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Country Report

Tobacco in

Tobacco in Brazil

Jul 2020

US$2,100

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Executive Summary

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COVID-19 impact on tobacco

The COVID-19 pandemic’s impact on 2020 tobacco sales will vary across the market, with cigarette values increasing marginally, and smoking tobacco also seeing positive growth, but cigars and cigarillos seeing big declines at constant 2019 prices. Imports will be negatively impacted by a further weakening of the local currency against the US dollar, with sales of cigars and cigarillos, predominantly sold through tobacco specialists, also hit by the closure of these stores during the COVID-19 quarantines.

COVID-19 country impact

The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in São Paulo, the state with the most cases, while on 17 March the first death was registered.

Cigarettes through illicit trade still outselling legally distributed products

Illicit trade still accounted for more than half of volume sales of cigarettes in Brazil in 2019, and were expected to continue outselling legal products throughout the forecast period. However, what was different was that, for the first time since 2011, retail volume sales of legal cigarettes increased in 2019.

Economy brands are leading the fight against illicit trade

Although there was little change in the shares held by the bigger players, with Souza Cruz – the local subsidiary of British American Tobacco – still dominating the market, economy brands such as Rothmans from Souza Cruz, Chesterfield from Philip Morris Brazil and Winston from JT International, grew at the expense of more expensive brands. This indicates that the reason for consumption changed, with consumers being more rational in their purchasing decisions, prioritising price over brand.

All products bar cigarillos to record positive value growth over the forecast period

Cigars and cigarillos will be the only tobacco products in 2020 recording value declines (at constant 2019 prices), with both hit hard by the forced closure of the tobacco specialists, their dominant distribution channel. While cigars is expected to quickly recover from 2021, sales of cigarillos will continue to fall throughout the forecast period, with the 2013 tax changes still negatively affecting this product type.

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Tobacco Sample Report Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Tobacco in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Brazil?
What are the major brands in Brazil?
Which sector of the tobacco products market is the largest by value sales in Brazil?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Brazil?
Which sector is the most heavily taxed in Brazil?
Which companies dominate in the total tobacco market in Brazil in terms of market share?
What is the distribution channel split for the tobacco products market in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes through illicit trade still outselling legally distributed products

Economy brands are leading the fight against illicit trade

All products bar cigarillos to record positive value growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2014-2019
Table 3 Sales of Tobacco by Category: Value 2014-2019
Table 4 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 5 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 6 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 7 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Brazil

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume rises unexpectedly in 2019, but illicit sales of cigarettes keep growing

Very strong growth for economy brands in 2019

Leading player Souza Cruz restructuring its operations to maintain its competitiveness

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2014-2019
Table 11 Sales of Cigarettes by Category: Value 2014-2019
Table 12 Sales of Cigarettes: % Volume Growth 2014-2019
Table 13 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 14 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 17 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 18 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 19 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 20 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 23 Forecast Sales of Cigarettes: Volume 2019-2024
Table 24 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Cigars, Cigarillos and Smoking Tobacco in Brazil

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos sales continue to fall due to being seen as cigarettes in terms of taxation

“Back to basics” and “proudly local” trends are shaping fine-cut tobacco

Emporium Cigars the exclusive importer of Habanos; tobacco specialists the main distribution channel

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 36 Sales of Cigars by Size: % Volume 2014-2019
Table 37 Sales of Cigarillos by Price Platform 2014-2019
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 40 NBO Company Shares of Cigars: % Volume 2015-2019
Table 41 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 42 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 43 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Tobacco in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes through illicit trade still outselling legally distributed products

Economy brands are leading the fight against illicit trade

All products bar cigarillos to record positive value growth over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarettes through illicit trade still outselling legally distributed products

Economy brands are leading the fight against illicit trade

All products bar cigarillos to record positive value growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Cigarettes in Brazil

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail volume rises unexpectedly in 2019, but illicit sales of cigarettes keep growing

Very strong growth for economy brands in 2019

Leading player Souza Cruz restructuring its operations to maintain its competitiveness

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Brazil

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarillos sales continue to fall due to being seen as cigarettes in terms of taxation

“Back to basics” and “proudly local” trends are shaping fine-cut tobacco

Emporium Cigars the exclusive importer of Habanos; tobacco specialists the main distribution channel

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Brazil

PROSPECTS

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