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Learn moreMar 2019
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Apparel and footwear sales continued to expand in Hungary in 2018. Spending was fuelled by favourable economic conditions, as the country was among the EU member states posting the highest GDP increases.
In Hungary, apparel and footwear is dominated by international market players, operating a large network of retail units and offering a wide selection of products and portfolios. The Hungarian state has, however, recently taken steps to revive the local fashion and apparel industry.
In 2018, large international chains, including H&M, Deichmann, New Yorker, Zara and CCC, were the leading market players in Hungary. Most of the key companies increased their sales in retail value terms, thanks to frequent promotions and the frequent introduction of new collections.
In Hungary, internet retailing was the most dynamic distribution channel over the review period. Its expansion was supported not only by a large number of small online retailers selling a wide selection of branded products but also by most fast fashion chains being present in this segment, such as H&M, Orsay and Deichmann.
Retail sales of apparel and footwear are expected to increase further in value terms over the forecast period. However, growth is projected to slightly less dynamic compared to the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Hungary market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.