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Country Report

Tobacco in

Tobacco in North Macedonia

Jul 2020

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Executive Summary

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COVID-19 impact on tobacco

Measures to limit the spread of Coronavirus (COVID-19) in North Macedonia are having little significant short-term impact on the performance of tobacco in 2020. Though non-essential retail outlets were forced to close during the initial period of lockdown, sales remain unaffected by the move in terms of volume, with tobacco products available in grocery outlets.

COVID-19 country impact

A state of emergency was introduced on 18 March as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport. Movement has been restricted since the introduction of the state of emergency in March, continuing throughout April and into the first half of May.

Consumer shift to low-cost options continues in 2019, and relaxing of smoking ban has mixed results

2019 saw a continued consumer shift away from cigarettes and towards fine cut tobacco, as well as growing interest in heated tobacco products. As prices across several product categories rose, cigarettes were hit particularly hard by regular tax increases and thus higher unit prices.

2019 sees new launches in e-vapour products as domestic presence strengthens in cigarettes

E-Vapour products benefited from the activity of leading player, Umbrella Corps, in 2019. The company introduced Umbrella HOKA, a disposable e-cigarette available in six different flavours, including strawberry, coffee and menthol.

Numerous conditions will drive tobacco’s performance over the forecast period, with COVID-19 having only minimal impact

Overall, the performance of tobacco during the forecast period is set to remain subject to the impact of several factors already in place. Most notably, the continued unit price rises in cigarettes due to regular tax hikes will further motivate smokers to either cut out tobacco and nicotine entirely or to shift towards lower-cost options.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Tobacco in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in North Macedonia?
What are the major brands in North Macedonia?
Which sector of the tobacco products market is the largest by value sales in North Macedonia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in North Macedonia?
Which sector is the most heavily taxed in North Macedonia?
Which companies dominate in the total tobacco market in North Macedonia in terms of market share?
What is the distribution channel split for the tobacco products market in North Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Consumer shift to low-cost options continues in 2019, and relaxing of smoking ban has mixed results

2019 sees new launches in e-vapour products as domestic presence strengthens in cigarettes

Numerous conditions will drive tobacco’s performance over the forecast period, with COVID-19 having only minimal impact

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising unit prices and health awareness subvert sales in 2019

Amendments to public smoking ban provoke criticism in 2019

Imperial Tobako leads with an extensive brand portfolio as Tutunski boosts domestic presence

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Smoking tobacco sees rapid growth in 2019, due to cash-strapped consumers downtrading from cigarettes to fine cut tobacco

Cigars and cigarillos suffer from low demand and waning interest in 2019

Cigars and cigarillos continued to lack domestic players in 2019, with Corporación Habanos, Royal Agio and Villiger Söhne far ahead of all competitors

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Though volume demand remains low in 2019 as vaping suffers from poor image, prevalence begins to slowly rise

Umbrella Corp and Shenzhen Joyetech continue to dominate e-vapour products between them, facing no significant competition in 2019

Philip Morris enters heated tobacco in North Macedonia in 2019, following changes in tax law

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 58 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 60 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 61 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 62 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 63 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 64 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 65 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 66 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 67 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 68 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 69 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 70 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 71 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 72 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 73 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Tobacco in North Macedonia

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Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Consumer shift to low-cost options continues in 2019, and relaxing of smoking ban has mixed results

2019 sees new launches in e-vapour products as domestic presence strengthens in cigarettes

Numerous conditions will drive tobacco’s performance over the forecast period, with COVID-19 having only minimal impact

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Consumer shift to low-cost options continues in 2019, and relaxing of smoking ban has mixed results

2019 sees new launches in e-vapour products as domestic presence strengthens in cigarettes

Numerous conditions will drive tobacco’s performance over the forecast period, with COVID-19 having only minimal impact

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising unit prices and health awareness subvert sales in 2019

Amendments to public smoking ban provoke criticism in 2019

Imperial Tobako leads with an extensive brand portfolio as Tutunski boosts domestic presence

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Smoking tobacco sees rapid growth in 2019, due to cash-strapped consumers downtrading from cigarettes to fine cut tobacco

Cigars and cigarillos suffer from low demand and waning interest in 2019

Cigars and cigarillos continued to lack domestic players in 2019, with Corporación Habanos, Royal Agio and Villiger Söhne far ahead of all competitors

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

HEADLINES

PRE-COVID-19 PERFORMANCE

Though volume demand remains low in 2019 as vaping suffers from poor image, prevalence begins to slowly rise

Umbrella Corp and Shenzhen Joyetech continue to dominate e-vapour products between them, facing no significant competition in 2019

Philip Morris enters heated tobacco in North Macedonia in 2019, following changes in tax law

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS