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Learn moreJul 2020
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Despite measures being taken to control the spread of COVID-19, such as the closure of non-essential retail outlets and bars, there is not expected to be a large impact on sales of tobacco in 2020. As of 14 May 2020, Japan Tobacco’s four production factories were continuing to operate, with no significant distribution problems.
A state of emergency was imposed in seven major prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, but with no penalties or mandatory requirements.
Cigarillos was one of the big talking points in 2019 as leading cigarettes manufacturers moved their brands into cigarillos to take advantage of the preferential tax rates. Unlike cigarettes, which are taxed according to the number of sticks in a packet, cigarillos are taxed according to weight and this led to lower taxes at the end of the review period.
Tobacco continued to experience a great deal of turbulence in 2019 as the leading tobacco giants continued to expand their investment outside of traditional products and into newer areas such as e-vapour products and heated tobacco. For example, Japan Tobacco, Philip Morris and British American Tobacco all launched new tobacco heating devices in 2019, having also used discounting tactics to encourage consumers to make the switch from cigarettes.
Tobacco faces a challenging future in Japan with sales of cigarettes expected to continue declining. The newly introduced indoor smoking ban coupled with a developing social stigma and rising health consciousness is expected to encourage more consumers to quit smoking cigarettes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
The Tobacco in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.