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Country Report

Apparel and Footwear in

Apparel and Footwear in Saudi Arabia

75 pages, Feb 2018

US$2,100

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Executive Summary

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Economic reform a setback for apparel and footwear brands?

Saudi Arabian nationals account for almost 90% of apparel and footwear consumers in the country. The kingdom offers excellent business for international brands; however, in 2017, most top apparel and footwear international brands posted a significant decline in performance compared to the previous year.

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Consumers in Saudi Arabia are transiting from being passive purchasers who depend largely on the opinions of others to more-active participants seeking the best deal. Over 2016-2017, price became an increasingly important factor when making purchases as a result of reduced purchasing power for many consumers.

Shopping centres in Saudi Arabia

Saudi Arabia is famous for its “shopping centre culture”. Shopping at such locations remains the finest and most popular kind of entertainment for the majority in the region, thus creating a huge “retail-tainment” conglomerate.

Internet retailing continues to develop

Internet retailing developed strongly in 2017, with the release of online shopping platforms in the form of online websites and mobile applications by leading international brands. To encourage customers to shop online, operators provided tempting discounts/offers/promotions on items available for purchase.

Vision 2030 – economic reform can boost sales of international brands

Vision 2030 is a promising agenda. With the strategy focusing on a thriving economy, investing in the long term and boosting business and production, the economy is expected to stabilise over the forecast period.

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Apparel Sample Report Apparel Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Saudi Arabia

EXECUTIVE SUMMARY

Economic reform a setback for apparel and footwear brands?

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Shopping centres in Saudi Arabia

Internet retailing continues to develop

Vision 2030 – economic reform can boost sales of international brands

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Saudi Arabia

HEADLINES

PROSPECTS

Apparel accessories declines in current value terms in 2017

Scarves posts the highest current value growth within apparel accessories

Belts and ties are the worst performers in 2017

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads apparel accessories in 2017

Fawaz Abdulaziz Al Hokair & Co posts the largest value share gain in 2017

Hugo Boss declines

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Saudi Arabia

HEADLINES

PROSPECTS

Baby and toddler wear declines

Childrenswear is the worst performer

Fashion trends in childrenswear

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads childrenswear

Trusted international brands are favourites within childrenswear

Companies strengthen their marketing in 2017

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Saudi Arabia

HEADLINES

PROSPECTS

Men’s footwear continues to lead

Women’s footwear performs best in 2017

Children’s footwear is the worst performer

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads footwear

International brands dominate footwear

Internet retailing shows promising growth

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Saudi Arabia

HEADLINES

PROSPECTS

Negligible growth rate for hosiery in 2017

Slow growth expected

Non-sheer hosiery sales remain higher than sheer hosiery in 2017

COMPETITIVE LANDSCAPE

Al Bandar Trading Co continues to lead hosiery in 2017

M H Al Shaya posts the highest growth

Private label remains insignificant within hosiery

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Saudi Arabia

HEADLINES

PROSPECTS

Youth population drives sales of jeans

Standard jeans is expected to remain the largest category

Sales of women’s jeans higher than those of men’s jeans

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads jeans in 2017

Decline for super premium jeans in 2017

Brand loyalty drives sales of international brands in 2017

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Saudi Arabia

HEADLINES

PROSPECTS

Menswear records growth

Athleisure gains in popularity

Higher employment leads to formal wear growth

COMPETITIVE LANDSCAPE

Al Bandar Trading Co increases its value share

Stand-alone outlets register higher sales

Menswear staple categories

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in Saudi Arabia

HEADLINES

PROSPECTS

Sportswear to record growth

Passive lifestyles prevail

Sports footwear gaining popularity in the kingdom

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Online sales on the rise

International brands dominate sales

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Saudi Arabia

HEADLINES

PROSPECTS

Womenswear to be boosted

Womenswear to lead internet sales

Top drivers within womenswear

COMPETITIVE LANDSCAPE

Al Bandar Trading Co continues to lead womenswear, despite a value share decline

Saudi Arabian female designers

Womenswear staple categories

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Country Report

Apparel and Footwear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Economic reform a setback for apparel and footwear brands?

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Shopping centres in Saudi Arabia

Internet retailing continues to develop

Vision 2030 – economic reform can boost sales of international brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Saudi Arabia

EXECUTIVE SUMMARY

Economic reform a setback for apparel and footwear brands?

Changing consumer shopping behaviour and overlapping peak seasons affect sales

Shopping centres in Saudi Arabia

Internet retailing continues to develop

Vision 2030 – economic reform can boost sales of international brands

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Saudi Arabia

HEADLINES

PROSPECTS

Apparel accessories declines in current value terms in 2017

Scarves posts the highest current value growth within apparel accessories

Belts and ties are the worst performers in 2017

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads apparel accessories in 2017

Fawaz Abdulaziz Al Hokair & Co posts the largest value share gain in 2017

Hugo Boss declines

CATEGORY DATA

Childrenswear in Saudi Arabia

HEADLINES

PROSPECTS

Baby and toddler wear declines

Childrenswear is the worst performer

Fashion trends in childrenswear

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads childrenswear

Trusted international brands are favourites within childrenswear

Companies strengthen their marketing in 2017

CATEGORY DATA

Footwear in Saudi Arabia

HEADLINES

PROSPECTS

Men’s footwear continues to lead

Women’s footwear performs best in 2017

Children’s footwear is the worst performer

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads footwear

International brands dominate footwear

Internet retailing shows promising growth

CATEGORY DATA

Hosiery in Saudi Arabia

HEADLINES

PROSPECTS

Negligible growth rate for hosiery in 2017

Slow growth expected

Non-sheer hosiery sales remain higher than sheer hosiery in 2017

COMPETITIVE LANDSCAPE

Al Bandar Trading Co continues to lead hosiery in 2017

M H Al Shaya posts the highest growth

Private label remains insignificant within hosiery

CATEGORY DATA

Jeans in Saudi Arabia

HEADLINES

PROSPECTS

Youth population drives sales of jeans

Standard jeans is expected to remain the largest category

Sales of women’s jeans higher than those of men’s jeans

COMPETITIVE LANDSCAPE

Al Bandar Trading Co leads jeans in 2017

Decline for super premium jeans in 2017