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Country Report

Apparel and Footwear in

Apparel and Footwear in Colombia

Mar 2019

US$2,100

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Executive Summary

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In spite of VAT increase, volume sales increase with economic recuperation

In 2017, retail volume sales of apparel and footwear sales recorded a significant fall due to loss of consumer confidence when the VAT increase became effective at the beginning of the year and forced consumers to be more cautious about their spending decisions and prioritise products considered essential. However, volume sales resumed growth in 2018 as the Colombian economy showed signs of recuperation.

Brands are trying to balance between sportswear and stylish clothing

The athleisure trend has been driving category sales, as a growing number of consumers are opting to wear activewear in non-sports settings. The athleisure trend is especially prevalent amongst young women, driving growth across sports-inspired footwear and apparel, featuring jumpers, logo tees, bell-sleeved sweatshirts and underwear and favouring sales of fast fashion brands such as Pull & Bear, Bershka, Stradivarius and recently H&M.

The industry is slowly changing towards sustainability

With well-recognised brands in the market, consumers are continually exposed to low-cost offerings and bargains; however, consumers have become practical and thoughtful buyers, minimising their impulse purchases – especially during an economic slowdown. Several brands have adopted environmentally friendly products –however, with only a few pieces in an attempt to cater primarily to young and medium- to high-income urban consumers.

Key players increase investments and new brands are established in the country

Although the textile and clothing industry has been losing share in the Colombian GDP, the investment scenario is going in the opposite direction. Whilst large fast fashion and sportswear retailers bet on the online channel such as Under Armour, Zara and H&M, local brands have decided to inject capital and expand nationally and internationally.

Price remains important to the average consumer

Over the forecast period, retail volume sales of apparel and footwear are expected to reverse the poor performance recorded in the review period. Consumers are attracted to low prices and due to a much larger variety of brands entering the market fierce price competition between brands will be experienced and impact value sales in several categories.

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Apparel and Footwear Sample Report Apparel and Footwear Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Apparel and Footwear in Colombia?
What are the major brands in Colombia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

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Apparel and Footwear in Colombia

EXECUTIVE SUMMARY

In spite of VAT increase, volume sales increase with economic recuperation

Brands are trying to balance between sportswear and stylish clothing

The industry is slowly changing towards sustainability

Key players increase investments and new brands are established in the country

Price remains important to the average consumer

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel Accessories in Colombia

HEADLINES

PROSPECTS

Apparel accessories set to grow over the forecast period

Hats/caps, gloves to show the strongest growth

Expansion of sales channels is expected

COMPETITIVE LANDSCAPE

Local brands drive consumer interest in apparel accessories

Share of private label remains low

Smaller brands provide alternatives

CATEGORY DATA

Table 13 Sales of Apparel Accessories by Category: Volume 2013-2018
Table 14 Sales of Apparel Accessories by Category: Value 2013-2018
Table 15 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018
Table 16 Sales of Apparel Accessories by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Apparel Accessories: % Value 2014-2018
Table 18 LBN Brand Shares of Apparel Accessories: % Value 2015-2018
Table 19 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Childrenswear in Colombia

HEADLINES

PROSPECTS

Childrenswear forecasted continue growing

Childrenswear mimics adult fashion trends

Prices rise as adult brands include childrenswear lines in their portfolios

COMPETITIVE LANDSCAPE

Offcorss ranks first in the childrenswear category

Local brands post strong growth in childrenswear

Local players looking to expand their share of sales

CATEGORY DATA

Table 23 Sales of Childrenswear by Category: Volume 2013-2018
Table 24 Sales of Childrenswear by Category: Value 2013-2018
Table 25 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 26 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 28 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 29 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 30 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 31 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Footwear in Colombia

HEADLINES

PROSPECTS

Unfair competition experienced by the footwear industry is reduced

Monobrand outlets to gain ground

Positive prospects seen for footwear due to government investment in the industry

COMPETITIVE LANDSCAPE

Sportswear players lead in the footwear arena

Cueros Vélez performs well in 2018

Fragmented industry will become more dynamic

CATEGORY DATA

Table 33 Sales of Footwear by Category: Volume 2013-2018
Table 34 Sales of Footwear by Category: Value 2013-2018
Table 35 Sales of Footwear by Category: % Volume Growth 2013-2018
Table 36 Sales of Footwear by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Footwear: % Value 2014-2018
Table 38 LBN Brand Shares of Footwear: % Value 2015-2018
Table 39 Distribution of Footwear by Format: % Value 2013-2018
Table 40 Forecast Sales of Footwear by Category: Volume 2018-2023
Table 41 Forecast Sales of Footwear by Category: Value 2018-2023
Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023
Table 43 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

Hosiery in Colombia

HEADLINES

PROSPECTS

Exercise and sports-orientated footwear favour non-sheer hosiery

Sheer hosiery will experience significant growth over the forecast period

Socks as a fashion statement

COMPETITIVE LANDSCAPE

Calzedonia enters the marketplace

Private label performing well

Crystal remains the leading player

CATEGORY DATA

Table 44 Sales of Hosiery by Category: Volume 2013-2018
Table 45 Sales of Hosiery by Category: Value 2013-2018
Table 46 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 47 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Hosiery: % Value 2014-2018
Table 49 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 50 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 51 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Jeans in Colombia

HEADLINES

PROSPECTS

Consumers prioritise other apparel categories, negatively impacting jeans

Strong competition between players puts pressure on prices

Category benefits from more casual dress codes

COMPETITIVE LANDSCAPE

A highly fragmented category

Fast fashion players gain ground

A greater focus on sustainability

CATEGORY DATA

Table 54 Sales of Jeans by Category: Volume 2013-2018
Table 55 Sales of Jeans by Category: Value 2013-2018
Table 56 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 57 Sales of Jeans by Category: % Value Growth 2013-2018
Table 58 Sales of Men’s Jeans by Category: Volume 2013-2018
Table 59 Sales of Men’s Jeans by Category: Value 2013-2018
Table 60 Sales of Men’s Jeans by Category: % Volume Growth 2013-2018
Table 61 Sales of Men’s Jeans by Category: % Value Growth 2013-2018
Table 62 Sales of Women’s Jeans by Category: Volume 2013-2018
Table 63 Sales of Women’s Jeans by Category: Value 2013-2018
Table 64 Sales of Women’s Jeans by Category: % Volume Growth 2013-2018
Table 65 Sales of Women’s Jeans by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Jeans: % Value 2014-2018
Table 67 LBN Brand Shares of Jeans: % Value 2015-2018
Table 68 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 69 Forecast Sales of Jeans by Category: Value 2018-2023
Table 70 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Men’s Jeans by Category: Volume 2018-2023
Table 73 Forecast Sales of Men’s Jeans by Category: Value 2018-2023
Table 74 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 75 Forecast Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 76 Forecast Sales of Women’s Jeans by Category: Volume 2018-2023
Table 77 Forecast Sales of Women’s Jeans by Category: Value 2018-2023
Table 78 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 79 Forecast Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Menswear in Colombia

HEADLINES

PROSPECTS

Menswear value growth explained by increasing interest in personal style

Men's shirts, tops and jumpers record the strongest growth over the review period

Men remain interested in comfort

COMPETITIVE LANDSCAPE

Arturo Calle ranks first in menswear

Menswear remains fragmented

Fast fashion players continue increasing competition

CATEGORY DATA

Table 80 Sales of Menswear by Category: Volume 2013-2018
Table 81 Sales of Menswear by Category: Value 2013-2018
Table 82 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 83 Sales of Menswear by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Menswear: % Value 2014-2018
Table 85 LBN Brand Shares of Menswear: % Value 2015-2018
Table 86 NBO Company Shares of Men’s Nightwear: % Value 2014-2018
Table 87 LBN Brand Shares of Men’s Nightwear: % Value 2015-2018
Table 88 NBO Company Shares of Men’s Outerwear: % Value 2014-2018
Table 89 LBN Brand Shares of Men’s Outerwear: % Value 2015-2018
Table 90 NBO Company Shares of Men’s Swimwear: % Value 2014-2018
Table 91 LBN Brand Shares of Men’s Swimwear: % Value 2015-2018
Table 92 NBO Company Shares of Men’s Underwear: % Value 2014-2018
Table 93 LBN Brand Shares of Men’s Underwear: % Value 2015-2018
Table 94 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 95 Forecast Sales of Menswear by Category: Value 2018-2023
Table 96 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Sportswear in Colombia

HEADLINES

PROSPECTS

Increasing participation in sports competitions and the athleisure style drive sales

Performance footwear registers the best performance

Sports-inspired apparel shows positive performance

COMPETITIVE LANDSCAPE

Adidas leads sales

Nike restructures its distribution channels

Decathlon is the leading low-cost player

CATEGORY DATA

Table 98 Sales of Sportswear by Category: Value 2013-2018
Table 99 Sales of Sportswear by Category: % Value Growth 2013-2018
Table 100 NBO Company Shares of Sportswear: % Value 2014-2018
Table 101 LBN Brand Shares of Sportswear: % Value 2015-2018
Table 102 Distribution of Sportswear by Format: % Value 2013-2018
Table 103 Forecast Sales of Sportswear by Category: Value 2018-2023
Table 104 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

Womenswear in Colombia

HEADLINES

PROSPECTS

Functionality and stylish apparel will be trends over the forecast period

Unit prices will make brands experience weaker profit margins

Companies set to nurture consumer loyalty

COMPETITIVE LANDSCAPE

Private label evolves to monobrand stores

Permoda is amongst the best successes

Small businesses gaining traction

CATEGORY DATA

Table 105 Sales of Womenswear by Category: Volume 2013-2018
Table 106 Sales of Womenswear by Category: Value 2013-2018
Table 107 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 108 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Womenswear: % Value 2014-2018
Table 110 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 111 NBO Company Shares of Women's Nightwear: % Value 2014-2018
Table 112 LBN Brand Shares of Women's Nightwear: % Value 2015-2018
Table 113 NBO Company Shares of Women's Outerwear: % Value 2014-2018
Table 114 LBN Brand Shares of Women's Outerwear: % Value 2015-2018
Table 115 NBO Company Shares of Women’s Swimwear: % Value 2014-2018
Table 116 LBN Brand Shares of Women’s Swimwear: % Value 2015-2018
Table 117 NBO Company Shares of Women's Underwear: % Value 2014-2018
Table 118 LBN Brand Shares of Women's Underwear: % Value 2015-2018
Table 119 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 120 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 121 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 122 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Apparel and Footwear in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

In spite of VAT increase, volume sales increase with economic recuperation

Brands are trying to balance between sportswear and stylish clothing

The industry is slowly changing towards sustainability

Key players increase investments and new brands are established in the country

Price remains important to the average consumer

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Apparel and Footwear in Colombia

EXECUTIVE SUMMARY

In spite of VAT increase, volume sales increase with economic recuperation

Brands are trying to balance between sportswear and stylish clothing

The industry is slowly changing towards sustainability

Key players increase investments and new brands are established in the country

Price remains important to the average consumer

MARKET DATA

DEFINITIONS

SOURCES

Apparel Accessories in Colombia

HEADLINES

PROSPECTS

Apparel accessories set to grow over the forecast period

Hats/caps, gloves to show the strongest growth

Expansion of sales channels is expected

COMPETITIVE LANDSCAPE

Local brands drive consumer interest in apparel accessories

Share of private label remains low

Smaller brands provide alternatives

CATEGORY DATA

Childrenswear in Colombia

HEADLINES

PROSPECTS

Childrenswear forecasted continue growing

Childrenswear mimics adult fashion trends

Prices rise as adult brands include childrenswear lines in their portfolios

COMPETITIVE LANDSCAPE

Offcorss ranks first in the childrenswear category

Local brands post strong growth in childrenswear

Local players looking to expand their share of sales

CATEGORY DATA

Footwear in Colombia

HEADLINES

PROSPECTS

Unfair competition experienced by the footwear industry is reduced

Monobrand outlets to gain ground

Positive prospects seen for footwear due to government investment in the industry

COMPETITIVE LANDSCAPE

Sportswear players lead in the footwear arena

Cueros Vélez performs well in 2018

Fragmented industry will become more dynamic

CATEGORY DATA

Hosiery in Colombia

HEADLINES

PROSPECTS

Exercise and sports-orientated footwear favour non-sheer hosiery

Sheer hosiery will experience significant growth over the forecast period

Socks as a fashion statement

COMPETITIVE LANDSCAPE

Calzedonia enters the marketplace

Private label performing well

Crystal remains the leading player

CATEGORY DATA

Jeans in Colombia

HEADLINES

PROSPECTS

Consumers prioritise other apparel categories, negatively impacting jeans

Strong competition between players puts pressure on prices

Category benefits from more casual dress codes

COMPETITIVE LANDSCAPE

A highly fragmented category

Fast fashion players gain ground