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Apparel and Footwear in Italy

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Italy?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in Italy

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Childrenswear in Italy

KEY DATA FINDINGS

Childrenswear sales supported by rise in family allowances
Return to in-school lessons drives growth in boys’ and girls’ apparel, while girls’ apparel takes inspiration from womenswear
Fast-fashion brands continue to dominate
Negative demographic challenges childrenswear volume growth
Childrenswear set to be increasingly influenced by fashion trends
Childrenswear to attract more designer brands
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027

Apparel Accessories in Italy

KEY DATA FINDINGS

As most of apparel accessories rises, other apparel accessories falls in 2022
Apparel accessories benefits from return to pre-pandemic lifestyles
Return of weddings and office-based work stimulates demand for belts and ties
Apparel accessories to return to pre-pandemic levels in the short term
Gloves to suffer from hand sanitiser trend, while growth in ties will be hampered by shift away from formal wear
Economic uncertainty to lead to more cautious consumer spending
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027

Menswear in Italy

KEY DATA FINDINGS

Menswear moves ahead of womenswear in terms of growth in 2022
OVS holds on to number one position
Underwear brands turn their focus to men
Volume sales likely to fail to make full recovery during forecast period
E-commerce growth will slow down
Private label players to take advantage of reduced purchasing power but may face cultural resistance
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 45 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 47 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 48 Forecast Sales of Menswear by Category: Value 2022-2027
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2022-2027

Womenswear in Italy

KEY DATA FINDINGS

Womenswear continues recovery with greater interest shown in casual wear in 2022
Unit prices increase squeezes consumer budgets
Shein benefits from youth market demand for ultra-fast fashion
Volume sales set to slow amid economic uncertainty
Period underwear to expand though will face cultural barriers
Ultra-fast-fashion brands present rising competitive threat to fast-fashion players
Table 51 Sales of Womenswear by Category: Volume 2017-2022
Table 52 Sales of Womenswear by Category: Value 2017-2022
Table 53 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 54 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Womenswear: % Value 2018-2022
Table 56 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 59 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 63 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 64 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 65 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 66 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027

Jeans in Italy

KEY DATA FINDINGS

High inflation curbs volume growth in jeans in 2022
Levi’s still in the lead in 2022 as it open its world’s biggest flagship store in Rome
Carrera benefits from rising demand for quality and value-for-money
Economic pressures and Italy’s falling birth rate to stifle growth
Consumers to remain focused on comfort
Sustainability to be key growth driver, and personalisation to become more visible
Table 69 Sales of Jeans by Category: Volume 2017-2022
Table 70 Sales of Jeans by Category: Value 2017-2022
Table 71 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 72 Sales of Jeans by Category: % Value Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 74 Sales of Men’s Jeans by Category: Value 2017-2022
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 78 Sales of Women’s Jeans by Category: Value 2017-2022
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Jeans: % Value 2018-2022
Table 82 LBN Brand Shares of Jeans: % Value 2019-2022
Table 83 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 84 Forecast Sales of Jeans by Category: Value 2022-2027
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027

Hosiery in Italy

KEY DATA FINDINGS

Hosiery continues its path towards recovery in 2022
Sheer hosiery posts rapid growth but fails to recover to pre-pandemic sales levels in 2022
Calzedonia maintains leadership of hosiery overall
Value sales to return to pre-pandemic levels in 2023, with volume sales failing to make full recovery by end of forecast period
Non-sheer hosiery to see growth driven by fashion trends and rising interest in sports and fitness
Sustainability to remain central to players’ development strategies
Table 95 Sales of Hosiery by Category: Volume 2017-2022
Table 96 Sales of Hosiery by Category: Value 2017-2022
Table 97 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 98 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Hosiery: % Value 2018-2022
Table 100 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 101 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 102 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027

Footwear in Italy

KEY DATA FINDINGS

Footwear remains on the up in 2022
Children’s footwear slows down in 2022, while men’s footwear rises faster than women’s
Nike and adidas remain ahead in footwear, with sportswear brands benefiting from fitness trends and shift towards casual wear
Footwear to see positive development before sales fall
Men’s footwear to post highest growth in short term
Women to shift towards flat and comfortable footwear, inspired by sports trends
Table 105 Sales of Footwear by Category: Volume 2017-2022
Table 106 Sales of Footwear by Category: Value 2017-2022
Table 107 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 108 Sales of Footwear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Footwear: % Value 2018-2022
Table 110 LBN Brand Shares of Footwear: % Value 2019-2022
Table 111 Distribution of Footwear by Format: % Value 2017-2022
Table 112 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 113 Forecast Sales of Footwear by Category: Value 2022-2027
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2022-2027

Sportswear in Italy

KEY DATA FINDINGS

Sportswear growth driven by performance sportswear in 2022
Outdoor sportswear slows down in 2022, following boom in 2021
Nike and adidas remain leading players as adidas sells off Reebok
Sportswear faces a positive forecast period though growth will slow
Fitness trends to support and inform development in sportswear
Brands to invest in monobrand outlets as they strive to differentiate
Table 116 Sales of Sportswear by Category: Value 2017-2022
Table 117 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Sportswear: % Value 2018-2022
Table 119 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 120 Distribution of Sportswear by Format: % Value 2017-2022
Table 121 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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