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Country Report

Apparel and Footwear in

Apparel and Footwear in Portugal

87 pages, Feb 2018

US$2,100

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Executive Summary

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Economic recovery drives apparel and footwear growth

The apparel and footwear market is benefiting from the positive economic momentum of the country. Accelerating GDP growth, decreasing unemployment and successive increases in household purchasing power, significant change given the recession the country still lived in at the beginning of the review period, have translated into an increase in private consumption.

Fast fashion is shaping the market

With private consumption recovery in a country with the lowest incomes of Western Europe (GDP per capita in 2017 was expected to be around EUR17,500, according to the Bank of Portugal), it is no wonder that fast-fashion players continue gaining ground. With a fashionable offering covering all consumer demographics, often with a full family selection in one outlet – as Primark and Zara provide – and with a focus on low prices, all the necessary ingredients are gathered for the success recipe of fast fashion in Portugal.

Apparel – a highly fragmented market with few big local players

Though Portugal remains a sourcing country for the apparel and footwear industry, catering to high-income global markets that demand fast-fashion apparel and high-quality footwear, the market is highly fragmented, with global apparel and footwear brands dominating sales. Industria de Diseño Textil SA (Inditex) is particularly strong in the country, with all of its brands being stand-alone, due to its geographical proximity to the group’s headquarters in Galicia, Spain.

Internet retailing grows thanks to brands’ omnichannel strategies

Internet retailing remains growing, though not at the outstanding rates seen in other Western European countries. The channel’s growth is being stimulated by apparel and footwear brands’ omnichannel strategies; there is an increase in the role of online shopping in their brick-and-mortar outlets, as exemplified by growing electronic sales in the physical outlets – consumers are finding bargain prices online, then collecting the items in-store.

Decreasing unit prices will hamper a maturing market

The outlook during the forecast period will be in line with that of the review period, revealing a mature market affected by negative demographic prospects and high levels of uncertainty given the macroeconomic situation. Unit prices are expected to continue decreasing in constant terms, influenced by the growing presence of fast-fashion players with a value-for-money proposal that is devaluing the market.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Portugal?
What are the major brands in Portugal?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Want to find out more about this report?

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Apparel and Footwear in Portugal

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Portugal

HEADLINES

PROSPECTS

Apparel brands grow in apparel accessories via cross-selling

Hats/caps benefits from fashion trends

Apparel accessories for men are growing in popularity

COMPETITIVE LANDSCAPE

Parfois – a Portuguese success story inspired by fast fashion

that plans to continue expanding

Fast-fashion labels are growing in apparel accessories

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Portugal

HEADLINES

PROSPECTS

Negative demographics are adversely affecting childrenswear

Social media boosts the relevance of children’s appearance

COMPETITIVE LANDSCAPE

Fast fashion dominates, with Portuguese brands yielding a greater share

Independent brands have an increasing presence

All opportunities are emerging online

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Portugal

HEADLINES

PROSPECTS

Portuguese footwear companies keep their focus on the category

Athleisure is among the leading trends

An increase in sports practice and changes in mobility are shaping footwear

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Cross-selling among categories benefits apparel and footwear giants

New projects are emerging from Portuguese companies

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Portugal

HEADLINES

PROSPECTS

Growing competition will keep making unit prices fall

Sports-specific hosiery is expected to grow

Statement products are growing in men’s hosiery

COMPETITIVE LANDSCAPE

Fast-fashion labels gain category share with value-for-money proposals

Private label – low prices for basic and sophisticated hosiery

Calzedonia maintains its category leadership

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Jeans in Portugal

HEADLINES

PROSPECTS

Changing consumer preference – from slim to straight cuts and attention to detail

Jeans benefit from the denim trend

Sustainability may be a concern if prices remain low

COMPETITIVE LANDSCAPE

Fast-fashion brands are increasing their share

Retail giant Sonae SGPS SA acquires a 50% stake in Salsa Jeans

Economic improvement and greater consumer sophistication lead to a premiumisation trend

CATEGORY DATA

Table 54 Sales of Jeans: Volume 2012-2017
Table 55 Sales of Jeans: Value 2012-2017
Table 56 Sales of Jeans: % Volume Growth 2012-2017
Table 57 Sales of Jeans: % Value Growth 2012-2017
Table 58 Sales of Men’s Jeans: Volume 2012-2017
Table 59 Sales of Men’s Jeans: Value 2012-2017
Table 60 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 61 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 62 Sales of Women’s Jeans: Volume 2012-2017
Table 63 Sales of Women’s Jeans: Value 2012-2017
Table 64 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 65 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 66 NBO Company Shares of Jeans: % Value 2013-2017
Table 67 LBN Brand Shares of Jeans: % Value 2014-2017
Table 68 Forecast Sales of Jeans: Volume 2017-2022
Table 69 Forecast Sales of Jeans: Value 2017-2022
Table 70 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 71 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 72 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 73 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 76 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 77 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Sportswear in Portugal

HEADLINES

PROSPECTS

Changing lifestyles promote sports participation

From sports brands to fast-fashion labels, athleisure is booming

Specialised retailers dominate, with the role of internet retailing increasing

COMPETITIVE LANDSCAPE

Fast-fashion labels are gaining share in sportswear

Sportswear-specific brands dominate

Under Armour Inc gains control over the Portuguese operations of Under Armour

CATEGORY DATA

Table 80 Sales of Sportswear: Value 2012-2017
Table 81 Sales of Sportswear: % Value Growth 2012-2017
Table 82 NBO Company Shares of Sportswear: % Value 2013-2017
Table 83 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 84 Distribution of Sportswear by Format: % Value 2012-2017
Table 85 Forecast Sales of Sportswear: Value 2017-2022
Table 86 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Portugal

HEADLINES

PROSPECTS

Fast-fashion brands lead apparel

More brands target the overweight population

The women’s underwear category has positive prospects

COMPETITIVE LANDSCAPE

Fast fashion rules with increasing strength

Differentiation – a defining term

Lace, furs and embroideries – the search for details

CATEGORY DATA

Table 87 Sales of Womenswear: Volume 2012-2017
Table 88 Sales of Womenswear: Value 2012-2017
Table 89 Sales of Womenswear: % Volume Growth 2012-2017
Table 90 Sales of Womenswear: % Value Growth 2012-2017
Table 91 NBO Company Shares of Womenswear: % Value 2013-2017
Table 92 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 93 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 94 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 95 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 96 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 97 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 98 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 99 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 100 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 101 Forecast Sales of Womenswear: Volume 2017-2022
Table 102 Forecast Sales of Womenswear: Value 2017-2022
Table 103 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 104 Forecast Sales of Womenswear: % Value Growth 2017-2022

Menswear in Portugal

HEADLINES

PROSPECTS

Changing lifestyles lead to bolder looks

Denim and leather products increase in presence

Long and hot summers favour sales growth in men’s swimwear

COMPETITIVE LANDSCAPE

Fast fashion is growing

Menswear in Portugal – still a traditional apparel category

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Portugal

EXECUTIVE SUMMARY

Economic recovery drives apparel and footwear growth

Fast fashion is shaping the market

Apparel – a highly fragmented market with few big local players

Internet retailing grows thanks to brands’ omnichannel strategies

Decreasing unit prices will hamper a maturing market

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Portugal

HEADLINES

PROSPECTS

Apparel brands grow in apparel accessories via cross-selling

Hats/caps benefits from fashion trends

Apparel accessories for men are growing in popularity

COMPETITIVE LANDSCAPE

Parfois – a Portuguese success story inspired by fast fashion

that plans to continue expanding

Fast-fashion labels are growing in apparel accessories

CATEGORY DATA

Childrenswear in Portugal

HEADLINES

PROSPECTS

Negative demographics are adversely affecting childrenswear

Social media boosts the relevance of children’s appearance

COMPETITIVE LANDSCAPE

Fast fashion dominates, with Portuguese brands yielding a greater share

Independent brands have an increasing presence

All opportunities are emerging online

CATEGORY DATA

Footwear in Portugal

HEADLINES

PROSPECTS

Portuguese footwear companies keep their focus on the category

Athleisure is among the leading trends

An increase in sports practice and changes in mobility are shaping footwear

COMPETITIVE LANDSCAPE

Global sports brands continue leading footwear sales

Cross-selling among categories benefits apparel and footwear giants

New projects are emerging from Portuguese companies

CATEGORY DATA

Hosiery in Portugal

HEADLINES

PROSPECTS

Growing competition will keep making unit prices fall

Sports-specific hosiery is expected to grow

Statement products are growing in men’s hosiery

COMPETITIVE LANDSCAPE

Fast-fashion labels gain category share with value-for-money proposals

Private label – low prices for basic and sophisticated hosiery

Calzedonia maintains its category leadership

CATEGORY DATA

Jeans in Portugal

HEADLINES

PROSPECTS

Changing consumer preference – from slim to straight cuts and attention to detail

Jeans benefit from the denim trend

Sustainability may be a concern if prices remain low

COMPETITIVE LANDSCAPE

Fast-fashion brands are increasing their share

Retail giant Sonae SGPS SA acquires a 50% stake in Salsa Jeans

Economic improvement and greater consumer sophistication lead to a premiumisation trend