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Country Report

Tobacco in

Tobacco in Switzerland

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Despite the outbreak of COVID-19 in 2020 leading to rising price sensitivity and health concerns, the tobacco industry performed well in Switzerland. Value sales improved from growth of 1% in 2019 to 7% growth in 2020, with the majority of value and volume sales driven by heated tobacco.

COVID-19 country impact

On 13 March 2020, the Swiss government introduced controls at all of its Schengen borders. Entry into Switzerland from Italy from this date was only allowed for Swiss citizens, people with a residence permit or people travelling to Switzerland for professional reasons.

Company response

There was a significant increase in demand in most categories, with the exception of e-vapour, with companies benefiting from the halt of cross-border trade. This led to an overall positive performance for leading manufacturers.

Retailing shift

Due to COVID-19 restrictions leading to the closure of non-essential stores, sales through grocery retailers went up, as consumers bought tobacco products along with their grocery shopping.

What next for tobacco?

In 2021, value sales for tobacco is set to align to that of 2019, with sales no longer having drivers in place that boosted growth during the COVID-19 pandemic. This includes a lack of stockpiling behaviour, consumers returning to work and smoking less, while cross-border trade is likely to return to previous levels, stifling domestic sales.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Tobacco in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Switzerland?
What are the major brands in Switzerland?
Which sector of the tobacco products market is the largest by value sales in Switzerland?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Switzerland?
Which sector is the most heavily taxed in Switzerland?
Which companies dominate in the total tobacco market in Switzerland in terms of market share?
What is the distribution channel split for the tobacco products market in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales increase as stockpiling boosts growth for cigarettes in 2020

Growth rises as cigarettes remain accessible and border closures boost sales

The landscape remains concentrated, as new products launch during 2020

RECOVERY AND OPPORTUNITIES

A decline is seen in both volume and value growth, as consumption declines

Changes to disposable incomes create an ongoing migration to lower-priced options

Consumers migrate from cigarettes to heated tobacco and e-vapour products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales increase due to COVID-19, with stockpiling and increasing anxieties driving growth

Fine cut tobacco records double-digit growth, as price sensitive consumers migrate to the product

The closure of borders drives domestic demand, boosting sales

RECOVERY AND OPPORTUNITIES

Ongoing migration from cigarettes aids sales of fine cut tobacco

Cigars decline, as sales of cigarillos benefit from price sensitivity and ongoing innovation

Innovations focus on hemp, no additives, and milder flavours, driving sales

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

Sales rise, however, the closure of specialist stores impacts new users

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

RECOVERY AND OPPORTUNITIES

The rising health trend, boosted by COVID-19, drives sales across the forecast period

E-vapour products record positive growth, benefiting from innovation

Growth in e-commerce as consumers compare online price-points

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 59 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 61 Sales of Heated Tobacco: Volume 2015-2020
Table 62 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 65 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 66 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 67 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 68 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 69 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 70 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 71 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 72 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 73 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 74 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 75 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 76 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 77 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 78 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 79 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 82 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 85 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales increase as stockpiling boosts growth for cigarettes in 2020

Growth rises as cigarettes remain accessible and border closures boost sales

The landscape remains concentrated, as new products launch during 2020

RECOVERY AND OPPORTUNITIES

A decline is seen in both volume and value growth, as consumption declines

Changes to disposable incomes create an ongoing migration to lower-priced options

Consumers migrate from cigarettes to heated tobacco and e-vapour products

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sales increase due to COVID-19, with stockpiling and increasing anxieties driving growth

Fine cut tobacco records double-digit growth, as price sensitive consumers migrate to the product

The closure of borders drives domestic demand, boosting sales

RECOVERY AND OPPORTUNITIES

Ongoing migration from cigarettes aids sales of fine cut tobacco

Cigars decline, as sales of cigarillos benefit from price sensitivity and ongoing innovation

Innovations focus on hemp, no additives, and milder flavours, driving sales

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

Sales rise, however, the closure of specialist stores impacts new users

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

RECOVERY AND OPPORTUNITIES

The rising health trend, boosted by COVID-19, drives sales across the forecast period

E-vapour products record positive growth, benefiting from innovation

Growth in e-commerce as consumers compare online price-points

CATEGORY INDICATORS

CATEGORY DATA

Tobacco Free Oral Nicotine in Switzerland

2020 IMPACT

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