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Country Report

Tobacco in

Tobacco in Chile

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The addictive nature of nicotine, and the habitual nature of its use, minimises the impact of factors such as environmental or economic turmoil, and this has also been evident with regard to COVID-19. Indeed, many consumers increase consumption during periods of economic distress.

COVID-19 country impact

The first case of COVID-19 was seen in the country on 3 March 2020, with a state of emergency declared on 18 March, at which point all borders and non-essential shops were closed. Widespread lockdowns have been implemented across the country in line with the impact on each city.

E-vapour products benefit as growing number of smokers wish to quit, but new legislation threatens the category

In 2019 the illicit market continued to worry both industry players and the Chilean Government. Those consumers who did not want to give up but sought to reduce their expenditure on cigarettes were moving to illicit products in growing numbers due to their lower prices.

BAT strikes by increasing dominance in cigarettes, JUUL enters e-vapour products

British American Tobacco Chile SA (BAT) consolidated its dominance of the cigarettes category in 2019 with greater distribution presence. Meanwhile, Phillip Morris differentiated its products on a price basis.

Affordability and health factors set to influence performance of tobacco products over forecast period

Cigarette smokers in Chile will seek to reduce expenditure with a continued shift to illicit products, or rolling their own cigarettes using fine cut tobacco. The greatest impact of COVID-19 will be evident in the long term, as consumers re-evaluate cigarette consumption as they face significantly reduced incomes, as well as new social and health contexts.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Tobacco in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Chile?
What are the major brands in Chile?
Which sector of the tobacco products market is the largest by value sales in Chile?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Chile?
Which sector is the most heavily taxed in Chile?
Which companies dominate in the total tobacco market in Chile in terms of market share?
What is the distribution channel split for the tobacco products market in Chile?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Chile

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

E-vapour products benefit as growing number of smokers wish to quit, but new legislation threatens the category

BAT strikes by increasing dominance in cigarettes, JUUL enters e-vapour products

Affordability and health factors set to influence performance of tobacco products over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade gains importance as prices of official products rise

Social unrest and protests contribute to shift from modern to traditional distribution channels, contributing to premium offerings’ decline

BAT remains overwhelmingly dominant, players eye Uruguay for effects of plain packaging

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Perception that smoking tobacco is less harmful than cigarettes boosts category’s performance in 2019

Fine cut tobacco sees product and packaging developments as consumers show greater interest

BAT launches smoking tobacco brand, imported products offer wide variety

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Quitters move to e-vapour products, but pricing limits consumer base to more affluent Chileans

E-vapour products face new regulations, with legislative and tax implications

Philip Morris yet to commit to heated tobacco, JUUL enjoys strong recognition, but faces limitations

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 59 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 60 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 61 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 62 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 63 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 64 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2024
Table 65 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 66 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2024
Table 67 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 68 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

E-vapour products benefit as growing number of smokers wish to quit, but new legislation threatens the category

BAT strikes by increasing dominance in cigarettes, JUUL enters e-vapour products

Affordability and health factors set to influence performance of tobacco products over forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Chile

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

E-vapour products benefit as growing number of smokers wish to quit, but new legislation threatens the category

BAT strikes by increasing dominance in cigarettes, JUUL enters e-vapour products

Affordability and health factors set to influence performance of tobacco products over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade gains importance as prices of official products rise

Social unrest and protests contribute to shift from modern to traditional distribution channels, contributing to premium offerings’ decline

BAT remains overwhelmingly dominant, players eye Uruguay for effects of plain packaging

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Perception that smoking tobacco is less harmful than cigarettes boosts category’s performance in 2019

Fine cut tobacco sees product and packaging developments as consumers show greater interest

BAT launches smoking tobacco brand, imported products offer wide variety

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Chile

HEADLINES

PRE-COVID-19 PERFORMANCE

Quitters move to e-vapour products, but pricing limits consumer base to more affluent Chileans

E-vapour products face new regulations, with legislative and tax implications

Philip Morris yet to commit to heated tobacco, JUUL enjoys strong recognition, but faces limitations

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS