Apparel and Footwear in Japan
Apparel and footwear in 2022: The big picture
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Childrenswear in Japan
Demand for childrenswear continues to be weak, but higher-priced products for infants and toddlers experience demand for gifting
Reasonably priced adult outdoor apparel brand enters childrenswear
Domestic luxury childrenswear line emerges offering a differentiation strategy
Declining birth rate and economic uncertainty will lead to difficulties rebounding
Childrenswear expected to polarise between low-priced and upscale lines
Collaborations with animations and characters to attract consumers
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
Apparel Accessories in Japan
Declining demand for fashion masks leads to decline in overall apparel accessories
Growth in many categories on the back of the lessening impact of COVID-19
Hats/caps become trendy and sell well
Working from home will undermine the recovery of ties
Fashion masks will change from anti-virus items to items that provide comfort or beauty benefits
Luxury brands’ apparel accessories expected to remain popular
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
Menswear in Japan
Menswear returns to growth, but the impact of COVID-19 continues
Businesswear company returns from diversification strategy to strengthening suits
Oversize look continues to trend in menswear
Appealing with additional value will be key to maintain competitiveness in the market
Strengthening omnichannel commerce is essential to maintaining competitiveness
Hybrid business and casualwear meets new normal lifestyles
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 45 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 47 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 48 Forecast Sales of Menswear by Category: Value 2022-2027
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
Womenswear in Japan
Sales return to growth, but cannot overcome the impact of COVID-19
Apparel brands for younger generations cut costs through outlet closures
Consumer preferences are polarising between low-priced and luxury brands
Positive but slowing growth expected in the forecast years
Strategies for differentiation between online and offline are key to customer retention
Comfort is key in womenswear
Table 51 Sales of Womenswear by Category: Volume 2017-2022
Table 52 Sales of Womenswear by Category: Value 2017-2022
Table 53 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 54 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Womenswear: % Value 2018-2022
Table 56 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 59 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 63 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 64 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 65 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 66 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
Jeans in Japan
Sales of jeans remain fairy static in 2022, but women’s jeans performs better
Y2K fashion trend boosts popularity of women’s jeans
Denim garments gain popularity as items that are both trendy and universal
Jeans set to show slow recovery over the forecast period, but economy women’s jeans will outperform
Itochu maintains its lead, but economy player Shein also growing rapidly
Sustainability initiatives continue to be a challenge for jeans
Table 69 Sales of Jeans by Category: Volume 2017-2022
Table 70 Sales of Jeans by Category: Value 2017-2022
Table 71 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 72 Sales of Jeans by Category: % Value Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 74 Sales of Men’s Jeans by Category: Value 2017-2022
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 78 Sales of Women’s Jeans by Category: Value 2017-2022
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Jeans: % Value 2018-2022
Table 82 LBN Brand Shares of Jeans: % Value 2019-2022
Table 83 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 84 Forecast Sales of Jeans by Category: Value 2022-2027
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
Hosiery in Japan
Hosiery recovers slightly in reaction to easing of COVID-19 restrictions
Sustainability concept spreads to hosiery in Japan
Hosiery becomes a fashion item for younger generations
Hosiery set to see a strong rebound in 2023, but lifestyle changes will limit demand
Collaboration items will continue to attract customers’ attention
Socks are changing from a general-purpose item to a customised item
Table 95 Sales of Hosiery by Category: Volume 2017-2022
Table 96 Sales of Hosiery by Category: Value 2017-2022
Table 97 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 98 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Hosiery: % Value 2018-2022
Table 100 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 101 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 102 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
Footwear in Japan
Sneakers and other casual footwear drive growth in footwear in Japan
Thick-soled footwear from sports brands is popular amongst women
Decrease in occasions to wear formal shoes gives birth to a new business model
Sports-inspired footwear set to drive recovery for footwear
Digital technology will be a key differentiation strategy
Brands that connect the real world and digital space will have an increasing presence
Table 105 Sales of Footwear by Category: Volume 2017-2022
Table 106 Sales of Footwear by Category: Value 2017-2022
Table 107 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 108 Sales of Footwear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Footwear: % Value 2018-2022
Table 110 LBN Brand Shares of Footwear: % Value 2019-2022
Table 111 Distribution of Footwear by Format: % Value 2017-2022
Table 112 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 113 Forecast Sales of Footwear by Category: Value 2022-2027
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
Sportswear in Japan
Sportswear continues to see slight growth in 2022
Sportswear trend and fashion trend are increasingly merging
FIFA World Cup Qatar 2022 frenzy boosts interest in sportswear
Recovery of active lifestyles and fitness trends will drive growth
Fashionwear and sportswear will become borderless
Diversity and inclusion increasingly important in brand messages
Table 116 Sales of Sportswear by Category: Value 2017-2022
Table 117 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Sportswear: % Value 2018-2022
Table 119 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 120 Distribution of Sportswear by Format: % Value 2017-2022
Table 121 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027