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Country Report

Tobacco in

Tobacco in Brazil

33 pages, Jul 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Increasing health awareness continues to impact tobacco sales

For Brazilians, “staying in shape” and leading a healthy lifestyle are increasingly being perceived as a status symbol. This is having a significant impact on tobacco in the country, adversely affecting both retail value and volume sales, as well as the number of smokers.

Illicit trade poses strong competition to legal brands

Although overall cigarette volume sales continued to fall in 2017, illicit sales remained strong and continued to increase, particularly among lower-income consumers. Because illicit cigarettes tend to cost around half the price of the cheapest legal brands, demand remained very strong, particularly due to the difficult economic environment.

Souza Cruz remains the clear leader in cigarettes

Despite the challenging environment for tobacco in Brazil, Souza Cruz, the local subsidiary of British American Tobacco, remained the clear leader in cigarettes, accounting for more than two thirds of retail volume sales. Although other manufacturers such as Philip Morris and JT International managed to grow their volume share in 2017, Souza Cruz maintained its strong position thanks to a wide portfolio of brands across all price segments, therefore being able to reach consumers with different budgets.

Tobacco specialists and independent small grocers remain the leading distribution channels

While for other consumer goods in Brazil warehouse clubs has become a growing distribution channel due to the unfavourable economic climate, this has not been the case with tobacco products. Independent small grocers remained the most important channel for cigarettes in 2017, mostly because of these outlets’ convenience.

A challenging forecast period for nearly all tobacco categories

2017-2022 is expected to remain a challenging period for all tobacco categories, not only because of Brazilians’ pursuit of a heathier lifestyle and the unfavorable economic climate, but also as a result of the strength of illicit products. The most affected category is cigarettes but illicit products are also proving a problem for manufacturers of cigars and cigarillos due to their high unit prices as a result of the exchange rate.

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Samples

Tobacco Sample Report Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tobacco industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tobacco industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Tobacco in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tobacco in Brazil?
What are the major brands in Brazil?
Which sector of the tobacco products market is the largest by value sales in Brazil?
Which sector of the tobacco products market has been growing the fastest, by volume and value, in Brazil?
Which sector is the most heavily taxed in Brazil?
Which companies dominate in the total tobacco market in Brazil in terms of market share?
What is the distribution channel split for the tobacco products market in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Tobacco in Brazil

EXECUTIVE SUMMARY

Increasing health awareness continues to impact tobacco sales

Illicit trade poses strong competition to legal brands

Souza Cruz remains the clear leader in cigarettes

Tobacco specialists and independent small grocers remain the leading distribution channels

A challenging forecast period for nearly all tobacco categories

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2012-2017
Table 3 Sales of Tobacco by Category: Value 2012-2017
Table 4 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 5 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 6 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 7 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Cigarettes in Brazil

HEADLINES

PROSPECTS

Cigarette retail volume sales continue to fall

Illicit sales continue to increase

Uncertainty surrounding flavoured cigarettes

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Philip Morris invests in its operations in the southern part of the country

Labelling regulations continue to limit space for branding

TAXATION AND PRICING

Taxation rates

Table 10 Taxation and Duty Levies 2012-2017

Average cigarette pack price breakdown

Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 11 Sales of Cigarettes: Volume 2012-2017
Table 12 Sales of Cigarettes by Category: Value 2012-2017
Table 13 Sales of Cigarettes: % Volume Growth 2012-2017
Table 14 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 15 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 16 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 17 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 18 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 19 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 20 Sales of Cigarettes by Length: % Volume 2012-2017
Table 21 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 22 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 23 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 24 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 25 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 26 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 27 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 28 Forecast Sales of Cigarettes: Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 30 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 31 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 32 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 33 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 34 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 35 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 36 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 37 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 38 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 39 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Cigars, Cigarillos and Smoking Tobacco in Brazil

HEADLINES

PROSPECTS

The pursuit of a healthier lifestyle continues to affect sales of cigars and cigarillos

RYO tobacco gains ground among young consumers

COMPETITIVE LANDSCAPE

Cigar manufacturers from the state of Bahia invest in gourmet launches

Hi Tobacco Brasil gains relevance among young smokers

Menendez Amerino & Cia launches special edition products to mark its 40th anniversary

CATEGORY DATA

Table 40 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2012-2017
Table 41 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2012-2017
Table 42 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2012-2017
Table 43 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2012-2017
Table 44 Sales of Cigars by Size: % Volume 2012-2017
Table 45 NBO Company Shares of Cigars and Cigarillos: % Volume 2013-2017
Table 46 LBN Brand Shares of Cigars and Cigarillos: % Volume 2014-2017
Table 47 NBO Company Shares of Cigars: % Volume 2013-2017
Table 48 LBN Brand Shares of Cigars: % Volume 2014-2017
Table 49 NBO Company Shares of Cigarillos: % Volume 2013-2017
Table 50 LBN Brand Shares of Cigarillos: % Volume 2014-2017
Table 51 NBO Company Shares of Smoking Tobacco: % Volume 2013-2017
Table 52 LBN Brand Shares of Smoking Tobacco: % Volume 2014-2017
Table 53 NBO Company Shares of Pipe Tobacco: % Volume 2013-2017
Table 54 LBN Brand Shares of Pipe Tobacco: % Volume 2014-2017
Table 55 NBO Company Shares of Fine Cut Tobacco: % Volume 2013-2017
Table 56 LBN Brand Shares of Fine Cut Tobacco: % Volume 2014-2017
Table 57 Distribution of Cigars and Cigarillos by Format: % Volume 2012-2017
Table 58 Distribution of Smoking Tobacco by Format: % Volume 2012-2017
Table 59 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 60 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 61 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 62 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022

Megatrends

Country Report

Tobacco in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Increasing health awareness continues to impact tobacco sales

Illicit trade poses strong competition to legal brands

Souza Cruz remains the clear leader in cigarettes

Tobacco specialists and independent small grocers remain the leading distribution channels

A challenging forecast period for nearly all tobacco categories

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Tobacco in Brazil

EXECUTIVE SUMMARY

Increasing health awareness continues to impact tobacco sales

Illicit trade poses strong competition to legal brands

Souza Cruz remains the clear leader in cigarettes

Tobacco specialists and independent small grocers remain the leading distribution channels

A challenging forecast period for nearly all tobacco categories

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Cigarettes in Brazil

HEADLINES

PROSPECTS

Cigarette retail volume sales continue to fall

Illicit sales continue to increase

Uncertainty surrounding flavoured cigarettes

COMPETITIVE LANDSCAPE

Souza Cruz closes its production plant in the south of the country

Philip Morris invests in its operations in the southern part of the country

Labelling regulations continue to limit space for branding

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Cigars, Cigarillos and Smoking Tobacco in Brazil

HEADLINES

PROSPECTS

The pursuit of a healthier lifestyle continues to affect sales of cigars and cigarillos

RYO tobacco gains ground among young consumers

COMPETITIVE LANDSCAPE

Cigar manufacturers from the state of Bahia invest in gourmet launches

Hi Tobacco Brasil gains relevance among young smokers

Menendez Amerino & Cia launches special edition products to mark its 40th anniversary

CATEGORY DATA

Smokeless Tobacco and Vapour Products in Brazil

PROSPECTS

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