Executive Summary

Jun 2019
Apparel and footwear on the road to recovery

The apparel and footwear industry was on the road to recovery in 2018, recording stronger value growth than in 2017. Sportswear was the star performer in terms of the strongest growth, and womenswear retained its position as the largest category in terms of dollar value.

Move towards sustainable fashion

Companies are trying to incorporate sustainability throughout the entire value chain, ranging from sourcing to supplying, in order to become more ethical. The fashion industry is one of the biggest contributors to water and waste pollution.

Local companies searching for new markets as retailers struggle in Australia

2018 saw many international players closing down their operations in Australia, including Gap and Esprit, while others such as Topshop and Forever 21 continue to struggle. Similarly, due to increased competition from international giants and pure online players and increased rental costs, companies such as Roger David and Metalicus were forced into administration.

Demand for a seamless online experience

With consumers’ adoption of digital platforms and raised expectations of convenience, online retailing is projected to grow. Pure e-commerce companies, such as The Iconic, have raised the bar for other fashion companies to improve their overall online experience, simply by providing next day deliveries, while Showpo has led the way in terms of its efforts to personalise its services.

Technology-incorporated fashion

Incorporation of artificial intelligence (AI) in industries like fast fashion is becoming increasingly important due to the fast-paced nature of the industry and rapidly changing consumer tastes. Australian companies are responding; for example, e-commerce player Showpo incorporated artificial intelligence to increase its conversion rates, retain customers and use behavioural data to make personalised recommendations.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in Australia?
  • What are the major brands in Australia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Apparel and Footwear in Australia

EXECUTIVE SUMMARY

Apparel and footwear on the road to recovery
Move towards sustainable fashion
Local companies searching for new markets as retailers struggle in Australia
Demand for a seamless online experience
Technology-incorporated fashion

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Australia

HEADLINES

PROSPECTS

Demand for apparel accessories growing
Hats/Caps projected to see the strongest growth due to the races

COMPETITIVE LANDSCAPE

Gucci Australia Pty Ltd retains its leading position
Ongoing success for other high-end brands
Industry players striving to be sustainable

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Australia

HEADLINES

PROSPECTS

Childrenswear forecast to see positive growth
Consumers demand better quality

COMPETITIVE LANDSCAPE

The Iconic added childrenswear
Increasing competition
Pumpkin Patch acquired by Alceon Group

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Australia

HEADLINES

PROSPECTS

Increasing demand for sustainable footwear
Increasing online distribution

COMPETITIVE LANDSCAPE

Nike Australia Pty Ltd continues to lead footwear
Brands increasing presence overseas
Shoes of Prey shuts down

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Australia

HEADLINES

PROSPECTS

Functional hosiery will drive sales
Non-sheer hosiery leads hosiery
Store-based retailers lead distribution

COMPETITIVE LANDSCAPE

Hanesbrands Inc remains the leading player
Low-priced brands performing well

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Australia

HEADLINES

PROSPECTS

Jeans enjoying a comeback
Sustainable denim for jeans growing in demand

COMPETITIVE LANDSCAPE

Companies innovating to stand out
Outland Denim – a growing ethical brand

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Sportswear in Australia

HEADLINES

PROSPECTS

Athleisure is here to stay
Growing demand for functional sportswear
Marketing body confidence

COMPETITIVE LANDSCAPE

Lululemon Athletica climbs the rankings
Competition intensifying with new international players entering

CATEGORY DATA

Table 80 Sales of Sportswear by Category: Value 2013-2018
Table 81 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Sportswear: % Value 2014-2018
Table 83 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 84 Distribution of Sportswear by Format: % Value 2013-2018
Table 85 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 86 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Menswear in Australia

HEADLINES

PROSPECTS

Growth in menswear outpaced womenswear
Improving online presence as men shop online

COMPETITIVE LANDSCAPE

Australian brands lead
Local mid-priced menswear brands struggle

CATEGORY DATA

Table 87 Sales of Menswear by Category: Volume 2013-2018
Table 88 Sales of Menswear by Category: Value 2013-2018
Table 89 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 90 Sales of Menswear by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Menswear: % Value 2014-2018
Table 92 LBN Brand Shares of Menswear: % Value 2015-2018
Table 93 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 94 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 95 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 96 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 97 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 98 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 99 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 100 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 101 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 102 Forecast Sales of Menswear by Category: Value 2018-2023
Table 103 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 104 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Womenswear in Australia

HEADLINES

PROSPECTS

Plus size is growing
Consumers looking for personalisation
Need for social listening to be more responsive

COMPETITIVE LANDSCAPE

Noni B Ltd leads after acquiring brands
Strategic partnerships to improve customer experience

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023