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Country Report

Tobacco in

Tobacco in Romania

Aug 2020

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Executive Summary

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COVID-19 impact on tobacco

Overall tobacco is expected to see a higher growth rate in 2020 compared with the original forecast for this year, although there are significant variations between categories. One factor impacting several categories is expected to be the decline in illicit trade.

COVID-19 country impact

On 8 March 2020, flights to and from Italy were suspended, followed by the closure of all schools on 11 March and a state of emergency being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closing down, but grocery retailers, pharmacies and pet shops staying open, albeit with social distancing measures in place.

Illicit trade stimulates volume growth, and rising prices boost value growth

Tobacco witnessed dynamic current value growth in 2019. This was for two main reasons: the clampdown on illicit trade and rising prices.

Multinationals lead cigarettes and heated tobacco, JPB Trade leads most other categories

British American Tobacco remained the clear leader in cigarettes in 2019, accounting for nearly half of overall volume sales, with Philip Morris and JT International ranking second and third, respectively, and accounting for a large share of the remaining sales in the category. These three manufacturers have together dominated the category for many years thanks to strong brands such as Kent, Marlboro, Pall Mall and Winston, all of which benefit from widespread distribution and significant marketing support.

Challenges ahead for cigarettes, cigars and cigarillos

After seeing higher demand in 2020 due to COVID-19, cigarettes is expected to see a slowing of current value growth along with retail volume declines from 2021. Although the focus on respiratory health could have some negative impact on sales of tobacco, this is not as significant in Romania as in other countries, and the main factor expected to hamper growth is price rises.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Tobacco in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Romania?
What are the major brands in Romania?
Which sector of the tobacco products market is the largest by value sales in Romania?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Romania?
Which sector is the most heavily taxed in Romania?
Which companies dominate in the total tobacco market in Romania in terms of market share?
What is the distribution channel split for the tobacco products market in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Romania

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade stimulates volume growth, and rising prices boost value growth

Multinationals lead cigarettes and heated tobacco, JPB Trade leads most other categories

Challenges ahead for cigarettes, cigars and cigarillos

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic growth in cigarettes as illicit trade is addressed

British American Tobacco maintains its lead but the largest players see share declines

A change of focus for the second-ranked company

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Decline in illicit trade leads to dynamism for fine cut tobacco

Cigarillos sees strong growth due to lower prices than cigars but a similar taste

JPB Trade continues to lead, but fragmentation increases

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco drives growth as it can be “smoked” in public places

Rebound in growth for e-vapour products due to better education

Philip Morris benefits from first-mover advantage in heated tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 54 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 55 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 56 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 57 Sales of Heated Tobacco: Volume 2014-2019
Table 58 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 62 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 68 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 70 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 73 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade stimulates volume growth, and rising prices boost value growth

Multinationals lead cigarettes and heated tobacco, JPB Trade leads most other categories

Challenges ahead for cigarettes, cigars and cigarillos

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Romania

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade stimulates volume growth, and rising prices boost value growth

Multinationals lead cigarettes and heated tobacco, JPB Trade leads most other categories

Challenges ahead for cigarettes, cigars and cigarillos

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Dynamic growth in cigarettes as illicit trade is addressed

British American Tobacco maintains its lead but the largest players see share declines

A change of focus for the second-ranked company

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Decline in illicit trade leads to dynamism for fine cut tobacco

Cigarillos sees strong growth due to lower prices than cigars but a similar taste

JPB Trade continues to lead, but fragmentation increases

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Romania

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco drives growth as it can be “smoked” in public places

Rebound in growth for e-vapour products due to better education

Philip Morris benefits from first-mover advantage in heated tobacco

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA