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Learn moreFeb 2021
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Prior to the COVID-19 pandemic, Brazil had already been seeing very modest growth across apparel and footwear categories due to the weak macroeconomic situation since 2014. After years of macroeconomic turmoil in 2015 and 2016, Brazil’s economy has witnessed years of weak growth.
For a long time the country in the world with the second highest number of deaths due to the pandemic, Brazil faces not only economic impoverishment but also the widespread fear of contagion. New government mandates required retailers to remain closed for three months, from March to June.
During the beginning of the COVID-19 pandemic in Brazil the lack of facial masks became a public health problem, even inside hospitals. The global trend for consumers demanding more sustainable actions from companies is also seen in Brazil and the increasing demand for social responsibility led to unprecedented cooperation among the main manufacturers in the textile sector to adapt plants for the production of face masks.
Even though e-commerce has been the channel to most benefit during the pandemic, online sales did not compensate for the missing apparel and footwear transactions from physical stores. With the physical points of sale closed, e-commerce concentrated consumers’ demand and forced rapid enhancements in digital platforms.
The prospect of mass immunisation brings not only a more solid basis for corporate plans but also huge optimism that consumers will be able to return to their former routines. Despite the social difficulties that made a large part of the population vulnerable, the resumption of investments in industrial activities tend to positively impact the macroeconomic indicators such as unemployment rates and GDP growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.