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Overview:
Understand the latest market trends and future growth opportunities for the Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cigarettes
- Cigars, Cigarillos and Smoking Tobacco
- Smokeless Tobacco, E-Vapour Products and Heated Tobacco
If you're in the Tobacco industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Tobacco in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Tobacco in Japan?
- Which are the leading brands in Tobacco in Japan?
- How are products distributed in Tobacco in Japan?
- Which category is the most heavily taxed in Japan?
- How is the operating environment for Tobacco changing?
- What are the current legislative restrictions applicable to the sale of Tobacco products in Japan?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Tobacco in Japan
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Point-of-sale display bans
Smoking in public places
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
Cigarettes in Japan
KEY DATA FINDINGS
2020 IMPACT
COVID-19 significantly reduces consumption occasions outside the home
Cigarillos pose threat to cigarettes
Japan Tobacco retains dominance as Philip Morris makes plans to exit cigarettes
RECOVERY AND OPPORTUNITIES
Further challenges posed by COVID-19
Last stage of tax increase is scheduled for October 2021
Cigarettes to win consumers back from cigarillos
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
Cigars, Cigarillos and Smoking Tobacco in Japan
KEY DATA FINDINGS
2020 IMPACT
Cigarillos enjoys a short-term boost to sales in 2020 due to preferential tax rate
COVID-19: Disruption to imports
Fine cut tobacco and water pipe tobacco attracting young consumers
RECOVERY AND OPPORTUNITIES
Growth of cigarillos will cease due to the tax rectification
Fine cut tobacco continues to attract price-conscious consumers
Water pipe tobacco set to increase in popularity, despite COVID-19
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan
KEY DATA FINDINGS
2020 IMPACT
Heated tobacco benefits from home seclusion imposed by the pandemic
Consumer retention is heating up for heated tobacco
Swedish-style snus slowly gaining attention
RECOVERY AND OPPORTUNITIES
Heated tobacco continues to benefit from the impact of COVID-19
Expanding the consumer base will be key to further growth
Swedish-style snus has room for further growth
CATEGORY INDICATORS
Table 56 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 57 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 58 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 59 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 60 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 61 Sales of Heated Tobacco: Volume 2015-2020
Table 62 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 64 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 65 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 66 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 67 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 68 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 69 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 70 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 71 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 73 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 74 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 75 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 76 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 77 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 79 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 80 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 81 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 82 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 83 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 84 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025