Apparel and Footwear in Nigeria

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Nigeria?
  • Which are the leading brands in Nigeria?
  • How are products distributed in Nigeria?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Nigeria?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in Nigeria

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Childrenswear in Nigeria

KEY DATA FINDINGS

Childrenswear negatively impacted by poor economy in 2022
Baby and toddler wear performs best
Competitive landscape becomes more fragmented
Economic recovery to boost volume growth
Growing baby and child population to drive demand
Baby and toddler wear to perform well
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel Accessories in Nigeria

KEY DATA FINDINGS

Poor economic conditions weaken performance in 2022
Face masks usage is declining fast
Competitive landscape remains quite fragmented
Economic recovery to boost growth
Rising population of young females to drive other apparel accessories growth
Ties and belts to drive growth as professional employment increases
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027

Menswear in Nigeria

KEY DATA FINDINGS

Weak economy dampens demand for menswear apparel
As men focus on essentials, formal wear performs well
Premium categories perform well as Charles Tyrwhitt enters Nigeria
Economic recovery to drive revival in menswear volume sales
Social media and retail development to boost demand for menswear apparel
Various menswear categories to perform well underpinned by rising employment and a wider range of affordable brands
Table 31 Sales of Menswear by Category: Volume 2017-2022
Table 32 Sales of Menswear by Category: Value 2017-2022
Table 33 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 34 Sales of Menswear by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Menswear: % Value 2018-2022
Table 36 LBN Brand Shares of Menswear: % Value 2019-2022
Table 37 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 38 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 39 Forecast Sales of Menswear by Category: Value 2022-2027
Table 40 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Womenswear in Nigeria

KEY DATA FINDINGS

Rising prices puts womenswear under pressure as affordability becomes a bigger issue
The casual clothing trend continues
Social commerce and e-commerce are growing offer personalisation
Economic recovery and expansion of the competitive landscape will spur growth in womenswear
Branded ethnic wear is expected to boost womenswear
Rising employment to boost demand for womenswear
Table 42 Sales of Womenswear by Category: Volume 2017-2022
Table 43 Sales of Womenswear by Category: Value 2017-2022
Table 44 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 45 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Womenswear: % Value 2018-2022
Table 47 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 48 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 49 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 50 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 51 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 52 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 53 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 54 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 55 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 56 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 57 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 58 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 59 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027

Jeans in Nigeria

KEY DATA FINDINGS

Weak performance in jeans as consumer confidence plunges
Premium and super-premium jeans witness strong performance from high income consumer base
Availability of second-hand products impacts economy jeans retailers struggle
Economic recovery to boost growth
Growth in the urban population expected to drive demand
Women’s jeans to continue outperforming men’s jeans
Table 60 Sales of Jeans by Category: Volume 2017-2022
Table 61 Sales of Jeans by Category: Value 2017-2022
Table 62 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 63 Sales of Jeans by Category: % Value Growth 2017-2022
Table 64 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 65 Sales of Men’s Jeans by Category: Value 2017-2022
Table 66 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 67 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 68 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 69 Sales of Women’s Jeans by Category: Value 2017-2022
Table 70 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 71 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 72 NBO Company Shares of Jeans: % Value 2018-2022
Table 73 LBN Brand Shares of Jeans: % Value 2019-2022
Table 74 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 75 Forecast Sales of Jeans by Category: Value 2022-2027
Table 76 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 77 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 78 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 79 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 80 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 82 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 83 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 84 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027

Hosiery in Nigeria

KEY DATA FINDINGS

Poor economic conditions lead to weak performance in 2022
Rising unemployment impacts hosiery sales performance
Fragmented competitive landscape impacted by new retail chains
Economic recovery to boost growth over the forecast period
Growth in modern apparel retail chains to boost demand
Rise in sports and exercise activities to boost need for hosiery
Table 86 Sales of Hosiery by Category: Volume 2017-2022
Table 87 Sales of Hosiery by Category: Value 2017-2022
Table 88 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 89 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Hosiery: % Value 2018-2022
Table 91 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 92 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 93 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 94 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027

Footwear in Nigeria

KEY DATA FINDINGS

High inflation impacts on footwear performance in 2022
Consumers focus on essential and formal footwear
Rising competition in footwear although landscape remains fragmented
Economic recovery to boost footwear over the forecast period
Rising employment and population to boost demand
Growing competition from local brands expected
Table 96 Sales of Footwear by Category: Volume 2017-2022
Table 97 Sales of Footwear by Category: Value 2017-2022
Table 98 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 99 Sales of Footwear by Category: % Value Growth 2017-2022
Table 100 NBO Company Shares of Footwear: % Value 2018-2022
Table 101 LBN Brand Shares of Footwear: % Value 2019-2022
Table 102 Distribution of Footwear by Format: % Value 2017-2022
Table 103 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 104 Forecast Sales of Footwear by Category: Value 2022-2027
Table 105 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 106 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

Sportswear in Nigeria

KEY DATA FINDINGS

Sportswear sees weak performance due to poor economic conditions in 2022
Sports-inspired apparel and footwear performing best
Informal sales negatively impact formal retailing channels
Economic recovery to drive growth in sportswear
Growing interest in casual wear to boost sportswear
Participation in sports activities set to boost sales
Table 107 Sales of Sportswear by Category: Value 2017-2022
Table 108 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Sportswear: % Value 2018-2022
Table 110 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 111 Distribution of Sportswear by Format: % Value 2017-2022
Table 112 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 113 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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