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Country Report

Apparel and Footwear in

Apparel and Footwear in China

Feb 2020

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Executive Summary

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Apparel and footwear sees slower growth due to economy downturn

Apparel and footwear experienced slower growth in 2019 than in the previous year in both current value and volume terms. With the slowdown of China’s economy and the negative impact seen from the country’s trade war with the US, apparel and footwear faced a number of tough challenges at the end of the review period.

Domestic brands increase their share

Homegrown brands are winning back Chinese consumers through rebranding and a focus on national pride which is integrated into the design of their apparel and footwear products. Today’s younger generation are making more rational decisions when purchasing apparel and footwear largely thanks to the support of e-commerce and the widespread availability of information online.

Competition intensifies as the industry becomes more consolidated

Competition within apparel and footwear in China is becoming increasingly fierce, with the leading players striving for growth while unbranded products are being forced out. For example, in sportswear the leading players, such as international giants Nike and adidas, continued to increase their share while leading domestic players such as Anta and Li Ning also recorded strong growth.

Digitalisation and new technology further propels innovation

With the aim of becoming more customer focused, apparel and footwear companies continue to invest in new technology and digitalisation as they look to optimise the online and offline shopping experience. For example, Belle International Holdings Ltd introduced its Radio-Frequency Identification (RFID) technology into its range of footwear in its offline stores.

Apparel and footwear set for steady growth as consumers become more brand loyal

Apparel and footwear in China is expected to maintain steady growth in the forecast period. This can be attributed to the rising disposal incomes of Chinese consumers, and their rising demand for better living standards and good quality products.

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Apparel and Footwear Sample Report Apparel and Footwear Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in China

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources

Womenswear in China

HEADLINES

PROSPECTS

Womenswear sees slower growth due to downward pressure on China’s economy

Emerging purchasing power of middle-class female consumers

Integration of offline and online distribution channels

COMPETITIVE LANDSCAPE

Womenswear becoming increasingly fragmented

Domestic brands are coming back after years losing ground to international brands

Uniqlo retains lead as its store network continues to expand

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2014-2019
Table 14 Sales of Womenswear by Category: Value 2014-2019
Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2015-2019
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2016-2019
Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

Menswear in China

HEADLINES

PROSPECTS

Rising purchasing power driving steady growth of menswear

Essentials clothing become popular choices for male consumers

IP economy boosts menswear and becomes popular marketing strategy

COMPETITIVE LANDSCAPE

Established brands embrace the stream of transformation

Domestic menswear brands like GXG is emerging as a game changer

HLA benefits from focus on domestic brands

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2014-2019
Table 32 Sales of Menswear by Category: Value 2014-2019
Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Menswear: % Value 2015-2019
Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2015-2019
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2016-2019
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2015-2019
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2016-2019
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2015-2019
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2016-2019
Table 43 NBO Company Shares of Men’s Underwear: % Value 2015-2019
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2016-2019
Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

Childrenswear in China

HEADLINES

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Baby and toddler wear leads the growth in childrenswear

Childrenswear under more stringent supervision in China

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Semir is keen to seek opportunities in the premium segment

Uniqlo continues to make gains

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2014-2019
Table 50 Sales of Childrenswear by Category: Value 2014-2019
Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

Sportswear in China

HEADLINES

PROSPECTS

Changing perceptions of domestic brands

New technology adding interest to sportswear

Branding comes into focus as Chinese consumers become more fashion conscious

COMPETITIVE LANDSCAPE

Localisation and personalisation form a key part of Nike’s new strategy

Anta continues to expand through broad portfolio of stores, brands and products

Skechers making strides

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2014-2019
Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 63 Distribution of Sportswear by Format: % Value 2014-2019
Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

Jeans in China

HEADLINES

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Premiumisation is driving value sales with growing brand recognition

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market

Lee and Wrangler looking to expand reach in China

Uniqlo making gains with innovative and functional jeans

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2014-2019
Table 67 Sales of Jeans by Category: Value 2014-2019
Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
Table 70 Sales of Men’s Jeans by Category: Volume 2014-2019
Table 71 Sales of Men’s Jeans by Category: Value 2014-2019
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2014-2019
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2014-2019
Table 74 Sales of Women’s Jeans by Category: Volume 2014-2019
Table 75 Sales of Women’s Jeans by Category: Value 2014-2019
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2014-2019
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Jeans: % Value 2015-2019
Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2019-2024
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2019-2024
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2019-2024
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2019-2024
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2019-2024
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2019-2024
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2019-2024

Hosiery in China

HEADLINES

PROSPECTS

Function-specific socks to cater to different consumer needs

Sports hosiery drives category growth

Consumers put their socks on show

COMPETITIVE LANDSCAPE

Langsha Group remains the top performer in hosiery, moving towards m-commerce

Hosiery remains highly fragmented as consumer demands shift

Sportswear brands benefiting from health and fitness trend

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2014-2019
Table 93 Sales of Hosiery by Category: Value 2014-2019
Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel Accessories in China

HEADLINES

PROSPECTS

Rising demand and fashion bloggers fuel the growth of apparel accessories

Belts become trendy again

Scarves sees dynamic growth driven by popularity of silk

COMPETITIVE LANDSCAPE

Competition intensifies as accessories collection stores enter the market

Luxury brands lead the growth of accessories market

Menswear giant HLA continues to expand

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

Footwear in China

HEADLINES

PROSPECTS

Growing focus on sport and fitness a key driver of demand

Traditional players losing ground as they fail to keep up with the times

Children’s footwear benefits from image-conscious parents

COMPETITIVE LANDSCAPE

Nike taking big strides in footwear

Belle invests in new technology as it looks to recover

Local players changing perceptions of domestic brands

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2014-2019
Table 113 Sales of Footwear by Category: Value 2014-2019
Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
Table 116 NBO Company Shares of Footwear: % Value 2015-2019
Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
Table 118 Distribution of Footwear by Format: % Value 2014-2019
Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Apparel and Footwear in China

New Report Guarantee

Executive Summary

New Report Guarantee

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in China

EXECUTIVE SUMMARY

Apparel and footwear sees slower growth due to economy downturn

Domestic brands increase their share

Competition intensifies as the industry becomes more consolidated

Digitalisation and new technology further propels innovation

Apparel and footwear set for steady growth as consumers become more brand loyal

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Womenswear in China

HEADLINES

PROSPECTS

Womenswear sees slower growth due to downward pressure on China’s economy

Emerging purchasing power of middle-class female consumers

Integration of offline and online distribution channels

COMPETITIVE LANDSCAPE

Womenswear becoming increasingly fragmented

Domestic brands are coming back after years losing ground to international brands

Uniqlo retains lead as its store network continues to expand

CATEGORY DATA

Menswear in China

HEADLINES

PROSPECTS

Rising purchasing power driving steady growth of menswear

Essentials clothing become popular choices for male consumers

IP economy boosts menswear and becomes popular marketing strategy

COMPETITIVE LANDSCAPE

Established brands embrace the stream of transformation

Domestic menswear brands like GXG is emerging as a game changer

HLA benefits from focus on domestic brands

CATEGORY DATA

Childrenswear in China

HEADLINES

PROSPECTS

Parents show greater willingness to spend on their children than on themselves

Baby and toddler wear leads the growth in childrenswear

Childrenswear under more stringent supervision in China

COMPETITIVE LANDSCAPE

Sportswear brands the engine behind the growth of childrenswear

Semir is keen to seek opportunities in the premium segment

Uniqlo continues to make gains

CATEGORY DATA

Sportswear in China

HEADLINES

PROSPECTS

Changing perceptions of domestic brands

New technology adding interest to sportswear

Branding comes into focus as Chinese consumers become more fashion conscious

COMPETITIVE LANDSCAPE

Localisation and personalisation form a key part of Nike’s new strategy

Anta continues to expand through broad portfolio of stores, brands and products

Skechers making strides

CATEGORY DATA

Jeans in China

HEADLINES

PROSPECTS

Manufacturers incorporating sport and leisure into their jeans

Premiumisation is driving value sales with growing brand recognition

COMPETITIVE LANDSCAPE

Levi’s outperforms Lee and consolidates its leadership in China market