Apparel and Footwear in the Philippines

March 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Philippines?
  • Which are the leading brands in Philippines?
  • How are products distributed in Philippines?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Philippines?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in the Philippines

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Womenswear in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales of womenswear recover as country comes out of lockdown in 2021
Work from home trends slow down growth in womenswear while comfortable leggings attract millennials
Fast Retailing retains leadership

PROSPECTS AND OPPORTUNITIES

Online expansion will remain crucial
Fast fashion to remain in the Philippines, but sustainability trend will begin to make its mark
With hybrid working arrangements here to stay, formal womenswear will take more time to recover to pre-pandemic levels

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2016-2021 Table 14 Sales of Womenswear by Category: Value 2016-2021 Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021 Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Womenswear: % Value 2017-2021 Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021 Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021 Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021 Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021 Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021 Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021 Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021 Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026 Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Menswear in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

While all menswear product areas see a recovery, essential and comfortable menswear perform better in 2021
Consumers opt for casual apparel as they continue to work from home
Filipino men still take care over their appearance as they aim to look good during video calls

PROSPECTS AND OPPORTUNITIES

Work clothes to make a comeback as consumers return to the workplace
Versatility is key to menswear as Filipino men prefer longer lasting products
E-commerce set to expand in the forecast period

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2016-2021 Table 32 Sales of Menswear by Category: Value 2016-2021 Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021 Table 34 Sales of Menswear by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Menswear: % Value 2017-2021 Table 36 LBN Brand Shares of Menswear: % Value 2018-2021 Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021 Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021 Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021 Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021 Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021 Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021 Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021 Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021 Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026 Table 46 Forecast Sales of Menswear by Category: Value 2021-2026 Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026 Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Childrenswear in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for childrenswear gradually recovers as children return to school
Baby and toddler wear leads childrenswear
Fast fashion makes a comeback as COVID-19 drives need for convenience

PROSPECTS AND OPPORTUNITIES

Swift recovery in the pipeline for childrenswear as kids return to school
Price sensitive consumers in the Philippines prefer fast fashion as department stores offer convenience and affordability
Birth rates set to rise again as growing number of parents seek higher quality and convenience

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2016-2021 Table 50 Sales of Childrenswear by Category: Value 2016-2021 Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021 Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021 Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021 Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026 Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026 Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026 Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Sportswear in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for sports-inspired apparel normalises while sales of other sportswear pick up
Footwear sales are stagnant
Nike and Adidas remain strong leaders of sportswear

PROSPECTS AND OPPORTUNITIES

E-commerce will continue to gain ground
Athleisure trend to remain even as consumers return to the workplace
Room for small local players to emerge as sportswear grows

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2016-2021 Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Sportswear: % Value 2017-2021 Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021 Table 63 Distribution of Sportswear by Format: % Value 2016-2021 Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026 Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

Jeans in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery in jeans driven by demand for super premium jeans
Players focus on e-commerce sales as footfall remains low in retail outlets
Iconic Levi’s brand loses leadership to Uniqlo under the pressure of COVID-19

PROSPECTS AND OPPORTUNITIES

Jeans to recover as consumers return to normal life in the Philippines
Fashion trends gain ground in the Philippines as Filipinos develop individual styles
Online expansion will remain crucial

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2016-2021 Table 67 Sales of Jeans by Category: Value 2016-2021 Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021 Table 69 Sales of Jeans by Category: % Value Growth 2016-2021 Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021 Table 71 Sales of Men’s Jeans by Category: Value 2016-2021 Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021 Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021 Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021 Table 75 Sales of Women’s Jeans by Category: Value 2016-2021 Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021 Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of Jeans: % Value 2017-2021 Table 79 LBN Brand Shares of Jeans: % Value 2018-2021 Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026 Table 81 Forecast Sales of Jeans by Category: Value 2021-2026 Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026 Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026 Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026 Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026 Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026 Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026 Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026 Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026 Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Hosiery in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Hosiery sales recover as people return to the office and resume outdoor sports activities
Gradual reopening of schools boosts demand for white socks
Burlington and Darlington remain prominent players in hosiery despite losing share

PROSPECTS AND OPPORTUNITIES

Demand to pick up as consumers return to pre-COVID-19 lifestyles
Non-sheer hosiery will continue to dominate hosiery
E-commerce offers opportunities for small players in hosiery

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2016-2021 Table 93 Sales of Hosiery by Category: Value 2016-2021 Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021 Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021 Table 96 NBO Company Shares of Hosiery: % Value 2017-2021 Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021 Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026 Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026 Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026 Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

Apparel Accessories in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Personal protection takes less priority in 2021 while sales of belts and ties slowly recover
Casualisation of dress codes and hybrid working arrangements slow down belts, ties and scarves sales growth
SM’s remains category leader in 2021 thanks to its wide presence in the Philippines

PROSPECTS AND OPPORTUNITIES

Demands of COVID-19 to slow recovery in the forecast period
E-commerce will continue to gain ground following the COVID-19 pandemic
Sporty Filipinos increase demand for sports accessories

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021 Table 103 Sales of Apparel Accessories by Category: Value 2016-2021 Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021 Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021 Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021 Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021 Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026 Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026 Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

Footwear in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Children’s footwear drives growth of footwear sales in 2021 as parents anticipate reopening of schools
Easing of travel restrictions helped boost sales of footwear
Nike and adidas retain leadership of fragmented category

PROSPECTS AND OPPORTUNITIES

Category set to stabilise in aftermath of COVID-19
Children’s footwear ready to bounce back as life goes back to normal
Chunky sneakers here to stay

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2016-2021 Table 113 Sales of Footwear by Category: Value 2016-2021 Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021 Table 115 Sales of Footwear by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Footwear: % Value 2017-2021 Table 117 LBN Brand Shares of Footwear: % Value 2018-2021 Table 118 Distribution of Footwear by Format: % Value 2016-2021 Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026 Table 120 Forecast Sales of Footwear by Category: Value 2021-2026 Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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