Apparel and Footwear in Ukraine

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Ukraine?
  • Which are the leading brands in Ukraine?
  • How are products distributed in Ukraine?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Ukraine?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020 Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020 Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary: Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

DISCLAIMER

SOURCES

Summary 1 Research Sources

Womenswear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise essential items while remaining alert to sustainable fashion in 2020
Lifestyle changes due to COVID-19 prompt shift towards comfort and convenience in 2020
Growth in e-commerce sales as international brands continue to make inroads in 2020

RECOVERY AND OPPORTUNITIES

Growth across womenswear in 2021 as sales struggle to return to pre-pandemic levels over the forecast period
Consumers set to prioritise essentials in 2021 as athleisure and sustainability grow as trends over the longer term
International players and fast fashion brands set to shape future of womenswear in Ukraine

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2015-2020 Table 14 Sales of Womenswear by Category: Value 2015-2020 Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020 Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020 Table 17 NBO Company Shares of Womenswear: % Value 2016-2020 Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020 Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020 Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020 Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020 Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020 Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020 Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020 Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020 Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020 Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025 Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025 Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025 Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Menswear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Menswear sales hit hard by lifestyle changes linked to COVID-19 in 2020
Formalwear sees the sharpest decline as comfortable, casual apparel proves more resilient in 2020
International and fast fashion brands extend appeal among price-conscious Ukrainian men in 2020

RECOVERY AND OPPORTUNITIES

Menswear faces slow return to pre-pandemic value sales
Sports-inspired apparel set to drive growth as sales of formal apparel remain sluggish
International brands set to maintain strength in menswear at expense of local players

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2015-2020 Table 32 Sales of Menswear by Category: Value 2015-2020 Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020 Table 34 Sales of Menswear by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Menswear: % Value 2016-2020 Table 36 LBN Brand Shares of Menswear: % Value 2017-2020 Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020 Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020 Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020 Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020 Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020 Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020 Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020 Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020 Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025 Table 46 Forecast Sales of Menswear by Category: Value 2020-2025 Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025 Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Childrenswear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

School closures reduce demand for childrenswear in 2020 as baby and toddler wear shows resilience
Pressure on incomes leads to greater sharing of childrenswear in 2020
Unbranded childrenswear remains popular as LC Waikiki grows share in 2020

RECOVERY AND OPPORTUNITIES

Return to solid growth for childrenswear over the forecast period
Baby and toddler wear set to offer best growth prospects
Local players set to benefit from a solid understanding of consumers as international brands leverage e-commerce presence

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2015-2020 Table 50 Sales of Childrenswear by Category: Value 2015-2020 Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020 Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020 Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020 Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025 Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025 Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025 Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Sportswear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Sportswear shows resilience as consumers take up sports to combat stress of lockdown in 2020
Convenience and functionality support sales of sports-inspired apparel and footwear in 2020
COVID-19 provides strong boost to e-commerce channel in 2020

RECOVERY AND OPPORTUNITIES

Steady recovery for sportswear as sports-inspired apparel offers best growth prospects
Changing attitudes to health set to drive future sales of sportswear
International brands set to challenge unbranded and imitation sportswear

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2015-2020 Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020 Table 61 NBO Company Shares of Sportswear: % Value 2016-2020 Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020 Table 63 Distribution of Sportswear by Format: % Value 2015-2020 Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025 Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Jeans in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Sales of jeans hit by store closures, less socialising and uncertainty over the future in 2020
Consumers prioritise economy and classic jeans in 2020
Unbranded products dominate jeans as fast fashion brands hold steady in 2020

RECOVERY AND OPPORTUNITIES

Growth set to return as jeans retain wide appeal
Branded jeans set to erode share of unbranded and imitation varieties over the longer term
Growth for e-commerce as international players extend reach beyond larger cities

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2015-2020 Table 67 Sales of Jeans by Category: Value 2015-2020 Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020 Table 69 Sales of Jeans by Category: % Value Growth 2015-2020 Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020 Table 71 Sales of Men’s Jeans by Category: Value 2015-2020 Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020 Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020 Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020 Table 75 Sales of Women’s Jeans by Category: Value 2015-2020 Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020 Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of Jeans: % Value 2016-2020 Table 79 LBN Brand Shares of Jeans: % Value 2017-2020 Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025 Table 81 Forecast Sales of Jeans by Category: Value 2020-2025 Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025 Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025 Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025 Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025 Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025 Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025 Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025 Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Hosiery in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Lifestyle changes due to COVID-19 lead to sharp fall in hosiery sales in 2020
Non-sheer hosiery continues to dominate in 2020
Price remains key driver of hosiery purchasing decisions in 2020

RECOVERY AND OPPORTUNITIES

Return to growth in 2021 and throughout the forecast period
Innovation set to drive growth in both sheer and non-sheer hosiery
Further growth for e-commerce following well-known brands’ success

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2015-2020 Table 93 Sales of Hosiery by Category: Value 2015-2020 Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020 Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020 Table 96 NBO Company Shares of Hosiery: % Value 2016-2020 Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020 Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025 Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025 Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025 Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel Accessories in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Surge in demand for fashion face masks helps stem fall in sales of apparel accessories in 2020
Home seclusion and lack of formal occasions leads to sharp fall in sales of belts and ties in 2020
Strong growth for e-commerce in 2020

RECOVERY AND OPPORTUNITIES

Demand for apparel accessories set to return as incomes stabilise and normal life resumes
Handcrafted accessories set to challenge players over the short to medium term
Warmer winters threaten long-term demand for hats, scarves and gloves

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020 Table 103 Sales of Apparel Accessories by Category: Value 2015-2020 Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020 Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020 Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020 Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025 Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025 Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025 Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Footwear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Store closures and fewer wearing occasions severely impact sales of footwear in 2020
Women’s footwear continues to dominate as convenience and athleisure trend drive switch to low-heeled varieties in 2020
Retailers rely on discounting as many consumers turn to imitation and synthetic leather footwear in 2020

RECOVERY AND OPPORTUNITIES

Accelerating growth for footwear over the forecast period
International brands well positioned for growth through innovation and quality
Augmented reality (AR) services offer further growth potential for e-commerce

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2015-2020 Table 113 Sales of Footwear by Category: Value 2015-2020 Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020 Table 115 Sales of Footwear by Category: % Value Growth 2015-2020 Table 116 NBO Company Shares of Footwear: % Value 2016-2020 Table 117 LBN Brand Shares of Footwear: % Value 2017-2020 Table 118 Distribution of Footwear by Format: % Value 2015-2020 Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025 Table 120 Forecast Sales of Footwear by Category: Value 2020-2025 Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025 Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025
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This report originates from Passport, our Apparel and Footwear research and analysis database.

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