Cigarettes in 2021 remained the main source of tobacco in Brazil, with the continuing good performance of the retail market over illicit trade. The continuing growth of cigarettes – although at a slower pace than in 2020 – reflects more about illicit trade dynamics than any notable trends giving preference to tobacco.
Inflation has been a major topic of discussion in addition to the return of social occasions and on-trade. This dichotomy created a scenario in which economy brands continued to gain momentum.
Due to how controlled tobacco in Brazil is, company response is difficult, and it relies heavily on adapting to distribution and pushing certain brands in portfolios. The change in distribution channels, prioritising modern grocery retailers and traditional grocery retailers, which were able to remain open during 2020 and the continued investment in expanding the availability of economy brands such as Chesterfield, Rothmans and Camel, has been fruitful, with these brands experiencing rising sales.
The retail shift was much more complicated for tobacco, considering how strict related legislation is for this industry. Other industries were able to shift to e-commerce more easily, while tobacco, because of strict legislation, was unable to make such a leap, although some attempted to circumvent loopholes.
The future of tobacco in Brazil is not in the hand of players but politicians. The market has been developing over the years, and prior to the pandemic, demand for cigarettes was dominated by illicit trade due to rising taxation and minimal prices.
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Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.See All of Our Definitions
This report originates from Passport, our Tobacco research and analysis database.
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