The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The COVID-19 pandemic’s impact on 2020 tobacco sales will vary across the market, with cigarette values increasing marginally, and smoking tobacco also seeing positive growth, but cigars and cigarillos seeing big declines at constant 2019 prices. Imports will be negatively impacted by a further weakening of the local currency against the US dollar, with sales of cigars and cigarillos, predominantly sold through tobacco specialists, also hit by the closure of these stores during the COVID-19 quarantines.
The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in São Paulo, the state with the most cases, while on 17 March the first death was registered.
Illicit trade still accounted for more than half of volume sales of cigarettes in Brazil in 2019, and were expected to continue outselling legal products throughout the forecast period. However, what was different was that, for the first time since 2011, retail volume sales of legal cigarettes increased in 2019.
Although there was little change in the shares held by the bigger players, with Souza Cruz – the local subsidiary of British American Tobacco – still dominating the market, economy brands such as Rothmans from Souza Cruz, Chesterfield from Philip Morris Brazil and Winston from JT International, grew at the expense of more expensive brands. This indicates that the reason for consumption changed, with consumers being more rational in their purchasing decisions, prioritising price over brand.
Cigars and cigarillos will be the only tobacco products in 2020 recording value declines (at constant 2019 prices), with both hit hard by the forced closure of the tobacco specialists, their dominant distribution channel. While cigars is expected to quickly recover from 2021, sales of cigarillos will continue to fall throughout the forecast period, with the 2013 tax changes still negatively affecting this product type.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tobacco industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Brazil for free:
The Tobacco in Brazil market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.