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Country Report

Tobacco in

Tobacco in North Macedonia

44 pages, Jul 2019

US$2,100

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Executive Summary

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More consumers switch to cheaper tobacco from cigarettes, while the market is set to experience heated tobacco products

In 2018, the tobacco industry in North Macedonia faced many challenges, with the greatest being posed by ongoing strong rises in tobacco excise tax. Cigarettes, being by far the biggest category, continues to be subject to the highest tax rates, which is making its volume sales decline consistently as more smokers are unable to afford the subsequent retail price rises.

North Macedonia’s taxation policy is driving down volume sales of cigarettes

The main reason for the decline in volume sales within cigarettes is permanently increasing unit prices as a result of excise legislation changes, which will continue to be implemented until 2023. These changes are part of the government programme to bring national legislation (including regulation of tobacco) and taxation policies (including tobacco taxes and excises) in line with EU requirements.

Tutunski factory meets the approval of Philip Morris and a new format is launched

As a result of Philip Morris International Inc and Tutunski Kombinat Prilep ad’s strategic partnership, the production facilities of Tutunski have been significantly improved to meet the high standards required by Philip Morris to manufacture its cigarettes. Modernisation took place in Tutunski’s factory over the review period and, in 2018, a renovated production hall was opened with an area of over 5,000 sq m and new machines producing a new format of cigarettes: Marlboro Core 7.

Traditional channels dominate tobacco sales

Traditional grocery retailers continue to dominate the distribution of tobacco products in North Macedonia, especially cigarettes. In 2018, independent small grocers and newsagent-tobacconists/kiosks were the largest distribution channels for cigarettes in volume and value terms.

Traditional tobacco will be increasingly expensive and cause consumers to migrate to “reduced harm” options

Over the forecast period, tobacco volume sales will continue to decline due to gradually falling demand for cigarettes, in parallel with declining smoking prevalence and the continued shift to fine cut tobacco, e-vapour products and heated tobacco products. Unit prices of cigarettes are set to continue increasing due to the amended Excise Law over 2019-2023.

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Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Tobacco in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in North Macedonia?
What are the major brands in North Macedonia?
Which sector of the tobacco products market is the largest by value sales in North Macedonia?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in North Macedonia?
Which sector is the most heavily taxed in North Macedonia?
Which companies dominate in the total tobacco market in North Macedonia in terms of market share?
What is the distribution channel split for the tobacco products market in North Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in North Macedonia

EXECUTIVE SUMMARY

More consumers switch to cheaper tobacco from cigarettes, while the market is set to experience heated tobacco products

North Macedonia’s taxation policy is driving down volume sales of cigarettes

Tutunski factory meets the approval of Philip Morris and a new format is launched

Traditional channels dominate tobacco sales

Traditional tobacco will be increasingly expensive and cause consumers to migrate to “reduced harm” options

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2013-2018
Table 3 Sales of Tobacco by Category: Value 2013-2018
Table 4 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 6 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 7 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

HEADLINES

PROSPECTS

Sales are growing while cigarette sales decline, but remain small

Smoking tobacco still has room to grow if it can maintain its price advantage

Prohibitive prices keep cigars and cigarillos limited to more affluent smokers

COMPETITIVE LANDSCAPE

Corporación Habanos SA launches a set of premium-brand cigars

The three leaders are well set for further collective dominance in cigars and cigarillos

Internationals generate all sales, with no domestic production present

CATEGORY DATA

Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2013-2018
Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2013-2018
Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2013-2018
Table 14 Sales of Cigars by Size: % Volume 2013-2018
Table 15 Sales of Cigarillos by Price Platform 2013-2018
Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2014-2018
Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2015-2018
Table 18 NBO Company Shares of Cigars: % Volume 2014-2018
Table 19 LBN Brand Shares of Cigars: % Volume 2015-2018
Table 20 NBO Company Shares of Cigarillos: % Volume 2014-2018
Table 21 LBN Brand Shares of Cigarillos: % Volume 2015-2018
Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2014-2018
Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2015-2018
Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2014-2018
Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2015-2018
Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2014-2018
Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2015-2018
Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2013-2018
Table 29 Distribution of Smoking Tobacco by Format: % Volume 2013-2018
Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2018-2023
Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2018-2023
Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2018-2023

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

HEADLINES

PROSPECTS

While smokeless tobacco is likely to remain absent, heated tobacco is set to emerge

More sophisticated open vaping systems will drive value sales growth

Vaping prevalence is rising only gradually as many consumers remain unconvinced over the health aspect

COMPETITIVE LANDSCAPE

Umbrella Corp strengthens its lead and launches the first e-cigar

Shenzhen Joyetech grows too in 2018

Sales are fragmented beyond Umbrella and Joyetech

CATEGORY INDICATORS

Table 34 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2018
Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 38 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 39 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 40 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 41 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 42 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 43 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 44 Forecast Sales of Heated Tobacco: Value 2018-2023

Cigarettes in North Macedonia

HEADLINES

PROSPECTS

Cigarette prices are increasingly prohibitive and further volume decline is inevitable

Monetary and health considerations cause more smokers to quit

Easing of smoking ban is good news for the horeca channel

COMPETITIVE LANDSCAPE

Tutunski and Philip Morris innovate the Marlboro brand thanks to manufacture investment

Imperial Tobako continues to lead but international competition is closing the gap

British American Tobacco strengthens rapidly thanks to acquisition

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2013-2018

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 45 Sales of Cigarettes: Volume 2013-2018
Table 46 Sales of Cigarettes by Category: Value 2013-2018
Table 47 Sales of Cigarettes: % Volume Growth 2013-2018
Table 48 Sales of Cigarettes by Category: % Value Growth 2013-2018
Table 49 Sales of Cigarettes by Blend: % Volume 2013-2018
Table 50 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2013-2018
Table 51 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2013-2018
Table 52 Sales of Cigarettes by Pack Size: % Volume 2013-2018
Table 53 Sales of Cigarettes by Price Band: % Volume 2013-2018
Table 54 NBO Company Shares of Cigarettes: % Volume 2014-2018
Table 55 LBN Brand Shares of Cigarettes: % Volume 2015-2018
Table 56 Sales of Cigarettes by Distribution Format: % Volume 2013-2018
Table 57 Illicit Trade Estimate of Cigarettes: Volume 2013-2018
Table 58 Forecast Sales of Cigarettes: Volume 2018-2023
Table 59 Forecast Sales of Cigarettes by Category: Value 2018-2023
Table 60 Forecast Sales of Cigarettes: % Volume Growth 2018-2023
Table 61 Forecast Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 62 Forecast Sales of Cigarettes by Blend: % Volume 2018-2023
Table 63 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 64 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 65 Forecast Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 66 Forecast Sales of Cigarettes by Price Band: % Volume 2018-2023

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Megatrends

Country Report

Tobacco in North Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

More consumers switch to cheaper tobacco from cigarettes, while the market is set to experience heated tobacco products

North Macedonia’s taxation policy is driving down volume sales of cigarettes

Tutunski factory meets the approval of Philip Morris and a new format is launched

Traditional channels dominate tobacco sales

Traditional tobacco will be increasingly expensive and cause consumers to migrate to “reduced harm” options

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in North Macedonia

EXECUTIVE SUMMARY

More consumers switch to cheaper tobacco from cigarettes, while the market is set to experience heated tobacco products

North Macedonia’s taxation policy is driving down volume sales of cigarettes

Tutunski factory meets the approval of Philip Morris and a new format is launched

Traditional channels dominate tobacco sales

Traditional tobacco will be increasingly expensive and cause consumers to migrate to “reduced harm” options

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Cigars, Cigarillos and Smoking Tobacco in North Macedonia

HEADLINES

PROSPECTS

Sales are growing while cigarette sales decline, but remain small

Smoking tobacco still has room to grow if it can maintain its price advantage

Prohibitive prices keep cigars and cigarillos limited to more affluent smokers

COMPETITIVE LANDSCAPE

Corporación Habanos SA launches a set of premium-brand cigars

The three leaders are well set for further collective dominance in cigars and cigarillos

Internationals generate all sales, with no domestic production present

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in North Macedonia

HEADLINES

PROSPECTS

While smokeless tobacco is likely to remain absent, heated tobacco is set to emerge

More sophisticated open vaping systems will drive value sales growth

Vaping prevalence is rising only gradually as many consumers remain unconvinced over the health aspect

COMPETITIVE LANDSCAPE

Umbrella Corp strengthens its lead and launches the first e-cigar

Shenzhen Joyetech grows too in 2018

Sales are fragmented beyond Umbrella and Joyetech

CATEGORY INDICATORS

CATEGORY DATA

Cigarettes in North Macedonia

HEADLINES

PROSPECTS

Cigarette prices are increasingly prohibitive and further volume decline is inevitable

Monetary and health considerations cause more smokers to quit

Easing of smoking ban is good news for the horeca channel

COMPETITIVE LANDSCAPE

Tutunski and Philip Morris innovate the Marlboro brand thanks to manufacture investment

Imperial Tobako continues to lead but international competition is closing the gap

British American Tobacco strengthens rapidly thanks to acquisition

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Why buy this report?

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