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Learn moreFeb 2021
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All categories within apparel and footwear in Denmark recorded significant declines in retail value sales in 2020, predominantly as a result of the COVID-19 pandemic. As one of the industries hardest hit by the pandemic, apparel and footwear suffered from the forced closure of non-essential retail stores from mid-March to mid-May 2020.
The COVID-19 virus was first confirmed to have spread to Denmark on 27 February 2020. Denmark was among the first European countries to introduce lockdown measures.
The principal way in which apparel and footwear players adapted to COVID-19 was to focus more strongly on the e-commerce channel. This entailed improving existing e-commerce offerings or building new online stores for retailers that lacked a digital presence.
E-commerce recorded strong growth across apparel and footwear in 2020 as the COVID-19 pandemic accelerated an existing shift towards the channel. However, this growth was largely insufficient to offset the decline in physical store sales.
Apparel and footwear in Denmark is generally expected to recover well over the forecast period. Despite this, the COVID-19 pandemic is expected to have a lasting impact as many retailers have been forced to close while e-commerce has grown significantly faster than expected, pulling well ahead of previous growth projections.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Denmark market research report includes:
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This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.