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The apparel and footwear market is benefiting from the positive economic momentum of the country. Accelerating GDP growth, decreasing unemployment and successive increases in household purchasing power, significant change given the recession the country still lived in at the beginning of the review period, have translated into an increase in private consumption.
With private consumption recovery in a country with the lowest incomes of Western Europe (GDP per capita in 2017 was expected to be around EUR17,500, according to the Bank of Portugal), it is no wonder that fast-fashion players continue gaining ground. With a fashionable offering covering all consumer demographics, often with a full family selection in one outlet – as Primark and Zara provide – and with a focus on low prices, all the necessary ingredients are gathered for the success recipe of fast fashion in Portugal.
Though Portugal remains a sourcing country for the apparel and footwear industry, catering to high-income global markets that demand fast-fashion apparel and high-quality footwear, the market is highly fragmented, with global apparel and footwear brands dominating sales. Industria de Diseño Textil SA (Inditex) is particularly strong in the country, with all of its brands being stand-alone, due to its geographical proximity to the group’s headquarters in Galicia, Spain.
Internet retailing remains growing, though not at the outstanding rates seen in other Western European countries. The channel’s growth is being stimulated by apparel and footwear brands’ omnichannel strategies; there is an increase in the role of online shopping in their brick-and-mortar outlets, as exemplified by growing electronic sales in the physical outlets – consumers are finding bargain prices online, then collecting the items in-store.
The outlook during the forecast period will be in line with that of the review period, revealing a mature market affected by negative demographic prospects and high levels of uncertainty given the macroeconomic situation. Unit prices are expected to continue decreasing in constant terms, influenced by the growing presence of fast-fashion players with a value-for-money proposal that is devaluing the market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Portugal market research report includes:
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This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.