Apparel and Footwear in Romania

April 2022
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Romania?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in Romania

EXECUTIVE SUMMARY

Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021 Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021 Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Womenswear in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound to growth, but not to the pre-pandemic level of sales
Contrasting performances across womenswear categories
Importance of influencers and the discounts they offer drives sales

PROSPECTS AND OPPORTUNITIES

Dynamic growth expected for wedding dresses as restrictions ease
Continued growth expected for e-commerce
Sustainability set to become increasingly important

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2016-2021 Table 14 Sales of Womenswear by Category: Value 2016-2021 Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021 Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Womenswear: % Value 2017-2021 Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021 Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021 Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021 Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021 Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021 Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021 Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021 Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026 Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Menswear in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong rebounds for men’s jeans and swimwear as COVID-19 has less impact
Despite taking the largest hit in 2020, formal menswear sees limited growth in 2021
Men increasingly favour e-commerce due to convenience and new restrictions

PROSPECTS AND OPPORTUNITIES

Recovery will depend on vaccination and further potential lockdowns
Expectation of the continued rise of e-commerce
More local fashion brands expected, with men willing to pay higher prices

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2016-2021 Table 32 Sales of Menswear by Category: Value 2016-2021 Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021 Table 34 Sales of Menswear by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Menswear: % Value 2017-2021 Table 36 LBN Brand Shares of Menswear: % Value 2018-2021 Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021 Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021 Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021 Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021 Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021 Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021 Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021 Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021 Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026 Table 46 Forecast Sales of Menswear by Category: Value 2021-2026 Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026 Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Childrenswear in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound to growth for childrenswear as schools return
Baby and toddler wear struggles due to the falling birth rate during the pandemic
Pepco performs well due to its price point and outlet expansion

PROSPECTS AND OPPORTUNITIES

Rapid rebound, as despite lower birth rate parents will buy more and buy better
Move towards quality and sustainability amongst parents that can afford it
E-commerce set to maintain its dynamism

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2016-2021 Table 50 Sales of Childrenswear by Category: Value 2016-2021 Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021 Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021 Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021 Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026 Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026 Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026 Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Sportswear in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound to growth as gyms reopen and consumers are keen to return
Greater interest in both indoor and outdoor exercise
Decathlon extends its lead, driven by its private label lines

PROSPECTS AND OPPORTUNITIES

Dynamic performance expected for sportswear due to increasing health awareness
E-commerce set to maintain growth due to convenience, ease of use and low prices
Solutions will be needed for potential supply shortages

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2016-2021 Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Sportswear: % Value 2017-2021 Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021 Table 63 Distribution of Sportswear by Format: % Value 2016-2021 Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026 Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

Jeans in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound as consumers venture out more, but no return to 2019 level of sales
Premium jeans drives growth after seeing the strongest decline in 2020
Private label leads economy jeans

PROSPECTS AND OPPORTUNITIES

Jeans will remain a wardrobe staple, driving growth
Super-premium jeans set to maintain growth due to the wealthy consumer base
Rise of e-commerce set to continue, providing free returns are available

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2016-2021 Table 67 Sales of Jeans by Category: Value 2016-2021 Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021 Table 69 Sales of Jeans by Category: % Value Growth 2016-2021 Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021 Table 71 Sales of Men’s Jeans by Category: Value 2016-2021 Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021 Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021 Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021 Table 75 Sales of Women’s Jeans by Category: Value 2016-2021 Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021 Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021 Table 78 NBO Company Shares of Jeans: % Value 2017-2021 Table 79 LBN Brand Shares of Jeans: % Value 2018-2021 Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026 Table 81 Forecast Sales of Jeans by Category: Value 2021-2026 Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026 Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026 Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026 Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026 Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026 Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026 Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026 Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026 Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Hosiery in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sheer hosiery struggles to return to growth after a difficult year
Non-sheer hosiery less impacted by the pandemic due to comfortable clothing
Limited online sales of sheer hosiery

PROSPECTS AND OPPORTUNITIES

Sheer hosiery will take longer to return to the pre-pandemic level of sales
Growth potential for e-commerce
Migration to cheaper private label lines expected in the aftermath of COVID-19

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2016-2021 Table 93 Sales of Hosiery by Category: Value 2016-2021 Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021 Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021 Table 96 NBO Company Shares of Hosiery: % Value 2017-2021 Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021 Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026 Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026 Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026 Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

Apparel Accessories in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound for belts and ties due to some resumption of office working and socialising
Rebound to growth despite a return to restrictions at the end of the year
Sales of apparel accessories remain higher than pre-pandemic

PROSPECTS AND OPPORTUNITIES

Strong growth across most categories due to normalisation of consumers’ lives
Sales of apparel accessories set to plummet

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021 Table 103 Sales of Apparel Accessories by Category: Value 2016-2021 Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021 Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021 Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021 Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021 Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026 Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026 Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

Footwear in Romania

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rebound in sales of footwear as more activities resume outside the home
Men favour quality over quantity as they do not have as many pairs of shoes
E-commerce sees an acceleration of growth due to COVID-19 restrictions

PROSPECTS AND OPPORTUNITIES

The return to activities outside the home will drive a rebound in demand
Move online set to continue
The move from formal to casual footwear set to continue

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2016-2021 Table 113 Sales of Footwear by Category: Value 2016-2021 Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021 Table 115 Sales of Footwear by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Footwear: % Value 2017-2021 Table 117 LBN Brand Shares of Footwear: % Value 2018-2021 Table 118 Distribution of Footwear by Format: % Value 2016-2021 Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026 Table 120 Forecast Sales of Footwear by Category: Value 2021-2026 Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Apparel and Footwear research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!