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Learn moreAug 2020
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Overall tobacco is expected to see a higher growth rate in 2020 compared with the original forecast for this year, although there are significant variations between categories. One factor impacting several categories is expected to be the decline in illicit trade.
On 8 March 2020, flights to and from Italy were suspended, followed by the closure of all schools on 11 March and a state of emergency being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closing down, but grocery retailers, pharmacies and pet shops staying open, albeit with social distancing measures in place.
Tobacco witnessed dynamic current value growth in 2019. This was for two main reasons: the clampdown on illicit trade and rising prices.
British American Tobacco remained the clear leader in cigarettes in 2019, accounting for nearly half of overall volume sales, with Philip Morris and JT International ranking second and third, respectively, and accounting for a large share of the remaining sales in the category. These three manufacturers have together dominated the category for many years thanks to strong brands such as Kent, Marlboro, Pall Mall and Winston, all of which benefit from widespread distribution and significant marketing support.
After seeing higher demand in 2020 due to COVID-19, cigarettes is expected to see a slowing of current value growth along with retail volume declines from 2021. Although the focus on respiratory health could have some negative impact on sales of tobacco, this is not as significant in Romania as in other countries, and the main factor expected to hamper growth is price rises.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Romania for free:
The Tobacco in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.