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Country Report

Apparel and Footwear in

Apparel and Footwear in China

74 pages, Feb 2018

US$2,100

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Executive Summary

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Recovery in the apparel and footwear market in 2017

Apparel and footwear showed signs of recovery in 2017, with accelerating value growth compared to that in 2016. Childrenswear was the star performer, fuelled by the two-child policy introduced in 2016 and a growing number of parents who are willing to spend more on high quality childrenswear.

Childrenswear enjoys dramatic growth in 2017

Childrenswear delivered a stellar performance in 2017, with double-digit current value growth, which was even higher than that in 2016, driven by the introduction of the two-child policy in 2016. Young parents, especially from the Millennial generation, are more willing than older generations to spend money on themselves and on their children.

Nike (China) Inc maintains its lead in the highly fragmented market

Nike (China) Inc continued its leadership in the highly fragmented apparel and footwear market in 2017, ranking high in footwear, with a particularly high value share in sports footwear. The company's renowned branding, enriched product mixes and high-tech features in footwear have underpinned its lead in the market.

Internet retailing grows robustly in the new digital era

Internet retailing continued its robust growth in 2017, having become the number one distribution channel for apparel and footwear in China in 2016. The great convenience offered by online shopping, including hassle-free home delivery, competitive pricing and wide product offerings, has fuelled growth in the channel.

Overall market is anticipated to see steady growth

The apparel and footwear market is expected to see steady value growth over the forecast period, driven by stable market demand for good quality products. More robust value growth is anticipated to be seen in childrenswear, boosted mainly by the two-child policy.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in China?
What are the major brands in China?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in China

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in China

HEADLINES

PROSPECTS

Trendily designed apparel accessories proving popular among local consumers

The growing trend of customisation caters to different needs

Integration of online and offline distribution marks a new era in retailing

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton SA leads apparel accessories in 2017

Kering SA records robust growth in value terms

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in China

HEADLINES

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Increasingly trendy designs in childrenswear

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

More apparel brands venturing into childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in China

HEADLINES

PROSPECTS

Sports footwear the key growth engine for footwear in China

Children's footwear is consistently on the rise thanks to the two-child policy

Artificial intelligence is gradually integrated into the production of footwear

COMPETITIVE LANDSCAPE

Footwear in China sees consolidation in the review period

Nike (China) Inc leads Chinese footwear albeit with challenges in 2017

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in China

HEADLINES

PROSPECTS

Segmentation by function stimulates growth in a mature category

Hosiery becoming more stylish, in line with current fashion trends

Sports-related hosiery acting as a growth engine

COMPETITIVE LANDSCAPE

Langsha maintains lead in hosiery

Hosiery industry in China is highly fragmented, with intense competition

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in China

HEADLINES

PROSPECTS

The premiumisation trend takes shape

Personalised style is increasingly popular in jeans

COMPETITIVE LANDSCAPE

VF Asia Ltd continues to rank first in jeans

Brands in standard jeans see intensified competition

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in China

HEADLINES

PROSPECTS

Menswear maintains growth in 2017

Menswear is increasingly trendy

COMPETITIVE LANDSCAPE

Heilan Home Co Ltd still leads and further consolidates its share

Men's sportswear brands deliver a strong performance in 2017

CATEGORY DATA

Table 80 Sales of Menswear: Volume 2012-2017
Table 81 Sales of Menswear: Value 2012-2017
Table 82 Sales of Menswear: % Volume Growth 2012-2017
Table 83 Sales of Menswear: % Value Growth 2012-2017
Table 84 NBO Company Shares of Menswear: % Value 2013-2017
Table 85 LBN Brand Shares of Menswear: % Value 2014-2017
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 92 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 94 Forecast Sales of Menswear: Volume 2017-2022
Table 95 Forecast Sales of Menswear: Value 2017-2022
Table 96 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 97 Forecast Sales of Menswear: % Value Growth 2017-2022

Sportswear in China

HEADLINES

PROSPECTS

Sportswear consumption upgrading accelerates product segmentation

Supportive government policies help drive demand for sportswear

Innovative distribution helps to attract consumers

COMPETITIVE LANDSCAPE

Chinese sportswear has a relatively concentrated competitive landscape

International brands dominate sportswear

CATEGORY DATA

Table 98 Sales of Sportswear: Value 2012-2017
Table 99 Sales of Sportswear: % Value Growth 2012-2017
Table 100 NBO Company Shares of Sportswear: % Value 2013-2017
Table 101 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 102 Distribution of Sportswear by Format: % Value 2012-2017
Table 103 Forecast Sales of Sportswear: Value 2017-2022
Table 104 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in China

HEADLINES

PROSPECTS

Growing demand for individualistic apparel

Robust development for women's underwear and women's swimwear

COMPETITIVE LANDSCAPE

Womenswear is highly fragmented in China

Fast fashion slows down in 2017

CATEGORY DATA

Table 105 Sales of Womenswear: Volume 2012-2017
Table 106 Sales of Womenswear: Value 2012-2017
Table 107 Sales of Womenswear: % Volume Growth 2012-2017
Table 108 Sales of Womenswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Womenswear: % Value 2013-2017
Table 110 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 111 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 119 Forecast Sales of Womenswear: Volume 2017-2022
Table 120 Forecast Sales of Womenswear: Value 2017-2022
Table 121 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Womenswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in China

New Report Guarantee

Executive Summary

New Report Guarantee

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Apparel and Footwear in China

EXECUTIVE SUMMARY

Recovery in the apparel and footwear market in 2017

Childrenswear enjoys dramatic growth in 2017

Nike (China) Inc maintains its lead in the highly fragmented market

Internet retailing grows robustly in the new digital era

Overall market is anticipated to see steady growth

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in China

HEADLINES

PROSPECTS

Trendily designed apparel accessories proving popular among local consumers

The growing trend of customisation caters to different needs

Integration of online and offline distribution marks a new era in retailing

COMPETITIVE LANDSCAPE

LVMH Moët Hennessy Louis Vuitton SA leads apparel accessories in 2017

Kering SA records robust growth in value terms

CATEGORY DATA

Childrenswear in China

HEADLINES

PROSPECTS

Introduction of the two-child policy stimulates vigorous growth

Increasingly trendy designs in childrenswear

COMPETITIVE LANDSCAPE

Semir Group maintains leadership in 2017

More apparel brands venturing into childrenswear

CATEGORY DATA

Footwear in China

HEADLINES

PROSPECTS

Sports footwear the key growth engine for footwear in China

Children's footwear is consistently on the rise thanks to the two-child policy

Artificial intelligence is gradually integrated into the production of footwear

COMPETITIVE LANDSCAPE

Footwear in China sees consolidation in the review period

Nike (China) Inc leads Chinese footwear albeit with challenges in 2017

CATEGORY DATA

Hosiery in China

HEADLINES

PROSPECTS

Segmentation by function stimulates growth in a mature category

Hosiery becoming more stylish, in line with current fashion trends

Sports-related hosiery acting as a growth engine

COMPETITIVE LANDSCAPE

Langsha maintains lead in hosiery

Hosiery industry in China is highly fragmented, with intense competition

CATEGORY DATA

Jeans in China

HEADLINES

PROSPECTS

The premiumisation trend takes shape

Personalised style is increasingly popular in jeans

COMPETITIVE LANDSCAPE

VF Asia Ltd continues to rank first in jeans

Brands in standard jeans see intensified competition

CATEGORY DATA

Menswear in China

HEADLINES

PROSPECTS

Menswear maintains growth in 2017

Menswear is increasingly trendy