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Country Report

Tobacco in

Tobacco in North Macedonia

Jun 2021

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Executive Summary

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COVID-19 impact on tobacco

Measures to limit the spread of COVID-19 in North Macedonia have been having a significant short-term impact on the performance of tobacco in 2020. Though non-essential retail outlets were forced to close during the initial period of lockdown, sales have remained unaffected by the move in terms of volume, with tobacco products available in grocery outlets.

COVID-19 country impact

North Macedonia declared a state of emergency on 18 March 2020, as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport; movement was consequently restricted. An even stricter lockdown was implemented during the Catholic and Orthodox Easter holidays and May Day celebrations, and additional measures were applied for the elderly and the underaged.

Company response

In response to the COVID-19 pandemic, most players have been largely unimpacted as advertising of tobacco products are prohibited in North Macedonia anyway, meaning no disturbances have been witnessed in this respect.

Retailing shift

At the beginning of the COVID-19 pandemic in March 2020, there was a visible decline in demand for tobacco products due to lockdown and movement restrictions. However, the most important retailers were permitted to remain open meaning there have been no disruptions in that sense.

What next for tobacco?

Overall, the performance of tobacco during the forecast period is set to remain subject to the impact of several factors already in place. Most notably, the continued unit price rises in cigarettes due to regular tax hikes will further motivate smokers to either cut out tobacco and nicotine entirely or to shift towards lower-cost options.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Tobacco in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in North Macedonia?
What are the major brands in North Macedonia?
Which sector of the tobacco products market is the largest by value sales in North Macedonia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in North Macedonia?
Which sector is the most heavily taxed in North Macedonia?
Which companies dominate in the total tobacco market in North Macedonia in terms of market share?
What is the distribution channel split for the tobacco products market in North Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Cigarettes in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Ongoing decline of smoking prevalence further encouraged by the economic repercussions of the COVID-19 pandemic

Cash-strapped consumers migrate to fine cut (roll your own) tobacco in 2020

Imperial Tobako continues to lead despite slight value share decline

RECOVERY AND OPPORTUNITIES

Ongoing price increases post pandemic continues to negatively impact volume sales

Continual shift to products with a healthier disposition in 2021 and beyond

The dwindling economy and ongoing disruptions to the tourism industry limit volume growth

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2015-2020

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth as consumers switch to healthier alternatives in the wake of the COVID-19 pandemic

Fine cut tobacco continues to lead, albeit at a slower rate than previously seen over the review period

Corporación Habanos leads cigars whilst Royal Agio maintains a clear lead of cigarillos

RECOVERY AND OPPORTUNITIES

Slowed growth expected due to rising competition from illicit trade and heated tobacco

Cigars and cigarillos remain somewhat niche in 2021 and beyond

Long-term affects to the tourism industry present certain challenges

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 Sales of Cigarillos by Price Platform 2015-2020
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

Tobacco Free Oral Nicotine in North Macedonia

2020 IMPACT

Tobacco free oral nicotine has not year reached North Macedonia

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has little impact on smokeless tobacco, e-vapour products and heated tobacco in 2020

Cigarette smokers continue to migrate to e-vapour products due to growing health concerns

Heated tobacco continues to perform well in 2020 due to its novelty

RECOVERY AND OPPORTUNITIES

Improvements to distribution and e-commerce expected over the forecast period

Heated tobacco products continue to perform well, growing from a small base

Consumers continually migrate from cigarettes to e-vapour products

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 58 Sales of Heated Tobacco: Volume 2015-2020
Table 59 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 61 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 62 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 63 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 64 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 65 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 66 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 67 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 68 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 69 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 70 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 71 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 72 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 73 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 74 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 75 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Tobacco in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Cigarettes in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Ongoing decline of smoking prevalence further encouraged by the economic repercussions of the COVID-19 pandemic

Cash-strapped consumers migrate to fine cut (roll your own) tobacco in 2020

Imperial Tobako continues to lead despite slight value share decline

RECOVERY AND OPPORTUNITIES

Ongoing price increases post pandemic continues to negatively impact volume sales

Continual shift to products with a healthier disposition in 2021 and beyond

The dwindling economy and ongoing disruptions to the tourism industry limit volume growth

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth as consumers switch to healthier alternatives in the wake of the COVID-19 pandemic

Fine cut tobacco continues to lead, albeit at a slower rate than previously seen over the review period

Corporación Habanos leads cigars whilst Royal Agio maintains a clear lead of cigarillos

RECOVERY AND OPPORTUNITIES

Slowed growth expected due to rising competition from illicit trade and heated tobacco

Cigars and cigarillos remain somewhat niche in 2021 and beyond

Long-term affects to the tourism industry present certain challenges

CATEGORY DATA

Tobacco Free Oral Nicotine in North Macedonia

2020 IMPACT

Tobacco free oral nicotine has not year reached North Macedonia

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic has little impact on smokeless tobacco, e-vapour products and heated tobacco in 2020

Cigarette smokers continue to migrate to e-vapour products due to growing health concerns

Heated tobacco continues to perform well in 2020 due to its novelty

RECOVERY AND OPPORTUNITIES