Although smoking is becoming less socially acceptable, consumers continued to smoke more cigarettes per day in 2021 partly due the reopening of foodservice and leisure/entertainment venues, increasing socialisation while unit prices remained stable in response to the economic uncertainty in 2021. However, declining consumer purchasing power continued to exert pressure on demand, encouraging consumers to trade down to less expensive alternatives and cede ground to mid-priced and economy brands.
Although the pandemic interrupted ten years of growth, El Salvador's economy has recovered rapidly (10% GDP), leveraged by external demand, the resilience of remittances and the support of the International Monetary Fund US$389 million. The government also conducted a successful vaccination campaign with almost 66% of the population having received two doses by mid-March 2022.
According to industry sources, consumption of tobacco increased dramatically among adults in the country during the pandemic. Moreover, according to the Solidarity Fund for Health (Fosalud), the country is spending more than USD286 million in treating diseases that are associated with smoking.
Tobacco is not produced within the country. Moreover, many products are sold illicitly at low prices thereby evading tax, with tobacco thus viewed as contributing little to the wider economy.
Moving goods is relatively easy across the country, as roads are generally in good repair. However, the country's road infrastructure remains poor in some rural areas, with government investment hindered by liquidity problems and a high budget deficit.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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