Apparel and Footwear in the US
Apparel and footwear in 2021: The big picture
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
Summary 1 Research Sources
Childrenswear in the US
Childrenswear fully recovers from the pandemic
Leading companies join childrenswear with private label lines
Companies react to children’s fashion and the mini-me trend
Post-pandemic, sales of childrenswear set to grow faster than pre-pandemic
Efforts to reduce childrenswear waste will increase over the forecast period
Mid-priced childrenswear will be an opportunity to attract fashionable parents
Table 13 Sales of Childrenswear by Category: Volume 2016-2021
Table 14 Sales of Childrenswear by Category: Value 2016-2021
Table 15 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 19 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 20 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
Apparel Accessories in the US
Players turn to social media and fashion influencers to strengthen impulse purchases
Consumers emerge from lockdown looking to experiment with apparel accessories
Loosening face mask mandates contribute to waning demand
Casualisation will impede the recovery of formal apparel accessories
Face masks unlikely to be seen as COVID-19 is brought under control
Opportunity for growth with outdoor accessories
Table 23 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 24 Sales of Apparel Accessories by Category: Value 2016-2021
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
Menswear in the US
Menswear rebounds as pandemic restrictions ease
Evolving consumer lifestyles favour sportswear
Growth continues for e-commerce, despite the reopening of stores
Menswear looks to recovery early in the forecast period
Resale will reshape menswear
E-commerce sales will continue to grow, aided by the movement to the metaverse
Table 33 Sales of Menswear by Category: Volume 2016-2021
Table 34 Sales of Menswear by Category: Value 2016-2021
Table 35 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 36 Sales of Menswear by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Menswear: % Value 2017-2021
Table 38 LBN Brand Shares of Menswear: % Value 2018-2021
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 45 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 47 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 48 Forecast Sales of Menswear by Category: Value 2021-2026
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
Womenswear in the US
Widespread vaccination promotes strong recovery for womenswear
Uneven pace of recovery seen across different product categories
Brands make efforts to bring consumers back to in-store shopping
Sales growth will subside when facing multiple challenges and uncertainty
Diversified sustainable practices will be seen
Swift, organised and virtual will lead to a healthy recovery process
Table 51 Sales of Womenswear by Category: Volume 2016-2021
Table 52 Sales of Womenswear by Category: Value 2016-2021
Table 53 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 54 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Womenswear: % Value 2017-2021
Table 56 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 57 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 59 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 63 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 64 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 65 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 66 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
Jeans in the US
Jeans begins to recover as US consumers are vaccinated and the country reopens
Lower-priced jeans players continue to outperform the wider category
Disruptions to in-store shopping continue to boost sales via e-commerce
Sportswear will continue to pose a challenge to jeans over the forecast period
E-commerce provides an opportunity for deeper engagement with customers
Consumers will increasingly be drawn to buy and sell jeans through resale platforms
Table 69 Sales of Jeans by Category: Volume 2016-2021
Table 70 Sales of Jeans by Category: Value 2016-2021
Table 71 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 72 Sales of Jeans by Category: % Value Growth 2016-2021
Table 73 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 74 Sales of Men’s Jeans by Category: Value 2016-2021
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 77 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 78 Sales of Women’s Jeans by Category: Value 2016-2021
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Jeans: % Value 2017-2021
Table 82 LBN Brand Shares of Jeans: % Value 2018-2021
Table 83 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 84 Forecast Sales of Jeans by Category: Value 2021-2026
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
Hosiery in the US
Sheer hosiery slows down the recovery process of overall hosiery
Athletic hosiery manufacturers see share growth
Hosiery is repurposed as fashion accessories and gifts
Non-sheer hosiery will increasingly dominate the overall hosiery category
The impact of e-commerce and social media marketing on sales will remain
Social sustainability will be an opportunity for recovery and survival
Table 95 Sales of Hosiery by Category: Volume 2016-2021
Table 96 Sales of Hosiery by Category: Value 2016-2021
Table 97 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 98 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 99 NBO Company Shares of Hosiery: % Value 2017-2021
Table 100 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 101 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 102 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
Footwear in the US
Brands continue tapping into the growth momentum in sports footwear
Allure of e-commerce persists, despite strong rebound for store-based channels
Nike’s grip on footwear loosens as smaller brands make considerable gains
Players must take action to prevent global supply chain slowdowns in 2022
Casualisation to extend beyond sports footwear
Sustainability efforts examine the potential of circular fashion
Table 105 Sales of Footwear by Category: Volume 2016-2021
Table 106 Sales of Footwear by Category: Value 2016-2021
Table 107 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 108 Sales of Footwear by Category: % Value Growth 2016-2021
Table 109 NBO Company Shares of Footwear: % Value 2017-2021
Table 110 LBN Brand Shares of Footwear: % Value 2018-2021
Table 111 Distribution of Footwear by Format: % Value 2016-2021
Table 112 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 113 Forecast Sales of Footwear by Category: Value 2021-2026
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
Sportswear in the US
Sportswear continues to outperform the wider apparel and footwear industry
Prioritisation of health and wellness brings cross-selling opportunities for brands
Most of the channel shift to e-commerce remains, given new investments
Brands focus on engagement in digital and physical worlds as sportswear grows
Category leader Nike will continue to prioritise its own direct and digital channels
Consumers’ time and money will increasingly be spent in the metaverse
Table 116 Sales of Sportswear by Category: Value 2016-2021
Table 117 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 118 NBO Company Shares of Sportswear: % Value 2017-2021
Table 119 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 120 Distribution of Sportswear by Format: % Value 2016-2021
Table 121 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026