Tobacco continued to see strong growth in current value terms in Lithuania in 2021, although this was largely driven by the dynamism being seen in e-vapour products and heated tobacco. Retail volume sales of cigarettes continued to decline in 2021 with this being due to several factors including the ongoing decline in smoking prevalence, but also the growing number of consumers making the switch to heated tobacco and e-vapour products.
Heated tobacco products remained the most dynamic category within tobacco in 2021. Lithuania was one of the first markets across the globe to see the launch of heated tobacco products, with these products rapidly gaining share thanks to the backing of major tobacco giant Philip Morris Lietuva UAB with its HEETS brand.
Cigarettes remains dominated by Philip Morris Lietuva UAB, JTI Marketing & Sales UAB, and British American Tobacco Lietuva UAB, with the remaining players accounting for only tiny shares of total volume sales in 2021. British American Tobacco saw a slight increase in its share in 2021 with it having a better offer in the economy segment, such as its Rothmans 40 stick packs.
Heated tobacco and e-vapour products continued to expand their distribution through various retail channels in 2021. For example, heated tobacco sticks and tobacco heating devices are becoming more widely available in modern retail channels such as supermarkets, hypermarkets and convenience stores, with less dependence on specialists.
Retail volume sales of cigarettes will likely continue declining as more people look to quit smoking. The COVID-19 pandemic acted as a further reminder of the short-term as well as long-term impact that smoking cigarettes can have on your health and therefore more people are likely to quit.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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