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Learn moreAug 2020
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COVID-19 is not expected to have a significant impact on tobacco consumption in 2020. Non-essential retail outlets were forced to close during the lockdown to limit the spread of COVID-19, but this has had little impact on tobacco sales as supermarkets, hypermarkets and convenience stores were allowed to remain open.
A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.
Serbia’s smoking prevalence remained high in 2019 and smoking often continued to be seen as a part of the culture. There is a more benign attitude to tobacco in comparison to many other European countries and smoking continued to be permitted in cafés, restaurants and workplaces.
In 2019, Philip Morris brand, Marlboro, lost its top billing after many years at the top and toppled to number three in the ranking. The new number one was British American brand Pall Mall, which passed not only Marlboro, but also another Philip Morris brand, L&M.
In the light of COVID-19 and the impeding economic turbulence it will cause, consumers will become even more price conscious and the trend of switching to cheaper cigarette brands will become more pronounced in the forecast period. Premium cigarettes brands will continue to lose share and consumers will also continue to switch to fine-cut tobacco, as a cheaper alternative.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Serbia for free:
The Tobacco in Serbia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.