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Learn moreFeb 2020
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Apparel and footwear continued to record a positive performance in current value terms in Portugal in 2019. After several years of recession, the Portuguese economy began to grow again in 2014, buoyed by the European Central Bank’s loose monetary policy and increased exports.
Athleisure has become a lifestyle in Portugal, with consumers increasingly looking after their health, fitness and appearance. As a result, they are increasingly participating in sport or outdoor activities on a regular basis.
Fast-fashion brands Primark and Zara continued to lead apparel and footwear in 2019. These labels continue to offer catwalk-inspired designs at affordable prices and launch many collections during the year, encouraging consumers to increase the frequency of their store visits.
E-commerce continues to be the fastest-growing channel in apparel and footwear in Portugal. In large part, this growth can be attributed to the high level of internet as well as the proliferation of digital devices such as computers, and more recently tablets and smartphones, which has encouraged m-commerce.
Over the forecast period, overall apparel and footwear is expected to register current value and volume growth. Sales will be sustained by the gradual rise in disposable incomes and increased interest in fashion amongst the Portuguese population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.