Apparel and Footwear in Indonesia

Apparel and Footwear in Indonesia

EXECUTIVE SUMMARY

Sales boosted by economic growth and new lifestyle trends

Growing interest in healthy lifestyle, athleisure and street-style trends

Local players continue to compete strongly with global brands

Wide ranges and demand for convenience boosts e-commerce distribution

Economic uncertainty and import taxes to limit growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Womenswear in Indonesia

HEADLINES

PROSPECTS

Modest fashion continues to grow in popularity among working women

Leggings sales soar in line with athleisure and sports trends

COMPETITIVE LANDSCAPE

Brand name declining in importance among consumers

Rising demand for convenience boosts online sales

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Menswear in Indonesia

HEADLINES

PROSPECTS

Healthy lifestyle trend boosts demand for slim-fit style fashion

Streetwear sales fuelled by growing demand for trendy fashion in all areas

Shift away from suits and formal clothing towards less formal options

COMPETITIVE LANDSCAPE

GT Man in pole position thanks to strong availability and brand awareness

Growing focus on attracting male consumers among e-commerce players

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 43 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 44 Forecast Sales of Menswear by Category: Value 2019-2024
Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Childrenswear in Indonesia

HEADLINES

PROSPECTS

Falling birth rate negatively impacting demand for childrenswear

Growing reliance on child and mother online influencers to boost sales

Start-ups respond to growing demand for rental clothing

COMPETITIVE LANDSCAPE

Global players leverage extensive distribution and product ranges to lead sales

Rise in number of working mothers fuels demand for convenience of e-commerce

Social media fuelling expansion of independent and start-up players

CATEGORY DATA

Table 47 Sales of Childrenswear by Category: Volume 2014-2019
Table 48 Sales of Childrenswear by Category: Value 2014-2019
Table 49 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 50 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 52 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 53 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 54 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Sportswear in Indonesia

HEADLINES

PROSPECTS

Athleisure and healthy lifestyle trends boost value sales

Rising image awareness fuelling retro footwear trend

Growing importance of promotion via social media influencers

COMPETITIVE LANDSCAPE

Global players dominate despite growing penetration of Chinese brands

Collaboration sportswear helps producers target specific markets

Rising internet usage and demand for convenience boosts online sales

CATEGORY DATA

Table 57 Sales of Sportswear by Category: Value 2014-2019
Table 58 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Sportswear: % Value 2015-2019
Table 60 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 61 Distribution of Sportswear by Format: % Value 2014-2019
Table 62 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Jeans in Indonesia

HEADLINES

PROSPECTS

Jeans sales boosted by casual workwear trend

Humid climate continues to support demand for slim-fit and lightweight jeans

Rising body insecurity issues fuel demand for dark denim

COMPETITIVE LANDSCAPE

Levi’s in pole position thanks to strong brand awareness and distribution

Fast fashion players continue to expand rapidly throughout country

Online retailers attract mass consumers with convenience and low prices

CATEGORY DATA

Table 64 Sales of Jeans by Category: Volume 2014-2019
Table 65 Sales of Jeans by Category: Value 2014-2019
Table 66 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 67 Sales of Jeans by Category: % Value Growth 2014-2019
Table 68 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 69 Sales of Men’s Jeans by Category: Value 2014-2019
Table 70 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 71 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 72 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 73 Sales of Women’s Jeans by Category: Value 2014-2019
Table 74 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 75 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Jeans: % Value 2015-2019
Table 77 LBN Brand Shares of Jeans: % Value 2016-2019
Table 78 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 79 Forecast Sales of Jeans by Category: Value 2019-2024
Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 82 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 83 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 86 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 87 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Hosiery in Indonesia

HEADLINES

PROSPECTS

Sales boosted by growing health awareness and athleisure trend

Growing competition from independent hosiery brands

Sheer hosiery sales remain negligible due to cultural barriers and fashion trends

COMPETITIVE LANDSCAPE

Mundo benefits from widespread distribution and reputation for quality

Global players continue to expand and gain sales share

Strong scope for e-commerce in urban areas

CATEGORY DATA

Table 90 Sales of Hosiery by Category: Volume 2014-2019
Table 91 Sales of Hosiery by Category: Value 2014-2019
Table 92 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 93 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Hosiery: % Value 2015-2019
Table 95 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 96 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 97 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel Accessories in Indonesia

HEADLINES

PROSPECTS

Demand hit by price sensitivity and shift towards less formal clothing

Modest fashion trend and tourism boost demand for scarves

Caps and hats performing well, while ties continue to struggle

COMPETITIVE LANDSCAPE

Growing competition from fast fashion players

Intensifying competition between global and local brands

Social media and e-commerce players continue to gain distribution share

CATEGORY DATA

Table 100 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 101 Sales of Apparel Accessories by Category: Value 2014-2019
Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 103 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 104 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 105 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 107 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Footwear in Indonesia

HEADLINES

PROSPECTS

Sales boosted by soaring demand for sneakers and slip-ons

Retro trend boosted by widening availability of trendy sneakers

Falling birth rate to negatively impact childrenswear sales

COMPETITIVE LANDSCAPE

Bata facing growing competition from modern global and local brands

Strong competition between local and global brands

Consumers attracted by convenience and low prices of e-commerce channel

CATEGORY DATA

Table 110 Sales of Footwear by Category: Volume 2014-2019
Table 111 Sales of Footwear by Category: Value 2014-2019
Table 112 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 113 Sales of Footwear by Category: % Value Growth 2014-2019
Table 114 NBO Company Shares of Footwear: % Value 2015-2019
Table 115 LBN Brand Shares of Footwear: % Value 2016-2019
Table 116 Distribution of Footwear by Format: % Value 2014-2019
Table 117 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 118 Forecast Sales of Footwear by Category: Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Footwear by Category: % Value Growth 2019-2024

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