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Country Report

Apparel and Footwear in

Apparel and Footwear in Saudi Arabia

72 pages, Mar 2019

US$2,100

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Executive Summary

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2018 is a challenging year for apparel and footwear

As the Saudi Arabian economy slowed down, apparel and footwear saw a decline in current value terms in 2018. The decline was caused by a change in consumers’ spending habits.

The retail salesforce is changing

As new laws and reforms continue to be implemented, the Saudi market continues to change. In January 2018, a new law was announced, according to which at least 70% of the staff in retail stores (ready to wear) must be Saudi nationals.

Consumers shift towards value-oriented brands and promotions

Most consumers in Saudi Arabia are relatively young, well-informed and sophisticated. Given the increasing competition and the strong presence of international brands, both in-store and after-sales services are vital in developing customer loyalty.

Internet retailing witnesses rapid growth

Internet retailing continues to grow in Saudi Arabia, as more and more brands release online shopping platforms in the form of websites and mobile applications. The presence of a well-developed transportation and logistics network and rising internet penetration will only contribute to the increase in internet retailing.

Signs of slow recovery within apparel and footwear

As the government continues to create employment opportunities, rising incomes will eventually lead to higher spending. The Saudi Arabian economy is expected to gradually recover from 2019 and bring back some of consumers’ spending power.

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Apparel Sample Report Apparel Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Saudi Arabia?
What are the major brands in Saudi Arabia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Saudi Arabia

EXECUTIVE SUMMARY

2018 is a challenging year for apparel and footwear

The retail salesforce is changing

Consumers shift towards value-oriented brands and promotions

Internet retailing witnesses rapid growth

Signs of slow recovery within apparel and footwear

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Saudi Arabia

HEADLINES

PROSPECTS

Slow growth for apparel accessories

Scarves records the highest growth in apparel accessories

Belts sees the worst performance

COMPETITIVE LANDSCAPE

Al Bandar Trading leads apparel accessories

Fawaz Abdulaziz Al Hokair follows Al Bandar Trading

Unbranded products offer strong competition to international brands

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Saudi Arabia

HEADLINES

PROSPECTS

A decrease in spending on childrenswear

Frequent discounts and promotions attract customers

Demand for fashionable childrenswear increases

COMPETITIVE LANDSCAPE

Al Bandar Trading leads childrenswear

M H Alshaya and Fawaz Abdulaziz Al Hokair follow

International brands continue to dominate childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Saudi Arabia

HEADLINES

PROSPECTS

Footwear witnesses a decline

Men’s footwear remains the biggest category

Athleisure becomes more prominent in Saudi Arabia

COMPETITIVE LANDSCAPE

Al Bandar Trading leads footwear

Internet retailing continues to grow

Companies see their best sales in the back to school season

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Saudi Arabia

HEADLINES

PROSPECTS

Demand for hosiery remains lukewarm

The climate influences demand for hosiery

Sales of non-sheer hosiery are higher than sheer hosiery

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead hosiery

Consumers do not look specifically for brands when shopping for hosiery

Hosiery is highly fragmented

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Saudi Arabia

HEADLINES

PROSPECTS

Economy jeans sees the best performance

Jeans remain a staple item for the youth population

Higher demand for women’s jeans than men’s jeans

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead jeans

Fawaz Abdulaziz Al Hokair closely follows

Consumers seek better value for money

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Saudi Arabia

HEADLINES

PROSPECTS

Brand-consciousness is prominent amongst Saudis

Demand for casual and comfortable clothing increases

Men become cautious spenders

COMPETITIVE LANDSCAPE

Al Bandar Trading leads menswear

Men’s preference for stand-alone outlets

The shift towards budget-friendly options

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Saudi Arabia

HEADLINES

PROSPECTS

A shift towards active lifestyles

Social media exposure

Women’s empowerment works in favour of women’s sportswear

COMPETITIVE LANDSCAPE

adidas Group continues to lead

Internet retailing is on the rise

International brands dominate

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Saudi Arabia

HEADLINES

PROSPECTS

Temporary decline in sales

Survival of the fittest

Women’s empowerment

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead womenswear

Two aspects of internet retailing

Other women’s outerwear records strong growth

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2018 is a challenging year for apparel and footwear

The retail salesforce is changing

Consumers shift towards value-oriented brands and promotions

Internet retailing witnesses rapid growth

Signs of slow recovery within apparel and footwear

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Saudi Arabia

EXECUTIVE SUMMARY

2018 is a challenging year for apparel and footwear

The retail salesforce is changing

Consumers shift towards value-oriented brands and promotions

Internet retailing witnesses rapid growth

Signs of slow recovery within apparel and footwear

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Saudi Arabia

HEADLINES

PROSPECTS

Slow growth for apparel accessories

Scarves records the highest growth in apparel accessories

Belts sees the worst performance

COMPETITIVE LANDSCAPE

Al Bandar Trading leads apparel accessories

Fawaz Abdulaziz Al Hokair follows Al Bandar Trading

Unbranded products offer strong competition to international brands

CATEGORY DATA

Childrenswear in Saudi Arabia

HEADLINES

PROSPECTS

A decrease in spending on childrenswear

Frequent discounts and promotions attract customers

Demand for fashionable childrenswear increases

COMPETITIVE LANDSCAPE

Al Bandar Trading leads childrenswear

M H Alshaya and Fawaz Abdulaziz Al Hokair follow

International brands continue to dominate childrenswear

CATEGORY DATA

Footwear in Saudi Arabia

HEADLINES

PROSPECTS

Footwear witnesses a decline

Men’s footwear remains the biggest category

Athleisure becomes more prominent in Saudi Arabia

COMPETITIVE LANDSCAPE

Al Bandar Trading leads footwear

Internet retailing continues to grow

Companies see their best sales in the back to school season

CATEGORY DATA

Hosiery in Saudi Arabia

HEADLINES

PROSPECTS

Demand for hosiery remains lukewarm

The climate influences demand for hosiery

Sales of non-sheer hosiery are higher than sheer hosiery

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead hosiery

Consumers do not look specifically for brands when shopping for hosiery

Hosiery is highly fragmented

CATEGORY DATA

Jeans in Saudi Arabia

HEADLINES

PROSPECTS

Economy jeans sees the best performance

Jeans remain a staple item for the youth population

Higher demand for women’s jeans than men’s jeans

COMPETITIVE LANDSCAPE

Al Bandar Trading continues to lead jeans

Fawaz Abdulaziz Al Hokair closely follows