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Country Report

Tobacco in

Tobacco in Serbia

Aug 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

COVID-19 is not expected to have a significant impact on tobacco consumption in 2020. Non-essential retail outlets were forced to close during the lockdown to limit the spread of COVID-19, but this has had little impact on tobacco sales as supermarkets, hypermarkets and convenience stores were allowed to remain open.

COVID-19 country impact

A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Serbia’s smoking prevalence remained high in 2019 and smoking often continued to be seen as a part of the culture. There is a more benign attitude to tobacco in comparison to many other European countries and smoking continued to be permitted in cafés, restaurants and workplaces.

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

In 2019, Philip Morris brand, Marlboro, lost its top billing after many years at the top and toppled to number three in the ranking. The new number one was British American brand Pall Mall, which passed not only Marlboro, but also another Philip Morris brand, L&M.

Consumers will look to cut down on spending in any way possible in forecast period

In the light of COVID-19 and the impeding economic turbulence it will cause, consumers will become even more price conscious and the trend of switching to cheaper cigarette brands will become more pronounced in the forecast period. Premium cigarettes brands will continue to lose share and consumers will also continue to switch to fine-cut tobacco, as a cheaper alternative.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Tobacco in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Serbia?
What are the major brands in Serbia?
Which sector of the tobacco products market is the largest by value sales in Serbia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Serbia?
Which sector is the most heavily taxed in Serbia?
Which companies dominate in the total tobacco market in Serbia in terms of market share?
What is the distribution channel split for the tobacco products market in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

Consumers will look to cut down on spending in any way possible in forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

Illicit trade continues to pose challenge despite tightening government controls in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2014-2019
Table 12 Sales of Cigarettes by Category: Value 2014-2019
Table 13 Sales of Cigarettes: % Volume Growth 2014-2019
Table 14 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 15 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 18 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 19 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 20 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 21 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 24 Forecast Sales of Cigarettes: Volume 2019-2024
Table 25 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Smoking tobacco attracts consumers with low prices, while facing competition from illicit trade in 2019

Cigars and cigarillos sees consumers trade down in 2019

New product launches focus on affordable and flavoured cigars and cigarillos in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 37 Sales of Cigars by Size: % Volume 2014-2019
Table 38 Sales of Cigarillos by Price Platform 2014-2019
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 41 NBO Company Shares of Cigars: % Volume 2015-2019
Table 42 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 43 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 44 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco benefits from giants using Serbia as a testing ground in 2019

Strong e-liquids have a sizeable share but lost share in 2019 as users increasingly focus on health

Strong new product development helps drive sales growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 57 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 58 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 60 Sales of Heated Tobacco: Volume 2014-2019
Table 61 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 63 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 64 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 65 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 66 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 67 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 68 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 69 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 70 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 71 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 72 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 73 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 74 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 75 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 76 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 77 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

Consumers will look to cut down on spending in any way possible in forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes continues to dominate but vapour products increasingly appeal in 2019 as reduced harm alternative

Premium cigarette brands losing out to cheaper brands in 2019 as prices rise

Consumers will look to cut down on spending in any way possible in forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette volume sales continue to fall due to rising taxes

A new number one: Pall Mall overtakes Marlboro and L&M as consumers look for value

Illicit trade continues to pose challenge despite tightening government controls in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Smoking tobacco attracts consumers with low prices, while facing competition from illicit trade in 2019

Cigars and cigarillos sees consumers trade down in 2019

New product launches focus on affordable and flavoured cigars and cigarillos in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco benefits from giants using Serbia as a testing ground in 2019

Strong e-liquids have a sizeable share but lost share in 2019 as users increasingly focus on health

Strong new product development helps drive sales growth in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA