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Learn moreMar 2021
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Apparel and footwear in Morocco was seriously impacted by the COVID-19 pandemic in 2020. The industry as a whole suffered its worst crisis for several years.
It was first confirmed that the COVID-19 virus had spread to Morocco on 2 March 2020, when the first COVID-19 case was confirmed in Casablanca. A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits.
Domestic manufacturers witnessed a drastic decline in their production volumes in 2020. During the period of lockdown production sites for all non-food industries, including apparel and footwear, were completely closed.
With all apparel stores closed during the general lockdown, Moroccan consumers looked for alternative channels to buy new items of clothing. Hypermarkets and e-commerce websites were best placed to attract these consumers.
It is very difficult to predict how the situation with COVID-19 in Morocco will develop over the forecast period. There are several possible scenarios, each very different from each other.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.