Tobacco in Serbia

Tobacco in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Serbia

KEY DATA FINDINGS

2020 IMPACT

Pandemic has little effect on demand for cigarettes in 2020 but border closures helps sales

Consumers shift from premium to mid-priced brands in 2020 due to increase in unemployment

Pall Mall and L&M Loft increases share as consumers look for value with few launches in 2020

RECOVERY AND OPPORTUNITIES

Mid-priced cigarette demand set to decline while sales of premium brands expected to increase during the forecast period

Manufacturers expected to be more active during the forecast period

Increases in taxes set to boost sales over the forecast period

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Serbia

KEY DATA FINDINGS

2020 IMPACT

Fine cut tobacco continues to benefit from lower prices in 2020

Demand for cigars slows thanks to being non-essential, while fine cut tobacco benefits from border closures in 2020

Few new products launches in 2020 due to economic uncertainty

RECOVERY AND OPPORTUNITIES

Category set to see healthy sales growth over the forecast period, driven by demand for fine cut tobacco

Non-Cuban cigars increasingly popular with trend to continue during the forecast period

Product launches likely to resume during the forecast period

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Serbia

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco and e-vapour products see healthy sales growth during 2020 thanks to perception of being less harmful to health

Philip Morris continues marketing its IQOS brand in 2020 mainly through POS promotions

Umbrella Corp continues dominating e-vapour products in 2020

RECOVERY AND OPPORTUNITIES

Healthy sales growth expected during the forecast period as consumers continue perceiving these products as less harmful to health

New product launches and innovations expected during the forecast period as manufacturers push health perception

Smokeless tobacco set to remain unpopular over the forecast period

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020
Table 59 Sales of Heated Tobacco: Volume 2015-2020
Table 60 Sales of Heated Tobacco: % Volume Growth 2017-2020
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 63 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 64 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 70 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 71 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 72 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 73 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 74 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 75 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 76 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 78 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Serbia

KEY DATA FINDINGS

2020 IMPACT

Low awareness and limited distribution results in slow demand in 2020

Nicotine pouches popular amongst teenagers but causes health problems

Pandemic has little effect on demand for tobacco free oral nicotine in 2020 due to it being a new, small category

RECOVERY AND OPPORTUNITIES

Demand for nicotine pouches set to increase but likely to remain limited during the forecast period

Distribution likely to improve marginally during the forecast period

Pandemic’s aftermath unlikely to have an effect on demand during the forecast period

CATEGORY DATA

Table 79 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 80 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 81 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
Table 82 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 83 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 84 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 85 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 87 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 88 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

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