Apparel and Footwear in Denmark
Apparel and footwear in 2022: The big picture
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 2 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 7 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Childrenswear in Denmark
Childrenswear benefits from being a more essential item
Second hand items gain popularity with parents
Childrenswear remains fragmented in 2022 due to popularity of smaller brands, but Name It remains number one
Childrenswear faces positive period of growth in the long-term
Parents will opt for sustainable childrenswear for the planet and purse
Private label childrenswear will be strategic focus for retailers
Table 13 Sales of Childrenswear by Category: Volume 2017-2022
Table 14 Sales of Childrenswear by Category: Value 2017-2022
Table 15 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 16 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 18 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 19 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 20 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
Apparel Accessories in Denmark
Apparel accessories sees decline due to economic conditions and reduced need for masks
Fast fashion giants lead in apparel accessories
Apparel accessories well-suited to e-commerce
Economic constraints to dampen apparel accessories in short-term
Face masks usage to drop dramatically
Online channel to post solid growth
Table 23 Sales of Apparel Accessories by Category: Volume 2017-2022
Table 24 Sales of Apparel Accessories by Category: Value 2017-2022
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Apparel Accessories: % Value 2018-2022
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2019-2022
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2022-2027
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2022-2027
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2022-2027
Menswear in Denmark
Menswear faces slowdown as Danes tighten belts
Fast fashion gains popularity alongside men’s eco-wear
In-store retailers received a welcome boost but online remains a key channel
Menswear to face a tough year in 2024
Major players set to consolidate position
Economic uncertainty will bolster brands at the low end of the category
Table 33 Sales of Menswear by Category: Volume 2017-2022
Table 34 Sales of Menswear by Category: Value 2017-2022
Table 35 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 36 Sales of Menswear by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Menswear: % Value 2018-2022
Table 38 LBN Brand Shares of Menswear: % Value 2019-2022
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 45 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 47 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 48 Forecast Sales of Menswear by Category: Value 2022-2027
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
Womenswear in Denmark
Womenswear sales slows as cost of living surges
Some Danes move away from fast fashion to eco-conscious purchases
Apparel retailers see recovery in sales in-store
Economic slowdown likely to plague future performance
E-commerce to gain further appeal
Low-end apparel to make gains as economic conditions weigh on consumers’ minds
Table 51 Sales of Womenswear by Category: Volume 2017-2022
Table 52 Sales of Womenswear by Category: Value 2017-2022
Table 53 Sales of Womenswear by Category: % Volume Growth 2017-2022
Table 54 Sales of Womenswear by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Womenswear: % Value 2018-2022
Table 56 LBN Brand Shares of Womenswear: % Value 2019-2022
Table 57 NBO Company Shares of Women's Nightwear: % Value 2018-2022
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2019-2022
Table 59 NBO Company Shares of Women's Outerwear: % Value 2018-2022
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2019-2022
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2018-2022
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2019-2022
Table 63 NBO Company Shares of Women's Underwear: % Value 2018-2022
Table 64 LBN Brand Shares of Women's Underwear: % Value 2019-2022
Table 65 Forecast Sales of Womenswear by Category: Volume 2022-2027
Table 66 Forecast Sales of Womenswear by Category: Value 2022-2027
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2022-2027
Jeans in Denmark
Jeans witnesses slowdown mirroring other categories
Strong preference for brands prevails in jeans
Eco-labelling gains prominence
Jeans faces mixed growth prospects
Second-hand sales expected to gain foothold in jeans
E-commerce to gain further ground
Table 69 Sales of Jeans by Category: Volume 2017-2022
Table 70 Sales of Jeans by Category: Value 2017-2022
Table 71 Sales of Jeans by Category: % Volume Growth 2017-2022
Table 72 Sales of Jeans by Category: % Value Growth 2017-2022
Table 73 Sales of Men’s Jeans by Category: Volume 2017-2022
Table 74 Sales of Men’s Jeans by Category: Value 2017-2022
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2017-2022
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2017-2022
Table 77 Sales of Women’s Jeans by Category: Volume 2017-2022
Table 78 Sales of Women’s Jeans by Category: Value 2017-2022
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2017-2022
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Jeans: % Value 2018-2022
Table 82 LBN Brand Shares of Jeans: % Value 2019-2022
Table 83 Forecast Sales of Jeans by Category: Volume 2022-2027
Table 84 Forecast Sales of Jeans by Category: Value 2022-2027
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2022-2027
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2022-2027
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2022-2027
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2022-2027
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2022-2027
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2022-2027
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2022-2027
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2022-2027
Hosiery in Denmark
Hosiery sees limited growth in current value terms
Price sensitivity accelerates
Sustainable hosiery is gaining popularity among Danes
Private label to remain a strategic focus for retailers
Online sales to rise in the forecast period
Demand for sustainable hosiery to continue
Table 95 Sales of Hosiery by Category: Volume 2017-2022
Table 96 Sales of Hosiery by Category: Value 2017-2022
Table 97 Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 98 Sales of Hosiery by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Hosiery: % Value 2018-2022
Table 100 LBN Brand Shares of Hosiery: % Value 2019-2022
Table 101 Forecast Sales of Hosiery by Category: Volume 2022-2027
Table 102 Forecast Sales of Hosiery by Category: Value 2022-2027
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2022-2027
Footwear in Denmark
Danish Ecco brand faces boycott amid refusal to severe ties with Russia
Footwear sees low value growth
Larger retailers and e-commerce are most attractive distribution channels
Online and large retailers stand to benefit in tougher climate
Footwear likely to see greater polarisation between economy and premium brands
Players will need e-commerce presence to survive during the forecast period
Table 105 Sales of Footwear by Category: Volume 2017-2022
Table 106 Sales of Footwear by Category: Value 2017-2022
Table 107 Sales of Footwear by Category: % Volume Growth 2017-2022
Table 108 Sales of Footwear by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Footwear: % Value 2018-2022
Table 110 LBN Brand Shares of Footwear: % Value 2019-2022
Table 111 Distribution of Footwear by Format: % Value 2017-2022
Table 112 Forecast Sales of Footwear by Category: Volume 2022-2027
Table 113 Forecast Sales of Footwear by Category: Value 2022-2027
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2022-2027
Sportswear in Denmark
Sportswear sales remain solid as cost of living surges
International sportswear brands lead
E-commerce continues to make marginal gain in value share
Muted growth as economic concerns weigh on consumer confidence
E-commerce to become more competitive in sportswear
Health and fitness trend will sustain growth
Table 116 Sales of Sportswear by Category: Value 2017-2022
Table 117 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Sportswear: % Value 2018-2022
Table 119 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 120 Distribution of Sportswear by Format: % Value 2017-2022
Table 121 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027