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Country Report

Apparel and Footwear in

Apparel and Footwear in Egypt

76 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

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Optimism infuses the 2018 economic outlook

Egypt’s government estimates the country’s economy to accelerate by 4% in 2018-2019. Expected lower levels of inflation, declining budget deficits and improving trade balance, as well as improving tourism conditions and sustainable growth of GDP will help the Egyptian economy.

Discounting of prices and the battle in low season

In 2017, apparel and footwear brands offered a lot of promotions to boost their performance. In fact, local and international apparel and footwear brands offered frequent discounts that reached 50-80% on most of their stock.

Constraints on imported items

Since June 2016, the government has been embarking on a plan to increase customs prices on imported apparel, to reach 40% on some items such as women swimwear – as part of government efforts to rationalise imports and increase dependence on local products. Therefore, the prices of imported garments rose by at least 30% after applying the government's decree.

There is a global trend towards health and sports-related commodities

There is a global trend nowadays towards health and wellness lifestyles. Therefore, most of brands, especially apparel, dedicate a fashion line for sports-inspired items.

Internet retailing generates value growth

Internet retailing in Egypt is on the rise. Positive dynamics in online sales are expected to counterbalance the ongoing economic turmoil in the country.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Egypt?
What are the major brands in Egypt?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Egypt

EXECUTIVE SUMMARY

Optimism infuses the 2018 economic outlook

Discounting of prices and the battle in low season

Constraints on imported items

There is a global trend towards health and sports-related commodities

Internet retailing generates value growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Egypt

HEADLINES

PROSPECTS

The channel is expected to witness negative growth over the forecast period

Social media plays a major role in category growth

Apparel accessories is highly fragmented

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead with its Concrete brand

Diyarna fair promotes locally manufactured accessories

Constraints on imports cause increased demand on local brands

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Egypt

HEADLINES

PROSPECTS

Parents purchase new Eid apparel for children only

Negative volume growth due to price increases

Customers wait for promotions and sale seasons to make purchases

COMPETITIVE LANDSCAPE

Arafa Holding maintains lead with Concrete brand

School uniforms are the priority during the Eid season

Imported childrenswear sold in kilos

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Egypt

HEADLINES

PROSPECTS

Shoe sales decline steeply in 2017

From physical stores to online shopping

Egyptian company to start a shoe production factory

COMPETITIVE LANDSCAPE

Sports brands lead footwear in 2017

Government employees can buy shoes by instalment

Informal trading represents a threat

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Egypt

HEADLINES

PROSPECTS

Tough economic conditions negatively affecting growth hosiery growth

New uses found for old and torn hosiery

Informal trading poses threat to global brands of hosiery

COMPETITIVE LANDSCAPE

Carrefour leads hosiery with its private label

Second-hand hosiery is increasingly an option in poor economy

Chinese socks that do not smell and can be worn for six days

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Egypt

HEADLINES

PROSPECTS

Ripped jeans is all the rage

Negative growth of jeans over the forecast period

Local brands gaining share from global brands

COMPETITIVE LANDSCAPE

Carrefour private label holds leading share of jeans sales

Jeans are Egypt’s most prominent garment exports

New uses for old jeans, the most important of which is book packaging

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Sportswear in Egypt

HEADLINES

PROSPECTS

Global trend for health and wellness

Egypt’s production of sports shoes reaches 70%

Internet retailing and social media help boost the growth of sportswear

COMPETITIVE LANDSCAPE

Ra Sport continues to lead in sportswear

Hypermarkets is a new channel for sportswear distribution

Counterfeit products represent threat for global brands

CATEGORY DATA

Table 80 Sales of Sportswear: Value 2012-2017
Table 81 Sales of Sportswear: % Value Growth 2012-2017
Table 82 NBO Company Shares of Sportswear: % Value 2013-2017
Table 83 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 84 Distribution of Sportswear by Format: % Value 2012-2017
Table 85 Forecast Sales of Sportswear: Value 2017-2022
Table 86 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Egypt

HEADLINES

PROSPECTS

Egyptian stores start selling womenswear in instalments

Import controls have positive effect on local production

Some forced to forego new womenswear and head to second-hand markets

COMPETITIVE LANDSCAPE

Ra sport continues to lead in womenswear

Local brands are stealing shares from global brands

Online shopping is expanding

CATEGORY DATA

Table 87 Sales of Womenswear: Volume 2012-2017
Table 88 Sales of Womenswear: Value 2012-2017
Table 89 Sales of Womenswear: % Volume Growth 2012-2017
Table 90 Sales of Womenswear: % Value Growth 2012-2017
Table 91 NBO Company Shares of Womenswear: % Value 2013-2017
Table 92 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 93 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 94 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 95 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 96 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 97 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 98 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 99 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 100 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 101 Forecast Sales of Womenswear: Volume 2017-2022
Table 102 Forecast Sales of Womenswear: Value 2017-2022
Table 103 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 104 Forecast Sales of Womenswear: % Value Growth 2017-2022

Menswear in Egypt

HEADLINES

PROSPECTS

Concrete’s latest advert for menswear succeeds thanks to popularity of its heroes

Men queue to buy clothes on Black Friday

Local brands taking shares from global brands

COMPETITIVE LANDSCAPE

Arafa Holding maintains lead but loses value share

Men break away from stereotype to become passionate shoppers

Cottonil maintains its lead in men’s underwear.

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Optimism infuses the 2018 economic outlook

Discounting of prices and the battle in low season

Constraints on imported items

There is a global trend towards health and sports-related commodities

Internet retailing generates value growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Egypt

EXECUTIVE SUMMARY

Optimism infuses the 2018 economic outlook

Discounting of prices and the battle in low season

Constraints on imported items

There is a global trend towards health and sports-related commodities

Internet retailing generates value growth

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Egypt

HEADLINES

PROSPECTS

The channel is expected to witness negative growth over the forecast period

Social media plays a major role in category growth

Apparel accessories is highly fragmented

COMPETITIVE LANDSCAPE

Arafa Holding continues to lead with its Concrete brand

Diyarna fair promotes locally manufactured accessories

Constraints on imports cause increased demand on local brands

CATEGORY DATA

Childrenswear in Egypt

HEADLINES

PROSPECTS

Parents purchase new Eid apparel for children only

Negative volume growth due to price increases

Customers wait for promotions and sale seasons to make purchases

COMPETITIVE LANDSCAPE

Arafa Holding maintains lead with Concrete brand

School uniforms are the priority during the Eid season

Imported childrenswear sold in kilos

CATEGORY DATA

Footwear in Egypt

HEADLINES

PROSPECTS

Shoe sales decline steeply in 2017

From physical stores to online shopping

Egyptian company to start a shoe production factory

COMPETITIVE LANDSCAPE

Sports brands lead footwear in 2017

Government employees can buy shoes by instalment

Informal trading represents a threat

CATEGORY DATA

Hosiery in Egypt

HEADLINES

PROSPECTS

Tough economic conditions negatively affecting growth hosiery growth

New uses found for old and torn hosiery

Informal trading poses threat to global brands of hosiery

COMPETITIVE LANDSCAPE

Carrefour leads hosiery with its private label

Second-hand hosiery is increasingly an option in poor economy

Chinese socks that do not smell and can be worn for six days

CATEGORY DATA

Jeans in Egypt

HEADLINES

PROSPECTS

Ripped jeans is all the rage

Negative growth of jeans over the forecast period

Local brands gaining share from global brands

COMPETITIVE LANDSCAPE

Carrefour private label holds leading share of jeans sales

Jeans are Egypt’s most prominent garment exports