Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Apparel and Footwear in

Apparel and Footwear in Brazil

70 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Apparel and footwear returns to positive sales growth

After posting sequential decreases in retail value sales towards the end of the review period, apparel and footwear sales managed to post positive growth in 2017. Much of this was the result of a marginally improved economic scenario in Brazil.

Consumers continue to adopt more rational approach when purchasing new products

As the economic environment continued to improve, consumers were expected to start purchasing more specific value products again. However, the previous deep economic recession made consumers more diligent about purchasing most goods, a habit that is likely to be maintained over the short to medium term.

Long-lasting sales periods

Many stores and brands adopted a lengthier calendar when it comes to sales periods. Usually products with higher discounts are offered for a limited time to allow brands to move away from old collections and supply stores with newer items.

Key players increase investments to leverage sales from internet retailing

The biggest apparel and footwear specialist retailers continued to invest in integrating all their operations. The key focus was to leverage sales of the growing channel of internet retailing by allowing both physical and e-commerce stores to have access at the same time to new launches.

Value sales are expected to recover, but at a slower pace

The last few years of the review period were very challenging for apparel and footwear sales, as consumers focused on purchasing only essential goods and avoided spending on more discretionary items such as apparel and footwear. In addition, apparel and footwear was affected by a change in consumer behaviour, with Brazilians more careful about purchasing many goods, carefully selecting items that would be bought.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Apparel Sample Report Apparel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Brazil?
What are the major brands in Brazil?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Want to find out more about this report?

Request more information

Apparel and Footwear in Brazil

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Brazil

HEADLINES

PROSPECTS

Apparel accessories should regain momentum as economic scenario improves

COMPETITIVE LANDSCAPE

Two leading players in fragmented environment

Niche brands should increase their presence over the coming years

CATEGORY DATA]

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Brazil

HEADLINES

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Children start to influence purchasing decisions

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

Gender blurring movement evident in childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Brazil

HEADLINES

PROSPECTS

Trading down continues to affect sales of footwear

Players will invest in differentiated styles as consumers prepare to take greater risks

COMPETITIVE LANDSCAPE

Alpargatas loses significant value share in 2017

Sports footwear companies to re-think strategies

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Brazil

HEADLINES

PROSPECTS

Sales of hosiery should recover, but not at a strong pace

COMPETITIVE LANDSCAPE

Hosiery remains fragmented in Brazil

Niche brands increasing in number

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Brazil

HEADLINES

PROSPECTS

Premium and super premium jeans continue to outperform the category

Increasing production costs affect certain segments

Positive performance expected for jeans overall

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Older brands return with local operations

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Sportswear in Brazil

HEADLINES

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Athleisure influences sales of sportswear in Brazil

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

Brands to continue investing in local production

CATEGORY DATA

Table 80 Sales of Sportswear: Value 2012-2017
Table 81 Sales of Sportswear: % Value Growth 2012-2017
Table 82 NBO Company Shares of Sportswear: % Value 2013-2017
Table 83 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 84 Distribution of Sportswear by Format: % Value 2012-2017
Table 85 Forecast Sales of Sportswear: Value 2017-2022
Table 86 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Brazil

HEADLINES

PROSPECTS

Women continue to adopt more conservative approach towards apparel

Plus size should continue to gain relevance within womenswear

COMPETITIVE LANDSCAPE

Larger apparel and footwear specialist retailers continue to drive innovation

CATEGORY DATA

Table 87 Sales of Womenswear: Volume 2012-2017
Table 88 Sales of Womenswear: Value 2012-2017
Table 89 Sales of Womenswear: % Volume Growth 2012-2017
Table 90 Sales of Womenswear: % Value Growth 2012-2017
Table 91 NBO Company Shares of Womenswear: % Value 2013-2017
Table 92 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 93 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 94 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 95 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 96 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 97 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 98 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 99 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 100 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 101 Forecast Sales of Womenswear: Volume 2017-2022
Table 102 Forecast Sales of Womenswear: Value 2017-2022
Table 103 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 104 Forecast Sales of Womenswear: % Value Growth 2017-2022

Menswear in Brazil

HEADLINES

PROSPECTS

Menswear is expected to post stronger growth rates over the forecast period

Men remain interested in sports apparel

COMPETITIVE LANDSCAPE

Smaller brands will increase competition, mainly though internet retailing

Single branded stores to gain ground

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Apparel and Footwear in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Brazil

EXECUTIVE SUMMARY

Apparel and footwear returns to positive sales growth

Consumers continue to adopt more rational approach when purchasing new products

Long-lasting sales periods

Key players increase investments to leverage sales from internet retailing

Value sales are expected to recover, but at a slower pace

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Brazil

HEADLINES

PROSPECTS

Apparel accessories should regain momentum as economic scenario improves

COMPETITIVE LANDSCAPE

Two leading players in fragmented environment

Niche brands should increase their presence over the coming years

CATEGORY DATA]

Childrenswear in Brazil

HEADLINES

PROSPECTS

Parents continue to favour purchasing childrenswear instead of buying for themselves

Children start to influence purchasing decisions

COMPETITIVE LANDSCAPE

Brands focus on niche areas of childrenswear

Gender blurring movement evident in childrenswear

CATEGORY DATA

Footwear in Brazil

HEADLINES

PROSPECTS

Trading down continues to affect sales of footwear

Players will invest in differentiated styles as consumers prepare to take greater risks

COMPETITIVE LANDSCAPE

Alpargatas loses significant value share in 2017

Sports footwear companies to re-think strategies

CATEGORY DATA

Hosiery in Brazil

HEADLINES

PROSPECTS

Sales of hosiery should recover, but not at a strong pace

COMPETITIVE LANDSCAPE

Hosiery remains fragmented in Brazil

Niche brands increasing in number

CATEGORY DATA

Jeans in Brazil

HEADLINES

PROSPECTS

Premium and super premium jeans continue to outperform the category

Increasing production costs affect certain segments

Positive performance expected for jeans overall

COMPETITIVE LANDSCAPE

Smaller brands should increase their presence over the forecast period

Older brands return with local operations

CATEGORY DATA

Sportswear in Brazil

HEADLINES

PROSPECTS

Sportswear is expected to continue posting strong growth rates

Athleisure influences sales of sportswear in Brazil

COMPETITIVE LANDSCAPE

Adidas outpaces Nike to regain its leadership

Brands to continue investing in local production

CATEGORY DATA