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Tobacco in Switzerland

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Switzerland?
  • Which are the leading brands in Tobacco in Switzerland?
  • How are products distributed in Tobacco in Switzerland?
  • Which category is the most heavily taxed in Switzerland?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Switzerland?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Tobacco in Switzerland

Tobacco in 2021: The big picture
2021 key trends: new legislation voted
Competitive landscape: Philip Morris International launches Iqos Iluma
Retailing developments
Future prospects: companies expected to invest further in the heated tobacco format
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 1 Number of Adult Smokers by Gender 2016-2021
Table 2 Sales of Tobacco by Category: Volume 2016-2021
Table 3 Sales of Tobacco by Category: Value 2016-2021
Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021
Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026
Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Cigarettes in Switzerland

KEY DATA FINDINGS

Cigarettes return to a downwards trend after the boost seen during the pandemic
New product developments continue to tempt smokers, as Switzerland’s legislations remain relatively liberal
Tobacco giants maintain their top shares, with Philip Morris SA in the lead
Downwards trend to continue over the forecast period, with new legislations expected to add to this
Strong competition from reduced-risk products will place additional negative pressure on cigarettes
Tighter legislations requested over the forecast period, with 2023 set to be a critical year
Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021 (example for the most popular brand at CHF8.80)
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
Table 10 Sales of Cigarettes: Volume 2016-2021
Table 11 Sales of Cigarettes by Category: Value 2016-2021
Table 12 Sales of Cigarettes: % Volume Growth 2016-2021
Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021
Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021
Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021
Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021
Table 23 Forecast Sales of Cigarettes: Volume 2021-2026
Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Switzerland

KEY DATA FINDINGS

Fine cut tobacco continues to benefit from consumers trading down, although premiumisation trends also expected
Cigars and cigarillos perceived as occasional treats and thus less harmful than daily cigarettes
Popularity of water pipes boosts sales of pipe tobacco, with a number of new product launches seen
Cigars, cigarillos and smoking tobacco set to fare better than standard cigarettes, due to more options and fewer regulations
Polarisation expected in fine cut tobacco, as players launch trendy new variants
Distribution and promotional activities to remain limited, while occasions will likely remain high
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021
Table 36 Sales of Cigars by Size: % Volume 2016-2021
Table 37 Sales of Cigarillos by Price Platform 2016-2021
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021
Table 40 NBO Company Shares of Cigars: % Volume 2017-2021
Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021
Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021
Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

KEY DATA FINDINGS

Heated tobacco sees ongoing success, whilst e-vapour products continue to struggle midst uncertainty following the Juul scandal
Swedish-style snus boosted by “ice hockey drug” associations, while discreet tobacco pouches also see demand
NPDs and innovation
Smokeless tobacco and heated tobacco set to drive sales with ongoing innovations over the forecast period
Potential future tax on e-cigarettes looms, as part of a move to discourage young people from taking up the habit
Players plan their future strategies to follow trends and move with the times
Table 56 Number of Adult Vapers 2016-2021
Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021
Table 59 Sales of Tobacco Heating Devices: Volume 2016-2021
Table 60 Sales of Heated Tobacco: Volume 2016-2021
Table 61 Sales of Heated Tobacco: % Volume Growth 2016-2021
Table 62 Sales of Heated Tobacco: % Volume Growth 2017-2021
Table 63 Sales of Heated Tobacco: % Volume Growth 2019-2021
Table 64 Sales of Heated Tobacco: % Volume Growth 2020-2021
Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021
Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021
Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2021
Table 68 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2021
Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021
Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021
Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021
Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021
Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021
Table 74 NBO Company Shares of E-Vapour Products: % Value 2017-2021
Table 75 LBN Brand Shares of E-Vapour Products: % Value 2018-2021
Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021
Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021
Table 78 NBO Company Shares of Heated Tobacco: % Volume 2017-2021
Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021
Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021
Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021
Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021
Table 83 Distribution of E-Vapour Products by Format: % Value 2016-2021
Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021
Table 85 Distribution of Heated Tobacco by Format: % Volume 2016-2021
Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026
Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026
Table 88 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026
Table 89 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026
Table 90 Forecast Sales of Heated Tobacco: Volume 2021-2026
Table 91 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026
Table 92 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026
Table 93 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026
Table 94 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026
Table 95 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026
Table 96 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
  • Cigarettes (Illicit+Legal)
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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