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Country Report

Tobacco in

Tobacco in Chile

Aug 2018

US$2,100

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Executive Summary

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Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

The main drivers of the heavy decline in cigarette volume sales in Chile in 2017 were strong anti-tobacco initiatives from the government, a sharp increase in average unit price per stick, consumer migration from cigarettes to RYO tobacco and a significant increase in illicit trade. More and more consumers are looking for cheaper and healthier alternatives to cigarettes as the average unit price of a cigarette continued to increase steadily in 2017.

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Most importers of vapour products have focused on internet retailing as a distribution channel, establishing a number of websites which combine information and educational content with sales-oriented marketing and efficient online payment systems. Informational content includes articles about the technicalities of vapourisers and detailed explanation of the contents (ingredients) of e-liquids, while some websites also focus on “quitting smoking”, promoting vapour products as a healthier and sometimes nicotine-free alternative to traditional cigarettes.

Very distinctive competitive landscapes and challenges in the different tobacco categories

The competitive landscape in cigarettes, smoking tobacco and vapour products remained very different in 2017. While the competitive environment in cigarettes continued to be characterised by a virtual monopoly, smoking tobacco was heavily fragmented.

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

In 2017, newsagent-tobacconists/kiosks remained the leading distribution channel for cigarettes in Chile. The strength of this channel can be attributed to the fact that these outlets enjoy a widespread presence across the country, often being located close to workplaces and residential areas.

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

Retail volume sales of cigarettes are expected to continue to fall over the forecast period as a result of rising unit prices and consumers looking for more affordable and healthier alternatives, such as RYO tobacco. In addition, strict regulations and anti-tobacco initiatives will continue to impact sales.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Tobacco in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Chile?
What are the major brands in Chile?
Which sector of the tobacco products market is the largest by value sales in Chile?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Chile?
Which sector is the most heavily taxed in Chile?
Which companies dominate in the total tobacco market in Chile in terms of market share?
What is the distribution channel split for the tobacco products market in Chile?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Chile

EXECUTIVE SUMMARY

Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Very distinctive competitive landscapes and challenges in the different tobacco categories

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Chile

HEADLINES

PROSPECTS

Cigarette volume sales set to continue to fall over the forecast period

Illicit trade expected to continue to grow steadily thanks to the entry of new brands from Bolivia and Paraguay

Manufacturers will remain focused on developing more sophisticated products

COMPETITIVE LANDSCAPE

British American Tobacco continues to dominate cigarettes

Philip Morris Chile Comercializadora remains the only visible competitor to British American Tobacco

Investment in bigger and more attractive display cabinets results in legal action

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Chile

HEADLINES

PROSPECTS

From cigarettes to smoking tobacco to cannabis?

A bright future ahead for fine cut tobacco

Further concentration expected in fine cut tobacco

COMPETITIVE LANDSCAPE

Fine cut tobacco an informal category in Chile

New players enter fine cut tobacco and new distribution channels emerge

A wide range of flavours

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Chile

HEADLINES

PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Wider availability and visibility of vapour products in non-grocery retailers

Educating consumers remains the main challenge

COMPETITIVE LANDSCAPE

Innovation remains key

Vapour products a highly fragmented category

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Very distinctive competitive landscapes and challenges in the different tobacco categories

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Chile

EXECUTIVE SUMMARY

Cigarette retail volume sales continue to fall while illicit trade and RYO volumes rise

Vapour products remains a niche but is steadily gaining visibility in tobacco shops

Very distinctive competitive landscapes and challenges in the different tobacco categories

Newsagent-tobacconists/kiosks remains the leading distribution channel for cigarettes

Cigarette volume sales set to continue to decline as consumers migrate to safer and more affordable alternatives

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Chile

HEADLINES

PROSPECTS

Cigarette volume sales set to continue to fall over the forecast period

Illicit trade expected to continue to grow steadily thanks to the entry of new brands from Bolivia and Paraguay

Manufacturers will remain focused on developing more sophisticated products

COMPETITIVE LANDSCAPE

British American Tobacco continues to dominate cigarettes

Philip Morris Chile Comercializadora remains the only visible competitor to British American Tobacco

Investment in bigger and more attractive display cabinets results in legal action

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Chile

HEADLINES

PROSPECTS

From cigarettes to smoking tobacco to cannabis?

A bright future ahead for fine cut tobacco

Further concentration expected in fine cut tobacco

COMPETITIVE LANDSCAPE

Fine cut tobacco an informal category in Chile

New players enter fine cut tobacco and new distribution channels emerge

A wide range of flavours

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Chile

HEADLINES

PROSPECTS

Nicotine e-liquids and counterfeit brands in open vaping systems are gaining ground due to weak consumer awareness and attractive prices

Wider availability and visibility of vapour products in non-grocery retailers

Educating consumers remains the main challenge

COMPETITIVE LANDSCAPE

Innovation remains key

Vapour products a highly fragmented category

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?