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Country Report

Tobacco in

Tobacco in Switzerland

51 pages, Jul 2019

US$2,100

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Executive Summary

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Value sales of tobacco again decline in 2018 after a brief, and small, respite in 2017

Retail value sales of tobacco again declined in 2018 after a brief respite with marginal growth in 2017. The poor performance was driven by a steep decline in sales of cigarettes, the largest category in tobacco.

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer

Fine cut tobacco recorded good retail value growth throughout the review period and into 2018 as many consumers continued to shift from cigarettes to fine cut tobacco, which is especially appealing to price-conscious smokers. A 30g pack of fine cut tobacco is enough to roll 60-70 cigarettes at a price only slightly higher than a pack of cigarettes.

Concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

The cigarettes, cigars, cigarillos and smoking tobacco categories remained highly concentrated in 2018, with sales dominated by a handful of players, all of which retained their strong shares. Smokeless tobacco and e-vapour products, on the other hand, remained fragmented, being still open to newcomers.

Traditional distribution channels remain popular

Swiss consumers continued to largely buy tobacco products from traditional distribution channels such as discounters, supermarkets and newsagent-tobacconists/kiosks in 2018. Convenience is the main factor influencing consumer purchasing behaviour, with these outlets offering a wide range of products, low prices and a ubiquitous presence thanks to an extensive network of outlets.

Retail value sales of tobacco set to improve over the forecast period

Tobacco is set to be more resilient over the forecast period than over the review period. A modest decline in cigarette volume sales is expected as smoking prevalence continues to fall only slowly.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Tobacco in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Switzerland?
What are the major brands in Switzerland?
Which sector of the tobacco products market is the largest by value sales in Switzerland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Switzerland?
Which sector is the most heavily taxed in Switzerland?
Which companies dominate in the total tobacco market in Switzerland in terms of market share?
What is the distribution channel split for the tobacco products market in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Switzerland

EXECUTIVE SUMMARY

Value sales of tobacco again decline in 2018 after a brief, and small, respite in 2017

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer

Concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

Traditional distribution channels remain popular

Retail value sales of tobacco set to improve over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigarettes in Switzerland

HEADLINES

PROSPECTS

Smokers switch from cigarettes to heated tobacco for health reasons

Cigarette smokers economise as purse strings tighten

Smoking prevalence to decline due to health concerns

COMPETITIVE LANDSCAPE

British American Tobacco active in new flavour capsules

Philip Morris focuses on heated tobacco at the expense of cigarettes

Japan Tobacco International and British American Tobacco also to focus on heated tobacco

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2013-2018
Table 11 Sales of Cigarettes by Category: Value 2013-2018
Table 12 Sales of Cigarettes: % Volume Growth 2013-2018
Table 13 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 14 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 17 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 18 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 19 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 20 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 23 Forecast Sales of Cigarettes: Volume 2018-2023
Table 24 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

Cigars, Cigarillos and Smoking Tobacco in Switzerland

HEADLINES

PROSPECTS

A number of consumers continue to look for cheaper options

Switch from cigarettes to fine cut tobacco likely to slow as heated tobacco and e-vapour products take share

Pipe tobacco continues to plunge

COMPETITIVE LANDSCAPE

Leading tobacco multinationals target fine cut tobacco

Manufacturers focus on natural positioning

Concentrated competitive landscapes in cigars and cigarillos

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 36 Sales of Cigars by Size: % Volume 2013-2018
Table 37 Sales of Cigarillos by Price Platform 2013-2018
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 40 NBO Company Shares of Cigars: % Volume 2014-2018
Table 41 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 42 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 43 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

HEADLINES

PROSPECTS

Strong growth of heated tobacco attracts new launches

“Reduced risk” claims for heated tobacco challenged

Unclear legal framework for e-liquids containing nicotine

COMPETITIVE LANDSCAPE

New players in heated tobacco

Significant new launches in heated tobacco and e-vapour products

E-vapour products highly fragmented

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 61 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 62 Sales of Tobacco Heating Devices: Value 2013-2018
Table 63 Sales of Heated Tobacco: Volume 2013-2018
Table 64 Sales of Heated Tobacco: Value 2013-2018
Table 65 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 68 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 75 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 76 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 77 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 82 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 83 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 84 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 85 Forecast Sales of Heated Tobacco: Value 2018-2023

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Megatrends

Country Report

Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

Value sales of tobacco again decline in 2018 after a brief, and small, respite in 2017

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer

Concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

Traditional distribution channels remain popular

Retail value sales of tobacco set to improve over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Switzerland

EXECUTIVE SUMMARY

Value sales of tobacco again decline in 2018 after a brief, and small, respite in 2017

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer

Concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

Traditional distribution channels remain popular

Retail value sales of tobacco set to improve over the forecast period

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Switzerland

HEADLINES

PROSPECTS

Smokers switch from cigarettes to heated tobacco for health reasons

Cigarette smokers economise as purse strings tighten

Smoking prevalence to decline due to health concerns

COMPETITIVE LANDSCAPE

British American Tobacco active in new flavour capsules

Philip Morris focuses on heated tobacco at the expense of cigarettes

Japan Tobacco International and British American Tobacco also to focus on heated tobacco

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Switzerland

HEADLINES

PROSPECTS

A number of consumers continue to look for cheaper options

Switch from cigarettes to fine cut tobacco likely to slow as heated tobacco and e-vapour products take share

Pipe tobacco continues to plunge

COMPETITIVE LANDSCAPE

Leading tobacco multinationals target fine cut tobacco

Manufacturers focus on natural positioning

Concentrated competitive landscapes in cigars and cigarillos

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

HEADLINES

PROSPECTS

Strong growth of heated tobacco attracts new launches

“Reduced risk” claims for heated tobacco challenged

Unclear legal framework for e-liquids containing nicotine

COMPETITIVE LANDSCAPE

New players in heated tobacco

Significant new launches in heated tobacco and e-vapour products

E-vapour products highly fragmented

CATEGORY INDICATORS

CATEGORY DATA

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