Apparel and Footwear in the Czech Republic

Apparel and Footwear in the Czech Republic

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

Summary Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Womenswear in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Womenswear negatively impacted overall, due to home-working, lockdowns and economic uncertainty; whilst second-hand fashion continues to grow

Women’s leggings remain popular, thanks to versatility through time of COVID-19 and beyond

High activity amongst fashion players, despite the challenges caused by COVID-19

RECOVERY AND OPPORTUNITIES

Marginal recovery expected from 2021, with majority of categories rebounding back to positive figures (bar the worst hit)

Dynamic plus-size category expected to see swift recovery, supported by new tailoring and alternation services

Virtual and augmented reality enabling customers to virtually “try on” apparel set to lead developments over the forecast period

CATEGORY DATA

Table 13 Sales of Womenswear by Category: Volume 2015-2020
Table 14 Sales of Womenswear by Category: Value 2015-2020
Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 23 NBO Company Shares of Women’s Swimwear: % Value 2016-2020
Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2017-2020
Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

Menswear in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Menswear hit especially hard by COVID-19 factors, as men tend to shop less frequently anyway

Disrupted logistics and travel bans place further downwards pressure on menswear

Players in menswear remain active with their strategies, despite the challenges created by COVID-19

RECOVERY AND OPPORTUNITIES

E-commerce channel to drive recovery in menswear, with the majority of categories rebounding back to positive figures from 2021

Men set to increasingly consider quality-to-price ratios with more cautious spending

Men’s luxury apparel players will need to target rich domestic clientele, due to drop in worldwide tourism

CATEGORY DATA

Table 31 Sales of Menswear by Category: Volume 2015-2020
Table 32 Sales of Menswear by Category: Value 2015-2020
Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Menswear: % Value 2016-2020
Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
Table 37 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
Table 43 NBO Company Shares of Men’s Underwear: % Value 2016-2020
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

Childrenswear in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Childrenswear fares slightly better than womenswear and menswear, due to the necessity of repeat purchases for growing children

Luxury, branded and “mini me” fashion restricted to high-income Prague

Private labels and non-food chains with apparel continue to fare well due to lower price points

RECOVERY AND OPPORTUNITIES

Childrenswear set to rebound in 2021-2022, with second-hand, private label and discount shopping trends expected to remain strong

Parents set to switch from branded apparel to cheaper clothing, with competition in the lower priced segment set to increase

Sustainability and eco-friendly production expected to become more visible over the forecast period

CATEGORY DATA

Table 49 Sales of Childrenswear by Category: Volume 2015-2020
Table 50 Sales of Childrenswear by Category: Value 2015-2020
Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

Sportswear in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Sportswear remains significant due to consumers exercising at home and running outdoors, along with seeking comfort and versatility during lockdowns

Unique designs, retro styles and plus-size options leading trends

DECASPORT’s Decathlon brand continues to give adidas a run for its money, while Sportisimo buys 80% shares in Klimatex

RECOVERY AND OPPORTUNITIES

Sportswear expected to bounce back in 2021, due to consumers’ higher uptake in solo sports during the time of COVID-19

Bright future for athleisure trend, as players adapt their products to meet the evolving preferences of modern consumers

Higher growth expected in pop-up stores to promote limited editions and special offers

CATEGORY DATA

Table 59 Sales of Sportswear by Category: Value 2015-2020
Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 63 Distribution of Sportswear by Format: % Value 2015-2020
Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

Jeans in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Players attract consumers back to ubiquitous and versatile jeans with significant discount offers after store closures are lifted

Trends in premium and super premium jeans linked to closures of outlet stores and decline in tourism, rather than price factors per se

Premium jeans leader Hilfiger Denim stands out from the crowd with new sustainable denim to meet eco-friendly trends

RECOVERY AND OPPORTUNITIES

Premium and super premium jeans players set to attract local customers with seasonal discounts

Sustainability trend expected to grow, albeit at a cost when compared to the discounts seen in 2020

Economy jeans expected to become more popular, as consumers seek out the best possible deals

CATEGORY DATA

Table 66 Sales of Jeans by Category: Volume 2015-2020
Table 67 Sales of Jeans by Category: Value 2015-2020
Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
Table 70 Sales of Men’s Jeans by Category: Volume 2015-2020
Table 71 Sales of Men’s Jeans by Category: Value 2015-2020
Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2015-2020
Table 73 Sales of Men’s Jeans by Category: % Value Growth 2015-2020
Table 74 Sales of Women’s Jeans by Category: Volume 2015-2020
Table 75 Sales of Women’s Jeans by Category: Value 2015-2020
Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2015-2020
Table 77 Sales of Women’s Jeans by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Jeans: % Value 2016-2020
Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2020-2025
Table 85 Forecast Sales of Men’s Jeans by Category: Value 2020-2025
Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2020-2025
Table 89 Forecast Sales of Women’s Jeans by Category: Value 2020-2025
Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2020-2025

Hosiery in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Hosiery supported by sports-inspired socks during the time of COVID-19

Fashionably unique socks from online sellers see continued sales with smaller disruptions

Calzedonia brand maintains leading place, but competition ramps up from private label players

RECOVERY AND OPPORTUNITIES

Private label brands expected to grow even stronger over forecast period

Non-sheer hosiery set to bounce back and continue its winning trajectory

E-commerce expected to see continued success

CATEGORY DATA

Table 92 Sales of Hosiery by Category: Volume 2015-2020
Table 93 Sales of Hosiery by Category: Value 2015-2020
Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

Apparel Accessories in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Category supported by the booming success of other apparel accessories due to COVID-19 factors in 2020

Lockdowns place downwards pressure on other apparel accessories categories

Low consumer brand loyalty leads to a competitive environment

RECOVERY AND OPPORTUNITIES

High levels of sales seen in 2020 not sustainable over forecast period

Cheaper, more versatile and seasonless apparel accessories projected to witness faster recovery

Ties and formal wear will continue to face challenges, due to ongoing home-working and more relaxed dress codes

CATEGORY DATA

Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

Footwear in the Czech Republic

KEY DATA FINDINGS

2020 IMPACT

Sports footwear and sports-inspired footwear help temper the declines seen in other footwear categories

Fewer dressing up occasions hit smart footwear sales hard, whilst children’s footwear is somewhat supported by the need for new sizes in shoes

Lidl creates recycled range, CCC launches mobile app, and Footshop opens a second-hand store

RECOVERY AND OPPORTUNITIES

E-commerce channels set to go from strength to strength

Recovery expected to be led by sports and sports-inspired footwear trends

Two-way polarisation expected across footwear over the forecast period

CATEGORY DATA

Table 112 Sales of Footwear by Category: Volume 2015-2020
Table 113 Sales of Footwear by Category: Value 2015-2020
Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Footwear: % Value 2016-2020
Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
Table 118 Distribution of Footwear by Format: % Value 2015-2020
Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025

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