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Learn moreFeb 2021
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The onset of the global pandemic in 2020 had a strong negative impact on the apparel and footwear market in Saudi Arabia. Non-essential stores closed, which decimated sales of apparel and footwear specialist retailers.
Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March. With the borders of the cities closed and a 24-hour curfew in place, travel restrictions were also imposed on 13 regions.
Al Bandar Trading Co retained the category lead in 2020, although it experienced a contraction in its value share due to the impact of the pandemic on its business. Its brands include Splash, Max, Bossini, Lee Cooper, Koton, and New Look.
E-Commerce became a much more important distribution channel for apparel and footwear in Saudi Arabia during 2020 due to the onset of the COVID-19 pandemic. Non-essential stores closed during lockdown while the government imposed a variety of curfews at different times during the year across regions in the Kingdom in order to halt virus transmission.
With the exception of apparel accessories, all categories of apparel and footwear are expected to register a strong rebound in 2021 once the pandemic comes under control and vaccines are rolled out. Growth rates are expected to slow thereafter but remain higher than pre-pandemic levels due to the rise in VAT in the country.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Saudi Arabia market research report includes:
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This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.