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Apparel and Footwear in the US
January 2022
Apparel and footwear in 2021: The big picture
In 2020, apparel and footwear in the US registered its steepest sales decline in recent history, as measures to slow the spread of COVID-19 led to restrictions on in-store shopping and diminished demand for new clothing, as consumers of all ages primarily stayed at home. However, in 2021, apparel and footwear enjoyed the beginning of a strong rebound.
2021 key trends
Although the US remained closed to vaccinated foreign visitors until November 2021, many domestic COVID-19-related restrictions on in-person dining and entertainment, in-person events, and even in-store shopping (except for mask-wearing in many states) were rolled back throughout the first half of 2021. However, many special events and social gatherings, such as weddings, proms, graduations and business conferences, remained restricted or otherwise remained below pre-pandemic participation and capacity levels throughout the year.
Competitive landscape
In line with category performances and consumer lifestyle trends, in 2021 Nike Inc continued to be the long-time leader not only in sportswear, but also in overall apparel and footwear. Given the brand’s increasing status, as it has not only benefited from consumers’ increasing interest in sportswear, but also designer and streetwear collaborations that have helped to raise its image and starting price points, Nike shifted to prioritise its digital presence and capabilities in recent years, as well as its own direct sales channels, both online and in-store.
Retailing developments
Throughout 2020 and into 2021, store-based retailing saw a significant decline in sales across channels due to temporary closures, mask requirements, and other restrictions on in-store shopping. As a result, brands and retailers prioritised digital marketing and sales channels amidst the pandemic, and e-commerce registered significant growth in its share of distribution in apparel and footwear.
What next for apparel and footwear?
Apparel and footwear already enjoyed a strong return to growth in 2021, despite the continuation of many pandemic-related restrictions and behaviours throughout much of the year. Restrictions, including on international travel, in-person working and large social events, are set to continue to ease over 2022 and into the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Childrenswear
Apparel and Accessories
Menswear
Womenswear
Jeans
Hosiery
Footwear
Sportswear
If you're in the Apparel and Footwear industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Apparel and Footwear in USA?
Which are the leading brands in USA?
How are products distributed in USA?
How is the rise of e-commerce shaping demand?
What % of apparel and footwear sales are made via grocery retailers?
Do consumers want premium quality or fast fashion?
How will COVID-19 and recession impact demand?
How important is sustainability in Apparel and Footwear in USA?
Where is future growth expected to be most dynamic?
Apparel and Footwear in the US
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Childrenswear in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Childrenswear fully recovers from the pandemic
Leading companies join childrenswear with private label lines
Companies react to children’s fashion and the mini-me trend
PROSPECTS AND OPPORTUNITIES
Post-pandemic, sales of childrenswear set to grow faster than pre-pandemic
Efforts to reduce childrenswear waste will increase over the forecast period
Mid-priced childrenswear will be an opportunity to attract fashionable parents
CATEGORY DATA
Table 13 Sales of Childrenswear by Category: Volume 2016-2021Table 14 Sales of Childrenswear by Category: Value 2016-2021Table 15 Sales of Childrenswear by Category: % Volume Growth 2016-2021Table 16 Sales of Childrenswear by Category: % Value Growth 2016-2021Table 17 NBO Company Shares of Childrenswear: % Value 2017-2021Table 18 LBN Brand Shares of Childrenswear: % Value 2018-2021Table 19 Forecast Sales of Childrenswear by Category: Volume 2021-2026Table 20 Forecast Sales of Childrenswear by Category: Value 2021-2026Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
Apparel Accessories in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Players turn to social media and fashion influencers to strengthen impulse purchases
Consumers emerge from lockdown looking to experiment with apparel accessories
Loosening face mask mandates contribute to waning demand
PROSPECTS AND OPPORTUNITIES
Casualisation will impede the recovery of formal apparel accessories
Face masks unlikely to be seen as COVID-19 is brought under control
Opportunity for growth with outdoor accessories
CATEGORY DATA
Table 23 Sales of Apparel Accessories by Category: Volume 2016-2021Table 24 Sales of Apparel Accessories by Category: Value 2016-2021Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021Table 26 Sales of Apparel Accessories by Category: % Value Growth 2016-2021Table 27 NBO Company Shares of Apparel Accessories: % Value 2017-2021Table 28 LBN Brand Shares of Apparel Accessories: % Value 2018-2021Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026Table 30 Forecast Sales of Apparel Accessories by Category: Value 2021-2026Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
Menswear in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Menswear rebounds as pandemic restrictions ease
Evolving consumer lifestyles favour sportswear
Growth continues for e-commerce, despite the reopening of stores
PROSPECTS AND OPPORTUNITIES
Menswear looks to recovery early in the forecast period
Resale will reshape menswear
E-commerce sales will continue to grow, aided by the movement to the metaverse
CATEGORY DATA
Table 33 Sales of Menswear by Category: Volume 2016-2021Table 34 Sales of Menswear by Category: Value 2016-2021Table 35 Sales of Menswear by Category: % Volume Growth 2016-2021Table 36 Sales of Menswear by Category: % Value Growth 2016-2021Table 37 NBO Company Shares of Menswear: % Value 2017-2021Table 38 LBN Brand Shares of Menswear: % Value 2018-2021Table 39 NBO Company Shares of Men’s Nightwear: % Value 2017-2021Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021Table 41 NBO Company Shares of Men’s Outerwear: % Value 2017-2021Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021Table 43 NBO Company Shares of Men’s Swimwear: % Value 2017-2021Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021Table 45 NBO Company Shares of Men’s Underwear: % Value 2017-2021Table 46 LBN Brand Shares of Men’s Underwear: % Value 2018-2021Table 47 Forecast Sales of Menswear by Category: Volume 2021-2026Table 48 Forecast Sales of Menswear by Category: Value 2021-2026Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026Table 50 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
Womenswear in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Widespread vaccination promotes strong recovery for womenswear
Uneven pace of recovery seen across different product categories
Brands make efforts to bring consumers back to in-store shopping
PROSPECTS AND OPPORTUNITIES
Sales growth will subside when facing multiple challenges and uncertainty
Diversified sustainable practices will be seen
Swift, organised and virtual will lead to a healthy recovery process
CATEGORY DATA
Table 51 Sales of Womenswear by Category: Volume 2016-2021Table 52 Sales of Womenswear by Category: Value 2016-2021Table 53 Sales of Womenswear by Category: % Volume Growth 2016-2021Table 54 Sales of Womenswear by Category: % Value Growth 2016-2021Table 55 NBO Company Shares of Womenswear: % Value 2017-2021Table 56 LBN Brand Shares of Womenswear: % Value 2018-2021Table 57 NBO Company Shares of Women's Nightwear: % Value 2017-2021Table 58 LBN Brand Shares of Women's Nightwear: % Value 2018-2021Table 59 NBO Company Shares of Women's Outerwear: % Value 2017-2021Table 60 LBN Brand Shares of Women's Outerwear: % Value 2018-2021Table 61 NBO Company Shares of Women’s Swimwear: % Value 2017-2021Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021Table 63 NBO Company Shares of Women's Underwear: % Value 2017-2021Table 64 LBN Brand Shares of Women's Underwear: % Value 2018-2021Table 65 Forecast Sales of Womenswear by Category: Volume 2021-2026Table 66 Forecast Sales of Womenswear by Category: Value 2021-2026Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
Jeans in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Jeans begins to recover as US consumers are vaccinated and the country reopens
Lower-priced jeans players continue to outperform the wider category
Disruptions to in-store shopping continue to boost sales via e-commerce
PROSPECTS AND OPPORTUNITIES
Sportswear will continue to pose a challenge to jeans over the forecast period
E-commerce provides an opportunity for deeper engagement with customers
Consumers will increasingly be drawn to buy and sell jeans through resale platforms
CATEGORY DATA
Table 69 Sales of Jeans by Category: Volume 2016-2021Table 70 Sales of Jeans by Category: Value 2016-2021Table 71 Sales of Jeans by Category: % Volume Growth 2016-2021Table 72 Sales of Jeans by Category: % Value Growth 2016-2021Table 73 Sales of Men’s Jeans by Category: Volume 2016-2021Table 74 Sales of Men’s Jeans by Category: Value 2016-2021Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021Table 76 Sales of Men’s Jeans by Category: % Value Growth 2016-2021Table 77 Sales of Women’s Jeans by Category: Volume 2016-2021Table 78 Sales of Women’s Jeans by Category: Value 2016-2021Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021Table 80 Sales of Women’s Jeans by Category: % Value Growth 2016-2021Table 81 NBO Company Shares of Jeans: % Value 2017-2021Table 82 LBN Brand Shares of Jeans: % Value 2018-2021Table 83 Forecast Sales of Jeans by Category: Volume 2021-2026Table 84 Forecast Sales of Jeans by Category: Value 2021-2026Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026Table 86 Forecast Sales of Jeans by Category: % Value Growth 2021-2026Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026Table 88 Forecast Sales of Men’s Jeans by Category: Value 2021-2026Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026Table 92 Forecast Sales of Women’s Jeans by Category: Value 2021-2026Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
Hosiery in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sheer hosiery slows down the recovery process of overall hosiery
Athletic hosiery manufacturers see share growth
Hosiery is repurposed as fashion accessories and gifts
PROSPECTS AND OPPORTUNITIES
Non-sheer hosiery will increasingly dominate the overall hosiery category
The impact of e-commerce and social media marketing on sales will remain
Social sustainability will be an opportunity for recovery and survival
CATEGORY DATA
Table 95 Sales of Hosiery by Category: Volume 2016-2021Table 96 Sales of Hosiery by Category: Value 2016-2021Table 97 Sales of Hosiery by Category: % Volume Growth 2016-2021Table 98 Sales of Hosiery by Category: % Value Growth 2016-2021Table 99 NBO Company Shares of Hosiery: % Value 2017-2021Table 100 LBN Brand Shares of Hosiery: % Value 2018-2021Table 101 Forecast Sales of Hosiery by Category: Volume 2021-2026Table 102 Forecast Sales of Hosiery by Category: Value 2021-2026Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
Footwear in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands continue tapping into the growth momentum in sports footwear
Allure of e-commerce persists, despite strong rebound for store-based channels
Nike’s grip on footwear loosens as smaller brands make considerable gains
PROSPECTS AND OPPORTUNITIES
Players must take action to prevent global supply chain slowdowns in 2022
Casualisation to extend beyond sports footwear
Sustainability efforts examine the potential of circular fashion
CATEGORY DATA
Table 105 Sales of Footwear by Category: Volume 2016-2021Table 106 Sales of Footwear by Category: Value 2016-2021Table 107 Sales of Footwear by Category: % Volume Growth 2016-2021Table 108 Sales of Footwear by Category: % Value Growth 2016-2021Table 109 NBO Company Shares of Footwear: % Value 2017-2021Table 110 LBN Brand Shares of Footwear: % Value 2018-2021Table 111 Distribution of Footwear by Format: % Value 2016-2021Table 112 Forecast Sales of Footwear by Category: Volume 2021-2026Table 113 Forecast Sales of Footwear by Category: Value 2021-2026Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026Table 115 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
Sportswear in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sportswear continues to outperform the wider apparel and footwear industry
Prioritisation of health and wellness brings cross-selling opportunities for brands
Most of the channel shift to e-commerce remains, given new investments
PROSPECTS AND OPPORTUNITIES
Brands focus on engagement in digital and physical worlds as sportswear grows
Category leader Nike will continue to prioritise its own direct and digital channels
Consumers’ time and money will increasingly be spent in the metaverse
CATEGORY DATA
Table 116 Sales of Sportswear by Category: Value 2016-2021Table 117 Sales of Sportswear by Category: % Value Growth 2016-2021Table 118 NBO Company Shares of Sportswear: % Value 2017-2021Table 119 LBN Brand Shares of Sportswear: % Value 2018-2021Table 120 Distribution of Sportswear by Format: % Value 2016-2021Table 121 Forecast Sales of Sportswear by Category: Value 2021-2026Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Apparel and Footwear
Baby and Toddler Wear
Boys' Apparel
Girls' Apparel
Belts
Gloves
Hats/Caps
Scarves
Ties
Other Apparel Accessories
Men's Nightwear
Economy Men's Jeans
Standard Men's Jeans
Premium Men's Jeans
Super Premium Men's Jeans
Men's Jackets and Coats
Men's Jumpers
Men's Shirts
Men's Shorts and Trousers
Men's Suits
Men's Tops
Other Men's Outerwear
Men's Swimwear
Men's Underwear
Women's Nightwear
Economy Women's Jeans
Standard Women's Jeans
Premium Women's Jeans
Super Premium Women's Jeans
Women's Dresses
Women's Jackets and Coats
Women's Jumpers
Women's Leggings
Women's Shirts and Blouses
Women's Shorts and Trousers
Women's Skirts
Women's Suits
Women's Tops
Other Women's Outerwear
Women's Swimwear
Women's Underwear
Nightwear
Economy Jeans
Standard Jeans
Premium Jeans
Super Premium Jeans
Dresses
Jackets and Coats
Jumpers
Leggings
Shirts and Blouses
Shorts and Trousers
Skirts
Suits
Tops
Other Outerwear
Swimwear
Underwear
Sheer Hosiery
Non-Sheer Hosiery
Children's Footwear
Men's Footwear
Women's Footwear
Performance Apparel
Outdoor Apparel
Sports-inspired Apparel
Performance Footwear
Outdoor Footwear
Sports-inspired Footwear
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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