Tobacco in Indonesia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Indonesia?
  • Which are the leading brands in Tobacco in Indonesia?
  • How are products distributed in Tobacco in Indonesia?
  • Which category is the most heavily taxed in Indonesia?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Indonesia?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020 Table 3 Sales of Tobacco by Category: Value 2015-2020 Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020 Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020 Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025 Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Tax hike exacerbates economic impact of COVID-19 on volume sales of cigarettes
Competitive prices helps Gudang Garam Tbk PT overtake long-time leader HM Sampoerna Tbk PT
Pandemic puts a brake on the growing retail volume share of KT&G Corp

RECOVERY AND OPPORTUNITIES

Additional tax hikes will continue to put downward pressure on retail volume sales of cigarettes
Manufacturers will look to packaging rejuvenation, advanced technology and flavour capsules as they fight for retail volume share
Street vendors will remain the leading distribution channel, but e-commerce will grow in importance

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020 Table 11 Sales of Cigarettes by Category: Value 2015-2020 Table 12 Sales of Cigarettes: % Volume Growth 2015-2020 Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020 Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020 Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020 Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020 Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020 Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020 Table 23 Forecast Sales of Cigarettes: Volume 2020-2025 Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Pandemic economic shock and cigarette tax hike combine to drive a surge in demand for fine cut tobacco
Demand for cigars proves resilient in the face of COVID-19
Wider distribution helps Indonesian Tobacco Tbk PT deepen its dominance of fine cut tobacco

RECOVERY AND OPPORTUNITIES

As taxes on cigarettes continue to increase, more smokers will switch to fine cut tobacco
Promotional events will help to boost demand for cigars
A wider distribution network and social media marketing will help Taru Martani PT grow its retail volume share

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020 Table 36 Sales of Cigars by Size: % Volume 2015-2020 Table 37 Sales of Cigarillos by Price Platform 2015-2020 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020 Table 40 NBO Company Shares of Cigars: % Volume 2016-2020 Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020 Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020 Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020 Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020 Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020 Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020 Table 49 Distribution of Smoking Tobacco by Format: % Volume 2015-2020 Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025 Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic weighs heavily on demand for e-vapour products
E-vapour landscape remains highly fragmented
JUUL Labs’ retail presence proves to be a short lived

RECOVERY AND OPPORTUNITIES

Strong rebound in demand for open vaping systems could be curbed by regulation
Celebrity stardust could boost demand for open vaping systems
Heated tobacco set to mount a challenge to open vaping systems

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 55 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020 Table 56 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020 Table 57 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020 Table 58 NBO Company Shares of E-Vapour Products: % Value 2016-2020 Table 59 LBN Brand Shares of E-Vapour Products: % Value 2017-2020 Table 60 Distribution of E-Vapour Products by Format: % Value 2015-2020 Table 61 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025 Table 62 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2025 Table 63 Forecast Sales of Heated Tobacco: Volume 2020-2025 Table 64 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2025 Table 65 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025 Table 66 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in Indonesia

KEY DATA FINDINGS

2020 IMPACT

BAT brings nicotine pouches to Indonesia
Marketing strategy focuses on celebrity endorsement and social media
As it is only distributed online, awareness of the VELO brand remains very low among local smokers

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound and growing awareness will boost demand for tobacco free oral nicotine in 2021
Tobacco free oral nicotine is likely to remain in the shadow of e-vapour products and heated tobacco as an alternative to traditional tobacco
New entrants could help to boost awareness and broaden distribution

CATEGORY DATA

Table 67 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020 Table 68 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020 Table 69 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020 Table 70 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020 Table 71 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025 Table 72 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025 Table 73 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025 Table 74 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025
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This report originates from Passport, our Tobacco research and analysis database.

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