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Apparel and Footwear in Indonesia

January 2023
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Indonesia?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in Indonesia

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Childrenswear in Indonesia

KEY DATA FINDINGS

Growth of children ensures growth of category
Childrenswear draws on adult clothes for inspiration, while polarised activity is seen in purchasing patterns
Fast-fashion players maintain lead of childrenswear in 2022
Local independent players to gain more ground
Social media to remain impactful on purchasing decisions and trends in childrenswear
Fast-fashion players continue to lure locals with attractive discounts and promotions
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel Accessories in Indonesia

KEY DATA FINDINGS

Other accessories slows down as COVID-19 recedes
Muslim fashion accessories see higher demand, with the hijab in particular proving a popular style item
The hijab caters to a variety of tastes and preferences
Full recovery to be supported by the continuing return to schools and offices
“Celebgrams” push demand for fashionable hijabs
H&M set to remain on top
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027

Menswear in Indonesia

KEY DATA FINDINGS

Increased mobility and back-to-office routines trigger higher growth for work-related menswear
Consumer confidence rises but inflation prompts caution
Swimwear, sportwear and underwear continue recovery
Uniqlo to remain on top
Online shopping gains favour among men
Athleisure trend to deepen within menswear over the forecast period
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 45 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 46 Forecast Sales of Menswear by Category: Value 2022-2027
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Womenswear in Indonesia

KEY DATA FINDINGS

2022 marked the transition from pandemic to endemic
Government support outlines development direction for apparel industry
Uniqlo maintains lead, with H&M and Zara following
Womenswear set for relatively quick recovery buoyed by casualwear trend
Uniqlo to forge ahead in womenswear as local players make their mark
Athleisure trend to be key growth driver
Table 49 Sales of Womenswear by Category: Volume 2017-2022
Table 50 Sales of Womenswear by Category: Value 2017-2022
Table 51 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 52 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Womenswear: % Value 2018-2022
Table 54 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 55 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 56 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 59 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 61 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 63 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 64 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 65 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 66 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027

Jeans in Indonesia

KEY DATA FINDINGS

Jeans sees further robust growth in 2022
Standard jeans leads sales in 2022, while premium and super premium jeans lead growth
Uniqlo maintains leadership of jeans thanks to broad appeal through products and pricing
Data-driven decision-making and innovative marketing strategy to rise in importance in boosting sales
Local players set to see greater attention as Jiniso targets young Indonesians with high-quality jeans
Lee Cooper to introduce new selvedge serios, while e-commerce development will see further progress thanks to greater investment
Table 67 Sales of Jeans by Category: Volume 2017-2022
Table 68 Sales of Jeans by Category: Value 2017-2022
Table 69 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 70 Sales of Jeans by Category: % Value Growth 2017-2022
Table 71 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 72 Sales of Men’s Jeans by Category: Value 2017-2022
Table 73 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 74 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 75 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 76 Sales of Women’s Jeans by Category: Value 2017-2022
Table 77 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 78 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 79 NBO Company Shares of Jeans: % Value 2018-2022
Table 80 LBN Brand Shares of Jeans: % Value 2019-2022
Table 81 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 82 Forecast Sales of Jeans by Category: Value 2022-2027
Table 83 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 85 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 86 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 90 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027

Hosiery in Indonesia

KEY DATA FINDINGS

Hosiery sees limited but robust rises in 2022
Hosiery benefits from growing interest in sports, fitness and athleisure trends
Fragmented competitive environment and little brand loyalty persist in 2022
Recovery to take until the end of the forecast period
Non-sheer hosiery to remain biggest attraction within in hosiery
Online shift to continue
Table 93 Sales of Hosiery by Category: Volume 2017-2022
Table 94 Sales of Hosiery by Category: Value 2017-2022
Table 95 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 96 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 97 NBO Company Shares of Hosiery: % Value 2018-2022
Table 98 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 99 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 100 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 101 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 102 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027

Footwear in Indonesia

KEY DATA FINDINGS

Casual footwear drives growth in 2022, with women’s footwear remaining the largest member of footwear overall
Casual sports sandal appears, and local players continue to benefit from IFN
Local brands enjoy rising interest while sportswear brands continue to grow
Inflation to slow recovery, with women’s footwear seeing fastest growth
Slip-on shoes and slippers set to see higher sales
E-commerce continues to progress, and Skechers holds on to number one spot while second-ranked Bata invests in customer service
Table 103 Sales of Footwear by Category: Volume 2017-2022
Table 104 Sales of Footwear by Category: Value 2017-2022
Table 105 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 106 Sales of Footwear by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Footwear: % Value 2018-2022
Table 108 LBN Brand Shares of Footwear: % Value 2019-2022
Table 109 Distribution of Footwear by Format: % Value 2017-2022
Table 110 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 111 Forecast Sales of Footwear by Category: Value 2022-2027
Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

Sportswear in Indonesia

KEY DATA FINDINGS

Sportswear benefits from lifted restrictions and reopening of sports and fitness venues, as well as from rising athleisure trend
Climbing continues to rise, supporting demand for related apparel and footwear
IETE finds receptive audience, while sports footwear sees rapidly rising interest
Sportswear to benefit from fashion status on top of demand for comfort and functionality
MAPA expansion indicates high demand for sportswear apparel and sports footwear
Athleisure trend to continue to boost sales over the forecast period
Table 114 Sales of Sportswear by Category: Value 2017-2022
Table 115 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Sportswear: % Value 2018-2022
Table 117 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 118 Distribution of Sportswear by Format: % Value 2017-2022
Table 119 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 120 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

See All of Our Definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.

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