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Country Report

Apparel and Footwear in

Apparel and Footwear in Thailand

72 pages, Feb 2018

US$2,100

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Executive Summary

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Apparel and footwear impacted by death of King Bhumibol Adulyadej

During a one-year mourning period following the death of King Bhumibol Adulyadej in October 2016, demand for formal black apparel and footwear soared in Thailand. In response, companies have looked to capture this rise in demand, before the market returns to normal.

Athleisure trend continues to fuel apparel and footwear sales

The trend towards urban streetwear and athleisure continues in Thailand. A growing number of Thai consumers are exercising regularly, while Thailand is also increasingly being promoted as a sports destination, with a growing number of sports events, such as running and biking races and even triathlons, being held for both Thai people and tourists.

Local and international brands competing intensively

In 2017, apparel and footwear sales in Thailand continued to be dominated by domestic players such as Central Group and ICC International PCL, although international players are gaining ground. Thanks to the strong fast fashion trend, Uniqlo is also performing well.

Digitalised lifestyle promotes greater online penetration

Store-based channels remain the preferred format in apparel and footwear as consumers normally like to touch and feel products before purchasing. Despite losing sales share to internet retailing, this channel is still expected to see aggressive expansion and developments of brands and retailers.

Optimistic performance promising for apparel and footwear

The outlook for apparel and footwear in Thailand is likely to remain positive over the forecast period, with investments by brands and retailers expected to sustain positive development. More intense competition could be seen, with newcomers and existing players launching new products, especially for special versions of brand collaborations, embedded technological advancements and limited collections.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Thailand

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Thailand

HEADLINES

PROSPECTS

Scope for growth within hats and caps

Rise in demand for black dress during year of mourning

Sales of apparel accessories remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL continues to lead highly fragmented competitive landscape

H&M Hennes & Mauritz AB allocates significant store space for accessories

Unbranded products capture demand among price-sensitive consumers

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Thailand

HEADLINES

PROSPECTS

Declining birth rate impacts childrenswear consumer base

“Mini-me” trend set to continue

Childrenswear sales remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Lee Kids sees strong demand for children’s jeans

Reno (Thailand) offering range of sub-brands targeting specific segments

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Thailand

HEADLINES

PROSPECTS

Fashion and active lifestyle trends to support robust performance

Product differentiation supporting dynamism

Footwear growth to be dampened by counterfeit products

COMPETITIVE LANDSCAPE

Bata introducing new concept store in Thailand

Product differentiation remains key for local brands

Nike and adidas Thailand continue to lead sales

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Thailand

HEADLINES

PROSPECTS

Students and working people remain heavy users

Rising demand for non-sheer hosiery from sports fans

New product innovation expected within hosiery

COMPETITIVE LANDSCAPE

New City (Bangkok) continues to target female consumers

Bata Shoe of Thailand PCL remains key player within fragmented area

Unbranded hosiery sales remain significant

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Thailand

HEADLINES

PROSPECTS

Demand among tourists significantly boosts jeans sales

Focus on product line extensions

Brands to drive sales via promotions

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

Mc Group follows product line extension strategy

Fast fashion brands targeting jeans

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Thailand

HEADLINES

PROSPECTS

Emergence of new brands and product collections

Demand for menswear becoming more sophisticated

Wide collections expected to be introduced within underwear

COMPETITIVE LANDSCAPE

ICC International PCL focusing on CSR programmes

Minor International PCL sees opportunities for affordable luxury segment

Jeans remain highly popular among consumers

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in Thailand

HEADLINES

PROSPECTS

Sales driven by innovative new product launches

Sports goods stores set to gain ground

Consumers keen to engage in sport-related activities

COMPETITIVE LANDSCAPE

Adidas and Nike maintain leading positions in sportswear

Thai Top Sport uses social media influencers as brand ambassadors

Domestic players offer stiff competition to international brands

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Thailand

HEADLINES

PROSPECTS

Beauty and active lifestyle trends impacting consumer behaviour

Developments and opportunities for growth in jeans and underwear

Increasing tourism and athleisure trend fuels demand for swimwear

COMPETITIVE LANDSCAPE

Thai Wacoal PCL continues to attract wide range of female consumers

Fast fashion trend supports performance of Uniqlo

Jaspal remains leading local player

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel and Footwear in Thailand

EXECUTIVE SUMMARY

Apparel and footwear impacted by death of King Bhumibol Adulyadej

Athleisure trend continues to fuel apparel and footwear sales

Local and international brands competing intensively

Digitalised lifestyle promotes greater online penetration

Optimistic performance promising for apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Thailand

HEADLINES

PROSPECTS

Scope for growth within hats and caps

Rise in demand for black dress during year of mourning

Sales of apparel accessories remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL continues to lead highly fragmented competitive landscape

H&M Hennes & Mauritz AB allocates significant store space for accessories

Unbranded products capture demand among price-sensitive consumers

CATEGORY DATA

Childrenswear in Thailand

HEADLINES

PROSPECTS

Declining birth rate impacts childrenswear consumer base

“Mini-me” trend set to continue

Childrenswear sales remain seasonal

COMPETITIVE LANDSCAPE

ICC International PCL moving towards premiumisation

Lee Kids sees strong demand for children’s jeans

Reno (Thailand) offering range of sub-brands targeting specific segments

CATEGORY DATA

Footwear in Thailand

HEADLINES

PROSPECTS

Fashion and active lifestyle trends to support robust performance

Product differentiation supporting dynamism

Footwear growth to be dampened by counterfeit products

COMPETITIVE LANDSCAPE

Bata introducing new concept store in Thailand

Product differentiation remains key for local brands

Nike and adidas Thailand continue to lead sales

CATEGORY DATA

Hosiery in Thailand

HEADLINES

PROSPECTS

Students and working people remain heavy users

Rising demand for non-sheer hosiery from sports fans

New product innovation expected within hosiery

COMPETITIVE LANDSCAPE

New City (Bangkok) continues to target female consumers

Bata Shoe of Thailand PCL remains key player within fragmented area

Unbranded hosiery sales remain significant

CATEGORY DATA

Jeans in Thailand

HEADLINES

PROSPECTS

Demand among tourists significantly boosts jeans sales

Focus on product line extensions

Brands to drive sales via promotions

COMPETITIVE LANDSCAPE

Levi by DKSH (Thailand) maintains lead in highly fragmented market

Mc Group follows product line extension strategy