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Apparel and Footwear in China

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in China?
  • Where is future growth expected to be most dynamic?

Apparel and Footwear in China

Apparel and footwear in 2021: The big picture
2021 key trends
Sportswear brands outperform industry average due to athleisure trend
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Womenswear in China

KEY DATA FINDINGS

Local brands stay afloat due to greater consumer awareness and political sensitivity
Sales of thermal underwear accelerate due to technology upgrades
Collaborations with well-known designers help propel brand awareness
Premiumisation trend expected to continue in the forecast period
Sales via e-commerce will continue to be driven by innovative marketing tactics
Fast fashion brands will face headwinds
Table 13 Sales of Womenswear by Category: Volume 2016-2021
Table 14 Sales of Womenswear by Category: Value 2016-2021
Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026

Menswear in China

KEY DATA FINDINGS

National tide of patriotism continues to boost opportunities for local brands
Down coats on trend along with colder weather
Brands accelerate digital strategies to win in the online marketplace
Unisex products set to gain traction
Athleisure will continue to lead growth for menswear
Table 31 Sales of Menswear by Category: Volume 2016-2021
Table 32 Sales of Menswear by Category: Value 2016-2021
Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Menswear: % Value 2017-2021
Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026

Childrenswear in China

KEY DATA FINDINGS

Fertility decline brings uncertainty to childrenswear growth trajectory
Sportswear brands bet on childrenswear
Childrenswear brands penetrate new online channels
Functionality is increasing its dominance in childrenswear
JNBY scandal will lead to more careful design of childrenswear
Table 49 Sales of Childrenswear by Category: Volume 2016-2021
Table 50 Sales of Childrenswear by Category: Value 2016-2021
Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026

Sportswear in China

KEY DATA FINDINGS

Sportswear picks up strong growth momentum after 2020 decline
Polarising performance of domestic and international brands
Enhancing social attributes to stay connected with consumers
Winter Olympics to accelerate sportswear brand deployment in winter sports
Brands to capitalise on greater demand for outdoor activities
Table 59 Sales of Sportswear by Category: Value 2016-2021
Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
Table 63 Distribution of Sportswear by Format: % Value 2016-2021
Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026

Jeans in China

KEY DATA FINDINGS

Digital strategy becomes key to maintain growth momentum
Uniqlo maintains its leading position in jeans
HLA targets the younger generation through sub-brands
Sustainability becomes an increasingly salient topic in jeans
Growing competition from the athleisure trend
Table 66 Sales of Jeans by Category: Volume 2016-2021
Table 67 Sales of Jeans by Category: Value 2016-2021
Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Jeans: % Value 2017-2021
Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026

Hosiery in China

KEY DATA FINDINGS

Sports socks benefit from the growing fitness trend
Thermal hosiery gains attention due to the colder weather
Sales of slipper socks increase along with more time spent at home
Sportswear brands expected to gain share in hosiery
Quality and functionality set to drive sales
Table 92 Sales of Hosiery by Category: Volume 2016-2021
Table 93 Sales of Hosiery by Category: Value 2016-2021
Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026

Apparel Accessories in China

KEY DATA FINDINGS

Fashion brands launch face masks
Luxury accessories enjoy dynamic growth
Bridging the digital and physical remains key to drive sales
Online marketplace set for growth potential
Fashion masks offer significant potential
Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026

Footwear in China

KEY DATA FINDINGS

Sales of footwear regain growth momentum post-COVID-19
Non-sports footwear keeps losing share due to hybrid lifestyles
Children’s footwear sees a robust rebound, fuelled by rigid demand
Traditional footwear retailers commit to changing their retail model
Footwear players eager to attract the growing running population
Table 112 Sales of Footwear by Category: Volume 2016-2021
Table 113 Sales of Footwear by Category: Value 2016-2021
Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Footwear: % Value 2017-2021
Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
Table 118 Distribution of Footwear by Format: % Value 2016-2021
Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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