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Country Report

Apparel and Footwear in

Apparel and Footwear in the Czech Republic

80 pages, Feb 2018

US$2,100

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Executive Summary

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Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Czech consumers are less focused on branded apparel and footwear. The idea that it is better to purchase well-known clothing brands because one can count on their quality attracts less than half of Czech shoppers.

Consumer spending rising again in 2017

Consumer spending, including spending on footwear and apparel, increased by 1% in 2017. Household budgets are slowly improving and in 2016, consumer spending reached a record level rising by 2% after inflation.

Internet retailing increases its consumer base by offering convenience and attractive prices

Czech e-commerce reached record value sales in 2017. Internet retailing also recorded the highest increase in retail value share in terms of distribution.

Counterfeit apparel is still widely available in the Czech Republic

In times of economic prosperity, people’s attitudes towards investing and spending money change. While financially worse off consumers tend to buy cheaper products such as private label, non-branded or even fake goods, rich consumers invest more in products at the opposite end of the price scale and the luxury segment grows.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Czech Republic?
What are the major brands in Czech Republic?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in the Czech Republic

EXECUTIVE SUMMARY

Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Consumer spending rising again in 2017

Internet retailing increases its consumer base by offering convenience and attractive prices

Counterfeit apparel is still widely available in the Czech Republic

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in the Czech Republic

HEADLINES

PROSPECTS

Apparel accessories records steady growth in 2017

Price sensitivity continues

Widespread casual dress code at workplace hampers sales of ties

COMPETITIVE LANDSCAPE

Polish discounter Pepco opens its 120th store in the Czech Republic

Lidl adds apparel accessories with the latest fashion launch

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in the Czech Republic

HEADLINES

PROSPECTS

Baby and toddler clothing availability in Czech Republic comparable to other EU countries

Specialised second-hand baby stores and bazaars limit sales growth

Growing focus on fashion for older children

COMPETITIVE LANDSCAPE

Private label remains strong within childrenswear

Polish discounter Pepco opens 120th store in the Czech Republic

British retailer Mothercare leaves

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in the Czech Republic

HEADLINES

PROSPECTS

Czech consumers remain conservative when choosing footwear

Sales of sports-inspired footwear and sneakers records further growth

Czech men purchasing branded footwear

COMPETITIVE LANDSCAPE

Foot Locker opens a three-storey store in Wenceslas Square

Romanian footwear brand Tezyo enters in May 2017

Footshop.cz reaches record sales in 2016

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in the Czech Republic

HEADLINES

PROSPECTS

E-commerce rising

Demand for hosiery driven by both genders

Sport socks and shapewear drives hosiery

COMPETITIVE LANDSCAPE

Czech hosiery remains highly fragmented

Clever concept by domestic socks producer attracts 10,000 members

Calzedonia Group records more profit in 2016

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in the Czech Republic

HEADLINES

PROSPECTS

Standard jeans sees highest value growth in 2017

Outlet stores sell largest volumes of premium and super premium jeans

Skinny jeans remains most popular fit in 2017

COMPETITIVE LANDSCAPE

H&M Hennes & Mauritz profit from online sales

Limited private label penetration

Leading players vary in men’s and women’s jeans

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Sportswear in the Czech Republic

HEADLINES

PROSPECTS

Internet retailing remains most dynamic channel

Sportswear’s popularity continues to benefit from greater interest in athleisure

Casual dress code among employers contributes to increasing sales of sports-inspired apparel

COMPETITIVE LANDSCAPE

Odyssey 44 buys a 50% share in the Sportisimo sporting goods chain

Under Armour expands its product range

Reebok creates a gym in the Mánes Gallery and partners with A3 Sports

CATEGORY DATA

Table 80 Sales of Sportswear: Value 2012-2017
Table 81 Sales of Sportswear: % Value Growth 2012-2017
Table 82 NBO Company Shares of Sportswear: % Value 2013-2017
Table 83 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 84 Distribution of Sportswear by Format: % Value 2012-2017
Table 85 Forecast Sales of Sportswear: Value 2017-2022
Table 86 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in the Czech Republic

HEADLINES

PROSPECTS

Seasonal sales and price promotions depress retail value sales in 2017

Plus size collections prove profitable

Athleisure records solid growth

COMPETITIVE LANDSCAPE

Forever 21 enters but Gap and Victoria’s Secret continue looking for suitable space

Lidl starts selling Heidi Klum collection in September 2017

Austrian underwear player Palmers returns to Prague

CATEGORY DATA

Table 87 Sales of Womenswear: Volume 2012-2017
Table 88 Sales of Womenswear: Value 2012-2017
Table 89 Sales of Womenswear: % Volume Growth 2012-2017
Table 90 Sales of Womenswear: % Value Growth 2012-2017
Table 91 NBO Company Shares of Womenswear: % Value 2013-2017
Table 92 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 93 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 94 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 95 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 96 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 97 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 98 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 99 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 100 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 101 Forecast Sales of Womenswear: Volume 2017-2022
Table 102 Forecast Sales of Womenswear: Value 2017-2022
Table 103 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 104 Forecast Sales of Womenswear: % Value Growth 2017-2022

Menswear in the Czech Republic

HEADLINES

PROSPECTS

Male interest in grooming starts to play important role in menswear

Menswear is dominated by casual style from high street fashion chains

Men show same interest as women in discounts and price promotions

COMPETITIVE LANDSCAPE

KiK discount clothing chain targets better menswear

Under Armour expands its product range

Double representation of Hugo Boss in Czech stores

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in the Czech Republic

New Report Guarantee

Executive Summary

New Report Guarantee

Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Consumer spending rising again in 2017

Internet retailing increases its consumer base by offering convenience and attractive prices

Counterfeit apparel is still widely available in the Czech Republic

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in the Czech Republic

EXECUTIVE SUMMARY

Athleisure style changing the perception of branded apparel and footwear among Czech consumers

Consumer spending rising again in 2017

Internet retailing increases its consumer base by offering convenience and attractive prices

Counterfeit apparel is still widely available in the Czech Republic

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in the Czech Republic

HEADLINES

PROSPECTS

Apparel accessories records steady growth in 2017

Price sensitivity continues

Widespread casual dress code at workplace hampers sales of ties

COMPETITIVE LANDSCAPE

Polish discounter Pepco opens its 120th store in the Czech Republic

Lidl adds apparel accessories with the latest fashion launch

CATEGORY DATA

Childrenswear in the Czech Republic

HEADLINES

PROSPECTS

Baby and toddler clothing availability in Czech Republic comparable to other EU countries

Specialised second-hand baby stores and bazaars limit sales growth

Growing focus on fashion for older children

COMPETITIVE LANDSCAPE

Private label remains strong within childrenswear

Polish discounter Pepco opens 120th store in the Czech Republic

British retailer Mothercare leaves

CATEGORY DATA

Footwear in the Czech Republic

HEADLINES

PROSPECTS

Czech consumers remain conservative when choosing footwear

Sales of sports-inspired footwear and sneakers records further growth

Czech men purchasing branded footwear

COMPETITIVE LANDSCAPE

Foot Locker opens a three-storey store in Wenceslas Square

Romanian footwear brand Tezyo enters in May 2017

Footshop.cz reaches record sales in 2016

CATEGORY DATA

Hosiery in the Czech Republic

HEADLINES

PROSPECTS

E-commerce rising

Demand for hosiery driven by both genders

Sport socks and shapewear drives hosiery

COMPETITIVE LANDSCAPE

Czech hosiery remains highly fragmented

Clever concept by domestic socks producer attracts 10,000 members

Calzedonia Group records more profit in 2016

CATEGORY DATA

Jeans in the Czech Republic

HEADLINES

PROSPECTS

Standard jeans sees highest value growth in 2017

Outlet stores sell largest volumes of premium and super premium jeans

Skinny jeans remains most popular fit in 2017

COMPETITIVE LANDSCAPE

H&M Hennes & Mauritz profit from online sales

Limited private label penetration

Leading players vary in men’s and women’s jeans

CATEGORY DATA

Sportswear in the Czech Republic