Having previously been seen as providing a favourable environment for smokers, Japan is seeing increasing taxation and the introduction of restrictive legislation in the run-up to the 2020 Tokyo Olympics contribute to a significant shift in consumer behaviour. Alongside increasing awareness of the harmful effects of both smoking and passive smoking on health, these factors played a part in the continued decline in cigarettes at the end of the review period.
2018 was an important year in the development of cigarettes in Japan, as the category saw a considerable price hike due to an increase in the tobacco excise tax and an amendment to the Health Promotion Law, which aimed to restrict smoking in public in order to reduce exposure to second-hand smoke ahead of the 2020 Tokyo Olympic Games. The amendment’s restrictions are set to be implemented in a staged manner up to April 2020, though the Health Ministry’s original proposal was watered down as a result of opposition from the ruling Liberal Democratic Party and industry groups.
Japan Tobacco, which is partly owned by the Japanese Government, remained the dominant company in cigarettes in 2018, with Philip Morris and British American Tobacco the only other major players in the category. However, the end of the review period was notable for the fact that all three of these players increasingly shifted their focus away from cigarettes towards heated tobacco.
Convenience stores dominates sales of cigarettes in Japan, as the channel’s easily accessible locations and long opening hours enable busy consumers to pick up cigarettes, along with other products, in the course of hectic everyday lives. Tobacco specialists, meanwhile, continued to dominate cigars and cigarillos, and smoking tobacco, though internet retailing also maintained a strong share of sales in these categories.
The Japanese tobacco market is forecast to see value sales increase in both current and constant terms over 2018-2023, despite the ongoing decline of the largest category, cigarettes. Cigarettes is expected to see rising taxation, increasing consumer health-consciousness and an increasingly restrictive regulatory environment lead to decline in both value and volumes over the forecast period.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Japan for free:
The Tobacco in Japan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.