Apparel and Footwear in the US

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in USA?
  • Which are the leading brands in USA?
  • How are products distributed in USA?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in USA?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in the US

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Childrenswear in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Childrenswear fully recovers from the pandemic
Leading companies join childrenswear with private label lines
Companies react to children’s fashion and the mini-me trend

PROSPECTS AND OPPORTUNITIES

Post-pandemic, sales of childrenswear set to grow faster than pre-pandemic
Efforts to reduce childrenswear waste will increase over the forecast period
Mid-priced childrenswear will be an opportunity to attract fashionable parents

CATEGORY DATA

Table 13 Sales of Childrenswear by Category: Volume 2016-2021 Table 14 Sales of Childrenswear by Category: Value 2016-2021 Table 15 Sales of Childrenswear by Category: % Volume Growth 2016-2021 Table 16 Sales of Childrenswear by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Childrenswear: % Value 2017-2021 Table 18 LBN Brand Shares of Childrenswear: % Value 2018-2021 Table 19 Forecast Sales of Childrenswear by Category: Volume 2021-2026 Table 20 Forecast Sales of Childrenswear by Category: Value 2021-2026 Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026 Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Apparel Accessories in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Players turn to social media and fashion influencers to strengthen impulse purchases
Consumers emerge from lockdown looking to experiment with apparel accessories
Loosening face mask mandates contribute to waning demand

PROSPECTS AND OPPORTUNITIES

Casualisation will impede the recovery of formal apparel accessories
Face masks unlikely to be seen as COVID-19 is brought under control
Opportunity for growth with outdoor accessories

CATEGORY DATA

Table 23 Sales of Apparel Accessories by Category: Volume 2016-2021 Table 24 Sales of Apparel Accessories by Category: Value 2016-2021 Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021 Table 26 Sales of Apparel Accessories by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Apparel Accessories: % Value 2017-2021 Table 28 LBN Brand Shares of Apparel Accessories: % Value 2018-2021 Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026 Table 30 Forecast Sales of Apparel Accessories by Category: Value 2021-2026 Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026 Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

Menswear in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Menswear rebounds as pandemic restrictions ease
Evolving consumer lifestyles favour sportswear
Growth continues for e-commerce, despite the reopening of stores

PROSPECTS AND OPPORTUNITIES

Menswear looks to recovery early in the forecast period
Resale will reshape menswear
E-commerce sales will continue to grow, aided by the movement to the metaverse

CATEGORY DATA

Table 33 Sales of Menswear by Category: Volume 2016-2021 Table 34 Sales of Menswear by Category: Value 2016-2021 Table 35 Sales of Menswear by Category: % Volume Growth 2016-2021 Table 36 Sales of Menswear by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of Menswear: % Value 2017-2021 Table 38 LBN Brand Shares of Menswear: % Value 2018-2021 Table 39 NBO Company Shares of Men’s Nightwear: % Value 2017-2021 Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021 Table 41 NBO Company Shares of Men’s Outerwear: % Value 2017-2021 Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021 Table 43 NBO Company Shares of Men’s Swimwear: % Value 2017-2021 Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021 Table 45 NBO Company Shares of Men’s Underwear: % Value 2017-2021 Table 46 LBN Brand Shares of Men’s Underwear: % Value 2018-2021 Table 47 Forecast Sales of Menswear by Category: Volume 2021-2026 Table 48 Forecast Sales of Menswear by Category: Value 2021-2026 Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026 Table 50 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Womenswear in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Widespread vaccination promotes strong recovery for womenswear
Uneven pace of recovery seen across different product categories
Brands make efforts to bring consumers back to in-store shopping

PROSPECTS AND OPPORTUNITIES

Sales growth will subside when facing multiple challenges and uncertainty
Diversified sustainable practices will be seen
Swift, organised and virtual will lead to a healthy recovery process

CATEGORY DATA

Table 51 Sales of Womenswear by Category: Volume 2016-2021 Table 52 Sales of Womenswear by Category: Value 2016-2021 Table 53 Sales of Womenswear by Category: % Volume Growth 2016-2021 Table 54 Sales of Womenswear by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Womenswear: % Value 2017-2021 Table 56 LBN Brand Shares of Womenswear: % Value 2018-2021 Table 57 NBO Company Shares of Women's Nightwear: % Value 2017-2021 Table 58 LBN Brand Shares of Women's Nightwear: % Value 2018-2021 Table 59 NBO Company Shares of Women's Outerwear: % Value 2017-2021 Table 60 LBN Brand Shares of Women's Outerwear: % Value 2018-2021 Table 61 NBO Company Shares of Women’s Swimwear: % Value 2017-2021 Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021 Table 63 NBO Company Shares of Women's Underwear: % Value 2017-2021 Table 64 LBN Brand Shares of Women's Underwear: % Value 2018-2021 Table 65 Forecast Sales of Womenswear by Category: Volume 2021-2026 Table 66 Forecast Sales of Womenswear by Category: Value 2021-2026 Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026 Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Jeans in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Jeans begins to recover as US consumers are vaccinated and the country reopens
Lower-priced jeans players continue to outperform the wider category
Disruptions to in-store shopping continue to boost sales via e-commerce

PROSPECTS AND OPPORTUNITIES

Sportswear will continue to pose a challenge to jeans over the forecast period
E-commerce provides an opportunity for deeper engagement with customers
Consumers will increasingly be drawn to buy and sell jeans through resale platforms

CATEGORY DATA

Table 69 Sales of Jeans by Category: Volume 2016-2021 Table 70 Sales of Jeans by Category: Value 2016-2021 Table 71 Sales of Jeans by Category: % Volume Growth 2016-2021 Table 72 Sales of Jeans by Category: % Value Growth 2016-2021 Table 73 Sales of Men’s Jeans by Category: Volume 2016-2021 Table 74 Sales of Men’s Jeans by Category: Value 2016-2021 Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021 Table 76 Sales of Men’s Jeans by Category: % Value Growth 2016-2021 Table 77 Sales of Women’s Jeans by Category: Volume 2016-2021 Table 78 Sales of Women’s Jeans by Category: Value 2016-2021 Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021 Table 80 Sales of Women’s Jeans by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Jeans: % Value 2017-2021 Table 82 LBN Brand Shares of Jeans: % Value 2018-2021 Table 83 Forecast Sales of Jeans by Category: Volume 2021-2026 Table 84 Forecast Sales of Jeans by Category: Value 2021-2026 Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026 Table 86 Forecast Sales of Jeans by Category: % Value Growth 2021-2026 Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026 Table 88 Forecast Sales of Men’s Jeans by Category: Value 2021-2026 Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026 Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026 Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026 Table 92 Forecast Sales of Women’s Jeans by Category: Value 2021-2026 Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026 Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Hosiery in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sheer hosiery slows down the recovery process of overall hosiery
Athletic hosiery manufacturers see share growth
Hosiery is repurposed as fashion accessories and gifts

PROSPECTS AND OPPORTUNITIES

Non-sheer hosiery will increasingly dominate the overall hosiery category
The impact of e-commerce and social media marketing on sales will remain
Social sustainability will be an opportunity for recovery and survival

CATEGORY DATA

Table 95 Sales of Hosiery by Category: Volume 2016-2021 Table 96 Sales of Hosiery by Category: Value 2016-2021 Table 97 Sales of Hosiery by Category: % Volume Growth 2016-2021 Table 98 Sales of Hosiery by Category: % Value Growth 2016-2021 Table 99 NBO Company Shares of Hosiery: % Value 2017-2021 Table 100 LBN Brand Shares of Hosiery: % Value 2018-2021 Table 101 Forecast Sales of Hosiery by Category: Volume 2021-2026 Table 102 Forecast Sales of Hosiery by Category: Value 2021-2026 Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026 Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

Footwear in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Brands continue tapping into the growth momentum in sports footwear
Allure of e-commerce persists, despite strong rebound for store-based channels
Nike’s grip on footwear loosens as smaller brands make considerable gains

PROSPECTS AND OPPORTUNITIES

Players must take action to prevent global supply chain slowdowns in 2022
Casualisation to extend beyond sports footwear
Sustainability efforts examine the potential of circular fashion

CATEGORY DATA

Table 105 Sales of Footwear by Category: Volume 2016-2021 Table 106 Sales of Footwear by Category: Value 2016-2021 Table 107 Sales of Footwear by Category: % Volume Growth 2016-2021 Table 108 Sales of Footwear by Category: % Value Growth 2016-2021 Table 109 NBO Company Shares of Footwear: % Value 2017-2021 Table 110 LBN Brand Shares of Footwear: % Value 2018-2021 Table 111 Distribution of Footwear by Format: % Value 2016-2021 Table 112 Forecast Sales of Footwear by Category: Volume 2021-2026 Table 113 Forecast Sales of Footwear by Category: Value 2021-2026 Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026 Table 115 Forecast Sales of Footwear by Category: % Value Growth 2021-2026

Sportswear in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sportswear continues to outperform the wider apparel and footwear industry
Prioritisation of health and wellness brings cross-selling opportunities for brands
Most of the channel shift to e-commerce remains, given new investments

PROSPECTS AND OPPORTUNITIES

Brands focus on engagement in digital and physical worlds as sportswear grows
Category leader Nike will continue to prioritise its own direct and digital channels
Consumers’ time and money will increasingly be spent in the metaverse

CATEGORY DATA

Table 116 Sales of Sportswear by Category: Value 2016-2021 Table 117 Sales of Sportswear by Category: % Value Growth 2016-2021 Table 118 NBO Company Shares of Sportswear: % Value 2017-2021 Table 119 LBN Brand Shares of Sportswear: % Value 2018-2021 Table 120 Distribution of Sportswear by Format: % Value 2016-2021 Table 121 Forecast Sales of Sportswear by Category: Value 2021-2026 Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear
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This report originates from Passport, our Apparel and Footwear research and analysis database.

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