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Learn moreMar 2019
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Indonesian consumer spending power increased in 2018, helping to boost demand for apparel and footwear, particularly sportswear, with the athleisure trend continuing to expand. As sportswear is related to basic fashion style, high growth is having a positive impact on other areas such as tops and jeans.
The ongoing healthy lifestyle, athleisure and street-style trends continue to shape fashion trends in Indonesia. Since people are becoming healthier, they are gaining more confidence, thus boosting demand for slim-fit fashion.
Competition between local and global brands is becoming more intense due to rapid internet retailing growth and the boom in demand for independent brands. While local brands usually offer cheaper prices, global brands rely on their longstanding brand image and are perceived as offering higher quality.
Apparel and footwear is one of the highest growth areas for internet retailing in Indonesia. E-commerce and social media purchases of apparel and footwear items continue to grow rapidly, especially among women.
Over the coming years, the economic and political situation in Indonesia will become a major challenge for apparel and footwear. Due to an increasing current account deficit, Indonesia’s currency is becoming more volatile.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.