Tobacco in Romania

Tobacco in Romania

EXECUTIVE SUMMARY

Tobacco sits between importance to the economy and harmful to health

Advantage of heat-not-burn’s technology

Dominance of three major players in cigarettes, contrasting fragmentation of vapour products

Modern retailing development takes share from traditional retailers

Cigarettes to continue its decline

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Smokeless Tobacco and Vapour Products in Romania

HEADLINES

PROSPECTS

Heated tobacco products gaining in popularity

Number of smokers dropping, number of vapers increasing

Legislation on its way for heat-not-burn?

COMPETITIVE LANDSCAPE

Fragmented category of open vaping devices

British American Tobacco missing the start on heat-not-burn

Philip Morris International’s expansion

CATEGORY INDICATORS

Table 10 Number of Adult Vapers 2012-2017

CATEGORY DATA

Table 11 Sales of Smokeless Tobacco and Vapour Products by Category: Value 2012-2017
Table 12 Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Vapour Products: % Value 2013-2017
Table 14 LBN Brand Shares of Vapour Products: % Value 2014-2017
Table 15 Distribution of Vapour Products by Format: % Value 2012-2017
Table 16 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: Value 2017-2022
Table 17 Forecast Sales of Smokeless Tobacco and Vapour Products by Category: % Value Growth 2017-2022

Cigarettes in Romania

HEADLINES

PROSPECTS

Factors causing the contraction of cigarettes

The fight with illicit trade

Factors influencing the purchase of cigarettes from different channels

COMPETITIVE LANDSCAPE

British American Tobacco maintains leadership of cigarettes

Philip Morris ranks second but has different focus

Japan Tobacco Inc sustains share with mid- and low-priced products

TAXATION AND PRICING

Taxation rates

Table 18 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 19 Sales of Cigarettes: Volume 2012-2017
Table 20 Sales of Cigarettes by Category: Value 2012-2017
Table 21 Sales of Cigarettes: % Volume Growth 2012-2017
Table 22 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 23 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 24 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 25 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 26 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 27 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 28 Sales of Cigarettes by Length: % Volume 2012-2017
Table 29 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 30 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 31 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 32 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 33 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 34 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 35 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 36 Forecast Sales of Cigarettes: Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 38 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 39 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 40 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 41 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 42 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 43 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 44 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 45 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 46 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 47 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Romania

HEADLINES

PROSPECTS

Cognac and whiskies facilitates development of cigars

Cigarillos counts on flavour advantage

Trends in smoking tobacco

COMPETITIVE LANDSCAPE

JPB Trade sustains leadership of cigars and cigarillos

Smoking tobacco growing in popularity

Local producers find standards imposed on category difficult to reach

CATEGORY DATA

Table 48 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 49 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 50 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 51 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 52 Sales of Cigars by Size: % Volume 2012-2017
Table 53 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 54 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 55 NBO Company Shares of Cigars: % Volume 2013-2017
Table 56 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 57 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 58 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 59 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 60 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 61 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 62 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 63 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 64 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 65 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 66 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 67 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 68 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

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