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Country Report

Tobacco in

Tobacco in Switzerland

48 pages, Jul 2018

US$2,100

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Executive Summary

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Tobacco registers a moderate decline in 2017

A moderate drop in consumer demand for tobacco was observed in Switzerland in 2017. The decline in volume sales of cigarettes, the largest category, was modest, thus helping to support the performance of the tobacco industry in general.

Alternatives to cigarette smoking are changing the marketplace

In 2017, diversification was a key trend in tobacco, with various products claiming to be healthier alternatives to cigarettes penetrating the Swiss market. Heated tobacco, the most recent innovation, is benefiting from extensive marketing support from the leading tobacco multinationals.

Traditional tobacco categories remain highly concentrated

The cigarettes, cigars, cigarillos and smoking tobacco categories remained highly concentrated in 2017, with sales dominated by a handful of players. Smokeless tobacco and vapour products, on the other hand, remained fragmented, being still open to newcomers.

Traditional distribution channels remain popular

Swiss consumers in 2017 continued to largely buy tobacco products from traditional distribution channels such as supermarkets, discounters, tobacconists and kiosks. Convenience is the main factor influencing consumer purchasing behaviour, with these outlets offering a wide range of products, low prices and a ubiquitous presence thanks to an extensive network of outlets.

A better performance expected from tobacco over the forecast period

Tobacco is set to be more resilient over the forecast period than it was over the review period. A modest decline in cigarette volume sales is expected as the more stable conditions seen in 2017 are set to remain.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Tobacco in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Switzerland?
What are the major brands in Switzerland?
Which sector of the tobacco products market is the largest by value sales in Switzerland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Switzerland?
Which sector is the most heavily taxed in Switzerland?
Which companies dominate in the total tobacco market in Switzerland in terms of market share?
What is the distribution channel split for the tobacco products market in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Switzerland

EXECUTIVE SUMMARY

Tobacco registers a moderate decline in 2017

Alternatives to cigarette smoking are changing the marketplace

Traditional tobacco categories remain highly concentrated

Traditional distribution channels remain popular

A better performance expected from tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Switzerland

HEADLINES

PROSPECTS

Cigarette consumption stabilises

Illicit cigarettes not in strong demand

Internet retailing accounts for a low share of sales

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Category witnesses the launch of the first hemp cigarette in Switzerland

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Switzerland

HEADLINES

PROSPECTS

Fine cut tobacco the best performing category

Cigarillos remain popular

Cigars are making a comeback

COMPETITIVE LANDSCAPE

Leading tobacco multinationals target fine cut tobacco

Two players dominate cigars and cigarillos

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Switzerland

HEADLINES

PROSPECTS

Confusion surrounding smokeless tobacco legislation

Innovations register strong growth in vapour products

COMPETITIVE LANDSCAPE

Tobacco multinationals drive heated tobacco products

E-cigarettes remains highly fragmented

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 66 Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2012-2017
Table 67 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Smokeless Tobacco: % Volume 2013-2017
Table 69 LBN Brand Shares of Smokeless Tobacco: % Volume 2014-2017
Table 70 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 71 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 72 Distribution of Smokeless Tobacco by Format: % Volume 2012-2017
Table 73 Distribution of Vapour Products by Format: % Value 2012-2017
Table 74 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Volume 2017-2022
Table 75 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 76 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Volume Growth 2017-2022
Table 77 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

Tobacco registers a moderate decline in 2017

Alternatives to cigarette smoking are changing the marketplace

Traditional tobacco categories remain highly concentrated

Traditional distribution channels remain popular

A better performance expected from tobacco over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Switzerland

EXECUTIVE SUMMARY

Tobacco registers a moderate decline in 2017

Alternatives to cigarette smoking are changing the marketplace

Traditional tobacco categories remain highly concentrated

Traditional distribution channels remain popular

A better performance expected from tobacco over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Switzerland

HEADLINES

PROSPECTS

Cigarette consumption stabilises

Illicit cigarettes not in strong demand

Internet retailing accounts for a low share of sales

COMPETITIVE LANDSCAPE

Competitive environment in cigarettes remains concentrated

Category witnesses the launch of the first hemp cigarette in Switzerland

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Switzerland

HEADLINES

PROSPECTS

Fine cut tobacco the best performing category

Cigarillos remain popular

Cigars are making a comeback

COMPETITIVE LANDSCAPE

Leading tobacco multinationals target fine cut tobacco

Two players dominate cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Switzerland

HEADLINES

PROSPECTS

Confusion surrounding smokeless tobacco legislation

Innovations register strong growth in vapour products

COMPETITIVE LANDSCAPE

Tobacco multinationals drive heated tobacco products

E-cigarettes remains highly fragmented

CATEGORY INDICATORS

CATEGORY DATA

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