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Country Report

Apparel and Footwear in

Apparel and Footwear in Morocco

72 pages, Feb 2018

US$2,100

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Executive Summary

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Apparel and footwear records healthy performance

Apparel and footwear registered a positive performance in 2017, following continuous strengthening of local purchasing power in Morocco, which was the result of a stable political situation and a growing economy. The consumption dynamic of apparel and footwear is expected to grow at a faster pace, considering population growth, the increasing employment rate, and rising awareness of appearance and fashion amongst all Moroccans.

Thriving labour market in Morocco

As the economy continues to strengthen, the Moroccan labour market witnessed an impressive performance in 2017. GDP recorded positive growth, the employment rate increased, with an increasing number of Moroccans from both genders joining the workforce, driving up the active population rate in the country.

Apparel and footwear retail is fragmented

Apparel and footwear retail in Morocco was a highly fragmented market in 2017, while value shares of the leading international brands continued to grow due to a wider network of retail outlets, along with increasing demand in the country. Local players such SNI Societé Nationale d'Investissement Corp and Groupe Au Derby continued to dominate sales of apparel and footwear in term of value shares in most categories.

Internet retailing is a growing sales channel for apparel and footwear

Internet retailing continued to grow in value sales terms in 2017, considering the expansion of apparel and footwear by online retailers such as Jumia, hmall and Boutika. In addition, there is further internet presence of many companies that are improving their own online portals with the e-shopping options, and banking services in Morocco are submitting more attractive offers to the market.

Steady growth is expected over the forecast period

Apparel and footwear in Morocco will record a positive performance over the forecast period, based on the macroeconomic key performance indications that predict a growing income average and a decreasing inflation and unemployment rates, which will allow Moroccans to enjoy a healthy financial situation. The expected new entries of international brands, the outlets network expansion strategy of existing brands and the construction of new shopping centres, will increase the intensity of competition and therefore, the sales growth of apparel and footwear in the future.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Morocco?
What are the major brands in Morocco?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Want to find out more about this report?

Request more information

Apparel and Footwear in Morocco

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Morocco

HEADLINES

PROSPECTS

Apparel accessories grows in 2017; the result of a combination of factors

Belts posts the fastest value growth in 2017

COMPETITIVE LANDSCAPE

Flou Sarl is local example of success for apparel accessories in Morocco

Intense competition in apparel accessories promotes growth

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Morocco

HEADLINES

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Population growth in 2017 and a rise in health awareness for babies

Internet retailing offers a superior shopping experience for parents

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Orchestra Groupe invests in Morocco

Private label faces rising competition

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Morocco

HEADLINES

PROSPECTS

Men’s footwear records the strongest growth in 2017

Footwear brands adapt to demand with low-cost products

Internet retailing sales increasing slowly in 2017

COMPETITIVE LANDSCAPE

Groupe Au Derby leads footwear in 2017

Footwear remains highly fragmented category

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Morocco

HEADLINES

PROSPECTS

Increasing employability rate of women promotes sheer hosiery sales

Non-sheer hosiery performs well against the threats of informal market

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement leads hosiery in 2017

Presence of a large number of companies boosts competition

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Morocco

HEADLINES

PROSPECTS

New consumer orientations, from economy to standard

Premium Jeans is fastest growing in 2017

The threats of the informal market

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

LC Waikiki is the fastest growing brand

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Morocco

HEADLINES

PROSPECTS

Growing awareness of appearance amongst men drives growth of category

Men’s tops records highest growth in 2017

Men’s swimwear is boosted by longer summers and the growth of tourism

COMPETITIVE LANDSCAPE

Fast growth of fast fashion brands

Menswear becoming increasingly fragmented

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in Morocco

HEADLINES

PROSPECTS

Sports-inspired apparel and footwear are mainstream fashion trends in 2017

Performance footwear is best performer in 2017

Technology adopted by brands increases interest amongst consumers

COMPETITIVE LANDSCAPE

Planet Sport retains leadership in 2017

Counterfeit products remain a major issue for sportswear development

Internet retailing is a growing channel in 2017

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Morocco

HEADLINES

PROSPECTS

Consumption habits change, and the rise of fast fashion concept

Growth of women in the workforce is opportunity for further sales

E-shopping, the future of retailing in Morocco

COMPETITIVE LANDSCAPE

LC Waikiki leads fragmented landscape

Marwa is example of local success

SNI loses its leadership in 2017

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Morocco

EXECUTIVE SUMMARY

Apparel and footwear records healthy performance

Thriving labour market in Morocco

Apparel and footwear retail is fragmented

Internet retailing is a growing sales channel for apparel and footwear

Steady growth is expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Morocco

HEADLINES

PROSPECTS

Apparel accessories grows in 2017; the result of a combination of factors

Belts posts the fastest value growth in 2017

COMPETITIVE LANDSCAPE

Flou Sarl is local example of success for apparel accessories in Morocco

Intense competition in apparel accessories promotes growth

CATEGORY DATA

Childrenswear in Morocco

HEADLINES

PROSPECTS

Growth is boosted by seasonal discounts and new brand entries

Population growth in 2017 and a rise in health awareness for babies

Internet retailing offers a superior shopping experience for parents

COMPETITIVE LANDSCAPE

Mayoral Moda infantil SAU leads childrenswear in 2017

Orchestra Groupe invests in Morocco

Private label faces rising competition

CATEGORY DATA

Footwear in Morocco

HEADLINES

PROSPECTS

Men’s footwear records the strongest growth in 2017

Footwear brands adapt to demand with low-cost products

Internet retailing sales increasing slowly in 2017

COMPETITIVE LANDSCAPE

Groupe Au Derby leads footwear in 2017

Footwear remains highly fragmented category

CATEGORY DATA

Hosiery in Morocco

HEADLINES

PROSPECTS

Increasing employability rate of women promotes sheer hosiery sales

Non-sheer hosiery performs well against the threats of informal market

COMPETITIVE LANDSCAPE

SNI Societé Nationale d'Investissement leads hosiery in 2017

Presence of a large number of companies boosts competition

CATEGORY DATA

Jeans in Morocco

HEADLINES

PROSPECTS

New consumer orientations, from economy to standard

Premium Jeans is fastest growing in 2017

The threats of the informal market

COMPETITIVE LANDSCAPE

Marjane is leading brand of jeans in 2017

LC Waikiki is the fastest growing brand

CATEGORY DATA

Menswear in Morocco

HEADLINES

PROSPECTS

Growing awareness of appearance amongst men drives growth of category