Apparel and Footwear in Germany

Apparel and Footwear in Germany

EXECUTIVE SUMMARY

Apparel and footwear value sales decline in 2018

Strong price competition adversely impacts value sales

Brands with a clear positioning succeed in a highly fragmented market

Retail landscape sees significant changes as a result of rising online sales

Fairly flat performance expected over the forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Germany

HEADLINES

PROSPECTS

Apparel accessories expected to remain flat over the forecast period

Fashion trends generate continuous interest in apparel accessories

Consumer focus on sport and athleisure helps create additional demand

COMPETITIVE LANDSCAPE

S Oliver remains the leading player despite losing share

Leading sports brands benefit from growing demand

Influence of fast fashion brands expected to increase

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Germany

HEADLINES

PROSPECTS

Childrenswear to record moderate growth in the coming years

Purchasing criteria vary among different consumer groups

Greater focus on fashion trends supports growth

COMPETITIVE LANDSCAPE

C&A and Ernsting’s Family compete for the lead in childrenswear

Discounters and childrenswear specialists benefit from increasing polarisation

Bestseller Handels launches two new childrenswear lines in 2018

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Germany

HEADLINES

PROSPECTS

Footwear continues to grow in 2018

Growing preference for casual footwear supports growth

Footwear sales continue to shift towards internet retailing

COMPETITIVE LANDSCAPE

Focus on an omni-channel approach strengthens Deichmann’s lead

Reno acquires Surf4shoes and the stores of CCC in Germany

Otto announces cooperation with online player Schuhe24

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Germany

HEADLINES

PROSPECTS

Hosiery continues to grow in 2018

Hosiery increasingly considered a fashion accessory

Focus on sport and athleisure supports growth

COMPETITIVE LANDSCAPE

Falke maintains its leading position in hosiery

Sports brands record a strong gain in share

Calzedonia continues to grow in popularity

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Germany

HEADLINES

PROSPECTS

Jeans set to remain fairly flat over the forecast period

Consumers increasingly expect corporate social responsibility

Premium and super premium jeans remain on a growth path

COMPETITIVE LANDSCAPE

C&A maintains a slight lead in jeans ahead of H&M

Levi Strauss strengthens its lead in premium jeans

Jack & Jones focuses on its core business

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Germany

HEADLINES

PROSPECTS

Menswear continues to struggle in 2018

Growing fashion awareness offers significant growth potential

Manufacturers likely to place a greater emphasis on menswear

COMPETITIVE LANDSCAPE

H&M maintains its leading position in a highly fragmented category

Higher-priced brands benefit from growing fashion awareness

Discounters becoming increasingly influential in menswear

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Germany

HEADLINES

PROSPECTS

Sportswear posts another strong performance in 2018

Rising interest in sport drives growth of performance and outdoor products

Sports-inspired products perform well amidst the ongoing athleisure trend

COMPETITIVE LANDSCAPE

Nike aims to close the gap on adidas in Germany through moving its headquarters

Amazon introduces an athleisure private label in Germany

Retailer SportScheck introduces a new store concept

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Germany

HEADLINES

PROSPECTS

Womenswear posts a decline in value sales in 2018

Significant changes in the apparel industry add to a weak outlook

Rising online sales lead to transformation of the retail landscape

COMPETITIVE LANDSCAPE

H&M’s lead expected to further diminish

C&A takes measures to return to growth

Gerry Weber suffers a further decline in sales as restructuring continues

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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