Tobacco in Romania

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Tobacco industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Cigarettes
  • Cigars, Cigarillos and Smoking Tobacco
  • Smokeless Tobacco, E-Vapour Products and Heated Tobacco

If you're in the Tobacco industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Tobacco in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Tobacco in Romania?
  • Which are the leading brands in Tobacco in Romania?
  • How are products distributed in Tobacco in Romania?
  • Which category is the most heavily taxed in Romania?
  • How is the operating environment for Tobacco changing?
  • What are the current legislative restrictions applicable to the sale of Tobacco products in Romania?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Tobacco in Romania

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2016-2021 Table 3 Sales of Tobacco by Category: Value 2016-2021 Table 4 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 5 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 6 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 7 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heightened health awareness and migration to other tobacco products foster drop in retail volume sales in 2021
Stronger government- and manufacturer-led efforts help to reduce illicit trade volume
Higher excise exerts upward pressure on prices

PROSPECTS AND OPPORTUNITIES

Higher health awareness and migration to alternatives set to continue to depress volume sales
High prices may see some consumers move to the illicit trade
Difficult economic situation provides fertile ground for the growth of the economy segment

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2016-2021
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2016-2021 Table 11 Sales of Cigarettes by Category: Value 2016-2021 Table 12 Sales of Cigarettes: % Volume Growth 2016-2021 Table 13 Sales of Cigarettes by Category: % Value Growth 2016-2021 Table 14 Sales of Cigarettes by Blend: % Volume 2016-2021 Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2016-2021 Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021 Table 17 Sales of Cigarettes by Pack Size: % Volume 2016-2021 Table 18 Sales of Cigarettes by Price Band: % Volume 2016-2021 Table 19 NBO Company Shares of Cigarettes: % Volume 2017-2021 Table 20 LBN Brand Shares of Cigarettes: % Volume 2018-2021 Table 21 Sales of Cigarettes by Distribution Format: % Volume 2016-2021 Table 22 Illicit Trade Estimate of Cigarettes: Volume 2016-2021 Table 23 Forecast Sales of Cigarettes: Volume 2021-2026 Table 24 Forecast Sales of Cigarettes by Category: Value 2021-2026 Table 25 Forecast Sales of Cigarettes: % Volume Growth 2021-2026 Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2021-2026 Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2021-2026 Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2021-2026 Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2021-2026 Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2021-2026

Cigars, Cigarillos and Smoking Tobacco in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Search for new experiences and a stable retail presence push sales of cigars, cigarillos and smoking tobacco
Flavoured options provide a competitive edge over cigarettes for cigarillos
Low prices and perception of sophistication boost the use of fine cut tobacco

PROSPECTS AND OPPORTUNITIES

Greater exposure to smoking options is set to stimulate interest in cigars, cigarillos and smoking tobacco
Lower-priced brands likely to spur a shift from cigarettes to cigarillos
Growing demand for more brands and price points is set to influence distribution trends

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2016-2021 Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2016-2021 Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2016-2021 Table 36 Sales of Cigars by Size: % Volume 2016-2021 Table 37 Sales of Cigarillos by Price Platform 2016-2021 Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2017-2021 Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2018-2021 Table 40 NBO Company Shares of Cigars: % Volume 2017-2021 Table 41 LBN Brand Shares of Cigars: % Volume 2018-2021 Table 42 NBO Company Shares of Cigarillos: % Volume 2017-2021 Table 43 LBN Brand Shares of Cigarillos: % Volume 2018-2021 Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2017-2021 Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2018-2021 Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2017-2021 Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2018-2021 Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2016-2021 Table 49 Distribution of Smoking Tobacco by Format: % Volume 2016-2021 Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2021-2026 Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2021-2026 Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2021-2026 Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2021-2026

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Heated tobacco benefits from local production, strong distribution and a reduced harm and economy perception
Philip Morris Romania shifts focus from cigarettes to heated tobacco
Surge of closed vaping systems adds dynamism to e-vapour products

PROSPECTS AND OPPORTUNITIES

Growth potential for heated tobacco may be affected by an excise tax hike
Philip Morris Romania to continue shift to heated tobacco
Concerns over open vaping systems to boost closed system single use

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 56 Sales of Heated Tobacco: Volume 2016-2021 Table 57 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 58 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 59 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 62 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021 Table 63 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 64 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 67 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 69 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 71 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 74 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 76 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 77 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026 Table 78 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026 Table 79 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 80 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Tobacco

      • Fine Cut Cigarettes
      • Cigars
      • Cigarillos
      • Pipe Tobacco
      • Fine Cut Tobacco
      • Chewing Tobacco
          • Loose US-Style Moist Snuff
          • Portion US-Style Moist Snuff
        • Swedish-Style Snus
        • Closed System Single Use
          • Closed System Rechargeable (including starter kits)
          • Closed System Cartridges
        • Open Vaping Systems Charging and Vapourising Devices
        • E-liquids
      • Tobacco Heating Devices
      • Heated Tobacco
      • Nicotine Pouches

Tobacco

Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.

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This report originates from Passport, our Tobacco research and analysis database.

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