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Country Report

Tobacco in

Tobacco in Serbia

44 pages, Jul 2018

US$2,100

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Executive Summary

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Cigarettes and pipe tobacco experience volume decline in 2017

Cigarettes and pipe tobacco were the only two categories within Serbian tobacco to record volume declines in 2017, while all others recorded growth in volume and value terms as well. Furthermore, vapour products achieved high value growth rates in 2017.

Philip Morris launches major innovation with first heated tobacco product in Serbia

In April 2017, international tobacco producer Philip Morris, which has been present in Serbia since 2003 when it purchased the biggest local tobacco producer, introduced to Serbian consumers one of the biggest innovations in tobacco in last decade. Namely, it started selling the first heated tobacco brands in Serbia under Iqos.

Philip Morris remains strongest player in cigarettes, increasing volume share in 2017

Philip Morris retained its leading position within Serbian cigarettes in 2017 by a visible margin and the producer gained retail volume share in 2017. It achieved this by launching L&M Loft that attracted many consumers with its lower unit price compared to similar brands.

Modern grocery retailers continue to gain distribution of cigarettes

During 2017, all modern grocery retailing channels managed to gain retail volume share within cigarettes. This was a part of a wider trend that dictates the gradual decline of traditional retailers such as independent small grocers and newsagent-tobacconists/kiosks, which was by far the biggest single channel for selling cigarettes in 2017.

Cigarettes expected to continue declining over the forecast period

Retail volume sales of cigarettes are anticipated to continue declining in Serbia over the forecast period, as smoking prevalence will continue to drop and as cigarette prices increase. The situation will be replicated by pipe tobacco, while cigars and cigarillos in addition to fine cut tobacco are set to record positive volume growth over the forecast period.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Tobacco in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Serbia?
What are the major brands in Serbia?
Which sector of the tobacco products market is the largest by value sales in Serbia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Serbia?
Which sector is the most heavily taxed in Serbia?
Which companies dominate in the total tobacco market in Serbia in terms of market share?
What is the distribution channel split for the tobacco products market in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Serbia

EXECUTIVE SUMMARY

Cigarettes and pipe tobacco experience volume decline in 2017

Philip Morris launches major innovation with first heated tobacco product in Serbia

Philip Morris remains strongest player in cigarettes, increasing volume share in 2017

Modern grocery retailers continue to gain distribution of cigarettes

Cigarettes expected to continue declining over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Cigarettes in Serbia

HEADLINES

PROSPECTS

Illicit trade volume starts to decline in 2017

Cigarette production and exports continue to grow in 2017, but at much slower rate

Traditional grocery retailers retain high share, but losing ground

COMPETITIVE LANDSCAPE

Low-priced new product launch leads to visible increase for Philip Morris

New product launches focus on value-for-money

Many brands are discontinued in 2017

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Serbia

HEADLINES

PROSPECTS

Fine cut tobacco records highest volume growth

Cigarillos records stronger performance than cigars in 2017

Distribution of cigars and cigarillos through grocery retailers to continue growing

COMPETITIVE LANDSCAPE

Many fine cut tobacco brands disappear in 2017

Important new launch brings Swedish Match Cigars BV strong growth in sales

Trend of launching cigarette brands in the form of fine cut tobacco products continues

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Smokeless Tobacco and Vapour Products in Serbia

HEADLINES

PROSPECTS

Philip Morris introduces first heated tobacco products brand

Open vaping systems enjoys greater popularity than closed vaping systems

Vapour products mostly sold via wide variety of non-grocery specialists

COMPETITIVE LANDSCAPE

Umbrella Corp Ltd dominates vapour products in Serbia

New product launches focus on design and technical innovations

Strict advertising bans limit producers’ promotions

CATEGORY INDICATORS

Table 63 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 64 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 65 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 67 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 68 Distribution of Vapour Products by Format: % Value 2012-2017
Table 69 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 70 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Tobacco in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

Cigarettes and pipe tobacco experience volume decline in 2017

Philip Morris launches major innovation with first heated tobacco product in Serbia

Philip Morris remains strongest player in cigarettes, increasing volume share in 2017

Modern grocery retailers continue to gain distribution of cigarettes

Cigarettes expected to continue declining over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Tobacco in Serbia

EXECUTIVE SUMMARY

Cigarettes and pipe tobacco experience volume decline in 2017

Philip Morris launches major innovation with first heated tobacco product in Serbia

Philip Morris remains strongest player in cigarettes, increasing volume share in 2017

Modern grocery retailers continue to gain distribution of cigarettes

Cigarettes expected to continue declining over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigarettes in Serbia

HEADLINES

PROSPECTS

Illicit trade volume starts to decline in 2017

Cigarette production and exports continue to grow in 2017, but at much slower rate

Traditional grocery retailers retain high share, but losing ground

COMPETITIVE LANDSCAPE

Low-priced new product launch leads to visible increase for Philip Morris

New product launches focus on value-for-money

Many brands are discontinued in 2017

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Serbia

HEADLINES

PROSPECTS

Fine cut tobacco records highest volume growth

Cigarillos records stronger performance than cigars in 2017

Distribution of cigars and cigarillos through grocery retailers to continue growing

COMPETITIVE LANDSCAPE

Many fine cut tobacco brands disappear in 2017

Important new launch brings Swedish Match Cigars BV strong growth in sales

Trend of launching cigarette brands in the form of fine cut tobacco products continues

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Serbia

HEADLINES

PROSPECTS

Philip Morris introduces first heated tobacco products brand

Open vaping systems enjoys greater popularity than closed vaping systems

Vapour products mostly sold via wide variety of non-grocery specialists

COMPETITIVE LANDSCAPE

Umbrella Corp Ltd dominates vapour products in Serbia

New product launches focus on design and technical innovations

Strict advertising bans limit producers’ promotions

CATEGORY INDICATORS

CATEGORY DATA

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