Apparel and Footwear in Saudi Arabia

Apparel and Footwear in Saudi Arabia

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Middle East and Africa – 2020

DISCLAIMER

SOURCES

Summary 2 Research Sources

Womenswear in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Womenswear experiences steep decline in 2020 due to the pandemic and decimation of events

Demand decimated by the pandemic as women stay at home during lockdown

Growth of e-commerce due to the pandemic and underpinned by cultural reasons

OPPORTUNITIES

Industry players recover and invest in new products and marketing campaigns

More marketing campaigns likely directed specifically towards women

Ongoing encouragement of women through government initiatives stimulate category sales

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2015-2020
Table 14 Sales of Womenswear by Category: Value 2015-2020
Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Menswear in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Price sensitivity heightened further by economic uncertainty caused by the pandemic

Trend towards casual clothing heightened further by lockdown

Loss of share for Al Bandar Trading during 2020, though company sustains category lead

RECOVERY AND OPPORTUNITIES

Strong rebound for all categories of menswear in 2021 with growth normalising thereafter for the remainder of the review period

Demand for thobes as obligatory official/national wear due to rising employment among Saudis

Rising demand for sportswear

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2015-2020
Table 32 Sales of Menswear by Category: Value 2015-2020
Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Menswear: % Value 2016-2020
Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Childrenswear in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Government restrictions to halt the spread of the virus decimate sales of childrenswear in 2020

Uncertainty stimulates fall in birth rate, while lockdown reduces occasions to wear childrenswear

Demand for fashionable Westernised fashion in childrenswear and comfortable clothing as the Kingdom modernises

RECOVERY AND OPPORTUNITIES

Strong contraction for Al Bandar Trading with recovery likely over time

Consumers trust in the quality of international brands – an important factor in childrenswear

E-commerce on the rise as consumers increasingly appreciate its convenience

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2015-2020
Table 50 Sales of Childrenswear by Category: Value 2015-2020
Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Sportswear in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Suspension of all sports activities and the closure of sports halls leads to steep decline in sportswear despite government initiatives to promote fitness during lockdown

Demand falters for women’s sportswear in 2020 due to the pandemic

Sportswear becomes increasingly fashionable, while greater availability especially via e-commerce, contributes to growth

RECOVERY AND OPPORTUNITIES

Focus on tourism once more when pandemic recedes around the globe while locals maintain preference for staycations, at least in the short term

Significant gains for e-commerce in sportswear due to convenience, price competitiveness and net-savvy consumers

Saudi Vision 2030 programme stimulates fitness campaigns

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2015-2020
Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 63 Distribution of Sportswear by Format: % Value 2015-2020
Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Jeans in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

The pandemic heightens stress on disposable incomes creating a preference for classic rather than trendy brands

Lockdown, home seclusion and store closures boost e-commerce sales of jeans

Fashion trends take a backseat as consumer prioritise health concerns

RECOVERY AND OPPORTUNITIES

Preference for economy jeans since the pandemic and an earlier economic downturn

Trend for more relaxed and comfortable jeans gathers momentum since the pandemic

Jeans popular among Saudi men

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2015-2020
Table 67 Sales of Jeans by Category: Value 2015-2020
Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 71 Sales of Men’s Jeans by Category: Value 2015-2020
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 75 Sales of Women’s Jeans by Category: Value 2015-2020
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Jeans: % Value 2016-2020
Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Hosiery in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Demand falls for hosiery as pandemic decimates sales and retailing opportunities

Weather conditions limit category sales irrespective of the pandemic

Casual trends support non-sheer hosiery as consumers seek comfort during lockdown and home seclusion

RECOVERY AND OPPORTUNITIES

E-commerce gathers momentum offering convenience and lower prices, especially appealing to price-sensitive consumers in recovery from the pandemic

Standalone hosiery retailers face financial stress and greater competition from modern grocery retailers

Casual and sports-inspired fashion impact hosiery particularly products for women

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2015-2020
Table 93 Sales of Hosiery by Category: Value 2015-2020
Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel Accessories in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

The compulsory wearing of face masks creates opportunities for producers and creates huge growth spike of other apparel accessories

Industry players bring forward the development of e-commerce in order to survive the pandemic

With the exception of other apparel accessories, all other categories experience steep decline in 2020 due to COVID-19

RECOVERY AND OPPORTUNITIES

Stronger online focus both in marketing and retailing as players cut costs and endeavour to reach a wider audience

Consumption of face masks set to fall dramatically when the pandemic recedes

Scarves and ties witness rebound though the latter hindered by fewer numbers of expats in the Kingdom

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Footwear in Saudi Arabia

KEY DATA FINDINGS

2020 IMPACT

Growing focus on e-commerce as non-essential bricks and mortar retailers close during lockdown and consumers work from home

Demand hindered by lockdown, school closures and bans on social gatherings

Trend in casual wear and sportswear favours sneakers

RECOVERY AND OPPORTUNITIES

E-commerce sees strong growth and ongoing investment since the pandemic

Casual and sports-inspired fashion drive forecast period growth

Despite the ongoing departure of expats once the pandemic recedes a resurgence in tourism boosts demand for international brands of footwear

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2015-2020
Table 113 Sales of Footwear by Category: Value 2015-2020
Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Footwear: % Value 2016-2020
Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
Table 118 Distribution of Footwear by Format: % Value 2015-2020
Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025

---