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Apparel and Footwear in the US
February 2021
COVID-19 impact on apparel and footwear
The apparel and footwear industry was among the worst hit by the COVID-19 pandemic. A surge in the number of coronavirus cases as well as economic uncertainty caused a sudden drop in consumer confidence and quickly deprioritised non-essential spending, including clothing and footwear.
COVID-19 country impact
As early as 31 January, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
Company response to COVID-19
Many apparel and footwear companies struggled with the new challenges raised by the COVID-19 pandemic. Due to weak retail sales and consumer spending, brands and retailers quickly implemented cost-reduction measures to maintain their company’s financial flexibility.
Impact of COVID-19 retailing shifts
Store-based channels were hard hit by COVID-19-related lockdowns. Many US states forced the closure of non-essential retail stores, including apparel and footwear specialist retailers, sports goods stores and department stores.
What next for apparel and footwear?
Apparel and footwear is expected to see a slow recovery from COVID-19. Euromonitor International’s “Post-COVID-19 forecast baseline” predicts that apparel and footwear value sales in the US will see growth in 2021 and return to pre-pandemic levels by 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Childrenswear
Apparel and Accessories
Menswear
Womenswear
Jeans
Hosiery
Footwear
Sportswear
If you're in the Apparel and Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Apparel and Footwear in USA?
Which are the leading brands in USA?
How are products distributed in USA?
How is the rise of e-commerce shaping demand?
What % of apparel and footwear sales are made via grocery retailers?
Do consumers want premium quality or fast fashion?
How will COVID-19 and recession impact demand?
How important is sustainability in Apparel and Footwear in USA?
Where is future growth expected to be most dynamic?
Apparel and Footwear in the US
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response to COVID-19
Impact of COVID-19 retailing shifts
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary: Fashion Face Masks Usage, Pricing and Market Sizes in The Americas - 2020
DISCLAIMER
SOURCES
Summary 1 Research Sources
Womenswear in the US
KEY DATA FINDINGS
2020 IMPACT
COVID-19 forces widespread store closures and bankruptcies
Cancelled special events and social gatherings cause a steep decline in formalwear
Gen Z and millennials embrace virtual living and prefer digital shopping
RECOVERY AND OPPORTUNITIES
Recovery from COVID-19 expected to be at a gradual pace
Sustainability efforts will remain important
Womenswear will go more casual
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020Table 14 Sales of Womenswear by Category: Value 2015-2020Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020Table 17 NBO Company Shares of Womenswear: % Value 2016-2020Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
Menswear in the US
KEY DATA FINDINGS
2020 IMPACT
Menswear sales slip amid the COVID-19 crisis
Demand for formalwear and workwear plummets amid COVID-19 crisis
Store-based retailing stores struggle with decreased traffic and temporary closures
RECOVERY AND OPPORTUNITIES
Menswear expects a recovery from COVID-19, albeit at a slow pace
E-commerce will become even more significant
VF Corp acquires streetwear pioneer, Supreme
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020Table 32 Sales of Menswear by Category: Value 2015-2020Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020Table 34 Sales of Menswear by Category: % Value Growth 2015-2020Table 35 NBO Company Shares of Menswear: % Value 2016-2020Table 36 LBN Brand Shares of Menswear: % Value 2017-2020Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025Table 46 Forecast Sales of Menswear by Category: Value 2020-2025Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
Childrenswear in the US
KEY DATA FINDINGS
2020 IMPACT
Consumer spending on childrenswear declines sharply due to COVID-19
COVID-19 changes channel landscape, adding pressures on store-based retailers
Leading childrenswear company, Carter’s Inc, also struggles amid COVID-19
RECOVERY AND OPPORTUNITIES
Childrenswear expects recovery to pre-pandemic levels by 2023
E-commerce expects to continue growth
Private label lines expected to thrive
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2015-2020Table 50 Sales of Childrenswear by Category: Value 2015-2020Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
Sportswear in the US
KEY DATA FINDINGS
2020 IMPACT
Sportswear sales slump due to COVID-19
COVID-19 lockdown boosts demand for at-home wellness
E-commerce is a bright spot for retail
RECOVERY AND OPPORTUNITIES
Sportswear expects recovery once COVID-19 lockdowns ease
Nike leverages the power of digital to drive growth
adidas aims to position itself as a sustainability leader
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2015-2020Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020Table 61 NBO Company Shares of Sportswear: % Value 2016-2020Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020Table 63 Distribution of Sportswear by Format: % Value 2015-2020Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
Jeans in the US
KEY DATA FINDINGS
2020 IMPACT
Jeans sales fall sharply amid the COVID-19 crisis
Jeans are heavily discounted to combat sluggish demand
Premium and super premium jeans struggle the most
RECOVERY AND OPPORTUNITIES
Jeans category will take some time to recover from the impact of COVID-19
E-commerce will remain a key channel
Levi Strauss & Co launches its own re-commerce programme
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2015-2020Table 67 Sales of Jeans by Category: Value 2015-2020Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020Table 69 Sales of Jeans by Category: % Value Growth 2015-2020Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020Table 71 Sales of Men’s Jeans by Category: Value 2015-2020Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020Table 75 Sales of Women’s Jeans by Category: Value 2015-2020Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020Table 78 NBO Company Shares of Jeans: % Value 2016-2020Table 79 LBN Brand Shares of Jeans: % Value 2017-2020Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025Table 81 Forecast Sales of Jeans by Category: Value 2020-2025Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025
Hosiery in the US
KEY DATA FINDINGS
2020 IMPACT
Sheer hosiery sees sluggish sales through the COVID-19 pandemic
Non-sheer hosiery sales decline less steeply than sheer hosiery
Hosiery sees major decline in sales through store-based retailing
RECOVERY AND OPPORTUNITIES
The pace of recovery will be held back by weakening demand for sheer hosiery
Private label expects to see market share growth
The acceleration of e-commerce will continue
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2015-2020Table 93 Sales of Hosiery by Category: Value 2015-2020Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020Table 96 NBO Company Shares of Hosiery: % Value 2016-2020Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
Apparel Accessories in the US
KEY DATA FINDINGS
2020 IMPACT
Formal accessories such as ties and belts see major decline in sales
Most US states mandate face masks in public to prevent the spread of COVID-19
Temporary store closures weaken discovery/impulse purchases
RECOVERY AND OPPORTUNITIES
The pace of recovery in apparel accessories will be held back by weakening demand
Casual wear trend will continue
E-commerce continues to grow
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020Table 103 Sales of Apparel Accessories by Category: Value 2015-2020Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
Footwear in the US
KEY DATA FINDINGS
2020 IMPACT
Demand for new footwear weakens due to COVID-19 stay-at-home restrictions
Consumers prefer more casual and comfort-focused footwear
Designer brands leverage sneaker collaboration to attract new customers
RECOVERY AND OPPORTUNITIES
Footwear expects a return to pre-pandemic levels by 2023
Sports footwear will continue to drive overall footwear sales
The pandemic speeds up the shift to e-commerce
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2015-2020Table 113 Sales of Footwear by Category: Value 2015-2020Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020Table 115 Sales of Footwear by Category: % Value Growth 2015-2020Table 116 NBO Company Shares of Footwear: % Value 2016-2020Table 117 LBN Brand Shares of Footwear: % Value 2017-2020Table 118 Distribution of Footwear by Format: % Value 2015-2020Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025Table 120 Forecast Sales of Footwear by Category: Value 2020-2025Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
The following categories and subcategories are included:
Apparel and Footwear
Baby and Toddler Wear
Boys' Apparel
Girls' Apparel
Belts
Gloves
Hats/Caps
Scarves
Ties
Other Apparel Accessories
Men's Nightwear
Economy Men's Jeans
Standard Men's Jeans
Premium Men's Jeans
Super Premium Men's Jeans
Men's Jackets and Coats
Men's Jumpers
Men's Shirts
Men's Shorts and Trousers
Men's Suits
Men's Tops
Other Men's Outerwear
Men's Swimwear
Men's Underwear
Women's Nightwear
Economy Women's Jeans
Standard Women's Jeans
Premium Women's Jeans
Super Premium Women's Jeans
Women's Dresses
Women's Jackets and Coats
Women's Jumpers
Women's Leggings
Women's Shirts and Blouses
Women's Shorts and Trousers
Women's Skirts
Women's Suits
Women's Tops
Other Women's Outerwear
Women's Swimwear
Women's Underwear
Nightwear
Economy Jeans
Standard Jeans
Premium Jeans
Super Premium Jeans
Dresses
Jackets and Coats
Jumpers
Leggings
Shirts and Blouses
Shorts and Trousers
Skirts
Suits
Tops
Other Outerwear
Swimwear
Underwear
Sheer Hosiery
Non-Sheer Hosiery
Children's Footwear
Men's Footwear
Women's Footwear
Performance Apparel
Outdoor Apparel
Sports-inspired Apparel
Performance Footwear
Outdoor Footwear
Sports-inspired Footwear
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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