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Learn moreFeb 2021
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Apparel and footwear registered severe sales declines in 2020 as the industry found itself on the receiving end of the worst impact of the COVID-19 pandemic. Indeed, apparel and footwear was one of the consumer goods industries hardest hit by the COVID-19 situation worldwide during 2020 and this certainly applied in Indonesia.
Due to the emergence of COVID-19 in China, Indonesia banned all flights from and to mainland China starting from 5 February. It was subsequently confirmed that the COVID-19 crisis had spread to Indonesia on 2 March 2020, when two locals tested positive for the virus, having been infected by a Japanese national.
The first quarter of 2020 brought early warning signs of the difficulties that Indonesia’s apparel and footwear companies were to face during the year. Faced with supply-chain interruptions due to the impact of the COVID-19 pandemic in China, the main source country for imports of cotton, synthetic fibres, leather and other inputs in the apparel and footwear manufacturing process, manufactures were forced to act quickly and adapt their operations in order to survive the highly adverse trading environment that unfolded quickly over the first half of the year.
The COVID-19 pandemic had a very strong impact on the Indonesian retailing industry during 2020 as the imposition of quarantine lockdowns under the auspices of the Large-scale Social Restriction (PSBB) programme forced all shopping centres and non-essential retailers, including all apparel and footwear specialist retailers, to remain closed for a 7-week period between the first week of April and the end of May. Moreover, many consumers remained hesitant about going shopping in stores for much of the rest of the year due to fears of contagion and the perceived elevated risk of spreading or contracting the COVID-19 virus in crowded public places such as shopping centres and retail stores.
Despite the very negative performance recorded in the Indonesian apparel and footwear industry during 2020 creating the impression that the entire industry is facing substantial difficulties, the impact of the major challenges presented by the COVID-19 pandemic is expected to be merely temporary. Indeed, a strong recovery is expected to be seen from 2021 onwards, with the recovery of the Indonesian economy and the anticipated success of the Indonesian government’s COVID-19 vaccination programme expected to spur a very strong recovery in consumer spending during the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.