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Country Report

Apparel and Footwear in

Apparel and Footwear in Colombia

72 pages, Feb 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales of apparel and footwear affected by economic slowdown

The slowdown of the Colombian economy along with the tax increment implemented at the beginning of 2017 resulted in Colombians facing numerous challenges, and being more cautious regarding their expenditure during the first part of the year, postponing purchases of non-essential goods or shifting to more economical brands. However, the maturity of the industry and increased disposable incomes later on allowed recovery in the second half of the year.

Health and wellness stimulates demand for sportswear

The growing interest in healthier lifestyles, along with the desire to be fashionable and comfortable, have contributed to the dynamism of sportswear in recent times. This has stimulated the performance of apparel and footwear as consumers seek products offering advanced technologies, not only to participate in sports, but also for everyday wear.

Local companies lead apparel and footwear industry

Despite increased competition from foreign players, domestic brands continue to succeed in the apparel and footwear industry. Domestic brands cover almost all income segments, are able to adapt to global fashion trends, and recognised for their high quality.

Online channel sees increased dynamism

Internet retailing is gaining share in value terms, adding dynamism to the market. Geelbe de Colombia – the fourth e-commerce company in Latin America – for example saw significant growth in 2017.

Steady growth expected over forecast period

Apparel and footwear is set to see continued growth over the forecast period albeit at a moderate pace as the Colombian economic environment led to low consumer confidence and declining volume sales in 2017. Spikes in demand toward casualwear due to the athleisure and casual-chic trends are expected to continue.

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Apparel Sample Report Apparel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Colombia

EXECUTIVE SUMMARY

Sales of apparel and footwear affected by economic slowdown

Health and wellness stimulates demand for sportswear

Local companies lead apparel and footwear industry

Online channel sees increased dynamism

Steady growth expected over forecast period

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 2 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 7 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Colombia

HEADLINES

PROSPECTS

Consumers driven by lower prices

Economic conditions limit non-essential purchases

Lifestyle changes shift consumer purchases

COMPETITIVE LANDSCAPE

Presence of both domestic and international companies

Price competitive players such as H&M appeal to consumers

Poor position of private label products

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2012-2017
Table 14 Sales of Apparel Accessories by Category: Value 2012-2017
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2012-2017
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Apparel Accessories: % Value 2013-2017
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2014-2017
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2017-2022

Childrenswear in Colombia

HEADLINES

PROSPECTS

Young category with lots of room for growth

Trend determined by gender

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

Room for growth of private label products

Major apparel companies expand into childrenswear

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2012-2017
Table 24 Sales of Childrenswear by Category: Value 2012-2017
Table 25 Sales of Childrenswear by Category: % Volume Growth 2012-2017
Table 26 Sales of Childrenswear by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Childrenswear: % Value 2013-2017
Table 28 LBN Brand Shares of Childrenswear: % Value 2014-2017
Table 29 Forecast Sales of Childrenswear by Category: Volume 2017-2022
Table 30 Forecast Sales of Childrenswear by Category: Value 2017-2022
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2017-2022

Footwear in Colombia

HEADLINES

PROSPECTS

Macroeconomic conditions contribute to less dynamism in demand

Sports footwear driven by health and wellness

Internet retailing is an important distribution channel

COMPETITIVE LANDSCAPE

adidas dominates footwear

Diversification is key to strengthening existing brands

Mono-brand stores foresee growth

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2012-2017
Table 34 Sales of Footwear by Category: Value 2012-2017
Table 35 Sales of Footwear by Category: % Volume Growth 2012-2017
Table 36 Sales of Footwear by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Footwear: % Value 2013-2017
Table 38 LBN Brand Shares of Footwear: % Value 2014-2017
Table 39 Distribution of Footwear by Format: % Value 2012-2017
Table 40 Forecast Sales of Footwear by Category: Volume 2017-2022
Table 41 Forecast Sales of Footwear by Category: Value 2017-2022
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2017-2022
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2017-2022

Hosiery in Colombia

HEADLINES

PROSPECTS

Hosiery demand driven by spandex and sportswear trend

Private label products make strong inroads

Product diversification to guarantee growth

COMPETITIVE LANDSCAPE

Domestic brands lead hosiery

Textiles Swantex seeks to extend hosiery brand

New players increasing volume growth

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2012-2017
Table 45 Sales of Hosiery by Category: Value 2012-2017
Table 46 Sales of Hosiery by Category: % Volume Growth 2012-2017
Table 47 Sales of Hosiery by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Hosiery: % Value 2013-2017
Table 49 LBN Brand Shares of Hosiery: % Value 2014-2017
Table 50 Forecast Sales of Hosiery by Category: Volume 2017-2022
Table 51 Forecast Sales of Hosiery by Category: Value 2017-2022
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2017-2022
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2017-2022

Sportswear in Colombia

HEADLINES

PROSPECTS

Growth boosted by health and wellness trend

Healthy growth of sportswear attracts new retailers

Counterfeit as a barrier to growth

COMPETITIVE LANDSCAPE

International brands lead

Private label products a starting point for sportswear growth

Apparel brands are transitioning to sportswear category

CATEGORY DATA

Table 54 Sales of Sportswear: Value 2012-2017
Table 55 Sales of Sportswear: % Value Growth 2012-2017
Table 56 NBO Company Shares of Sportswear: % Value 2013-2017
Table 57 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 58 Distribution of Sportswear by Format: % Value 2012-2017
Table 59 Forecast Sales of Sportswear: Value 2017-2022
Table 60 Forecast Sales of Sportswear: % Value Growth 2017-2022

Womenswear in Colombia

HEADLINES

PROSPECTS

Casualwear defines category growth

Womenswear performance influenced by lifestyle

Price as a differentiating factor

COMPETITIVE LANDSCAPE

Competition balanced between domestic and international companies

Private label products gain importance

Non-store channels show dynamism

CATEGORY DATA

Table 61 Sales of Womenswear: Volume 2012-2017
Table 62 Sales of Womenswear: Value 2012-2017
Table 63 Sales of Womenswear: % Volume Growth 2012-2017
Table 64 Sales of Womenswear: % Value Growth 2012-2017
Table 65 NBO Company Shares of Womenswear: % Value 2013-2017
Table 66 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 67 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 68 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 69 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 70 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 71 NBO Company Shares of Women’s Swimwear: % Value 2013-2017
Table 72 LBN Brand Shares of Women’s Swimwear: % Value 2014-2017
Table 73 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 74 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 75 Forecast Sales of Womenswear: Volume 2017-2022
Table 76 Forecast Sales of Womenswear: Value 2017-2022
Table 77 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 78 Forecast Sales of Womenswear: % Value Growth 2017-2022

Jeans in Colombia

HEADLINES

PROSPECTS

Consumers inclined towards economy and premium jeans

Advertising and availability are two driving factors

Potential barriers to growth

COMPETITIVE LANDSCAPE

Wide range of strong brands held by the leader

Fragmentation in Jeans

Domestic companies’ specialised product offering

CATEGORY DATA

Table 79 Sales of Jeans: Volume 2012-2017
Table 80 Sales of Jeans: Value 2012-2017
Table 81 Sales of Jeans: % Volume Growth 2012-2017
Table 82 Sales of Jeans: % Value Growth 2012-2017
Table 83 Sales of Men’s Jeans: Volume 2012-2017
Table 84 Sales of Men’s Jeans: Value 2012-2017
Table 85 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 86 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 87 Sales of Women’s Jeans: Volume 2012-2017
Table 88 Sales of Women’s Jeans: Value 2012-2017
Table 89 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 90 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 91 NBO Company Shares of Jeans: % Value 2013-2017
Table 92 LBN Brand Shares of Jeans: % Value 2014-2017
Table 93 Forecast Sales of Jeans: Volume 2017-2022
Table 94 Forecast Sales of Jeans: Value 2017-2022
Table 95 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 96 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 97 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 98 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 99 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 100 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 101 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 102 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 103 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 104 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Menswear in Colombia

HEADLINES

PROSPECTS

Fashion awareness defines category growth

Menswear performance influenced by lifestyle

Continued dominance of apparel specialist retailers

COMPETITIVE LANDSCAPE

Domestic companies lead menswear

Private label gaining position

International brands stimulate dynamism

CATEGORY DATA

Table 105 Sales of Menswear: Volume 2012-2017
Table 106 Sales of Menswear: Value 2012-2017
Table 107 Sales of Menswear: % Volume Growth 2012-2017
Table 108 Sales of Menswear: % Value Growth 2012-2017
Table 109 NBO Company Shares of Menswear: % Value 2013-2017
Table 110 LBN Brand Shares of Menswear: % Value 2014-2017
Table 111 NBO Company Shares of Men’s Nightwear: % Value 2013-2017
Table 112 LBN Brand Shares of Men’s Nightwear: % Value 2014-2017
Table 113 NBO Company Shares of Men’s Outerwear: % Value 2013-2017
Table 114 LBN Brand Shares of Men’s Outerwear: % Value 2014-2017
Table 115 NBO Company Shares of Men’s Swimwear: % Value 2013-2017
Table 116 LBN Brand Shares of Men’s Swimwear: % Value 2014-2017
Table 117 NBO Company Shares of Men’s Underwear: % Value 2013-2017
Table 118 LBN Brand Shares of Men’s Underwear: % Value 2014-2017
Table 119 Forecast Sales of Menswear: Volume 2017-2022
Table 120 Forecast Sales of Menswear: Value 2017-2022
Table 121 Forecast Sales of Menswear: % Volume Growth 2017-2022
Table 122 Forecast Sales of Menswear: % Value Growth 2017-2022

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Megatrends

Country Report

Apparel and Footwear in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

Sales of apparel and footwear affected by economic slowdown

Health and wellness stimulates demand for sportswear

Local companies lead apparel and footwear industry

Online channel sees increased dynamism

Steady growth expected over forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Colombia

EXECUTIVE SUMMARY

Sales of apparel and footwear affected by economic slowdown

Health and wellness stimulates demand for sportswear

Local companies lead apparel and footwear industry

Online channel sees increased dynamism

Steady growth expected over forecast period

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Colombia

HEADLINES

PROSPECTS

Consumers driven by lower prices

Economic conditions limit non-essential purchases

Lifestyle changes shift consumer purchases

COMPETITIVE LANDSCAPE

Presence of both domestic and international companies

Price competitive players such as H&M appeal to consumers

Poor position of private label products

CATEGORY DATA

Childrenswear in Colombia

HEADLINES

PROSPECTS

Young category with lots of room for growth

Trend determined by gender

Barriers to growth

COMPETITIVE LANDSCAPE

Domestic brand leads childrenswear

Room for growth of private label products

Major apparel companies expand into childrenswear

CATEGORY DATA

Footwear in Colombia

HEADLINES

PROSPECTS

Macroeconomic conditions contribute to less dynamism in demand

Sports footwear driven by health and wellness

Internet retailing is an important distribution channel

COMPETITIVE LANDSCAPE

adidas dominates footwear

Diversification is key to strengthening existing brands

Mono-brand stores foresee growth

CATEGORY DATA

Hosiery in Colombia

HEADLINES

PROSPECTS

Hosiery demand driven by spandex and sportswear trend

Private label products make strong inroads

Product diversification to guarantee growth

COMPETITIVE LANDSCAPE

Domestic brands lead hosiery

Textiles Swantex seeks to extend hosiery brand

New players increasing volume growth

CATEGORY DATA

Sportswear in Colombia

HEADLINES

PROSPECTS

Growth boosted by health and wellness trend

Healthy growth of sportswear attracts new retailers

Counterfeit as a barrier to growth

COMPETITIVE LANDSCAPE

International brands lead

Private label products a starting point for sportswear growth