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Learn moreJul 2020
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Coronavirus (COVID-19) is not expected to have any significant impact on sales and the key trends within tobacco in Switzerland. Overall, sales may benefit slightly from some initial stockpiling in the early stages of the epidemic, and the closure of non-grocery retailers may force some afficionados of more exotic cigars, cigarillos and smoking tobacco to choose more mainstream brands.
On 13 March, the government introduced controls at all of its Schengen borders. Entry into Switzerland from Italy from this date was only allowed for Swiss citizens, people with a residence permit or those traveling to Switzerland for professional reasons, with this extended to the German, French and Austrian borders from 16 March.
Fine cut tobacco recorded good retail value growth throughout the review period and into 2019 as many consumers continued to shift from cigarettes to fine cut tobacco, which is especially appealing to price-conscious smokers. A 30g pack of fine cut tobacco is enough to roll 60-70 cigarettes at a price only slightly higher than a pack of cigarettes.
The cigarettes, cigars, cigarillos and smoking tobacco categories remained highly concentrated in 2019, with sales dominated by a handful of players, all of which retained their strong shares. Smokeless tobacco and e-vapour products, on the other hand, remained fragmented, being still open to newcomers.
Tobacco is expected to record flat constant 2019 value growth over the forecast period, with heated tobacco set to remain the star performer as more smokers switch from cigarettes to these products for health reasons. The key tobacco companies are making major statements around heated tobacco in terms of their investments and goals for these products, and this will undoubtedly continue to convince smokers that heated tobacco is an attractive, less toxic alternative to cigarettes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:
The Tobacco in Switzerland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.