best-selling brands

Online ban on tobacco products and fewer points of sale as permit prices increase

Tobacco consumption will continue decreasing, but use of smokeless products is expected to grow

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Finland

EXECUTIVE SUMMARY

Volume sales of tobacco products decline but value growth continues due to tax increases

Manufacturers combat regulations with innovative solutions such as price fighter cigarillos

Small, local brands discontinued as manufacturers focus on their best-selling brands

Online ban on tobacco products and fewer points of sale as permit prices increase

Tobacco consumption will continue decreasing, but use of smokeless products is expected to grow

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Electronic cigarettes

MARKET INDICATORS

MARKET DATA

SOURCES

Smokeless Tobacco and Vapour Products in Finland

HEADLINES

PROSPECTS

Transition period for sales channels of vapour products to continue in the forecast period

Grocery retailing will emerge stronger, although vaping systems most often purchased via speciality retailing

Limitations to sales of flavoured e-liquids leads to DIY liquid use

COMPETITIVE LANDSCAPE

Starter kits remain most popular vaping systems

Key importers have a strong impact on what products are available

Heated tobacco brands may enter in the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Finland

HEADLINES

PROSPECTS

Cigarillos will no longer benefit from lower taxation

Flavours in cigarillos will remain a unique selling point

Cigar sales are negatively affected by more limited distribution

COMPETITIVE LANDSCAPE

Brand selection shrinks as manufacturers focus on their main brands

British American Tobacco and Scandinavian Tobacco Group improve their positions in cigarillos

Imperial Tobacco Finland loses share due to streamlining its portfolio

CATEGORY DATA

Cigarettes in Finland

HEADLINES

PROSPECTS

Volume sales of cigarettes will decline further due to legislative restrictions and price increases

Value sales expected to decline at the end of the forecast period

Private imports and illicit trade expected to increase as cigarettes price continues to increase

COMPETITIVE LANDSCAPE

Best-selling brands will see sales; new filters and natural cigarettes have growth potential

Price advantage of low-price band cigarettes will become less pronounced

Convenience stores gain share; small outlets and consumer foodservice less active

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

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