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Apparel and Footwear in Indonesia

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Indonesia?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in Indonesia

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary: Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020

DISCLAIMER

SOURCES

Summary 1 Research Sources

Womenswear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

The adverse economic environment suppresses sales growth in womenswear
Diminishing interest in clothing rentals a positive influence on sales growth
Creativity comes to the fore as face masks become fashion items

RECOVERY AND OPPORTUNITIES

The athleisure trend likely to be highly influential in sales of womenswear
Women’s nightwear and more casual styles of women’s outerwear to remain popular
Dramatic shift towards e-commerce expected to be followed by strong growth

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2015-2020 Table 14 Sales of Womenswear by Category: Value 2015-2020 Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020 Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Womenswear: % Value 2016-2020 Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020 Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020 Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020 Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020 Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020 Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020 Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020 Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025 Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Menswear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Sales of men’s suits declines substantially as the need to dress formally plummets
Switch to more casual styles of dress benefits men’s jeans and shorts and trousers
E-commerce to continue emerging strongly as a major retail channel for menswear

RECOVERY AND OPPORTUNITIES

Men’s swimwear is expected to continue struggling during the forecast period
The athleisure trend is expected to develop strongly during the forecast period
Further shift expected towards e-commerce in sales of menswear

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2015-2020 Table 32 Sales of Menswear by Category: Value 2015-2020 Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 34 Sales of Menswear by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Menswear: % Value 2016-2020 Table 36 LBN Brand Shares of Menswear: % Value 2017-2020 Table 37 NBO Company Shares of Men’s Outerwear: % Value 2016-2020 Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020 Table 39 NBO Company Shares of Men’s Swimwear: % Value 2016-2020 Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020 Table 41 NBO Company Shares of Men’s Underwear: % Value 2016-2020 Table 42 LBN Brand Shares of Men’s Underwear: % Value 2017-2020 Table 43 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 44 Forecast Sales of Menswear by Category: Value 2020-2025 Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Childrenswear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Relatively strong performance as childrenswear is seen as a more essential category
Small local players thrive in a highly fragmented competitive environment
The rental of children’s wear declines in popularity over the course of 2020

RECOVERY AND OPPORTUNITIES

A strong stable recovery slated for sales of childrenswear during the forecast period
Declining influence of children’s wear rentals expected to provide a boost to sales
Local manufacturers and independent brands expected to remain popular options

CATEGORY DATA

Table 47 Sales of Childrenswear by Category: Volume 2015-2020 Table 48 Sales of Childrenswear by Category: Value 2015-2020 Table 49 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 50 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 52 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 53 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 54 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Sportswear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Sportswear’s relatively positive performance due to rising focus on health and fitness
Performance footwear records the least negative performance in sports footwear
Sports footwear remains the dominant category of sportswear

RECOVERY AND OPPORTUNITIES

Shift towards healthier and more active lifestyles to spur growth in sportswear
The rising popularity of outdoor exercise to boost demand for performance footwear
Sports-inspired apparel and footwear to benefit from shift towards more casual styles

CATEGORY DATA

Table 57 Sales of Sportswear by Category: Value 2015-2020 Table 58 Sales of Sportswear by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Sportswear: % Value 2016-2020 Table 60 LBN Brand Shares of Sportswear: % Value 2017-2020 Table 61 Distribution of Sportswear by Format: % Value 2015-2020 Table 62 Forecast Sales of Sportswear by Category: Value 2020-2025 Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Jeans in Indonesia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and adverse economic environment put pressure on demand for jeans
Higher-priced types of jeans face the greatest pressure on demand
Social distancing and home seclusion count against jeans during 2020

RECOVERY AND OPPORTUNITIES

Sales set to recover strongly as demand for jeans benefits from the casualwear trend
Innovation to be used to boost online sales of premium and super premium jeans
Enhanced focus on hygiene has the potential to diminish demand for jeans

CATEGORY DATA

Table 64 Sales of Jeans by Category: Volume 2015-2020 Table 65 Sales of Jeans by Category: Value 2015-2020 Table 66 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 67 Sales of Jeans by Category: % Value Growth 2015-2020 Table 68 Sales of Men’s Jeans by Category: Volume 2015-2020 Table 69 Sales of Men’s Jeans by Category: Value 2015-2020 Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020 Table 71 Sales of Men’s Jeans by Category: % Value Growth 2015-2020 Table 72 Sales of Women’s Jeans by Category: Volume 2015-2020 Table 73 Sales of Women’s Jeans by Category: Value 2015-2020 Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020 Table 75 Sales of Women’s Jeans by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Jeans: % Value 2016-2020 Table 77 LBN Brand Shares of Jeans: % Value 2017-2020 Table 78 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 79 Forecast Sales of Jeans by Category: Value 2020-2025 Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 81 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025 Table 83 Forecast Sales of Men’s Jeans by Category: Value 2020-2025 Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025 Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025 Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025 Table 87 Forecast Sales of Women’s Jeans by Category: Value 2020-2025 Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025 Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Hosiery in Indonesia

KEY DATA FINDINGS

2020 IMPACT

The closure of schools and many workplaces hits sales of hosiery hard
Increasing focus on exercise and physical activity supports demand for hosiery
Sheer hosiery remains an insignificant category in Indonesia

RECOVERY AND OPPORTUNITIES

A particularly robust recovery slated for hosiery as soon as schools reopen
E-commerce to build on the success of 2020, online sales of hosiery set to boom
Local players expected to continue dominating sales of hosiery

CATEGORY DATA

Table 90 Sales of Hosiery by Category: Volume 2015-2020 Table 91 Sales of Hosiery by Category: Value 2015-2020 Table 92 Sales of Hosiery by Category: % Volume Growth 2015-2020 Table 93 Sales of Hosiery by Category: % Value Growth 2015-2020 Table 94 NBO Company Shares of Hosiery: % Value 2016-2020 Table 95 LBN Brand Shares of Hosiery: % Value 2017-2020 Table 96 Forecast Sales of Hosiery by Category: Volume 2020-2025 Table 97 Forecast Sales of Hosiery by Category: Value 2020-2025 Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025 Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel Accessories in Indonesia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 presages a dramatic decline in demand for apparel accessories
2020 sees an end to positive sales trends in scarves due to pressure on spending
Other apparel accessories records strong growth as demand for face masks spikes

RECOVERY AND OPPORTUNITIES

A robust recovery expected for apparel accessories over the forecast period
Shift towards e-commerce likely to be positive for sales of apparel accessories
Locally manufactured products set to continue dominating apparel accessories sales

CATEGORY DATA

Table 100 Sales of Apparel Accessories by Category: Volume 2015-2020 Table 101 Sales of Apparel Accessories by Category: Value 2015-2020 Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020 Table 103 Sales of Apparel Accessories by Category: % Value Growth 2015-2020 Table 104 NBO Company Shares of Apparel Accessories: % Value 2016-2020 Table 105 LBN Brand Shares of Apparel Accessories: % Value 2017-2020 Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025 Table 107 Forecast Sales of Apparel Accessories by Category: Value 2020-2025 Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025 Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Footwear in Indonesia

KEY DATA FINDINGS

2020 IMPACT

Intense sales declines recorded as consumer spending comes under pressure
Shift towards healthier, more active lifestyles sees demand shift to sports footwear
Move towards more casual styles of dress continue to influence sales of footwear

RECOVERY AND OPPORTUNITIES

E-commerce poised to emerge strongly as a major distribution channel for footwear
The store-based retailing footwear set to continue facing challenges
Shift towards more casual styles set to make high heels even less popular

CATEGORY DATA

Table 110 Sales of Footwear by Category: Volume 2015-2020 Table 111 Sales of Footwear by Category: Value 2015-2020 Table 112 Sales of Footwear by Category: % Volume Growth 2015-2020 Table 113 Sales of Footwear by Category: % Value Growth 2015-2020 Table 114 NBO Company Shares of Footwear: % Value 2016-2020 Table 115 LBN Brand Shares of Footwear: % Value 2017-2020 Table 116 Distribution of Footwear by Format: % Value 2015-2020 Table 117 Forecast Sales of Footwear by Category: Volume 2020-2025 Table 118 Forecast Sales of Footwear by Category: Value 2020-2025 Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025 Table 120 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
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This report originates from Passport, our Apparel and Footwear research and analysis database.

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