Tobacco in Switzerland

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Switzerland?
  • Which are the leading brands in Tobacco in Switzerland?
  • How are products distributed in Tobacco in Switzerland?
  • Which category is the most heavily taxed in Switzerland?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Switzerland?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Switzerland

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends: new legislation voted
Competitive landscape: Philip Morris International launches Iqos Iluma
Retailing developments
Future prospects: companies expected to invest further in the heated tobacco format

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Cigarettes return to a downwards trend after the boost seen during the pandemic
New product developments continue to tempt smokers, as Switzerland’s legislations remain relatively liberal
Tobacco giants maintain their top shares, with Philip Morris SA in the lead

PROSPECTS AND OPPORTUNITIES

Downwards trend to continue over the forecast period, with new legislations expected to add to this
Strong competition from reduced-risk products will place additional negative pressure on cigarettes
Tighter legislations requested over the forecast period, with 2023 set to be a critical year

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021 (example for the most popular brand at CHF8.80)
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Fine cut tobacco continues to benefit from consumers trading down, although premiumisation trends also expected
Cigars and cigarillos perceived as occasional treats and thus less harmful than daily cigarettes
Popularity of water pipes boosts sales of pipe tobacco, with a number of new product launches seen

PROSPECTS AND OPPORTUNITIES

Cigars, cigarillos and smoking tobacco set to fare better than standard cigarettes, due to more options and fewer regulations
Polarisation expected in fine cut tobacco, as players launch trendy new variants
Distribution and promotional activities to remain limited, while occasions will likely remain high

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 Sales of Cigarillos by Price Platform 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2017-2021 Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2018-2021 Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 51 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heated tobacco sees ongoing success, whilst e-vapour products continue to struggle midst uncertainty following the Juul scandal
Swedish-style snus boosted by “ice hockey drug” associations, while discreet tobacco pouches also see demand
NPDs and innovation

PROSPECTS AND OPPORTUNITIES

Smokeless tobacco and heated tobacco set to drive sales with ongoing innovations over the forecast period
Potential future tax on e-cigarettes looms, as part of a move to discourage young people from taking up the habit
Players plan their future strategies to follow trends and move with the times

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco by Category: Volume 2016-2021 Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021 Table 59 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 60 Sales of Heated Tobacco: Volume 2016-2021 Table 61 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 62 Sales of Heated Tobacco: % Volume Growth 2017-2021 Table 63 Sales of Heated Tobacco: % Volume Growth 2019-2021 Table 64 Sales of Heated Tobacco: % Volume Growth 2020-2021 Table 65 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 67 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2021 Table 68 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2021 Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 70 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 71 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021 Table 72 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021 Table 73 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021 Table 74 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 75 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 76 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 77 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 78 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 79 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 80 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021 Table 81 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021 Table 82 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021 Table 83 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 84 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 85 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 86 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026 Table 87 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026 Table 88 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 89 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 90 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 91 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 92 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 93 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026 Table 94 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026 Table 95 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 96 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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