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Apparel and footwear showed signs of recovery in 2017, with accelerating value growth compared to that in 2016. Childrenswear was the star performer, fuelled by the two-child policy introduced in 2016 and a growing number of parents who are willing to spend more on high quality childrenswear.
Childrenswear delivered a stellar performance in 2017, with double-digit current value growth, which was even higher than that in 2016, driven by the introduction of the two-child policy in 2016. Young parents, especially from the Millennial generation, are more willing than older generations to spend money on themselves and on their children.
Nike (China) Inc continued its leadership in the highly fragmented apparel and footwear market in 2017, ranking high in footwear, with a particularly high value share in sports footwear. The company's renowned branding, enriched product mixes and high-tech features in footwear have underpinned its lead in the market.
Internet retailing continued its robust growth in 2017, having become the number one distribution channel for apparel and footwear in China in 2016. The great convenience offered by online shopping, including hassle-free home delivery, competitive pricing and wide product offerings, has fuelled growth in the channel.
The apparel and footwear market is expected to see steady value growth over the forecast period, driven by stable market demand for good quality products. More robust value growth is anticipated to be seen in childrenswear, boosted mainly by the two-child policy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.