Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Tobacco in

Tobacco in Japan

Jul 2020

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on tobacco

Despite measures being taken to control the spread of COVID-19, such as the closure of non-essential retail outlets and bars, there is not expected to be a large impact on sales of tobacco in 2020. As of 14 May 2020, Japan Tobacco’s four production factories were continuing to operate, with no significant distribution problems.

COVID-19 country impact

A state of emergency was imposed in seven major prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, but with no penalties or mandatory requirements.

Cigarillos sees dynamic growth in 2019 as manufacturers look for a short-term boost to sales

Cigarillos was one of the big talking points in 2019 as leading cigarettes manufacturers moved their brands into cigarillos to take advantage of the preferential tax rates. Unlike cigarettes, which are taxed according to the number of sticks in a packet, cigarillos are taxed according to weight and this led to lower taxes at the end of the review period.

Leading tobacco giants expand their portfolios to cope with declining cigarettes sales

Tobacco continued to experience a great deal of turbulence in 2019 as the leading tobacco giants continued to expand their investment outside of traditional products and into newer areas such as e-vapour products and heated tobacco. For example, Japan Tobacco, Philip Morris and British American Tobacco all launched new tobacco heating devices in 2019, having also used discounting tactics to encourage consumers to make the switch from cigarettes.

Cigarettes set for further decline over the forecast period as tobacco companies turn their attention to heated tobacco

Tobacco faces a challenging future in Japan with sales of cigarettes expected to continue declining. The newly introduced indoor smoking ban coupled with a developing social stigma and rising health consciousness is expected to encourage more consumers to quit smoking cigarettes.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Tobacco in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Japan?
What are the major brands in Japan?
Which sector of the tobacco products market is the largest by value sales in Japan?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Japan?
Which sector is the most heavily taxed in Japan?
Which companies dominate in the total tobacco market in Japan in terms of market share?
What is the distribution channel split for the tobacco products market in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Want to find out more about this report?

Request more information

Tobacco in Japan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarillos sees dynamic growth in 2019 as manufacturers look for a short-term boost to sales

Leading tobacco giants expand their portfolios to cope with declining cigarettes sales

Cigarettes set for further decline over the forecast period as tobacco companies turn their attention to heated tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Indoor smoking ban begins to be implemented in 2019

Heated tobacco and cigarillos challenge sales of cigarettes in 2019

Japan Tobacco retains dominance as Philip Morris makes plans to exit cigarettes

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 8 Sales of Cigarettes: Volume 2014-2019
Table 9 Sales of Cigarettes by Category: Value 2014-2019
Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos continues to see a short-term boost to sales in 2019 due to preferential tax rate

Fine cut tobacco attracts sales thanks to new flavours and affordability

The big three tobacco giants expand into cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 34 Sales of Cigars by Size: % Volume 2014-2019
Table 35 Sales of Cigarillos by Price Platform 2014-2019
Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated Tobacco sees growth slow with limited interest among middle-aged consumers

My blu helps to expand distribution of e-vapour products in 2019

Competition intensifies as Imperial Tobacco enters heated tobacco in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 56 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 59 Sales of Heated Tobacco: Volume 2014-2019
Table 60 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 64 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 65 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 71 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 72 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 73 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 74 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 75 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 76 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 77 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 78 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 79 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 80 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 81 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 82 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Tobacco in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Cigarillos sees dynamic growth in 2019 as manufacturers look for a short-term boost to sales

Leading tobacco giants expand their portfolios to cope with declining cigarettes sales

Cigarettes set for further decline over the forecast period as tobacco companies turn their attention to heated tobacco

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Japan

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarillos sees dynamic growth in 2019 as manufacturers look for a short-term boost to sales

Leading tobacco giants expand their portfolios to cope with declining cigarettes sales

Cigarettes set for further decline over the forecast period as tobacco companies turn their attention to heated tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Indoor smoking ban begins to be implemented in 2019

Heated tobacco and cigarillos challenge sales of cigarettes in 2019

Japan Tobacco retains dominance as Philip Morris makes plans to exit cigarettes

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos continues to see a short-term boost to sales in 2019 due to preferential tax rate

Fine cut tobacco attracts sales thanks to new flavours and affordability

The big three tobacco giants expand into cigarillos

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Japan

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated Tobacco sees growth slow with limited interest among middle-aged consumers

My blu helps to expand distribution of e-vapour products in 2019

Competition intensifies as Imperial Tobacco enters heated tobacco in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed